brand messaging
Posts from Loren Weisman on brand messaging. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing
I hope this gives you a sense of me, my views and my approach. Here’s to hoping you might find one or two of them helpful.
Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.