Brand Communications and Optics Short Videos
Short videos from Loren Weisman on brand communications, messaging and optics, each post with the videos, the dates and a summary of each one.
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One Trick Pony Experts Who Repeat the Same Three Tips
One trick pony experts: Loren Weisman on rinse and repeat YouTube types, one tip repackaged a dozen different ways, and when repeating a topic can be good.
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Wisdom Over Intelligence: Why There Is a Difference
Wisdom over intelligence: Loren Weisman on applying what you learn with discernment and an ethical and moral foundation in your work.
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Research vs Opinion in Branding: Ask Them Why
Research vs opinion: Loren Weisman on branding and marketing advice built on opinion, and asking for discovery, analysis and proof of market.
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Fact Checking Books Before You Call It True
Fact checking books: Loren Weisman on why reading it in a book does not make it true, AI books on Amazon, popularity over authority, and citing your sources.
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Bad Music Contracts and the Artist’s Responsibility
Bad music contracts: Loren Weisman on artists who sign without looking at what they are responsible for, and why the due diligence is on the one who signs.
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As Seen On Scam: Checking Paid Media Placements
As seen on scam: Loren Weisman on paid packages that place an article deep in a big media website, and how to look up the links for yourself.
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Pay for Play Magazines: Watch Out for Paid Placement
Pay for play magazines: Loren Weisman on people who pay for a pitched article, then show the magazine as proof of some level of authority.
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Ads Disguised as News: Vet It Carefully
Ads disguised as news: Loren Weisman on ads placed between news headlines, an advertisement label down to a dot, and looking for substantiated information.
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Standing Strong in Your Beliefs in Front of Anyone
Standing strong in your beliefs: Loren Weisman on keeping what you stand for the same, no matter who you are standing in front of.
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Book Made With AI in 7 Hours That Didn’t Cost a Thing
A book made with AI in 7 hours that didn’t cost a thing, and is worthless: Loren Weisman on Wordy Worded Words and looking for better worth.