Special Offers in Marketing

Special Offers in Marketing: Make Your Special Special

October 29, 2026

Special offers in marketing: Loren Weisman on monthly specials that repeat, urgency that is not real, offers that come back, and making a special special.
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Brand Communications and Optics Strategist Loren Weisman

Illuminating Authoritative Intelligence and Amplifying Authentic Experts

Loren Weisman is a brand communications and optics strategist and keynote speaker working from Orlando, Florida. His background includes participation on 700+ albums as a drummer and producer and TV production credits with ABC, NBC, FOX, CBS and TLC. He is the author of Music Business For Dummies (John Wiley & Sons) and both editions of The Artist’s Guide to Success in the Music Business. He wrote Alphabet Animal Adventures Across America with his daughter, Olivia Weisman. As Wordy Worderson, a pen name he uses openly, he put out the satire Wordy Worded Words. He also has another 2026 book released under a different pen name. He hosts the brand communications and optics podcast Wait What Really OK.

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Special Offers in Marketing

Special Offers in Marketing: Make Your Special Special