Brand Communications and Optics Strategist Loren Weisman

Tag: Wait What Really OK Podcast

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  • Coaching with accountability transcription

    Coaching with accountability transcription

    Coaching With Accountability Transcription from the Coaching with accountability and finding honorable coaches PodcastCoaching with accountability transcription

    Coaching With Accountability: A Guide to Effective Coaching with Accountability

    coaching with accountability transcription

    Release Date: 09-22-2020

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Coaching with accountability and finding honorable coaches on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms

    Coaching with accountability chapters

    Chapters: 00:00 – Coaching Industry Overview 01:41 – Challenges in Coaching Practices 03:15 – Coaching Accountability & Ethics 04:48 – Red Flags in Coaching Services 06:01 – Marketing vs Authentic Coaching 07:35 – Importance of Coach Credentials 09:54 – How to Choose the Right Coach 11:22 – Questions to Ask Potential Coaches 13:05 – Understanding Coaching Costs 14:19 – Agreements & NDAs in Coaching 16:30 – Building Trust with Your Coach 18:02 – Final Thoughts on Coaching With Accountability 19:10 – Resources for Finding Honorable Coaches 20:15 – Closing Remarks & Call to Action

    Coaching with accountability transcription text

    Coaching with accountability transcription

    Song: Wait What Really Really OK with your host Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really Really OK.

    Loren: This is Loren Weisman. This is the Wait What Really Really OK Brand messaging podcast. And today I’m diving into the idea of coaching with accountability and finding honorable coaches in the world of coaching.

    It continues to increase and since we’ve gone through this whole Covid thing, people that said, well, I don’t have a job, I can sign up and go through a certification course and now I’m a coach.

    Now there are some great coaches out there. There are people with the authenticity, the validity, the ability to help you. But this field has become over saturated with people that don’t know what they’re doing. They figured out a way to promote themselves as a coach.

    They know how to use all the right quotes, they know how to use all the right words, they know how to use all the right guarantees and promises. And this has come from some other coaches that have looked to low hanging fruit individuals of stating, okay, all you need to do is market this way. Buy my product and you’ll immediately become a coach.

    Do you think from a transparency standpoint you would feel really good about hiring a coach to help you with your dream, your vision or your business if you knew that they went through a 30 day or a 40 hour course and were handed a series of templates and explained.

    This is how you talk to someone inside of some of these subscription download. You buy these courses, they even explain how you can blame your client for what they didn’t do to clear you of liability.

    That to me is unethical. Unethical, it’s immoral and it’s just off. But it also brings up the problem. Each of us out there looking for help from strategists, consultants, coaches, whoever, it is our responsibility to do the due diligence, to do the double checking, to look a little bit deeper than the hype and the promotion that’s out there.

    And don’t get me wrong, some of these authentic, authoritative coaches, they do do that hype. But oftentimes and most times they have the validity, the authority and the authenticity to back it up. So I’m going to hit on the idea of the problem with coaches.

    I’m going to hit on from the idea of the problem from a client standpoint and kind of mix this together because this is as much for the valid, authentic, authoritative coaches as it is for those that are searching for them. This isn’t an entire bashing of coaches.

    There are some good coaches out there. However, the biggest problem I have, and diving right in, the biggest problem I have is, and even for the ones that have been successful, they claim a level of success and then they have immediately transferred that success into them knowing how to coach.

    I know many people that don’t know how to teach, that don’t know how to coach, that are incredible experts and authorities in their field. But that transition, to be able to share, to be able to teach, to be able to steward, it isn’t there. That’s not a bad thing.

    But you’ll see with some of these coaches, there’s this thing of, okay, money has gone shy because of Corona, because of whatever else. And so now I’m going to coach and now I’m going to sit here and explain, look, I did this, I made this, I created this, and I can now help you do it too, which oftentimes just is not true, it’s not a fact. And it can put you into a problem situation where, yes, this person was successful and yes, what they did worked for them, but it might not necessarily work for you.

    I tie it back and I circle it back around to the music industry. There’s certain individuals inside of the music industry that I would just rather see them state, this was my experience, this is what happened and this is how it happened. Or at least even from a more humble standpoint, this is what I saw going on around me and this is what I understood was happening.

    Fake Authors Using AI. Podcast Links and Transcription

    Coaching with accountability transcription Continued:

    Because a lot of times these people, I don’t know yet, you have these people that were in bands, you have these people stating, okay, this is how you do it. And they didn’t even know the money that was behind them. The other aspects of marketing, the music business plan, what the label was doing again, and not trying to knock Dave Grohl, I think the guy’s amazing. I think he’s an incredible talent. I think he’s an amazing musician, songwriter, drummer, and just an all around cool dude at the same time.

    I’d love it if he would stop explaining how the music business works, maybe currently how it works and how it works for someone that was not completely fully in on what brought his first band to the success that it reached. One view standpoint of what we were doing this, and then we did this and this happened. There was a lot of strategy, there was a lot of money behind it. It’s the same thing with David Byrne from Talking Heads when he goes out and explains, this is how you do Twitter.

    I’m sorry, David. Before Twitter was even alive. You were a celebrity, you were a musician, you were able to pop on and automatically makes certain things happen. So in your experiences, that’s great that it’s worked that well for you. But for the person that hasn’t been around music that long, that hasn’t had that range of success, that popularity, that celebrity, it’s a different path.

    And that brings it back to coaching. Looking into the coaching and looking for these core points, are you getting a quarter truth, half truth or expired truths? Are they putting out things where their entire coaching platform is showcasing the authority and authenticity of other people, but not them?

    There are certain coaching platforms where they explain, put up a picture of yourself, make sure you have money, stand in front of a nice car, even if it’s not yours. Then in between those, put up the Zig Ziglar quote, put up the Tony Robbins quote, put up the Gary Vee quote, mix these together.

    They’re playing to a certain extent, certain mind games to play off the authority of other people and then take it to you. That’s dangerous and it works. A lot of people benefit from it, but it can be a harmful thing.

    It can be just. I really would love to see more people go the moral route to take responsibility for whatever business that they’re growing to steward the wealth. You want money coming in, that’s great. And you want to get a whole bunch of clients, that’s great. But are you serving those clients or are you just cherry picking out there and trying to get the next doll and hustle, as they say?

    I really, I can’t stand that term. You gotta hustle more. And that’s where it comes to the blaming the next part. You didn’t hustle hard enough. You. Well, this didn’t work. I tried this. Well, you didn’t do it right. Well, I did it exactly the way that you told me to, but it didn’t work. Well, you didn’t want it hard enough or you didn’t try hard enough, or look at all these other people that did this or I did this.

    Here comes in the accountability to ask a coach to clearly define the parameters of what they’re going to do. It’s not saying that a coach has to write down, you know, you will be successful if you do that. And when they put that kind of thing out there, that’s a very dangerous claim to make.

    I wish on the standpoint of coaches, consultants and strategists that they were held as accountable as doctors. And wouldn’t that be a wonderful thing? Because a Lot of them would have to shut their mouths really quickly or change the tone, the messaging and the text of what they’re sharing. Now in that is a coach that you’re getting involved with.

    Have they offered you a non disclosure agreement or have they asked if you want one? Do you have something that’s proprietary? Because if you’re talking to a business coach or a success coach and they get wind of all that you’re about, what is stopping them legally from taking that anywhere else? Now, an NDA is, it’s a step. It’s not complete security, but at least it’s a step. And on that same level, what are you going through? Is there an out clause?

    Do you have a consulting services agreement or a strategic services agreement with any kind of consultant that you work with? That’s why I really like and what I do with people is I usually say, let’s do one, two, maybe three sessions. These are what the sessions cost. You’ll get a sense of me and you’ll get a sense of FSG. And from there you can make a decision and from there we can create an agreement, a statement of work, a sense of how I work, a sense of what I expect from you.

    There is the ability that, yes, of course, the person that’s being coached, they might not do it, they might not get it done, they might not follow through, they might not complete the work that they should be completing.

    But at least if you have it on paper and you showcase what the expectations are, what the responsibilities are from both sides, you’re coming into a better relationship, you’re coming into a better agreement, you’re coming into a better understanding that in turn can create better results. It’s looking into that and asking, okay,

    What happens if this thing’s really going downhill? Where is the commitment? Where can this contract be broken? If X number of payments are required, where does it stop? Where are the refund policies? Where are the, okay, this didn’t work out or a certain invoice was there? If it’s a no refund policy, is there something there where you get a certain amount of credit? What rights does everybody have and why isn’t that written out with most coaches?

    Coaching with accountability can create a shared responsibility for your progress between you and those you coach.

    There’s a magazine out there, six figure coach, and to me it’s a little bit dangerous. It’s coaches going in there and they’re reading off of the Gary Vee’s and they’re reading off of these big coaches and here’s this and here’s how to present and boom, boom, boom. A lot of it in the few that I’ve scrolled through, it’s so much about marketing and to me a negative approach of almost psychological operations to continue to draw more people to you.

    These ideas of no, this is what you want to tweet today and this is what you want to market and this is how you want to interact with this. And here’s how you stay hot on the topics that are trending. What if what you know inside of your authority and your authenticity has nothing to do with what’s trending right now?

    So do you go to that false place to then begin to try to be cool and be out there? Or is it a shift to share something about your view? What you have so many of these life coaches, the bulk of their content is all based in solely marketing. I will do, I can get you. Don’t you wish you were making this amount? And then what’s worse, these are the ones I find the most immoral personally.

    The direct sales, the MLM coaches, the ones that say, first off you’re going to pay me, then you’re going to get under my funnel. Now you’re not trying hard enough. Now you’ve got to do this, now you’ve got to prove yourself to me. Why do you need to prove yourself to any coach?

    It’s about proving yourself to you and then understanding maybe a particular person that they’re not the best person to work with. So then inside of a statement of work, inside of a release from a situation, can you get out or are you locked in?

    I’ve had people send me coaching contracts and oftentimes the agreement it really is solely in the favor of the coach and not really respecting the individual. And because they signed it, there’s not much that they can do about it. There was one particular person they sent me, it was a three page consulting agreement. I said, you know, I think this looks good. I look, I’m looking forward to reading it.

    The entire consulting agreement only protected, it wasn’t really an agreement, it was a statement that kept the coach out of any kind of liability, out of any kind of responsibility for following through. And this particular coach, all they did was say, go back and read this. You want to know about this? Go back and read this. I mean the hourly rate was through the roof.

    And then you have these coaches going, you’re not, if you’re not being paid this or you’re not asking for this much, you’re not showing your worth. What if you’re not worth that amount? What if it’s time to humbly Prove your worth by giving, by reducing.

    Let’s get out of the arrogance, let’s get out of this warrior belligerence level. Let’s go to a level of humility where you can help and where you can stand out in this field. And at the same time, for the individuals looking for the coach, look for a consulting agreement that protects you. What happens if you need a break? What happens if money is tight?

    As you engage in coaching with accountability, you may begin to be able to better clarify your goals for yourself and your clients

    Is there something where it’s okay, there’s a window for this time to be taken off, or if you state that you’re not able to make a payment at this point for this long, that you’re still in the clear. An agreement is a two way situation and it should protect both sides.

    So I, for me personally, and I really advise with coaches and I advise for people looking for coaches. Get that invoice, have that clearly stated out. Make sure you get a receipt, not just the transaction, get that services agreement or consult, you know, consulting or strategic, whatever you want to call it.

    How My Daughter Changed My Approach Podcast Transcription

    Coaching with accountability transcription Continued:

    At FSG, we call it a Strategic Services agreement.

    It lays down everything of all the expectations of how we work, of where we work, of what is done and what we’re about. Then the statement of work. Now statements of work, they can be a little bit broad. And some people, I’ve had certain people ask me while I was talking to this coach and they said they couldn’t give me a statement of work because all of it’s conceptual, that’s fine.

    And a lot of consultants, there are elements that are conceptual, they are strategic. It’s more time than it is necessarily the statement of work you get from a home builder, but it can be listed out the topics that they’re going to hit.

    It doesn’t mean that they have to make sure that you are a master in any of these topics. And no one’s a master anymore. That’s another conversation and another podcast for another day. But that these things were gone over. These were the elements that we hit.

    We went across these things, we discussed these things and it’s following up that in this session this was discussed or this documentation to allow you to do this or this video or this audio.

    When that’s brought forth, you as the coach have served your client and as the client you have received service from your coach. And that’s fair and that’s moral. The last parts come down to. So I said before, we said invoice, we said the non disclosure agreements, so things kept private. We said the services agreement and the statement of work of what’s going on in there. And in that documentation, there is clarity, there is authority.

    The experiences gained through coaching with accountability can become invaluable for the personal and professional development of your clients .

    Also asking, doing in the last part here, doing the due diligence, who has this person coached? Or even if it’s not necessarily who they’ve coached, because maybe they’ll come out in full honor and say, I haven’t coached anybody like you. So you can go call this guy that spent 10 times the amount and be thrilled with his response, or you can look through the items and the pieces and the content, which I believe more coaches should have up than just marketing about what they’re about.

    It comes back to that element of getting someone to understand what path you would take. Someone on. FSG has a particular client, they said, who you know, who else have you worked with like us? And who can we look at?

    Well, no one for this particular client, never done anything in this area. But under the overarching themes, the umbrella of what’s happening inside a business, this is the approach we take. This is why we take it.

    This is what we’ve seen in competitive, in comparative, in the contrasting, and this is why we do that. But had we sent them to someone and said, go talk to so and so, they love us, that ends up being a selfish testimony because this individual did something that costs so much more and it really didn’t relate. Ultimately, the relationship built through coaching with accountability may foster that much more growth and trust.

    So asking your coaches, I don’t want your best testimonies. I want to understand your authority. I want to understand your authenticity. Let them share through podcasts, through videos, through blogs, what they’re about, what their take on things are.

    And does that resonate with you? Because anybody can sit there and put out and state, hey, this is great, this is great, this is great. But is that a situation that can resonate or relate to you financially, theoretically, from a methodology standpoint? Try engaging by coaching with accountability to access the resources you need for authentic and transparent success.

    Because if it isn’t, now you’ve dialed into a coach that is bragging about things that have nothing with no similarity to what you’re doing, and it’s probably going to set you up for failure. So in the end here, the accountability, it’s not going to happen.

    We can’t make coaches accountable like we do doctors or like we do lawyers. That’s unfortunate. Let’s be realistic. But we can seek out that accountability and look for that authority and that experience beyond their marketing, beyond their hype, beyond their promises. Implementing coaching with accountability may yield that many more long lasting changes in your business.

    And by committing to coaching with accountability, you are making a commitment to yourself and your future clients.

    And we can put up the red flags too.

    When it seems too good to be true, because it usually is. When it seems like it’s all hype and no substance, then maybe they’ll end up coaching you with all hype and no substance. Is there a foundation of liability, of shared understanding, of responsibility? Are they putting a consulting services agreement in front of you?

    The journey of self-discovery through coaching with accountability is both rewarding and empowering.

    Brand messaging blueprint strategies for creative careers.

    Are they putting an NDA to protect you? Are they explaining ways that if this doesn’t work, this is how it ends, or if it does work, this is how it can continue? Are the expectations and responsibilities there for all sides? Because then you have a good working relationship, it’s moral, it’s authentic, and it allows you to grow. If it’s not there, be careful. Watch for those that support and showcase themselves as coaches that coach coaching with accountability.

    If someone feels really good and it’s not there, maybe do one session, two sessions, three sessions. If that’s. If it’s really feeling strong to you, and if they won’t allow for that or they’ll only do a package, watch out. To those looking for coaches, honor yourself, your dream, your business, your vision that you want to grow and protect it. As you bring someone in to help you, are you protecting that business? Are you protecting your finances? Consider exploring new possibilities through the lens of coaching with accountability.

    Are you protecting your time? Treat it like that and vet that person or that individual or that company. Vet them. Look across their content. Look across what they say, how they say it. Look across their marketing. Is it all regurgitated from somebody else’s authority or is it them and inside of it? Does it make sense to you? Are those foundational documents in place to protect all parties? Is there a way out? Is all of those things? With coaching with accountability, you may be able to align your actions with your aspirations and be that much more effective for another.

    Authentic messaging strategies for transitioning businesses

    Have a look before you look to sign, or you look to subscribe to those methods, or you look to buy in, get away from the popularity and seek out the authority in it, because that authority will help your business and to the coaches. Lastly, the authentic ones, the authoritative ones, stand out by stepping up and setting up your authenticity, your experience and your validity to shine.

    In the end, the journey of coaching with accountability can lead to a greater connection to and for clients.

    Showcase through videos, audios, blogs. Don’t make it all about marketing. Show that you care and you have the experience and the authority to help. Not just hype. Because in the end, when we, as those that want to be coached or we that are coaching others, hold ourselves and the other party accountable, we can account for a lot more progress and process than just falling into the template hype that so many are practicing and so many are harming others with today. Wait What Really Ok.

    Brand Communications and Optics Strategist Podcast Wait What Really OK Podcast LogoCoaching with accountability transcription

    Choose to invest in yourself through coaching with accountability today.

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Coaching With Accountability Transcription from the Coaching with accountability and finding honorable coaches Podcast

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  • Mary Poppins Messaging Transcription

    Mary Poppins Messaging Transcription

    Mary Poppins Messaging Transcription from Mary Poppins Messaging and Practically Perfect Perceptions Podcast Mary Poppins Messaging Transcription

    Mary Poppins Messaging Transcription

    mary poppins messaging transcriptionRelease Date: October 11th, 2020

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Mary Poppins Messaging and Practically Perfect Perceptions at these links: Spotify Apple Podcasts Pandora Amazon Music  Spreaker YouTube and other platforms

    Mary Poppins Messaging Transcription Chapters

    Mary Poppins Messaging Transcription Chapters: 00:00 – Introduction to Mary Poppins Messaging and Brand Communication 00:45 – Childhood Memories and Rediscovering the Film 02:15 – The Concept of “Practically Perfect” Messaging 04:05 – The Impossibility of Perfect Messaging 06:10 – Authenticity Over Perfection in Brand Messaging 08:00 – Navigating Perception Gaps Between Intention and Reception 10:20 – Avoiding Toxic and Over-Polished Messaging 12:05 – Understanding Market Competition and Messaging Ethics 14:00 – Tailoring Messaging for Different Business Sizes 15:30 – Finding Your Unique Brand Voice and Tone 17:15 – The Danger of Copying Competitors’ Messaging 19:00 – Balancing Authenticity with Audience Perception 20:45 – The Role of Marketing as Authentic Communication 22:30 – Avoiding Sales Tactics That Undermine Authority 23:01 – Final Thoughts and Conclusions

    Mary Poppins Messaging Transcription Text

    Mary Poppins Messaging Transcription

    Song: Wait What Really Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really Really OK,

    Loren: This is Loren Weisman. This is the brand messaging podcast. Wait, What? Really? Okay. And how about this for a. Wait. Weird title.

    Mary Poppins Messaging and Practically perfect perceptions. What I’m going into here and I, I first want to back up for some of the people that may not have seen the movie. I grew up on this. I remember watching it on VHS when I was a little kid. And a few weeks ago I was able to get it and have my daughter, who’s just turned five, see it and watch it with her. And there was something just this, this reconnection to it.

    I loved watching her react and I love the reactions that I remember now being, you know, 46, but feeling like I did when I was 6 years old. Now, in this story, for those that might not have seen it, it’s this magical nanny that comes down to take care of these kids. It’s based off of this series from. I believe it’s P.L. Traver. I’m going to double check that. And in that and I remember this from IMDb the summary.

    The magical nanny employs music and adventure to help two neglected children become closer to their father. In seeing that again, it reminds me of the perception and it reminds me of the elements of the neglect that goes into our messaging and how there are other people that can’t quite see it or can’t quite see us. Now she is referred to by these penguins by this chimney sweep and others. Practically perfect in every way. Now, in that we’re never going to achieve perfect messaging.

    Fake Authors Using AI. Podcast Links and Transcription

    Mary Poppins Messaging Transcription Continued:

    It is impossible. This is an objective truth, not a subjective opinion. It is impossible to clarify your messaging for everyone. And it’s one of the things that kind of gets me and it bothers me when people state, no, no, no, everybody gets this. Everybody gets this. I have it perfect. If it’s perfect, then how come you don’t have the connection? How come you don’t have the engagement? How come you don’t have the customers? How come you don’t have the sales in the middle of something perfect, or almost perfect, for that matter, something magical?

    There isn’t perfection, and it’s not about striving for perfection, but this thing now coming back 40 years later, practically perfect in every way. And at the time of being a kid, it was a. Well, isn’t she perfect? No, she’s practically perfect. And it’s not that we have to perfect our messaging it’s ever changing with the ebbs and flows, with the way toxic communication comes in, goes out, negativity, something may happen. You could have messaging that is so incredibly strong. And then something happens in the news, something similar to your tagline, your title, your brand name.

    And now everything is exploded and almost started over again for you. And what works so well in one moment isn’t the next. Now, as some people chase inside of their messaging, inside of their content for perfection. And these people have put out this stuff about the secrets to your perfect message, your perfect brand. Here’s the secret. It’s impossible. And it’s a good thing that it’s impossible. Because if you had the perfection and for the people that try to perfect a message to be heard by everyone, it doesn’t connect with anyone. And I want to get this part out of the way quickly.

    Mary Poppins Messaging Transcription Continued: Stop honing and shifting your message to try to get everyone to understand it. That’s impossible. It’s when people lose the intention, the authenticity is lost. The spam, the hype, the advertising turns into a situation of we are just going to blast out this. And in the middle of constantly shifting your message to meet everyone, it will eventually upset that, that person that first got it, oh, this is great. And then it might upset them later because now you’ve gone in a completely different direction. Now in getting the perception of your messaging to the best place, to the closest place of your intention, it’s not reaching everyone and it’s having that humble standpoint, no perfection, but maybe practically perfection or practically perfect, you stand in the foundation of what you have.

    So let’s take a base message like this. You stand in the foundation of what you have. Now, from there it goes into the discovery. What are the contradictions? What are the comparisons? What is the competition saying? And it’s not saying, okay, I’m going to check out what the competition is saying so I can steal their keywords and just attack that. I don’t think that’s the most moral thing to do. A lot of people choose that route. I don’t think it’s best. I think it’s best to understand the markets that they have.

    If you are a $50,000 or $500,000 company with a very similar messaging line and a brand messaging line to a 5 million or a $50 million company, it’s not going to work well for you. If that 5 million or $50 million company is doing bad things too, that’s going to hurt even more. So when we say the competitive and we look at the. And at the same time, comparative. It’s not necessarily looking at that to say, okay, these are the words we have to use.

    Because if you’re putting in $50,000, $5,000, $10,000, $120,000 a year in your messaging, into pushing that market. I’m sorry, into pushing the marketing behind this message that looks the exact same as somebody else’s. It’s really not going to work for you. They are the people that are out there pushing at a much higher ratio with the same words. They. That’s who’s going to be seen first. So in this mindset, to be seen, be seen, be seen. How about authentically being heard?

    So it’s understanding what’s being said and then maybe even if that message is true to heart and true to your intention. Light adjustments, staying on your intention, but shifting the words around to find the melody in your heart, your intention to reach a perception where other people don’t automatically assume you’re what’s going on everywhere else. There was a course, an online course advertising campaign, and they were pushing some stuff out. I didn’t. Off of the messaging that they had, it didn’t look right to me, so I didn’t go on the attack. But I said, look, it seems to me, I feel, and I was very careful to state in opinion and not fact, that it really is a bad idea to have this super course if you’re not ready to be teaching or you don’t have the authority to do so.

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    Mary Poppins Messaging Transcription Continued:

    So they came back at me, and not even in a bad way, but it was, we’re here to help these people that don’t know how to put a course together but have the authority to do so. To which my response was, great, great, but consider shifting your messaging because you sound like all these other people. And their response was, well, we wouldn’t do that. And that’s just snake oil. And that’s. I mean, that’s insane. It is, but that’s what they sounded like. They sat so hard in their intention that they couldn’t see the perception that was out there that it’s. No, no, no one can think this.

    We’ve, we, we’ve sat down, we talked about this. We really like this. That becomes a very dangerous thing to say when you’re in a group of people that are all in agreement, but you’re not realizing how your messaging can be read elsewhere. It’s not focus groups, it’s not polls. It’s going a little bit deeper. It’s not finding your SEO Keywords, it’s finding the message that is you. It’s the discovery of your message.

    And then in that discovery, going to the standpoint of humility and understanding your intention may not be everyone’s perception. Then the next step from there is the adjustment, the embellishment, not lies, the embellishing, the being able to look at the competitive, the comparative, the connotations that are out there, the compliance that’s included. A lot of health companies out there, they’re shifting in a very dangerous space because they’re making claims they’re not allowed to make. And then they come back, oh, well, you know, we’ll deal with this later. Why later?

    When you get the exposure, when you’re seen and now when you get shut down, it’s looking at this greater understanding to not be perfect, but to be, you know, coming back to the Mary Poppins things, practically perfect. Not everyone is going to get it. But when you hone that message with the considerations, massage that message in a way, somebody else is saying X. Okay, let’s look at where they’re saying it. Okay, you have something.

    How My Daughter Changed My Approach Podcast Transcription

    Mary Poppins Messaging Transcription Continued:

    This is so true to heart. And I grew up in this, and I believe in this. And this word means everything to me. Or these three words strung together are just everything to me. Okay. But if there’s a negative connotation, trying to constantly drive that and put marketing money behind that and having this one advertisement around, that, that’s not humble, that’s not professional, that’s ignorant, it’s not getting you to get away from your intention. It’s getting you to understand the array of where intention and perception meet. And as opposed to this perfect attack, as some people call it, it’s more of a strategy and setting up a foundation. So the strategy in those words have the room to change.

    A lot of people will put together certain campaigns and it has to go this way and it’s gonna go this way for this long, and it’s. You’re gonna get these views and you’re gonna get likes and you’re gonna get comments. But where are the sales? Or at the same time, the polar opposite, the extreme of what are the hottest words? Who is buying something like this? There’s a point where the artificial intelligence is so artificial, it ruins your authenticity and your authority with people. Many companies are experiencing this.

    They are getting the eyes on their product, but the way they’re getting their eyes on their product is immoral and at times unethical. Promises being made that aren’t true. Phrases and rewords going, oh, well, we just, we studied this and these guys are doing really well. So let’s copy it. We’re going to get on their coattails.

    Should you really be on someone’s coattails? And it’s not necessarily about the perfect professional message. You can be professional, but make it a little bit more personal. And by keeping your intended messaging personal, humble and professional when it comes to perception elements and being direct here, it will not make your message clear to everyone, but you’ll have a better chance to engage that many more people with a greater understanding. It won’t be perfect, but it will be practically perfect for you. And because you don’t go into, or hopefully don’t go into, that mindset of this is the lock that the adjustments can be made. Yes.

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    Mary Poppins Messaging Transcription Continued:

    To lock into a tagline, to lock into that one liner, that bio, certain elements, you want those in place. And then it’s that adjustment of the content on top. And that adjustment of the content on top can mean different videos, different styles of content, different leads. And I mean, unless there’s something, I mean, major problematic, major negative connotation that has now occurred that you have to change things like product names, taglines, that can be in some ways a different story, most of the time that’s not needed. But that next level, the campaign, the series of videos, the series of audios, how you’re starting in, who you’re emulating what’s working and what’s not.

    We’ve seen in the podcasting world this just explosion of people trying to be Joe Rogan. They’re trying to be perfectly like Joe Rogan and it’s not working. It’s not working. It’s not authentic. It’s people that are trying to come off like a guy, where they don’t, they haven’t put their homework in, they haven’t put their research in. They don’t realize the level of intelligence of this cat. They don’t realize the pre existing fame that he already had, all the things that he’s already done.

    All of that has culminated to a point to allow him to go down the road that he has. And in that, and in that comparison to other celebrities, to be able to state, well, my intention, I want to be just like this person, so I’ll completely act like this person. Well, this person has a different set of parameters, metrics, tone, temperature, audience. So they might not have to worry as much about perceptions because they’ve got that existing audience that they can grow certain people when it comes to perceptions, yes, it sounds like a contradiction, but it’s not somebody that’s incredibly famous, has a different approach to an audience than someone that is trying to build an audience. And especially someone that’s trying to build an audience authentically.

    Look at some of these top level life coaches. Look at some of these top tier speakers, what they scream out on stage or these days online. Do you think they could truly, organically, authentically and authoritatively say that stuff if they did not already have the money behind them, the fame behind them and that, you know, celebrity of sort behind them? Absolutely not. And the worst part, to me, the thing that really becomes upsetting is that they explain, this is what I did and this is how I did it.

    When they leave out the parts of the story, when they talk from an intention that is lies, that is half truths that are made up of expired truths that don’t complete the picture, then the perception, and this is where the perception gets toxic. I’ll just do what I heard them say. Many won’t question that. That’s not the full story. And then these people crash and burn. I don’t want to see you crash and burn. And I’m not saying to go negative, but question the people that you’re placing into authority. Question the people that you claim or feel are authentic. Make sure the messaging lines up.

    Make sure it’s not a template or a book that’s written by someone else, that they’re speaking out to you and sharing elements that are not all there that can be incredibly dangerous for forward motion for you, especially in these times. Again, you have to have the perfect this, you have to have the perfect that. Here are these secrets. There’s no perfection and there really are no secrets. You could sign up for someone’s course and meet with them every week and this and that. I’m going to give you all these secrets. Is that really authentic? Is that really true to heart, true to intention?

    Mary Poppins Messaging Transcription, Loren Weisman, wait what really okMary Poppins Messaging Transcription Continued:

    To me, it’s dangerous, it’s a sales tactic. But coming back full circle to this, that differentiation and that humility in that differentiation of not trying to emulate the celebrity because you may. Because they already have their existing celebrity base, they already have their fame. It’s the people like David Byrne that go online. And don’t get me wrong, I love the talking heads. But he is just another talking head when he explains how Twitter works, because he has absolutely no idea the most.

    The moment he signed up, boom, all these people were following. The moment he put something out, this is the regard, this is the engagement that he has that doesn’t work for the Average person, the new entrepreneur, the new musician, the new author that begins to follow models and methodologies of these people, they take it. And that’s where we see people that take the negative. It’s a negative perception, it’s a simplified perception. So just in the exact same way that we might misread someone else’s intention and some of them say, well no, I’m not just, you know, I’ve talked to a few celebrities about that. I’m not trying to say that this is what you do. But at the same time, for some of them that is what they mean. For others, that’s the perception that’s coming off.

    So again, they’re not going to solve that. And I know it gets a little confusing, but as you build your brand, as you build your messaging behind your brand, which is the foundation, it’s the ground floor, it’s the soil of everything that grows in that. Create that. And as you create that, create it. For the perception of what you know to be true to heart, of what you know your intention to be, it’s not moving off of intention. It’s not going to a different narrative, it’s creating an intention narrative that considers the perception narrative. It considers that it’s not going to be perfect and it’s not going to be perfectly found because there’s certain people that will want that. We’re just going to keep going for perfection till we get it. Sounds like a long term invoice.

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    Mary Poppins Messaging Transcription Continued:

    If you can build that narrative, if you can work from a humble place and understand what is so clear to you might be so confusing or might run, read in a different way to someone else, it will make for a better journey in content. It’s not writing a bio, it’s not putting up a ad, it’s not putting out a book. The consistency of the, for lack of a better word, practically perfect perceptions is to continually feed with content, to share and move different people that may be thinking different things to align as closely as they can to your intention so they can connect as closely as they can to you. It’s not getting the perfect 90 second video. It’s not buying the perfect ad campaign and it’s not a marathon.

    This messaging, moving over to marketing, it’s not a marathon. People say it’s marketing is a marathon, not a race. No, marketing is part of your communication. Let’s move away from this idea that marketing is this marathon. It’s this forced thing, it just keeps. It has to go out and go out and go out and oh, I hate marketing. And I’m just going to give this to someone else. You can’t give it to someone else. If you’re being authentic, true to heart and true to you, you can have someone else working with it, running it, leading it, but it all has to tie back to you. And in consistent, constant discussions, communication, the understanding of what. What is out there, not even for a competitive.

    But what’s the tone?Mary Poppins Messaging Transcription, Loren Weisman, Caricature

    Mary Poppins Messaging Transcription Continued:

    What are the things that should be said in the last 24 days leading to an election that should be said differently when we’re after the election? And who knows if they know a winner next to something that happens three months after that? Go back to massive things that have happened. Are you going to stay on point with the same voice after a massive tragedy or after a massive win or something very positive or something negative? It’s not the perfect tone. It’s not the perfect story.

    It’s practically perfect messaging that is constantly growing, adjusting, changing, staying true and anchored in your intention, but being moved and massaged to try to build a connection and engagement with different people’s perceptions. And lastly, when I say moved and massage, it is not shifting the intention. The root or the anchor of is shifting the way the words are put together. S

    o you stay true. You stay ground in the foundation and the soil of what you have. But consider looking at that Mary Poppins, almost magical element coming full circle back to the story, the IMDb lead on that, where it said it was these children felt neglected from their father and throughout the entire movie, in everything that occurred and what the children were learning and how the children learned to communicate and how Mary talked to the father. Father.

    There’s an aspect of neglect that we put on our audience. We neglect them because they should understand this. And that’s. That brings it right back. And we’re closing up, I promise. It brings it right back here where the. The father does a couple songs about this is what children should know, this is what children should do, this is how it should be. And then he was able to see things from a different view, and the children were able to see things from a different view, and then they were able to come together.

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    Mary Poppins Messaging Transcription Continued:

    And maybe they’re not completely perfect, but they were practically perfect toward the end. And then Mary could move on. And now these children are no longer neglected by their father. Their father hears them. They hear their father. So I ask you, what can you do or what part of your messaging is being neglected because you’re so tight to the intention?

    Or on the opposite end, you’re trying to make everybody understand it. So you constantly switch up the root and the foundation and the anchor of it. Let’s make it a thing as we come into the end of this year and go into the new year, not to neglect the humble standpoint that other people, their perception may be off of what we want. And because it’s off, it’s not saying you don’t get it, you’re blind. You. You just don’t understand. But making it our responsibility to give them a chance to understand it and see it through our eyes and help them, and you won’t be able to help everybody.

    But in that humility, in that authenticity and in that authority, you may be able to help that many more people to connect with you that much more and understand not only your intention, but also the messaging, the story, and the meaning behind it. Wait, What? Really? Okay. Okay.

    Wait What Really OK logo and orange graphic alone.
    Wait What Really OK Podcast With Loren Weisman.

    Mary Poppins Messaging Transcription

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Mary Poppins Messaging Transcription from Mary Poppins Messaging and Practically Perfect Perceptions Podcast

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  • Do Not Vote Transcription

    Do Not Vote Transcription

    Do Not Vote Transcription from the Podcast Do not vote if you do not want to vote. Voting is a right.

    Do Not Vote Transcription

    Do Not Vote Transcription

    Do Not Vote TranscriptionReleased on October, 15th, 2020

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Do not vote if you do not want to vote. Voting is a right. on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube and other platforms.

    Do Not Vote Transcription Chapters

    Do Not Vote Transcription Chapters 00:00 – Introduction and Video Overview 01:11 – Defining Voting Rights and Responsibilities 02:05 – Why Voting Matters in Democracy 03:01 – Toxicity in Voting Campaign Messaging 03:52 – Impact of Guilt and Shame Tactics 04:31 – Ineffective Voter Engagement Approaches 05:13 – Authentic vs. Performative Activism 05:56 – Encouraging Informed Voter Participation 06:30 – The Value of Individual Voting Choices 07:01 – Personal Reflections on Voting Experiences 07:49 – The Silent Majority and Voter Silence 08:36 – Understanding Non-Voters’ Perspectives 09:03 – Social Pressure: “Are You Voting?” o9:54 – Respectful Dialogue About Voting Decisions 10:40 – Building Empathy in Political Conversations 12:13 – Moving Beyond Forceful Voting Messaging 14:20 – Final Thoughts on Voter Autonomy and Messaging Do Not Vote Transcription Text

    Do Not Vote Transcription

    Song: Wait What Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait, What Really Okay. Hi, this is Loren Weisman. This is the brand messaging podcast. Wait What Really OK.

    The title of this podcast was not something I tried to get you to click through. This is not clickbait. The name of this podcast is do not vote. If you do not want to vote and voting is a right, this is going to be a brief message. And I invite you, if you’ve listened this far, before making judgments, before preparing a counterattack, or before getting angry, to just have a listen to a view. It may not be your view. It isn’t right, it isn’t wrong. It’s a view, it’s an opinion. I’m not trying to hurt anybody. I’m not trying to make this a Conservative or a Democrat or a Libertarian or an independent style podcast.

    It’s just a thought. And again, referencing. Because this is a brand messaging podcast, the messaging that we have going on out there, and not just with the election that’s coming up. Because when this podcast comes up, we’re gonna be about 20 days out from the 2020 election, but something that’s shown up in a number of presidential elections and a number of midterm elections and elections as a whole. Now that I feel like I got the legal part out, I want to share my view. The word rights. Rights are defined or a definition that I have here. Rights are legal, social or ethical principles of freedom or entitlement. That is, rights are the fundamental normative rules about what is allowed of people or owed to people according to some legal system, social convention or ethical theory.

    Now, in that we as Americans have a right to vote, that is our right. It is not our responsibility. That’s where I see that a lot of issues have had that have happened over many years in people being excited, in people saying, you’ve got to vote, it’s your responsibility. I woke up this morning, one of the first things I saw was it is absolutely unacceptable if you don’t vote. Another post a few hours later. If you’re not voting, I don’t want to know you. Where is this inviting people? Where is this engaging people? There’s a toxicity and it’s gone on for a number of elections. There are a lot of people that don’t vote. They choose not to. They have a right to, but it doesn’t mean that they are responsible to.

    It is not a law. It is not a. You have to come in and make this decision. Now from where I stand, I would love everyone to vote. I would love everyone to register to vote in time and, and early so that the issues that come up with these late minute registrations which they bother me, it’s people getting out there saying this isn’t right when they’ve had months on end. But that’s another story. That’s another thing. And yes, there are plenty of problems in our system, but still one of the biggest problems I see is in the messaging inside of that system that is pushing a force that is attacking people, calling people out, shaming people because they choose not to vote, they choose not to be involved. Now flip it around.

    Do Not Vote Transcription Continued:

    Yes, what I mentioned before, I would love it if people were involved. I would love it if they looked up their candidates, if they looked up from the most local elections to the presidential, if they looked up and vetted the material, not just reading the headlines, not just reading, you know, the above the fold, but going in and making an educated decision, educated ability to speak today in that I would like that. But that’s my opinion. It’s not my place to tell someone, you need to know more about Biden and Trump and the Senate and the House and all of these issues. That is not a way that is going to draw someone in.

    At the same time, the same people that in some ways are shaming people into voting are the same ones that are being shamed in other areas of their lives, in other areas where they just don’t want to deal with something or they don’t want to be involved with something and it’s their right not to. And yet it’s almost hypocritical that they go on this. It’s also interesting that many people that push such an aggressive, overly dominant voting message, it’s just almost not even like, I want you to vote, I want you to be involved, I want you to know this stuff. But more so I want you to know my candidate, if somebody does not want to get up and get out to register and I’m not talking about the people that are unable to, I know that there are people out there that need help with that.

    But if someone hasn’t voted in 20 years, in 30 years, if they don’t like the system and they don’t feel that it is something they want to do, or maybe they feel like it’s so broken their vote doesn’t matter. And yes, votes count. But if somebody doesn’t believe that, where are you to guilt them, shame them, attack them and pressure them? And in that where does that draw them to want to be involved? Our messaging, from just this toxic attack to this format to. I mean, I remember some stuff when I was younger, they had shirts out there, vote or die. And when you look at the numbers of a number of major elections, it is a lesser percentage.

    There are a lot of people out there that can vote, that choose not to. And at the same time, just as it is their right to vote, it is their same right to. To not vote and to not vote because it is a right that is given to them. Why should they be attacked for it? Why should they be insulted for it? I would like to see the motion move out of fear and more toward a place of love and in that love to be able to have a conversation.

    Why haven’t you voted? I’m not attacking. I’m curious. I want to know where you stand. And here’s why I think your vote matters. And here’s why I would love you to be involved in the system. Can I share some stuff with you? Can I show you some stuff from the candidate I’m voting for or the bill that I’m hoping will get passed, or the things that I want to see stay the same, or the things that I want to see change, the things I want to see removed, added, and so on and so forth? Isn’t that a tone that invites a conversation and an option? Wouldn’t that get so many more people to say, you know what? I haven’t. Maybe I’ll take a chance or maybe I’ll try this. I see more stuff on Facebook and Twitter.

    How hard is it to register to vote, you idiots? So if you’re not registered to vote and you come across that, where is that a drawing, inviting, engaging and loving factor to have them open the door? If anything, it’s the exact opposite. To close that door, to put a wall up, to stay back and even to lie in these lies. We don’t know who’s registered. We don’t know who’s not registered. Really. A lot of these polls, especially this year and even in the last major election, it’s anybody’s game because. Not because these polls are off and. Well, the polls are off, but people aren’t necessarily answering the questions the way they think to.

    We’re just going to keep rolling here. They’re not necessarily answering the questions or they’re answering the questions and saying what they think will keep things peaceful. There’s a silent majority. There are people that. There’s a silent majority from everything, from the people that want to Be that want to vote or voting Democrats in more Republican based areas.

    There’s a silent majority of Republicans that are in Democratic areas. There’s a silent majority of people that are being attacked right now. And in researching for this particular podcast and this thought, I was able to speak to some people that are right in my neighborhood. And again I came at them in love, not fear, not attack, not signing them up to vote, but just asking, do you vote? Have you voted? Are you voting?

    And the immediate reaction is back and it’s saying, and then when I explain this is what I’m sharing and this is the title of the podcast that I’m going to be putting out on Thursday, there was a calmness. They didn’t want to give their name, three people in particular, but they all said that they weren’t and they were afraid to share that. And so then I asked them why not and they shared their views. And even though I disagreed with them, even though I couldn’t understand some of their points, it was not my place to tell them to vote. It was not my place to tell them to register to vote. It was not my place to do anything.

    Do Not Vote Transcription Continued:

    Because if I’m telling them or forcing them, I’m taking away their rights because and getting right to the point here, they have just as much of a right to vote, to register, to vote, to go to a polling place and vote as they have the exact same right in this country not to vote, not to register, not to go to a polling place. I believe that when we look at how we’re responding to people and not telling someone, it’s your responsibility to vote.

    But we look at the messaging, we look at where it’s coming from, whether it’s this fear based thing and there’s a lot of fear in that messaging. I don’t want my candidate to lose. This candidate can’t win. This can’t happen. You need to go register to vote with the underlying tones of vote for my person. Where does that change? Where does that help us connect and understand and communicate and make things better? Maybe in shifting and we can’t shift the mainstream media and you can’t shift many of these angry, highly funded, toxic campaigns that are taking out this shaming narrative.

    And it’s, and again, it’s not new. Yes, we’re seeing it more because of social media, but this narrative has been around since I was, since I can remember these campaigns. I remember them back to being in elementary school. I’m 46 years old. I remember hearing the attacks and it was, and I’m from Massachusetts. I remember when Dukakis was running, I didn’t know all the issues. I didn’t know all the things going on, but I had a sense and how he was attacked. And the same people that would jump and just go brutal on him were the ones turning around and just going brutal on people that hadn’t registered to vote or hadn’t voted.

    People coming out, finding out here, okay, here are voting numbers. Here are the numbers that came in for western Massachusetts or where I was from. And it was Channel 22, I believe, was what it was in western Massachusetts. And this editorial came out of this person that was just saying, shame on this number of people to live here and not doing that. So you’re saying again, shaming these people to try to draw more people to vote. So the close here, and this is a short podcast, I’m done. I’m going to wrap it up here. Keep it short, keep it simple. We don’t need to shame. And this isn’t going to change on the massive narrative, but with a couple individuals to sit there and ask someone to consider to vote and that it is their right.

    And here’s why you think it’s a good idea for them to vote. And in that, even if the response is no or I don’t know, or we’ll see in your honor, in your integrity, in your authenticity and your humility to sit back and say, well, thank you at least for listening, thank you for hearing my side, maybe that opens up something where it doesn’t necessarily get them. And maybe they haven’t registered so they can’t vote in what is about, you know, two, three weeks out right now for us for this election. But maybe they register for the next one.

    Do Not Vote Transcription Continued:

    Or maybe it plants a seed in a better soil that isn’t poisoned and toxified, that makes them feel for themselves that they want to practice this right that is theirs and not yours. Let’s step away from the force. Let’s step away from the shaming in changing the government. And yes, voting can change, but some people don’t believe it. And if all you’re doing is screaming at them, all they’re doing is putting their hands over their ears and running away in inviting and engaging. And this ties to all business. This ties to just the connections to entrepreneurs, to anybody, to any business, service, product.

    Let’s stop telling people what they need to do, what they must do, that if you don’t realize this, you’re blind. Or shame on you for not using this or voting for this person or doing that and flipping it around and honoring the individual, even if you can’t connect with their decision or their views, honor the individual. And then maybe in that honor, in that connection, in that engagement, they’ll take a second look. And maybe it won’t be this election or the next, but maybe the one after that will open them up to an option that they hadn’t thought of. So I invite you right now if you. And I know it sounds crazy, and I know it sounds a little bit off, but do not vote if you don’t want to vote.

    It’s your choice. You have a right to vote, just as you have a right not to vote. And when it comes to other people and you want to campaign and you want your particular person or you want people at the polls, consider inviting through engagement, show sharing, an interaction, and move away from shame, insults, guilting, and attacks. And maybe what is move to a better place doesn’t happen in the election cycle or a particular election or, you know, a particular vote, but maybe over time, that sets the seeds and that sets the motion to make that change, to make things better, to get more people connected and then making as a whole and as a larger community, better decisions for the community with more people involved.

    This is Loren Weisman. This is the brand messaging podcast. Wait, what? Really? Okay. Have a good day. Wait, what? Really? Okay.

    Do Not Vote Transcription

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Do Not Vote Transcription from the Podcast Do not vote if you do not want to vote. Voting is a right.

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  • Strategic Patience Podcast Transcription

    Strategic Patience Podcast Transcription

    Strategic Patience Podcast Transcription for Strategic patience and pressure when preparing a launch Wait What Really OK PodcastStrategic patience and pressure when preparing a launch

    Strategic patience podcast transcription

    Strategic Patience Podcast TranscriptionReleased on November 1st, 2020

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Strategic patience and pressure when preparing a launch  on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube and other platforms.

    Strategic Patience Podcast Transcription Chapters

    Strategic Patience Podcast Transcription Chapters: 00:00 – Introduction to Strategic Patience and Pressure 03:56 – The Importance of Timing in Launches 05:30 – Strategic Patience vs. Pressure in Launch Preparation 06:45 – Mastering Mental Game for Launch Success 07:58 – Overcoming Perfectionism in High-Stakes Moments 09:11 – Navigating the Holiday Season for Launches 10:02 – Building Emotional Resilience Under Pressure 10:45 – Content Strategy and Brand Discovery Insights 11:30 – Incremental Improvement and Long-Term Growth 12:16 – Investor Perception and Strategic Planning 13:05 – Avoiding the Trap of Over ambition in Launches 13:45 – Resource Management and Sustainable Success 14:31 – Handling Launch Challenges with Integrity 15:18 – Lessons from Industry Leaders on Patience 16:00 – Adapting to Setbacks and Course Corrections 16:42 – Long-term Strategy and Decision Making 17:25 – Balancing Patience and Action for Results 18:19 – Authority, Authenticity, and Intelligence in Launches 19:10 – Strength Through Restraint and Focus 19:55 – Measuring Progress and Celebrating Milestones 20:35 – Conclusion and Final Thoughts on Launch Success

    Strategic Patience Podcast Transcription Text

    Strategic Patience Podcast Transcription

    Song: Wait, What? Really? Okay. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, wait, what? Really? Okay.

    Loren: This is Loren Weisman, and this is. Wait What Really Ok. A brand messaging podcast. I’m a brand messaging strategist and today’s topic is strategic patience and pressure when preparing a launch. This is around the idea of the organization after a brand discovery.

    As you begin to do your process architecture, laying out the blueprint and deciding on the plan of action and the time of action across this podcast. I’m going to run through this stuff real quick. I’m going to touch on the team, the time, the temperature, the tactics, and the taste before launching a business, a service, a show, a podcast, a product, whatever.

    In the middle of launching a business or in the middle of building a business and deciding how to launch, we have a lot of hearsay coming from a lot of different angles. We have a lot of truth. We also have a lot of expired truth or unrelatable truth.

    Now, it’s not that it is not true. It’s something can be objectively true that was shared with you about how a business was started or a product was launched, a podcast, a TV show, a movie. But if it’s an unrelatable truth because they took it down a path where there was certain finances in place, certain things going on around it, then it becomes a different story. And to follow that model is going to lead you down a path that will not work for you. Most likely, it bothers me.

    And this goes back to music and it goes back to a lot of other businesses where people explain not their story in humility and in the opinion of the things that they experienced that made it happen. But they shift it from the subjective to the objective and they state, this is how it works for everyone, and that is absolutely objectively incorrect and wrong. It worked for them that way. And that’s beautiful and that’s great, and it’s great to tell that story.

    But when that story is shifted to an objective reality and a directive to tell everyone to do it just like that, it’s irresponsible on the part of that person putting that information out or trying to sell that process to others because it doesn’t include all the other metrics, the time that went in, the budgets, the temperature of what was happening, even the taste.

    I know that sounds weird, but the taste and the flavor of everything in a circumference to allow certain projects, certain businesses and certain services to break through at certain times. I’m like so many other people.

    I love a success story. I love to hear about someone taking something, taking a dream, it being executed, it becoming successful. I don’t fault anyone for that. My problem is that when people take a model and don’t show with humility the metrics and the other elements that are going on, to me, that’s irresponsible. It’s not helpful. And then you’ve got these certain coaches, not all coaches, but they’re stating, well, this is exactly how you have to do that.

    Brand messaging blueprint strategies for creative careers.

    Strategic Patience Podcast Transcription Continued:

    And then they begin to showcase examples that can relate in no way whatsoever. There was a particular song that was about to come out on a particular year. I’m not going to dig too far into it. I was tied to it a bit in the release of that. It was held. It was held off. Something was about to come out. A whole bunch of big things happened.

    It was paused, it was repackaged, it was organized, Organized. There was some patience. And then it was launched at the right time, with the right team, at the right temperature, using moral connective tactics and pushing out just a little bit so it didn’t come off exploiting. And in that, it was incredibly successful.

    Now, had that song been launched a year before or a year after, it never would have gone anywhere. It wouldn’t have. And even the artist knows it himself. He’s, you know, he’s a humble and down to earth and going, it’s not the song. It was the way we were able to get the song into so many ears, and there’s no way at the standing budget that they had at the time that that could have worked.

    There are those magic moments, but a lot of what you may see as viral and out of nowhere, it may just begin to have motion, traction, a level of endurance. Then there’s a story behind it about how it gets picked up and how we want to maintain.

    And this is what I used to do in Los Angeles. You want to maintain a certain look, a feel, something organic, even when it no longer is organic. And it’s not that that’s necessarily bad, but it can lead people down to understanding and thinking, oh, I can just do this or I can just do that.

    So circling back around where I put the words in this title, patience and pressure. There are times to be patient when you want to fly forward. And there may be times inside of your story, your authority, the product that you have where it’s time to move and pressure through when you’d rather be patient.

    Many people will take a standpoint of I Just need to do it this way. It feels good to me in that it can end up feeling a lot more expensive. There was one reference a friend of mine said, you know, I feel like all I need to do right now at the moment is just press the pause button.

    Strategic Patience Podcast Transcription, loren weisman, wait what really okStrategic Patience Podcast Transcription Continued:

    And to him, and an immensely intelligent dude to him, what he saw in the motion, in the traction, was a simple pause and then unpause and everything moves again. But in the flow, in strategic motion, in the process blueprint, and at the same time, in timing and understanding releases, motion, traction, where money can be saved, where time can be exploited.

    When I say exploited, I mean the positive way, where releases can come and sit into dates and times, where the same release at one point and kind of circling back to this, the same release at one point with the same budget, put right in the right day, in between other items so that it can move slowly above the fold is going to have a much greater impact than doing it a month later, a month earlier. When you look at the strategies of not just going, okay, the product is done, the service is done, this thing is ready to launch, let’s just get it up, get it out.

    Yes, there are quotes out there and there are famous people that said, just be imperfect, just throw it out there. But right now, so many other people are doing the exact same thing. And yes, there are ways to begin and move things and motion and get things up.

    However, if you just throw it up there without looking at the time frames, without looking at the temperature, what’s resonating, competitive, comparative, even toxic, then you may end up putting something out and making an announcement. Because really, you only get that first chance to do that first launch.

    Fake Authors Using AI. Podcast Links and Transcription

    Strategic Patience Podcast Transcription Continued:

    After that, to potential investors, to potential earned media, press, pr, publicist, they’re seeing it as a second push and they’re immediately wondering what went wrong on the first. So almost a laundry list to look at.

    There can be a mixture from looking at a launch date, not just to say, okay, I need to get this out by this point, but more so if you’re going for that time frame, what’s going on around it, what are things that are relating vicariously, connected, indirectly connected and not connected at all to the industry, the service, or the product you’re about to launch.

    Is this the right time? I’ve mentioned to a lot of people as of late, you know, the first week of November really is not a time to launch most products. Yes, there are a few products and services that may have impact, but the next couple weeks, they might be a little volatile. News Cycles are not going to be pointing in the direction of new and fun things.

    And also depending on the product, it might be exactly the opposite time of where you could do something better. I’ve mentioned to a number of people saying depending on where they’re at, that moving toward February might be a better idea.

    Consulting Referral Agreement for Brand Communications Strategist

    Strategic Patience Podcast Transcription Continued: And this is not the rule for all. But here are a couple considerations. We have an election and this is being recorded two days before November 3rd and released then. So we’re going to have this election. We don’t know right now if there’s going to be a winner announced or if it’s going to be a couple of weeks. Then we’re going to go into the holiday season. In this holiday season, as we begin to track into Thanksgiving on top of it, we’ll have the toxicity of issues around government. We’ll be going into time around gifts and holidays and all of that.

    Then it’s going to come into a time who knows what’s going to happen in the streets. Then we get to an inauguration. Hopefully that’ll be on time right after that. Is it the Super Bowl? Are certain things potentially shut back down? Do things lean toward opening back up and then you’ve got the Grammys and then it starts to head into award season. Really right now it really depends on your product. But putting out anything prior to February 1st, right now as a full scale launch may be a little tricky.

    Most anything though it really, I mean there’s certain things that may tie into, you know, Covid for the holidays instead of home for the holidays or you know, there are certain things that can align. It’s not everything but a long term play for a lot of businesses right now maybe that are in a new stage, that are ready to launch, that have been built the right way. It may not be the right time to launch right now.

    Also, what makes up of December, what makes up of November in the ability to have time to really lay a foundation. There are a number of businesses right now that are not that are not launching, that are going back to the process architecture. They’re going back to the brand discovery. They’re really layering stuff out.

    They’re not attacking with content, but more so organizing and architecting and authoring content and preparing it so that there’s a truckload available. So as soon as somebody has the finger on the pulse of what’s going on from presidency to anything else, to Covid to all of this, that then there’s a great attack plan, there’s a great launch plan, there’s an endurance of that it doesn’t mean and I like to get away from this, I see some of these coaches you need to post X number of times a day.

    Strategic Patience Podcast Transcription, rant, loren weisman, podcastStrategic Patience Podcast Transcription Continued:

    If you’re posting crap over and over again, sharing other things, just putting out popular stuff, what are the chances right now that so many people are ignoring you?

    They’re unfall, okay, great, you’re connected with them on LinkedIn but they’re unfollowing you. I’m not following half of the people I’m connected to on LinkedIn because when they start following the I’m going to slam you with content to be seen.

    I’m tired of seeing the regurgitated, repurposed, you know, brand licensed content that everybody’s using the exact same way. So why should I look at it? So now in my unfollowing, to clear up my screen, I may miss their launch, I may miss something else that’s put in between there. This also is not a time to say, okay, we’re going to stand back and just blow up on content for exactly that reason. And I’m not the only one.

    Many people are disconnecting and when they give off the view that they are not being strategically patient and being perceived as acting in fear, this results and resonates with existing investors and even potentially investors down the line.

    Your scale, your blueprint, the way that you set up this marathon, from the launch to getting things out there to how you maintain it’s important inside of your scheduling to think about not just the people that are directly involved, not just even the investors that you have, but the investors and the opportunities that you may have in the future.

    Strategic Patience Podcast Transcription, lorenw eisman, daughter pictureStrategic Patience Podcast Transcription Continued:

    Because what many of them are going to do is they’re going to go backwards. If not them, someone that works with them is going to look at the tone, they’re going to look at the temperature, they’re going to get a feeling of a taste of what you’re doing and how you’re doing it.

    Many times people do not want to in these days, more often look at some existing prospectus. They want to have a look at how things have happened, the actions that people take in a state of fear, in a state of trouble, showcase how people can do in a state of love or in a state of success.

    Many businesses and many investors, many people that are getting behind projects are looking back seven, eight months. They’re looking at how people are acting because they know, wow, if these people can handle themselves and present and work and build and do it in the best way possible with what they have in the moment, in these troubled times, I feel, stating as an investor, more confident that in the best of times they’ll be able to be just as good.

    That’s the one thing I really take away from this whole experience is learning a lot of the other sides of people, how they act and how they interact in fear, in harder times, in struggle.

    And I’ve seen some beautiful people shine and I’ve seen some people where I’ve only seen them in great states, in great levels of success, in great levels of love. But when fear, when problems, when struggle hit, they went to the hills, they went insulting, they went to, they, they went to attack. They, they, they stepped away from their morals, they stepped away from their integrity to just try to survive. And yes, we all do need to try to survive regardless of your level inside a business.

    But you can survive through this with morals, with honor, with integrity. And even in that the structure, it’s not that old prospectus or business plan. A lot of people are not making a decision on 278 pages of here’s our five year projections. Because you know what, those were out the window a couple years ago and they’re even more out the window now.

    Strategic Patience Podcast Transcription Continued:

    They’re looking at what is happening, what is being built, how is it being built, where are you putting in the time, how are you creating this?

    Where are you saving money, where are you spending money, where are you taking the chances in that structure that can give a greater confidence and a greater essence of you, of your project, of what it is strategically, of not stepping back and saying, well, I read this book by this guy and he said to do this, but maybe only 2 out of 10 things anywhere relate to what you’re doing. Or I just want to take the time and let this thing simmer when it’s a great time to explode out and move and go. All that we do.

    When you’re looking on a larger scale project, on the, on an element of distribution, on an element of potential investment, all that we do and what we track is what others may be looking at to properly fund it or to properly support it down the line.

    It’s sometimes stepping into a place of humility and going, okay, if it was just me and me alone, not what I want to do right now, but I can look at the metrics, I can look at the tactics, I can see the strategies, I can see the discovery and I know that I’m going to have to do, yes, it’s uncomfortable, but I’m going to follow through.

    Because then in doing that the representation that you showcase for yourself, your project in the moment, and for next week, next month, next year, a couple quarters down the line, when somebody looks back and they do look back, like I said, and see this is how you acted at this point.

    How My Daughter Changed My Approach Podcast Transcription

    Strategic Patience Podcast Transcription Continued:

    Now, they know they can be with you at that point and beyond. The series of strategies comes across an array that oftentimes is a lot wider than the simple success book or the simple singular story. You hear people leaving out so many of the elements, and it guides people into the wrong directions and into the wrong hands.

    There is an element about trusting your gut, but also there’s an element of inside your gut, inside of your intelligence, of taking and simmering all the information, all the intelligence around you. That includes the metrics of the time, the temperature, the tone, the tactics, the taste.

    Looking at the competitive, looking at the comparative, and realizing whether it’s setting up certain work to be done to rush to a launch date correctly, or it’s being patient and humble and saying, okay, this is not the time, I need to step back.

    And I need to step back for a while because of all these same elements, then that’s the way to go there. And it makes for a strange time. I mean, I was joking with a friend last night. I was saying we’re hitting a time point where there are more people that can teach you how to be a leader that are not leaders and they’ve never been leaders.

    Then many of the leadership roles that are available or that are out there. It seems like it’s the same thing with the business success. And I’m not even trying to be sarcastic here. It appears more people that have never experienced success. And this is not toward all coaches. There are some moral, ethical, authentic and authoritative coaches.

    Brand messaging blueprint strategies for creative careers.

    Strategic Patience Podcast Transcription Continued:

    But it does feel like there are more business coaches or business success coaches out there that have never experienced success beyond completing a certification to call themselves a success coach than many of these entrepreneurs that are looking for success. There’s so much hearsay, half truths, expired truths, former hype across the board. And I only bring that up to circle back to this.

    Look at where it’s time to be patient. Look at where it’s time to put on a little bit of pressure. Have consider having a moment to look at everything outside of the scope of what you see it. And maybe it’s not hiring a coach, but maybe it’s hiring somebody for a moment to audit it and say, is this right? Or even the coach to vet the coach or the strategist that you’re working with. Double check that intelligence, yes, it’s good to get things out.

    Yes, sometimes you have to start a little uglier. But in times like right now, where some of the people that were able to start with so little, they may not be showcasing a path that can work for you.

    Strategic Patience podcast transcription, Loren Weisman

    Strategic Patience Podcast Transcription Continued:

    Now, on the other hand, maybe they are. But if you’re not taking the time to vet, to do your due diligence, to practice, to check this stuff out for yourself, it might run you into trouble. So inside of the strategic patience and pressure of your launch, know that sometimes you may have to be more patient than you want to be.

    And that’s going to be the best thing possible for your product, your service, your system or whatever. And there are other times you may have to feel a little bit more pressure.

    You might have to move a deadline up because you find a window that is absolutely the best that you can tell for the moment that it is. And who knows, maybe it falls apart.

    We’ve seen so many things that were strategically organized, but when we step in motion of authority, authenticity and intelligence, when we carry ourselves down a path as prepared as possible, then even as problems strike, even as things may change, we are prepared to redirect,  engage and reignite again, as opposed to just pushing gently or waiting until the perfect time, which sometimes is never in our humility, matched with our authority and our drive, with the most intelligence possible.

    Authentic messaging strategies for transitioning businesses

    Strategic Patience Podcast Transcription Continued:

    From there, the best decisions for you, not anyone else, can be made on the timing, on the team, on the temperature, on the tactics, and on the taste of what you’re creating so it can launch at the best time to save you the most money, to save you the most hassle, to amplify your message and your product or your service to the best and greatest audience possible. Then in there, you’ll know you’re on the right track.

    And even if something blocks that track, with everything you have behind you prepared, from the process architecture to the blueprint to everything that you’ve organized to prep for that, it will be that much easier, if need be, to prep for another time, as opposed to just dropping a whole bunch of stuff out, hoping for here, pushing too fast, waiting too long, so on and so forth.

    Yes, you want to get it out there. Yes, there are a lot of people that say, you know, wait till it’s perfect, to the complete opposite end of the spectrum of get it, get it all out now. But the answer for you, the individual answer for you, the best answer for you, is to get all the intelligence together so that you yourself, based off of the intelligence, the metrics and that information can make the decision that will be best for you, best for current investors, best for future investors, best for the story as a whole.

    So that in that launch, regardless of how big or how small it goes, it can have a rippling and resonating impact into the future to continue to connect you with the right clients, the right customers, the right investors, the right media, and so on and so forth. Take that time to organize that time in a way that works for your story, your authority, your messaging and your product, and not creating a system or a launch pad for someone else. Wait, What? Really? Ok. Ok.

    Strategic Patience Podcast Transcription for Strategic patience and pressure when preparing a launch Wait What Really OK Podcast

    Strategic Patience Podcast Transcription

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Strategic Patience Podcast Transcription for Strategic patience and pressure when preparing a launch Wait What Really OK Podcast

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  • Shop Local Shaming Transcription

    Shop Local Shaming Transcription

    Shop Local Shaming Transcription for Shop local shaming and small business messaging missteps Wait What Really OK Podcastshop local shaming transcription, wait what really ok

    Shop Local Shaming Transcription

    shop local shaming, wait what really ok, loren weisman

    Released on November 27th, 2020

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Shop local shaming and small business messaging missteps on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube and other platforms.

    Shop Local Shaming Transcription Chapters

    Shop Local Shaming Transcription Chapters: 00:00 – Introduction to Small Business Messaging 01:39 – Problems with Shop Local Shaming Tactics 02:45 – Why Guilt-Based Marketing Fails 03:18 – Encouraging Positive Community Engagement 04:32 – Real-Life Examples of Local Business Messaging 06:13 – Importance of Authenticity in Branding 07:28 – Customer Loyalty and Honest Communication 08:41 – Overcoming Negative Perceptions in Marketing 10:05 – Moving Away from Fear-Based Messaging 11:17 – Creative Strategies for Small Business Growth 13:03 – Building Better Community Connections 15:13 – Conclusion and Final Thoughts

    Shop Local Shaming Transcription Text

    Shop Local Shaming Transcription

    Song: Wait, What? Really? Okay. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really OK

    Loren:  Houston, we have a problem and that problem is audio. My name is Loren Weisman. This is the brand messaging podcast. Wait, What? Really? Ok. And I’m coming to you today on my headphones because of errors and problems and issues with my microphone and the other computer. So I apologize for the quality of the audio. I hope the quality of what’s being shared is something you can resonate with.

    This episode is called the Shop Local Shaming and Small Business Messaging Missteps. If you’ve noticed at all, there is a tone, and this is in a lot of different places all across the country and even online, on television and even in a shop window, there’s an aspect about, and I have no problem with it, Shop Local. I personally, from an authentic messaging standpoint, would rather see it delivered a little bit more of consider shopping local. And here’s what this is, and here’s what that is, and here’s what we have.

    The problem I see is the shaming that goes on, the insulting, the aggressiveness, the passiveness aggressiveness, and then the insulting and the assumptions that go along with the Shop Local trend. Now, there are some, I’m not saying this is all. There are some very moral, honorable local business owners, local shops that are out there and they are inviting in honor, they’re inviting in love, not using fear tactics or pressure tactics or toxic tactics for that matter. So again, this is not pointed at them, but there are a lot of people out there that are taking an approach that is irresponsible, unprofessional, dishonorable and just all out rude.

    Where does anyone, and we saw this in a couple places here in Orlando. Where does anyone have the right to say, if you don’t shop here, you don’t care about your community? When I saw that in a particular sign and a particular message that came out online. I do care about my community and I do care about messaging, motioning, connecting in love and honor. And I will never shop there again if it comes to an insult to try to draw an audience, to get conversion. How is that going to work? And especially in these days, we’ve seen this tone before.

    Fake Authors Using AI. Podcast Links and Transcription

    Shop Local Shaming Transcription Continued:

    How could you possibly go to Walmart? Oh, you’re just going to go to one of those big box stores and grab one of those things when you could get one of these and it’s locally made and this feeds into the economy. Now again, I am all about local businesses. I am all about small businesses. But when they are communicating and they’re messaging, and if they want to do it with authenticity and authority, invite me instead of ordering me, and instead of shaming me, explain what you have. Shop local.

    You know what? Take it up a notch.

    Take it up a notch of respect and honor in a time that’s challenging, in a time where a lot of people have lost money. Explain the difference beyond just a statement. And really with a lot of these local businesses that are in tight shape, I completely understand that. But where is it fair for the other people that may not have a local business?

    Maybe they work for a big box store, maybe they work for a corporation, maybe they work for Disney or somewhere where they have lost their income. And right now, the concept is, I’ve got three kids. I want to get this many presents for each of them. If I go here, if I order online on Amazon, I’ll be able to do this. Yes, I want to be a part of my economy, I want to be a part of my community, but also right now, I want to take care of my family. How can those people be faulted?

    And the fact that people have attacked on Twitter, on Instagram, on Facebook, saying, well, oh, there was one that was great earlier this week and it inspired doing this, this podcast now was something, you know, you could get a couple less items for your kids and you could get them locally and how much would that make this business feel good?

    I’m sorry, as a father, father of one, my focus in the things that are needed come to my family in the time that I’ve lost, not being on the road, not speaking, certain things being held up. Yes, I still do want to support my community, but my first responsibility is to my wife, my daughter, my family and the well being there. And as this has all happened, it is looking at a budget and going, okay, where do we trim? Where do we slice things down a little bit? What can we do? And you know what? I get that the local gas station, that might do a little bit more for this particular person, but I have a Walmart gas station that’s about five minutes away.

    And I have a Walmart card which adds an extra discount there. And I’m sorry that right now. No, let me pull back on that. I’m not sorry right now at this time. When it comes to gasoline, when it comes to putting fuel in these two cars that we have, that’s one area where I’m going to save as best I can.

    It comes to the same thing in Other areas, it comes to the same thing. In presence, it comes to the same thing, okay, you know you’re shamed to go to Starbucks. There are many people support this community. Come here and have this coffee at this coffee shop. You should be supporting local coffee. Coffee, tell me what you have. Tell me about your flavors.

    What if just as a subjective opinion, what if that local coffee shop just sucks and they’re to you not saying it’s to everyone it’s subjective. But what if it sucks to you and you don’t like their coffee and maybe you prefer Starbucks, maybe you prefer Dunkin Donuts, maybe you have a personal preference where it tastes that much better to you.

    And in that experience, how are you not being a part of your community by saying, okay, well I’m going to go get coffee here in the mindset of this larger scale of your budget, for us to all truly love our community, according to many individuals out there, we have to probably be spending tenfold of what we’re spending right now and make it all completely localized. And again, on the other side of it, and we’ll flip the switch.

    shop local shaming transcription, if you can vote many times for a contest or award, loren weisman quote, brand communications and opticsWe’re at seven minutes. Let’s go positive here.

    On the other side of it, if the product just isn’t that good or if you don’t know that much about it, people, you’ve got to come in here and see my place. Let’s move away from that. Invite them on social media, not just to put out these shop Local and it’s shop Local days and support your community.

    Because in a way, a lot of these families need that support right now. And to be shamed and guilted for buying their presence on Amazon, getting their gas or food at Walmart and making certain decisions that they have to make right now and to be shamed for that because they’re not helping a particular business that also may be in trouble or may not be doing as well. That’s not fair. So let’s now we hit that mark.

    Let’s now mark it over to a softer level of messaging that can be a little bit more engaging. I believe some of the problems where this kind of messaging shows up and this guilting and this shift shame and this aggressiveness or passive aggressiveness can be solved in inviting the flip side of not saying shop local. Because even if you’re that individual that is not using shame tactics right now just to put out shop local and come from the intention of, well, I’m not saying that that’s not going to complete and put together what you want to see or get the perception of.

    From an audience because they’re experiencing it from other people. Shop local is trending emotionally as a bad word to many because of that guilt that they’ve seen in other places. Oh, well, that’s not me. It doesn’t matter. So to flip that over, to understand, to get out the intention of your heart, to get that through to the perception of Most begin to talk about and begin to invite or at least consider it what you do, how you’re doing it differently. How could there be a variation? Okay, you know, I know some toy stores out on the west coast and they flip their messaging. We talked about this a couple years ago.

    Shop Local Shaming Transcription Continued:

    They flipped it from, you know, don’t go to Amazon and don’t go here and come here. It wasn’t working well for them when they began to flip their messaging to say, you may want to get. If you buy this here and this breaks or you have a problem, you can bring it back to us and we can look at it. We may be able to help you. We may be able to get this thing repaired. They had this teddy bear repair system and it was basically, they were tied to a person in a strip mall that this toy shop was attached to that where that did sewing and seamstress stuff. So part of their upsell, which was much more engaging than a guilt push, was if that dog gets to the bear, okay, if you got to do it on Amazon, that’s fine, but if that dog gets to that bear, if, you know, kid bites it, if whatnot, within this amount of time, we’ll patch them up for free. So now you’ve just brought a different offer to the table.

    You brought a different light to the table. You brought something that has, I don’t want to call it a warranty, but an extension to it. In addition to it, many of these shops also to begin to tell the vicarious story of this is how I opened, this is what I did. This is how it’s been a little scary. These are the things that we’ve been doing in Covid. These are the things that we do.

    Not to beat out Amazon or Walmart or Target, but how we work to differentiate. It’s not going negative. It’s not saying you’re not going to get this kind of customer service and they’ll never get back to you, but we will. It’s explaining your customer service. It’s inviting people to your story. In small businesses, the messaging oftentimes it heads. When it’s in a fear place, it heads toward shame.

    It heads Toward attacking.

    Let’s not attack Target,

    Let’s not attack Walmart.

    If you’re a small business right now that regardless of your feelings of their operations or whatnot, you may have a great deal of an audience that will associate your attack with more of that shame, with aspects of the perception that may not tie to your intention. But overall, it’s still sitting in a place of fear and it’s still sitting in a place of anger. So in the ways that you can begin to or further tell the story of how you came about things that you might carry that nobody else does, what is something about you?

    You know, there’s a new bookstore here and all we’re seeing for certain media is and this was a proven concept over here. So come here. And this was. Tell me about the store. I walked in there for myself with my daughter and I found this cool little, you know, children’s area. Just a different type of vibe, a different thing with what was going on with the books. It was inviting. And I don’t see that anywhere online. I just see this is new and support local business. It’s a beautiful bookstore. It’s the same thing with many of these restaurants. It’s not shaming somebody for going to Chili’s, but. And not necessarily crossing.

    Do you really love the Chili’s avocado cheeseburger? I do. I think its great.

    And I had a guy in a place that was in Winter Park about a year back and he said, and it was just a beautiful, humble approach. Have you ever had that thing over at Chili’s? It wasn’t a judgment for going to Chili’s. Well, we do a little bit different with the avocado sauce and we use this little pico with the avocado and we add this, this and this.

    You might like it. It wasn’t. You’ll love it. It’s better. You’ve got to have. You shouldn’t go to Chili’s. It was an engagement. It was a beautiful form of authentic engagement to draw something that I liked from a larger scale chain restaurant to invite me to try a local burger place and try what they were doing and giving me an idea about it. And yeah, I went and yeah, I spent the money and the next time I’m out in Winter Park, I’ll probably go there again.

    That’s the story. That’s the flip. That’s where we lose. We move from the shaming and the aggressive and the fear to a place of love and engagement. And it will do worlds better for your business if we Invite people by explaining about you, about the store, about the employees. Are you looking into a certain product here? Try to come on Tuesdays or Wednesdays when so and so is here. He or she just really knows their stuff. And even in the knowing, knowing the stuff, you buy plenty of things on Amazon.

    You buy things that element, not necessarily somebody sewing up a teddy bear, but that local hardware store, that one place where there’s stuff that you can find out or connect with people, not necessarily just YouTube it online. And again, not knocking that, but you could say something.

    I know you could run into a problem with something like this if you ordered it and you might find five YouTube videos and they might be a little bit vague if you do purchase it from here, here’s how we can help. Now take that up a notch. Add to those YouTube videos. If you are a service provider, if you are a knowledge, an expert, have experience in some of these things, add to that flavor, add to that voice.

    Embellish with your authority and an aspect of vicarious, vicarious connection, understanding about the products and the services. You have now clear out the whole shaming and you’ve opened up the door for people to feel that much and more engaged, to feel you coming at them in love, for them to take a chance and maybe walk through those doors, because a lot of them are not coming through those doors because they don’t want to be shamed and maybe they even want to have a look, but maybe they feel just that much more overwhelmed.

    Shop Local Shaming Transcription, Using brand licensed content is not stealing but it is plagiarism, loren weisman quote, branding quotesShop Local Shaming Transcription Continued:

    Lastly, consider going the opposite direction of shame. Consider not just saying, well, you got a lot, you got to shop local after you leave here, you got to go here and then you got to go here, you got to spend a whole bunch of money that maybe they don’t have.

    Maybe it then becomes something of an ask and an invite, an understanding, a humility. So not only, you know, not going in a derogatory or a negative or a fear way about somebody going to Walmart or going to a big box store or choosing to buy something that’s a little bit more affordable because it’s the right time, but really to be sympathetic, empathetic and engaging.

    I know you may want to go do this, you know, maybe it’s the local Christmas tree seller and it’s that element of, yeah, you want to get your tree here, you know, these are a little bit up. Maybe you’re going to want to do this tree. And if you’re a little worried about our stands, if they don’t come with it in certain places, I heard Walmart is doing this, invite the connection of it. There is a way to support a community.

    Not a lot of people talk about that.

    There is a way to support a community while at the same time allowing that community to go and save money in different places, the different ways that you can offer up things. Okay, you might want to get this from us here. And you know what, on Amazon you might do better.

    So perhaps you buy these things with us and maybe these other items, you’ll save a few bucks and you go over here. Yes, that might sound counterintuitive to the yell tell sell and the always pressuring and always pushing and always upselling. But right now it’s a different time. And if somebody said that to me, I really would be looking a little bit deeper into that business and how I could support that business.

    Because when I’m hearing words and I’m seeing that a business is not attacking me or that when I look at something and I think, you know, I might be able to get X, Y or Z part of this online. Oh, well, you have to get it here. Well, you know, you got to support local business.

    Wow. We can do the local business, we can support it. We can still love our community even if we’re shopping, you know, Walmart, Publix, wherever else. It’s a harsh thing to read some of those statements of you’re not. I was on some site earlier and it was amazing. It was this list of you don’t love your community if you don’t do this. You have to do it. This is what it does locally. A lot of it. Some of the statements were true.

    There was a lot that was subjective, a lot that was assumptive and a lot that was incredibly insulting. You can love your community in a lot of other ways. You can even share about certain businesses because you might not even be able to go there and you could recommend them. But in this tone, in this timbre, in this tempo. Right now let’s move away from the shaming.

    shop local shaming, Invite by explaining about you and your store, loren weisman quote, brand communicationsShop Local Shaming Transcription Continued:

    Let’s allow for a standpoint. I mean, if it was the same thing for you, let’s say, and maybe for some of these shop people it is, and these store people it is. Are you really going? Would you. What if the shoe is on the other foot? Or maybe it is and you have to go certain elements and you have to go a little bit cheaper here and you have to go a little cheaper there.

    Yes. You can’t possibly, and some people can’t possibly have that be understood for their business. And yet they’re asking it for others. So the close in this thing, the concept is the messaging missteps as a whole is an arrogance and a lack of humility, a lack of empathy and a lack of understanding.

    It’s also a missed point that the intention of, well, I’m just saying shop local because I want people to support the community and that would be really nice. The perception of that by many is being read as insulting because many people are insulting, many people are shaming. I’m not saying don’t necessarily have the shop local sign out there, but add to it, add under it, explain what you have, what you’re doing, allow for the tagline, the ask the call to action to include a reason why.

    And not just shop local. Give them a reason why they should shop local with you beyond all the reasons that they’ve heard that go from the aggressive to the passive aggressive to you don’t love your community, explain about the products, explain about the additional services, explain about the care, explain about the staff, engage people to make that decision.

    And even if they don’t continue in that more positive mode to eventually, as people have a little bit more money, have a little bit more time or continually see you, maybe they’ll circle around again. Because the insulting, the attacking, the shaming, the acting in fear and arrogance and anger is not working. And not only is it not working for you, but as you, if you’re putting that out there, it’s hurting other local businesses too. So consider taking that step back, standing in love, not fear.

    Sharing authenticity and the story and the invitation and the store and the employees and a little bit more about the products and a little bit more about how they may get a better service from you for getting it through you. And then in that, continue that kind of endurance, engagement with authenticity and authority.

    No negativity, no bashing the stores, but in a sense, and in the end, moving away from the, you know, shop local and giving them a reason why they should consider shopping local and why they should consider shopping with you. And in that consideration, in that invitation instead of an order, you may find the orders moving up more and more and more. Wait What Really Ok.

    Shop Local Shaming TranscriptionShop Local Shaming Transcription

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Shop Local Shaming Transcription

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