Hard Times in Business

Hard Times in Business and the People Around You

October 27, 2026

Hard times in business: Loren Weisman on how challenging times show you how the people around you act, interact and react as you build.
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Brand Communications and Optics Strategist Loren Weisman

Illuminating Authoritative Intelligence and Amplifying Authentic Experts

Author of Music Business For Dummies (John Wiley & Sons), both editions of The Artist’s Guide to Success in the Music Business, Alphabet Animal Adventures Across America, written with his daughter, and a 2026 book released under a pen name. Host of the Wait What Really OK podcast.

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Hard Times in Business

Hard Times in Business and the People Around You