Brand communications podcast

Episodes of Wait What Really OK, the brand communications and optics podcast hosted by Loren Weisman.


  • Podcast guest booking tactics and podcast host soliciting

    Podcast guest booking tactics and podcast host soliciting

    These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.


  • Messaging Before Marketing Transcription

    Messaging Before Marketing Transcription

    Today I’m talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.


  • Reviewing authentically Transcription

    Reviewing authentically Transcription

    There’s a false sense of authenticity in attacking people to try to get popularity from others.


  • First Discovery Steps Podcast Transcription

    First Discovery Steps Podcast Transcription

    This is a mix of a podcast as well as an overview of how I do initial onboarding or starting of a discovery when it comes to working with me.


  • Coaching with accountability transcription

    Coaching with accountability transcription

    Coaching with accountability and finding honorable coaches in the world of coaching. Now there are some great coaches out there.


  • Mary Poppins Messaging Transcription

    Mary Poppins Messaging Transcription

    Mary Poppins Messaging and practically perfect perceptions. I remember watching it on VHS when I was a little kid.


  • Do Not Vote Transcription

    Do Not Vote Transcription

    The name of this podcast is do not vote. If you do not want to vote and voting is a right, this is going to be a brief message.


  • Strategic Patience Podcast Transcription

    Strategic Patience Podcast Transcription

    I’m a brand communications and optics strategist and today’s topic is strategic patience and pressure when preparing a launch. This is around the idea of the organization after a brand discovery.


  • Shop Local Shaming Transcription

    Shop Local Shaming Transcription

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?


  • Are most Motivational Transcription

    Are most Motivational Transcription

    This is the Wait What Really OK podcast, and today the question is: are most motivational and business coaches bad for you or bad for your business?