Using AI ethically is the subject of this video for business owners and creators who write prompts for their own content. The full transcription and questions and answers follow the video.
This video first went up on YouTube on April 12, 2025. The written post was added on October 24, 2026.
What Does Using AI Ethically Look Like in Your Business?
Using AI ethically, in Loren Weisman’s view, can mean giving the AI system your own information, knowledge and wisdom in the prompt, so it may be able to amplify what you know. He sees the opposite approach, asking AI for a theme, a topic and an outline, as the AI’s work and not yours.
- Alongside the abuse of AI, a lot of great things can come out of AI from an organizational standpoint.
- The more of your own information, knowledge and wisdom goes into a prompt, the more the AI system may be able to amplify it.
- When repurposing a podcast, a prompt can include its link, name, outline, transcript link and original description.
- For an SEO update, the prompt can ask the AI to keep it natural, have it flow, be compliant, not be pushy and be subjective.
- A podcast theme, topic and outline generated by AI may be the AI’s work and not the person’s.
Using AI Ethically: The Full Transcription
Where AI Can Help
In the middle of the abuse of AI, there also can be a lot of great things that can come out of AI from an organizational standpoint. The more you give AI whatever system you’re using in a prompt, the more information, intelligence, knowledge and wisdom that’s coming from you, the more it may be able to amplify it.
The Prompt I Use for a Podcast
I use AI. One of the prompts that I use when repurposing or re optimizing a podcast is I’ll send in the prompt. Here’s the link to the podcast, here’s the name of the podcast, here’s the outline of the podcast.
Here’s a link to the transcription of the podcast. Here’s the original description of the podcast. I’m looking to update it for SEO reasons. I want to keep it natural.
I want to have it flow. I want it to be compliant. I don’t want it to be pushy. I prefer for it to be subjective.
A Foundation of Me or Give Me a Topic
And what comes back from that is solid SEO. But I’ve given it enough of a foundation of me now. That’s the opposite end of where many people will go in. Give me a theme for a podcast, Give me a topic, give me an outline.
That’s not them, that’s AI. AI can be used for good. And in standing out from all these AI fake bots and people that just abuse or pretend to have authority and prompt it out, use what you have.
Prompts Built on What You Know
Dig into some more solid, authoritative, authentic prompts. Look for AI to assert an embellishment of what you have, what you know. And in that, some of that can really help, as opposed to just pushing out stuff where it’s just hype on hype on somebody else or something else.
AI creating something that you really didn’t know and you really didn’t have that many ideas about.
Using AI Ethically in My Talks
The authenticity of AI and the careful road of authenticity, truth and enabling.
Questions and Answers
What goes into an ethical AI prompt for business content?
An ethical AI prompt can give the system a foundation of your own material and knowledge. A prompt for updating a podcast can include its link, name, outline, transcript link and original description, plus a request to keep it natural, have it flow, be compliant, not be pushy and be subjective.
Is content from an AI generated topic and outline your own work?
Content built from an AI generated theme, topic and outline may be the AI’s work and not yours, in Loren Weisman’s view. He sees that as the opposite end from giving AI a foundation of your own knowledge and asking it to build on what you have.
Can AI be used for good in a business?
Yes, AI can be used for good and can help from an organizational standpoint. Using what you have and writing solid, authoritative, authentic prompts can help you stand out from AI fake bots and people who pretend to have authority.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
Using AI Ethically: Prompts Built on What You Know