Brand Communications and Optics Strategist Loren Weisman

Tag: messaging and optics quotes

Messaging and optics quotes is an archives tag for the Brand Communications and Optics Loren Weisman Website.

Strategic Quote Blueprinting for your messaging and optics online
Strategic Quote Blueprinting for your messaging and optics onlineA method to consider for stronger optimization, recognition and authority with quotes from Brand Communications and Optics Strategist Loren Weisman.

Stewarding Strategic Quote Blueprinting your messaging and optics

A brief overview with a series of ideas to strategically and effectively message quotes across the internet and on your websites.

This walk through considers the quote itself, then the image associated with the quote as well as the distribution of it. lastly, a few additional measures to reinforce the quote.

And Consider staying away from going quote crazy.

One a week can allow for a simmer and build, and over trying to spam out with too many quotes, all too often.

Authentic Instruction is not always comforting or comfortable.

The Quote first: Strategic Quotes Blueprinting for the words
1. Create the quote.
2. Check to see if that quote has been said by someone else before you.Many people may come up with the same words, even the same quote, but if it is already credited and established, it is not yours from a strategic or professional sense.Alter the words to create a quote that can not be credited to others.Consider running the quote through a plagiarism checker.Sites like Grammarly and QueText can be two good resources to check.As you look online, consider searching on Google, Duck Duck Go, and Yahoo.
  
  Just cause you thought it up doesn’t mean it wasn’t said before by someone else, much earlier that you did.
  
  To get a better sense, consider using the incognito or private windows in those searches and look at the image, video and news results too. Also, have a look to see if that quote is on GoodReads and BrainyQuote.
  Extra credit of sorts: See if the first four or five words that begin the quote, or somewhere inside the quote can be authored/ framed in something that can make it the primary keyword phrase for the quote. Again, check to see the results there, that is not plagiarism if you find other exact phrases, but shifting away from a very popular phrase can give you more chance of taking over that search result.
  3. Save the quote for a collection. Save the quote somewhere to be able to reference back to and use in bulk at another time. It is a lot easier that trying to dig through different blogs and websites. You can see an example blog here of a collection of quotes Brand Messaging Strategist Quotes Blog.
  
  More Extra credit: By making it over 900 words (The collection), and correctly laid out, it can serve as cornerstone content which is viewed as stronger than just a normal blog. Between 900 and 1000 words though, don’t get carried away.
  
  Some Extra Extra Credit… Track on a spreadsheet, where that quote has been used or shared either by itself or in a collection.
Image: Strategic Quote Blueprinting for graphics
1. Use an image that is yours. One you took. Please do not use other pictures, even if they are free. Enough people do and it does not allow the quotes to stand out. It is fine to use sites like Canva to get a layout and basic design, but just as you enter your quote, make it show up on top of your picture.
2. Make the quote legible on the picture. From font to font size to the color of the quote, can it be easily read.
3. Keep your name present but not arrogant and not oversized. Allow the quote to speak for itself as a statement of authority, over screaming who said it. it is about getting the credit, but put the focus on the credentials of your words.
4. Keeping a watermark, a couple core fonts or some kind of theme can also help with the uniformity and continuity of your quotes.
5. And if you have an office or location of the image… add the Geotag to the image too and consider using a site like GeoImgr to help do that.
Extra Credit for sizings. Here are the optimal post sizes. With Canva, you can take a quote image you have built and alter it to fit these different sizes.

For each quote and for the continuity, use the same image, the same fonts and the same adjustments on the photo, just shift things for the size if you want to do a series of the different size variations.

You don’t have to do this every time, but every so often, it is a good idea.

Facebook: 1200 x 630 PX Instagram: 1080 x 1080 PX Twitter: 1024 x 512 PX Reddit: 1200×628 Google Business: 1200 x900 PX Pinterest: 1000 x 1500 PX Linkedin: 1200 x 627 YouTube: 1280 x720

“If the story you are sharing is not yours, it is just another story that more than likely has already been shared may times.”

Content Planning: Stewarding Strategic Quote Blueprinting for placement.

In the preparation of the quote. When there is room, see how you can introduce the quote so the start of your post in not starting in quotations.

Think of three primary hashtags for most sites. Do not go hashtag crazy.

Write out a simple description of the quote for the alt tag. This is where you describe the image with the quote to someone that is blind. This would also include the quote itself. So a description of the background and then writing along the lines of “and text that reads… (add the quote here).

If it is a little long for sites like Twitter, be sure to add the beginning of it in the content you share.

As you add the image to your website be sure to fill in the description of the image, the title of the image and the alt tag as mentioned above of the image to give the image itself as much juice as possible.

This archives tag and the location on a blog will give the quote its home anchor of sorts. You can use it again in other places, but on the main page where it is used.
1. Add the photo and have it correctly filled out as above. 2. Add a break quote with the quote in the blog or on the page. 3. Reinforce the quote by adding it to a pull quote for the page if it is available. 4. Add the primary keyword phrase for that quote to the keywords or tags for the blog. 5. Create the archives tag page off that blog for that keyword where you can add the image, the quote and information about it again. Seen in example above. 6. Prepare the hashtags, from the top three you will use on primary sites to the up to 30 you can use on Instagram.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

“To me, artificial Intelligence like ChatGPT used by those with wisdom, knowledge and experience can authentically enhance the distribution of intelligence and information in a positive way. Though when used by deceptive, unexperienced and greedy fools… it can be a dangerous tool.” – Loren Weisman

Having a simple text file for each quote that has: 1. The primary keyword phrase 2. The Quote 3. The Alt Tag Description 4. The core hashtags and the extended hashtags. 5. The link to the archives tag for the quote. 6. The link to the page the quote is on. 7. The link to the GoodReads Post.
(This is usually one of the first place to post the text quote and can be used as the reference point for IMDb as well as a point back for Google Business, Pinterest and other pages) …Can make posting and distribution a lot easier.

Then you are good to go to distribution.

Distribution:

Stewarding Strategic Quotes Blueprinting for the Posting.

Core places to post. You might even find in searches other places where you can do free submissions.

Do not get too caught up in trying to get the quotes everywhere, but on some days, if you have a little extra time, have a search and add a new quote in a few new places.

After you anchor the image on a website page and an archives tag as discussed in the last section, consider first…
GoodReads (This will get you a reference link to the quote on an authority site)

IMDb Quote Image

IMDb Quote on Bio

Own quotes

Quotes.net

Reddit

Brainy Quote

Google business post – pointing to GoodReads

LinkedIn – Add – Alt tag, full quote in quotes, three hashtags,

Pinterest – Image, Quote, Hashtags, GoodReads point

X – Alt Text, three hash tags, self tag and post

YouTube (yes, for quotes) Go to the Post page – add quote, image, three hashtags.

Facebook – Alt description, post, three hashtags, image, quote

Instagram – Alt description, Full description with quote, tagging yourself, location and a few hashtags

Brand messaging blueprint strategies for creative careers.

Strategic Quote Blueprinting for Messaging and Optics Additional Reinforcement:

Consider over time, and not all at once…
1. Creating a blog where the primary keyword phrase (that 4 word lead from the quote) is the anchor of the blog and the blog is expanding on the quote. To stay in certain SEO lines, make the Blog title that primary phrase and the rest of the quote up to sixty character. Do not do the whole long tail title to try to capture the quote.
2. Do the same thing for a video…
3. Then the same down the line for a podcast. 4. And consider adding that quote to a press release too.

Side note 1: A real press release that is distributed through a channel like Send2Press and not one of those fly by night hype sites claiming they will send to all sorts of media. Choose a service that releases professionally to the press over spamming some media contacts.

Side note 2: Anytime you put out a professional press release, try to get two quotes in per release. A release that is correctly put out across authority news channels and wires will bring up the authority of those quotes.

Using this detailed format may in the end help to secure and optimize your quotes more than just posting them and not taking the time to reinforce them.

This approach can also optimize these quotes so when your quote is searched… and if it is your quote, that it will show up in a series of different results and on a series of different sites.

Consider searching for some of my quotes to see these elements in action too: Loren Weisman quotes Messaging and Optics Quotes Messaging and Optics Strategist Quotes

And here are some of the sites: Weisman Quotes on IMDb LW GoodReads Loren on Quotes.Net Weisman Quotes on OwnQuotes QuotesSayings.net

In turn and with a closing thought, this can allow for an increase in greater authority for your quotes.

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Strategic Quote Blueprinting for your messaging and optics online

Related reading
March 24, 2025
Brand Optics Quotes and Insights from Loren Weisman
Brand Optics Quotes and insights from Brand Communications and Optics Strategist Loren Weisman.
Brand Optics Quotes and insights from Loren Weisman

Brand Optics Quotes and insights from Loren Weisman

Consider looking into that person or company that might be stock full of the tools to fool and pitch themselves in a way that is far from the truth.

Consider standing in honor and transparency whether behind closed doors or if those doors are open to the world at large.

Brand Optics Quotes Continued:

Even though you are not required to… consider holding yourself accountable for what you say online and on social media.

Are you humble enough to state something as an opinion and educated enough to deliver a substantiated defense as well as a sound reasoning why it should be considered to be a fact?

In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger of an impact.

Keep an eye out for the healpreneurs that may have healed themselves, but perhaps are not ready, equipped or experienced enough to help others heal; much less charge for it.

Brand Optics Quotes Continued:

Expect more than just the studies have shown marketing claims.

Dig deeper to see if there is any true validity and authority… or if it is just another hype claim.

Sharing the same exact content…

I do not disconnect because I disagree with someone on something, some view or some opinion.
If I disconnect, it is because of how they chose to disagree.

More Brand Optics Quotes Continued: Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.

Watch out for those business coaches that learned a little about something, then in arrogance and pride, claim to know a lot about everything.

Watch out for the 1x expert. They had 1 successful experience… but now claim to have the expertise, answers and ability to help everyone else become successful. This can be a dangerous path to go down and a dangerous person to work with. While their intentions might be true, their experience and expertise is limited.

Just because you have not been questioned, caught, or fined for it yet, does not mean that what you are doing is acceptable or ethical or legal.

You volume speaks volumes..

Gen U?

Instead of claiming to be the answer, consider stating that you may be an answer.

Brand Optics Quotes Continued:

Is it for a private diary or is it for public distribution?

Take the time and apply your patience, discernment and wisdom before posting anything.

What might seem right in the moment, could end up be very wrong in the long run.

Pause before you post.

Do your morals, honor, and ethics only come across in your words?

Or do they also show up in your works, your actions and your deeds?

Consider choosing the “here is how” over the “I know you can” types. Consider connecting with those that have the authority and ability to show, educate, and help you create what you want….
Instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype. Brand Optics Quotes Continued:

Consider being more of a prudent detective when it comes to the statements and content online that is shared with you online.

Give your audience a change to experience the content first before you ask them to like, share and subscribe.

“If some hunted as hard for information as the do for inspiration, they might find themselves in a better situation.”

Before you shout from the mountain tops…

What alliance of actions…

Are they only addressing your symptoms or are they working with you to find cure. And, do they have the knowledge and ability to assist you in the healing with a plan for the long run?

I do not believe in my truth and I do not believe your truth. I believe in the truth.

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Brand Optics Quotes and Insights from Loren Weisman

Related reading
March 6, 2025
Profit at the expense of no one. A stewarding quote to consider.
Profit at the expense of no one. A stewarding directive quote to consider from Brand Communications and Optics Strategist, Loren Weisman.
Profit at the expense of no one?… I think so.

So many teach about how to make money…

how to market, how to sell, how to earn…

And yet, it is a select few that share how to sell with authenticity, authority, transparency and honor.

And even fewer that look to ensure that everyone profits from the sale with no one being hurt, taken advantage of or being used.

Consider the idea and directive of… “Profit at the expense of no one.”

“Profit at the expense of no one.”

Consider the idea, direction and directive of “Profit at the expense of no one.”

Honor those with what you are selling while being honored yourself with the sale.

In the end, and this is not coming with any judgement…

Would you really want to build wealth at the expense of others?

To grow your finances through taking from others without an honorable transaction?

Or would it be better… feel better… and make things better if that sale or transaction was profitable to all?

Yes, there are plenty out there that will show you how to sell and plenty out there that do not care, but does that work for you?

Again, not telling you what to do, but asking you to consider that when you see many of those earn so much, so quickly and so fast models, they are often at the expense of someone in the end.

Authentic Instruction is not always comforting or comfortable.

Building on the concept of ethical business practices and their correlation with profitability, this approach also introduces a powerful perspective on sustainable and honorable business growth. The idea of “Profit at the expense of no one” can align with the growing trend of conscious consumerism and ethical business practices discussed earlier.

Ethical Profit – A win-win approach This philosophy challenges the traditional notion that business success must come at someone else’s expense.
Instead, it promotes a model where all parties involved in a transaction benefit, creating a sustainable cycle of growth and mutual respect.

Honoring the customer and the sale When businesses prioritize honoring their customers while also being honored through the sale, they can create a foundation for a long-term and authentic success.
This approach can build greater trust, loyalty, and positive word of mouth. Those are the elements that hold up over time.

The true cost of unethical profits The rhetorical questions about building wealth at the expense of others highlight an important consideration for modern businesses. While quick profits might seem attractive, they often can come with hidden costs like:

Damage to brand reputation

Loss of customer trust

Potential legal and regulatory issues

Negative impact on employee morale and retention

to name only a few…

A power in mutually beneficial transactions By focusing on transactions that are profitable for all parties involved, businesses can create a positive ripple effect to include:

Customer satisfaction: When customers feel they’ve received fair value, they’re more likely to return and recommend the business to others.

Employee engagement: Ethical practices seem to translate more and more to better treatment of employees, leading to increased productivity and loyalty.

Investor confidence: Companies known for ethical practices often attract more stable, long-term investors.

Community impact: Businesses that contribute positively to their communities often see returns in the form of local support and positive public relations and earned media.

A call for reflection on the profit at the expense of no one concept

These words can serve as a call for business owners and entrepreneurs to reflect on their practices and motivations.

In an era where information travels fast and consumers are increasingly aware and discerning, the long-term viability of a business often depends on its ethical standing.

By challenging the “earn so much, so quickly and so fast” models that often come at someone else’s expense, consider a more thoughtful, honest and sustainable approach to business growth.

This can align with a growing body of evidence suggesting that ethical businesses can indeed be more profitable in the long run. The trust in transparency can be worth its weight in gold.

In conclusion, this philosophy reinforces the idea that ethical business practices and profitability are not mutually exclusive.

By prioritizing honorable transactions and considering the well-being of all involved in a transaction, businesses may have a better chance at building a foundation for lasting success, positive impact, and sustainable growth in today’s conscientious market.

CommSphere: Marketing and Messaging Short Video Musings. [embedyt] https://www.youtube.com/watch?v=MbvaezomNfE[/embedyt]

Profit at the expense of no one. A stewarding quote to consider.

* Loren Weisman/ EnzLor777 is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Profit at the expense of no one. A stewarding direction quote to consider.

Related reading
March 4, 2025