Research vs Opinion

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Research vs Opinion in Branding: Ask Them Why

November 2, 2026

Research vs opinion: Loren Weisman on branding and marketing advice built on opinion, and asking for discovery, analysis and proof of market.
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Brand Communications and Optics Strategist Loren Weisman

Illuminating Authoritative Intelligence and Amplifying Authentic Experts

Loren Weisman is a brand communications and optics strategist and keynote speaker working from Orlando, Florida. His background includes participation on 700+ albums as a drummer and producer and TV production credits with ABC, NBC, FOX, CBS and TLC. He is the author of Music Business For Dummies (John Wiley & Sons) and both editions of The Artist’s Guide to Success in the Music Business. He wrote Alphabet Animal Adventures Across America with his daughter, Olivia Weisman. As Wordy Worderson, a pen name he uses openly, he put out the satire Wordy Worded Words. He also has another 2026 book released under a different pen name. He hosts the brand communications and optics podcast Wait What Really OK.

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Research vs Opinion

Research vs Opinion in Branding: Ask Them Why