Brand Communications and Optics Strategist Loren Weisman

Tag: amplifying authentic experts

Amplifying authentic experts is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.

  • Musical Influences and Inspirations that impacted me.

    Musical Influences and Inspirations that impacted me.

    Musical Influences and Inspirations that impacted me before, through out and after my career in the music industry. These people have meant a great deal to me. Musical Influences and Inspirations that impacted me

    Musical Influences and Inspirations

    From the people that inspired me as a drummer, as a music producer and as a writer, these are the people that made the biggest difference.

    These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative. These were the people that inspired me to write my books and to take the approach I have to messaging, communications and optics outside of music.

    My Musical Influences and inspirations

    Music Producer Musical Influences and Inspirations Daniel Lanois, Brian Eno, Jerry Wexler, Rick Rubin, Hugh Padgham, Phil Spector, George Martin, Peter Asher, Rudy Van Gelder, Quincy Jones, Chris Thomas, Val Garay, Dr Dre, Butch Vig, Ed Stasium, Tony Visconti, Glenn Ballard, Brian Wilson, Jimmy Miller, Desmond Child, T-Bone Burnett

    An image of Brian Eno.
    One of my biggest musical influences as a producer – Brian Eno

    Recording Engineer Musical Influences and Inspirations Scott Ross, Leslie Ann Jones, Billy Anderson, Fred Catero, David Bottrill, Alan Parsons, Geoff Emerick, Phil Ramone, Andy Sneap, Tony Maserati, Bill Porter, Andrew Jackson, Tom Dowd, Al Schmitt, Andy Johns, Nick Davis, Paul “P Dub” Walton, Roy Cicala, Les Paul, Ken Townsend, Andy Wallace.

    An image of Geoff Emerick in a red shirt in between two speakers and an old musical mixing console.
    Geoff Emerick, One of my greatest musical influences as an engineer. His work with the Beatles was groundbreaking to me.

    My Favorite and Most Influential Recording Studios

    From the music that came from many of these and from the experience of working in many of them as either a drummer or producer, these are my favorite studios. 

    Elliott Bay Recording Company (EBRC Studios), Seattle, WA., Avatar studios, New York City, NY., Skywalker Sound, Marin County, CA., Little Mountain Sound, Vancouver, BC., Fort Apache Studios, Roxbury, MA., The Village, West Los Angeles, CA., Real World Studios, Box, UK., Ocean Way, Hollywood, CA., Henson Recording Studios, Hollywood, CA., The Sound Kitchen, Franklin, TN., Hitsville USA, Detroit, MI., Abbey Road Studios, London, UK., Sun Studio, Memphis, TN., Bearsville Studio, Bearsville, NY., The Record Plant, Los Angeles, CA.

    An old image of the Motown recording studio in Detroit with a piano in the front of the picture.
    The magic is not always in million dollar equipment. What Happened in Hitsville set a standard!

    Songwriter Musical Influences and Inspirations

    David Foster, Sting, Duke Ellington, Leonard Bernstein, Irving Berlin, Steve Dorff, Smokey Robinson, Van Morrison, Marvin Gaye, David Bowie, Otis Redding, John Lennon, Mike Doughty, John Gorka, Elvis Costello, Jackson Browne, Bill Withers, Frank Zappa, Eric Clapton, John Hiatt, Jim Croce.

    An image of David Foster in a suit and a tie.
    One of my biggest Musical Influences as a songwriter and a music producer.

    Drumming Musical Influences and Inspirations

    Vinnie Colaiuta, Max Roach, Keith Moon, Simon Phillips, Papa Jo Jones, Russ Kunkel, Kenny Aronoff, Jim Keltner, Charlie Watts, Jeff Porcaro, Buddy Rich, Bernard Purdie, Hal Blaine, Jim Keltner, Ash Soan, Mel Taylor, Stewart Copeland, Steve Gadd, Manu Katche, Jeff “Tain” Watts, Jerry Marotta, John “Jabo” Starks, Omar Hakim, Aaron Comess, Joe Morello, Jon Farris, Gary Chaffee.

    An image of Vinnie Colaiuta on a drumset as one of the Musical Influences and Inspirations
    As a drummer and a producer, Vinnie has been a major musical influence to my playing and productions.

    Bass Player Musical Influences and Inspirations

    James Jamerson, Victor Wooten, Jaco Pastorius, Mark White, Tony Levin, Bootsy Collins, Jeff Berlin, Stanley Clarke, Abe Laboriel, Michael Manring, Ron Carter, Bunny Brunel, Nathan East, Richard Bona, John Entwistle, Steve Swallow, Oteil Burbridge, Charles Mingus, Marcus Miller, Paul Chambers.

    An image of Ron Carter standing by a brick wall with an upright bass.
    One of my biggest musical influences on the Bass. He hears and lives in motion and awareness.

    Guitarist Musical Influences and Inspirations Frank Gambale, Bill Frisell, Elliott Randall, Buddy Guy, Steve Morse, George Benson, David Gilmour, Scotty Moore, Steve Lukather, Pete Townshend, Steve Cropper, Jeff Pevar, Eric Clapton, Neal Schon, John Scofield, Pat Metheny, Jimi Hendrix, Lionel Loueke, Stanley Jordan, Vernon Reid, Lowell George.

    An image of Elliott Randall with head phones and holding a guitar.
    For Guitarists, Elliott Randall is one of my biggest musical influences when it comes to the guitar.

    Musician/Band Musical Influences and Inspirations

    Stevie Wonder, The Beatles, Miles Davis, U2, Fishbone, Steely Dan, Spin Doctors, Little Feat, Pink Floyd, The Who, The Beach Boys, James Brown, Paul Simon, Johnny Cash, James Taylor, Parliment Funkadelic, Otis Redding, Led Zepplin, INXS,  Barry Manilow, Rolling Stones, Metallica, Tower of Power.

    There are so many more, but these groups and artists had some of the biggest impact on me.

    An image of the Beach Boys in blue striped shirts performing on stage as Musical Influences and Inspirations.
    As a band, they are one of my biggest musical influences. Pet Sounds was a life-changing recording for me.

    Percussionist Influences and Inspirations Mino Cinelu, Dave Samuels, Ed Mann, Tito Puente, Pete Escovedo, Alex Acuna, Evelyn Glennie, Giovanni Hildalgo, Cryo Baptista, Trilok Gurtu, Jamey Haddad, Ray Cooper, Airto Moreira, Luis Conte, Don Alias, Pete Lockett, Johnny Conga, Lenny Castro, M.B. Gordy, Robert Juan Rodriguez, Noel “Toca” Rivera

    An image of Lenny Castro playing three congas.
    As far as Percussionists go, Lenny is one of my biggest musical influences.

    Pianist/ Keyboard Musical Influences and Inspirations Wolfgang Amadeus Mozart, Oscar Peterson, Thelonious Monk, Art Tatum, Ray Charles, Bill Evans, Herbie Hancock, Keith Emerson, Kenny Kirkland, Billy Preston, Danilo Perez, Dave Brubeck, Jerry Lee Lewis, Fats Domino, Elton John, Jan Hammer, David Sancious, Billy Powell, Jonathan Cain.

    An image one of my Musical Influences and Inspirations of the record cover with a picture of Oscar Peterson and the text The Jazz Soul of Oscar Peterson.
    Oscar Peterson has been one of my musical influences on Piano for years. His touch is so recognizable.

    Comedy is like music to me in many ways and that is why I add these comedians too.

    Comedy Influences and Inspirations Steve Martin, Robin Williams, Bill Cosby, Kevin Pollak, Billy Crystal, Bert Kreischer, John Leguizamo, Richard Pryor, George Carlin, Lewis Black, Steven Wright, George Burns, Tom Segura, Dave Chappelle, Dana Carvey,  Jeff Dunham, Jim Gaffigan, Howie Mandel, Dennis Miller, Greg Proops

    And my greatest inspiration across the board is my daughter. How My Daughter Changed My Approach Podcast Transcription

    An image of Robin Williams in glasses on the Musical Influences and Inspirations page.
    Even though he is a comedian, I credit Robin Williams as being one of my musical influences. His timing, delivery, tempo, and dynamics were very musical….and funny too

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Musical Influences and Inspirations that impacted me

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  • First Discovery Steps Podcast Transcription

    First Discovery Steps Podcast Transcription

    First Discovery steps Podcast Transcription for First Discovery steps I take with clients and onboarding approaches Wait What Really OK PodcastFirst Discovery Steps Transcription, wait what really ok

    First Discovery Steps Podcast Transcription

    First Discovery steps I take with clients and onboarding approaches Released on January 10th, 2025

    🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode First Discovery steps I take with clients and onboarding approaches on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube IMDb and other platforms.

    First Discovery Steps Podcast Transcription Chapters

    First Discovery Steps Podcast Transcription Chapters: 0:00 Introduction to Client Onboarding Discovery 0:35 Working with Loren Weisman: Process Overview 1:46 Authenticity in Client Relationships 3:05 Avoiding “Boxed In” Client Approaches 3:50 Honesty and Integrity in Messaging 5:15 Why You Shouldn’t Chase Trends 6:50 Setting Boundaries in Client Onboarding 8:31 Final Thoughts and Key Takeaways

    First Discovery Steps Podcast Transcription Text

    First Discovery Steps Podcast Transcription

    Song: Wait What Really Ok, Ok. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really Ok, Ok.

    Loren: This is a mix of a podcast as well as an overview of how I do initial onboarding or starting of a discovery when it comes to working with me. And at the same time, if you’re not working with me or you’re working with someone that does messaging and optics or strategy or even for that matter, marketing, some of the things that I do, you may want to look to ask those people that you’re working with to do as well.

    All too often, those that are looking to rebuild their messaging set, their branding, they’re oftentimes setting you into a template. It’s something that pre exists. It’s something to really just take, you know, as they claim, we think, out of the box, except they’re using all the same inbox terms. Something that’s very important in the initial onboarding time with me is to learn a little bit more so that the words really can reflect the individual. I feel we’ve come to a time where, and I’m sure you’ve seen the emails, it’s appear as an expert, appear as an expert, be seen as an expert.

    But here’s the problem. Morally, ethically, faithfully, what if you aren’t an expert? What if they aren’t an expert? Many of these people are setting up words, framing phrases and optics to appear as something that they’re not. So if you truly have that expertise, if you genuinely have that authority, if you have real experience, to work your messaging, to work your brand foundation, to work the foundation of everything you’ll do from any kind of content to social, to press releases, to what you put on the web, to take that time to ensure it has your voice and not a voice is key.

    A lot of people choose to jump away from their voice because they might not have enough to be a voice yet. So they use a lot of these tactics. I ran across someone a couple days ago. This guy had great authority, great knowledge, great background, excellent. And yet everything that he was putting out on social stuff, on his call to actions, on his, you know, the masterclass, I kind of disagreed with that thing. Masterclass thing.

    He was using hype and messaging tactics of someone that had no authority. And in turn, it took down his true authority. He used hype, he used processing, he used this, you know, false involvement. And in that. And inside of those words, it took away from him.

    How My Daughter Changed My Approach Podcast Transcription

    Is Your Tribute About Them or You, first discovery steps transcription
    Is Your Tribute About Them or You Video

    First Discovery Steps Transcription Continued: He didn’t need to do that. Whoever he was working with that put him into a box and took out all the elements that made him special. And in turn, he just sounded like someone else. And he sounded like someone that, for that matter, was kind of lying.

    In that same case, many of these marketers are stating, this is what you say, this is how you say it. You need to do this, you need to do that. You’ve got to do this to be seen. And in many cases, when some of these tactics that they’re using are for people that don’t have the ability, the authority, or the expertise. So if you are true to heart in your word, if you are true to heart in your honor, in your morals, then it’s crucial to find your voice.

    Not the voice, not a voice, but your voice, and work through the tactics and the honesty and honor and even humility. You can show off and highlight your authority without an arrogance, without making false claims, without making claims that are going to shut you down and push you out.

    Think along the lines of where you come from, where you are going, what you’ve done in the past, not even necessarily trying to hide things that may be different from the given career that you’re in, because some of your expertise could have evolved, evolved from another area of expertise and that combination and that truth and that for someone to be able to vet you, would you be open inside of your messaging, inside of what you’re putting out there for your biggest hero, to see it, for the person that’s looking up to you, to see it, for a son or a daughter or a family member, or do you have certain stuff and do you find yourself switching?

    First Discovery Steps Transcription Continued

    But you know, depending on the audience, if you have the authority, there is a stability, and there can be that stability that can make a greater foundation for your voice for what you share. Don’t jump on the latest trending thing. I have a friend that’s a chiropractor I work with. One of the things I’ve had him stay away from is the fart joke.

    I mean, it’s a fart joke. It started going a couple months ago, and it was somebody that was bending somebody and they’re. Do you hear the crack? And then all of a sudden you hear fart. And the chiropractor says, oh, that’s natural. Don’t worry about it. And then the person on the table being cracked is not embarrassed because they say, well, that was you. So that was funny the first thousand times when all of these chiropractors jumped on it. This trending copycat vibe doesn’t Bring any kind of authenticity. Okay, great. There’s a funny joke.

    Okay, well, maybe my audience hasn’t seen that. Well, maybe it might honor you a little bit more to share the root content, but at the same time coming back to you to find the content that is about you, to find the message of how you deliver, that’s about you to find the right people to work with you.

    Stop thinking along the lines of you need to cast the net to get absolutely everybody, because that isn’t necessarily true if you are casting the net to decide the people that you most want to work with, that you most want to sell to, and even talking about the people that, hey, you know what? This product isn’t for you. I’m not for many people.

    If you don’t have that authority, if you don’t have that honor, if you aren’t prepared to be completely transparent, I’m not judging you, but I won’t work with you. I have my boundaries. And inside of setting your boundaries inside, in this initial onboarding, of knowing what you will do, what you won’t do, who you work with, who you won’t work with, what’s been done before, looking at the subjective to the objective, looking at the compliance, looking at what you’re allowed to do in a given field, especially if you fall into medical or law or other areas, to look at the complacency in a given field, to look at the competition, not to copy it, not to one up, it’s not to hype it, but to find your voice.

    Posting for Brand Authority, Why Quality Beats QuantityFirst Discovery Steps Transcription Continued

    The cornerstone, the core cornerstone or the cornerstone of what I look for inside of onboarding is a discovery to learn an array of the individual, what they’ve learned, how they execute, how they work, all these elements that I’m talking about.

    And then inside of that, building a genuine, authenticity, individualized message and messaging packet that then can be used for content, can be used for web, it can be used for bio branding, the outline of a book, setting up plans, if there’s going to be a podcast, if there isn’t, and making sure that it’s an individual journey and an individual map forward, it can align and have similarities to other things. But if you’re out there not being true to you and having to lie, deceive, copy, cheat and steal, and if that works for you, I mean, by all means do your thing.

    But I know that there are a lot of people out there that genuinely want to create, connect, sell and do business from the heart and from a solid foundation. And if you do, then make it, you make it true, make it transparent and don’t buy into so much of the hype of so many people not telling the full story or claiming they have all the secrets or all the answers or exactly what you need to do to appear as something you’re not or on that same token to to hear use this to appear as an expert when you already are an expert and as opposed to using that you can build a foundation to showcase, amplify and illuminate the expert you have.

    Brand messaging blueprint strategies for creative careers.

    First Discovery Steps Transcription Continued:

    Be true to you, be true to your experience what you do, how you’ve done it, what you want to do and you may just connect then with a greater more sound individualized message that will reach the type of people you want to work with and impact them in a way where they may hear just their their ears opening a little bit more their eyes opening a little bit more to see the difference that the truth makes over the constant fails that hype marketing basically lies about.

    First Discovery steps Transcription for First Discovery steps I take with clients and onboarding approaches Wait What Really OK PodcastFirst Discovery Steps Transcription

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * First Discovery steps Podcast Transcription for First Discovery steps I take with clients and onboarding approaches Wait What Really OK Podcast.

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