Tag: Brand Communications and Optics Strategist Blog

Brand communications and optics strategist blog is an archives tag for the Brand Communications and Optics Strategist Loren Weisman website.

Telling your story or sharing someone else’s messaging and story?
Telling your story or sharing someone else’s messaging and story? Is it true for you? Or are you putting out the content, messaging and story that you think others want to hear?
Sharing another’s story and trying to make it yours is anything but authentic.

Are you telling your story and are you sure?

In a time where many seem to shift the story to make it fit for whoever is in front of them. In many cases and for many people, it is backfiring on the foundation and the authenticity of a brand or the person representing it.

Then ad AI and the prompts and who knows what they story really is or who the author is.

You can not be all things to everyone. And, in this time where too many try to be, it turns off and turns away potential connections, conversions and customers.

Is your brand messaging telling a story or is it telling your story?

“Is your brand messaging telling a story or is it telling your story?”

People are getting smarter online and reading through the false and the fake more than ever.

This is why it is not the time to be skimping on the honest communication and messaging. This is also why it is the time to layout a clear foundation of your brand discovery to brand development that showcases the true you and the true story.

Someone else’s messaging and story will not resonate with true authority in the end.

Even if you can spin the ads, the bio, the tag lines, the Ai Prompts and what ever else, your story will not be your story if it isn’t your true story. With all the fake out there, it is beginning to make people both recognize it and stay away from it. At the same time, those that have been taken or have felt foolish for believing are looking that much harder for the cracks in the story or the truth.

Mark Twain is said to have said but not confirmed it was him.. that “If you tell the truth, you don’t have to remember anything.”

Adding to that, if your story, all of your personal branding communication and brand messaging strategy is rooted in the truth of you, your story and honesty, then your message will penetrate that much better.

Stay true to yourself, to your story and your beliefs.

Hone in the authenticity to achieve the view of authority in your story. it will help to make you stand out in a way you can be proud of. At the same time, help others to engage you and feel honesty from you, right from the start.

“Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

Telling your story in segments and pieces can draw more interest and allow people to connect the pieces themselves.

Please Take the high road. Organize the messaging with the truth to have a foundation to share all things that are you and all things that are true. This approach also helps to avoid the brand force trauma that too many use to force a messaging or story down peoples throats.

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Telling your story or sharing someone else’s brand messaging and story?

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April 7, 2025
Library of Congress Visit. The psychology and perceptions of a brand misread
Library of Congress. The psychology and perceptions of a brand misread (on my part). A Brand Communications and and Optics Blog from Loren Weisman.

A Library of Congress Visit

So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book, The Artists Guide to Success in the Music Business from the Library of Congress.

(One, I think I was not even supposed to take.)

It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.

Photo by Jeremy Bishop on Unsplash and what I was expecting…

Library of (not what I was expecting) Congress

So I had this idea that the building or buildings were going to look like that scene in National Treasure with Nicolas Cage. It ended up turning in to much more humbling experience.

When I was doing a book signing in Washington DC, I was hoping my expectation and perceptions were correct.

You might have Googled yourself?

I Library of Congress-ed myself.

After the book signing, I found the information for my book, The Artists Guide to Success in the Music Business (Greenleaf Book Group) that was inside the book and registered with the LC mainly held all the usual boring numbers and information that didn’t mean anything to me.

The Artists Guide to Success in the Music Business Movie Poster.

This is the blah blah blah stuff…

Table of Contents Section: Publisher’s Cataloging-In-Publication Data (Prepared by The Donohue Group, Inc.) Weisman, Loren. The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman. 2nd ed., 1st Greenleaf Books ed. p. ; cm. Issued also as an ebook. ISBN: 978-1-60832-578-8 1608325784 1. Music trade. Vocational guidance. 2. Sound recording industry. Vocational guidance. 3. Musicians. I. Title. II. Title: TAG LC Control Number 2013936454 LC Classification ML3795 .W45 2013 Other system no. (OCoLC)840438396 Dewey Class Number 780/.23 eBook ISBN: 9781608325795 Where to Request in LC: Performing Arts Reading Room (Madison, LM113)

But at the bottom of all; the blah blah blah…

it read… Where to Request in Library of Congress: Performing Arts Reading Room (Madison, LM113)

Hope got lifted.

I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.

Reality…Not so much like that.

Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…

I went to the James Madison Memorial Building.

Where I had to get an ID made and explain to three different people I wanted to see a book.

After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).

Two doors were there. One with this modern glass that was shaded…

(Still hopeful at this point)

Then a second door that lead me in to basically a 70’s looking high school classroom.

I was asked to fill out the authors name and the book title for two women at a desk.

One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement…

“Your book!”

Which felt nice.

The second one who went to retrieve it, said,

“This copy belongs to the government, you cant have it.”

She might have been a little low on coffee… and well, kindness that day.

It was delivered 15 minutes later.
And they wouldn’t hand it to me. I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.

A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.

I was told the Music Business for Dummies Book that I wrote is also in the Library now.

I am taking their word for it and will not be heading back any time soon to see that one.

Side note; The Artist’s Guide to Success in the Music Business Audio book is available again for a free test drive on Amazon here: The Artists Guide to Success in the Music Business on Amazon

I reiterate this quote as the close. It is not a knock on me or my book. But as you look to me, my book or for that matter any author and any book, take the time to dig a little deeper to see if the depth, the experience, the intelligence and the authority is there that makes it worth the read and the time for you.

“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

“Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Library of Congress. The psychology and perceptions of a brand misread

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April 6, 2025
Shop local shaming and small business messaging missteps.
Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.

If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?

Using guilt, shaming and passive aggressive behavior and tactics to try to attract customers tends to deliver the opposite results.

When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

The Full Episode of this podcast can be found here on Castbox as well as on most sites, stations and apps where you may like to listen to podcasts.

Full transcription of this podcast

On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away.

Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while making an obligation statement about what you need to do, what you have to do and why you have to help, by shopping local.

You can get your point across without being rude. At the same time, being honorable and do not be selfish.

And… Telling me I don’t care about my community because I didn’t buy a product locally can be taken as very offensive, very assuming as well as very judgmental.

“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

It might not be true for everyone.

And, even in all of it, there is truth, but it is not going to be true for everyone. It is contradicting where someone having a hard time with their local business is telling others they are supposed to shop with them.

Yet, they give no consideration that those people might not be able to afford the costs required or for that matter, the ease of shopping.

By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.

Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.

A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

“Invite by explaining about you and your store, market by educating about what you have, message by sharing why it can be an advantage to buy from you and stay in an authentic, sympathetic and relatable tone.”

Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.

is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.

Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

This brand communications and optics podcast is available here on Podbean as well as on most sites, stations and apps where you may like to listen to podcasts.

Episode Podcast Links: Pandora iHeartRadio Apple Podcasts Amazon Music Spotify Spreaker * Opening Theme Song Credit What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Closing Theme Song Credit: “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Shop local shaming and small business messaging missteps.

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April 5, 2025
Is your messaging clear when others are sharing it or promoting it?
Is your messaging clear when others are sharing it or promoting it? A podcast blog supplement for Brand Communications and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.

Is your messaging clear?

When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.

Consider taking the time to brand, clarify and align your message with how it should be shared, what should be said as well as what shouldn’t be said.

You might be able to be crystal clear with the presentation, but from your marketing to others you have representing you, they have to hold that same clarity for maximum rech.

It’s not about ignoring ideas and it is not about every one having the same speech, it’s about being on the same page and planning in advance.

Social Media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.

The way you want?

When others are representing you, they can do so differently than you, but they still need to be aligned with you and your message.

While someone might have a more assertive approach, listen to it and make sure it fits you. It doesn’t have to be your voice or delivery, but it does need to be your brand for continuity.

It goes beyond how you communicate your brand on social media. The same concepts of personal brand communication, should also be set in place for your personnel.

Is your message still coming through?

If you are… saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?

From how money is raised to how content is shared to the approaches and direction of promotion, marketing, and advertising, keep it uniform and keep it the way you want it. The stronger the brand messaging that considers more than just you as the messenger, the farther it will reach.

When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.

Take the time to ensure your message is coming through from the intention to the perception and from your delivery to anyone else delivering it for you.

This means, not just writing a bio, a one sheet, a marketing pitch or sales materials. This is about a full deep dive in to the discovery of your brand and the strategy to make it clear from customers and media as well as others you want to have representing that brand.

Work on honing that message and not just buying into the sales templates to sell. Focus on the message that can be used by numerous people to engage for greater results in the long term.

Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Is your messaging clear when others are sharing it or promoting it?

Related reading
April 4, 2025
Updated Bio, Brand and Background Blog.
Updated Bio, Brand and Background Blog for Loren Weisman
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business.

With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.

Loren’s approach is rooted in strategic blueprinting across various fields including:

Brand development Communication optimization Organizational alignment Messaging refinement Marketing strategy And Ethical considerations

His methodology focuses on highlighting genuine expertise rather than manufactured hype, ensuring that a client, their brand, service and or product has the ability to stand out authentically in today’s competitive and oversaturated landscape.

Loren’s comprehensive strategy encompasses: Brand strategy Communication strategy Crisis communication Optics strategy Digital strategy Development strategy Media strategy Marketing strategy

By aligning and amplifying all these elements on a sound unison foundation, Loren and a client can create a cohesive and impactful presence for his clients.

Loren works exclusively with established experts who possess genuine authority in their fields or those that have the knowledge, experience and foundation but might lack the desired brand or presence at the moment. His goal is to help these individuals and businesses distinguish themselves both online and offline through clear, honest, transparent, and uniform messaging.

With Loren’s guidance, clients can expect a foundational clean, clear and concise strategy that aligns their messaging, optics, content, and overall presence to elicit the desired response from their audience. His focus on truth and respect in branding and communication ensures that clients’ expertise shines through authentically, setting them apart in their respective industries from those only making claims or promoting empty hype.

In the end, Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for a true authority to be seen today.

Weisman has been a part of 700+ albums as a drummer and music producer.

Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields.

Weisman got to see an array of the ins, outs, ups and downs of music, which he shared in “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).

Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist.
Some of Loren’s Influences
Loren Weisman‘s speaking and talks focus on authentic and authoritative messaging strategies, marketing perceptions, audience optics and humble personalized engagement methods.

Some Brand Communications and Optics Strategist Credits:

700+ album Credits across major and independent labels.

Production credits for ABC, NBC, FOX, CBS, TLC and more

3 books with international distribution.

He is also the host of the Brand Communications and Optics Podcast Wait What Really OK

As well as being a Brand Communications and Optics strategist, Weisman also has served as a keynote speaker that has spoken around the country.

Brand Communications and Optics Strategist Loren Weisman is also the host of the podcast; Wait What Really OK.

About Loren: Updated Bio, Brand and Background Blog.

Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

Weisman is the host of the brand communications and optics podcast Wait What Really OK.

© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗

Updated Bio, Brand and Background Blog.

YouTube

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February 17, 2025