Branding coach
Branding coach is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.
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Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
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Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
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Is your messaging clear when others are sharing it or promoting it?
When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
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Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
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Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025
I break out the strategic brand communications quotes with some thoughts around them. This also gives a sense of where my mind is at and how I view messaging and communications as a whole.
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Business Continuity Plan and preparing for an unexpected loss in your company
Think of implementing strategic business continuity planning for those situations that you hope will never occur.
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Freeze Your Kids Credit With a Child Credit Freeze for Protection
Your kids are all the more vulnerable, so freeze your kids credit. Protect your child’s credit and their identity with a Child Credit Freeze.
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Brand Communications and Optics Strategist Travel to You
Travel information for bringing me to you for in person strategy or speaking.
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Brand Optics Quotes and Insights from Loren Weisman
In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger impact.
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Brand Interrogation for Development: A Series of Questions to Help Find Answers
These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.