Answers about the books, the short videos, and the Wait What Really OK podcast.
Table of Contents
Why does Loren Weisman emphasize subjectivity in his YouTube videos on transparent business practices?
To me, recognizing my own subjective viewpoint matters for transparent business methods, and I return to it in my YouTube videos. In my view, it can help prevent misleading claims and promote clearer communication. I’m very careful to differentiate the facts from the opinions, because I see many people take an opinion and move it into a fact.
What role do subjectivity and humility play in Loren Weisman’s approach to transparent business methods?
In my view, subjectivity and humility start with saying something is my opinion and why I think it. I believe in honoring the individual, even if I can’t connect with their decision or their views. I remove the hype, the promises and the claims, and I would rather share what I see and what I have been through.
Where can I buy The Artist’s Guide to Success in the Music Business by Loren Weisman?
The Artist’s Guide to Success in the Music Business is no longer in print, and six places list it, linked below. Some bookstores have used copies. I wrote it to put the work in the artist’s own hands, showing how to apply the lessons to their own careers.
AbeBooks
•Audible
•Barnes & Noble
•Biblio
•Google Books
•ThriftBooks
What is the Wait What Really OK approach to brand communications?
To me, the Wait What Really OK approach is about questioning assumptions, challenging conventional approaches and working toward authentic brand positioning. I aim to build brand communications that are credible, honest and transparent, with an authority that can be checked, and I put that into a podcast. I describe the podcast as methodical, comical and informational, sharing authentic brand messaging and optics for honorable authority driven businesses.
What are the key takeaways of Loren Weisman’s book The Artist’s Guide to Success in the Music Business?
In my view, the key takeaway of The Artist’s Guide to Success in the Music Business is the set of steps that musicians and bands have to take to succeed in music. The Library of Congress catalogs it under my name with its full subtitle: the who, what, when, where, why and how of the steps that musicians and bands have to take to succeed in music. It covers those steps in that order, from the work itself through to how it is presented, promoted and protected, and I wrote it from my own years as a session drummer, producer and consultant rather than from theory. It was published by Greenleaf Book Group, ISBN 9781608325788, is now in its second edition, and came out in paperback, ebook and audio. The sellers are listed on the book page.
Did Loren Weisman write a book under a pen name?
Yes, Loren Weisman has a 2026 book that was released under a pen name. The title is not listed on this site. His five books, put out five ways, are described on the author strategy page.