Brand Communication Video Shorts
Posts on Brand Communication Video Shorts.
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One Size Fits All Consulting: Watch Out for Templates
One size fits all consulting: Loren Weisman on template consultants, upselling, and asking for a statement of work and a plan suited to you.
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Speaking Volume: Why Your Volume Speaks Volumes
Speaking volume: Loren Weisman on being aware of your volume, posture and words, and how an excessive volume in a group can dilute your message.
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Buying Awards: Showcase Your Knowledge Instead
Buying awards: Loren Weisman on pay for play awards as false hype, digging into the awards others show you, and showcasing your knowledge instead.
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Filler Words in Communication: Say What You Mean
Filler words in communication: Loren Weisman on why framing like “let me tell you the truth” can dishonor a message, and on going right to the point.
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AI in Post-Production: Creating the Content First
AI in post-production: Loren Weisman on creating the core foundation of your content first, then asking AI to format it and follow best practices.
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Engaging Your Audience Before Asking for a Follow
Engaging your audience: Loren Weisman on giving viewers a chance to experience you before you ask them to like, share, subscribe or follow.
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Vetting Coaches and Consultants Before You Work With Them
Vetting coaches and consultants: Loren Weisman on information over motivation, overnight certifications, proof of concept and not believing the hype.
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One-Sided Thinking: Watch Out for the One-Siders
One-sided thinking is the subject of this short video: the one-siders, the lopsided types, and how they can harm your business, your strategy and your relationships.
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12 Brand Communication Video Shorts from Loren Weisman
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
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Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?