Brand Communications and Optics Strategist Loren Weisman

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Messaging Before Marketing Transcription
Messaging Before Marketing Transcription for the Messaging before marketing to create a sound foundation Podcast from Wait What Really OK.

Messaging before marketing transcription

Release date – September 10, 2020 (United States)

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Messaging before marketing to create a sound foundation on Spotify Apple Podcasts Pandora Amazon Music Youtube and other platforms.

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Messaging Before Marketing Transcription Chapters

Messaging Before Marketing Transcription Chapters: 00:00 – Introduction to Messaging Before Marketing 01:07 – Common Marketing Problems & Pitfalls 02:41 – Why Marketing Hurts Brands Without Messaging 04:19 – Building a Strong Messaging Foundation 06:48 – Authenticity in Brand Messaging Strategy 08:30 – Maintaining Messaging Integrity Across Platforms 10:03 – Steps to Create Effective Messaging Plans 12:55 – Avoiding Marketing Hype & Assumptions 15:14 – Aligning Messaging with Business Goals 17:28 – Compliance & Security in Brand Messaging 19:10 – Engaging Audiences with Authentic Content 21:30 – Messaging as a Strategic Branding Tool 24:36 – Final Thoughts on Messaging before marketing

Messaging before marketing transcription text

Messaging Before Marketing Transcription

Song: Wait What Really Really Ok with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really Really Ok.

Loren: Hi, this is Loren Weisman. This is the Wait What Really Really Ok. Podcast, a brand messaging podcast. And today I’m talking about the concept of messaging before marketing.

Messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing. I’m going to identify, and it’s not every single marketing agency, but I’m going to identify a very common, very high percentage of marketers that showcase a problem that end up hurting and harming many businesses, entrepreneurs, products, startups and even establishing establish businesses.

And then I’m going to go into a concept and an idea to consider when it comes to your messaging, that it might even be time right now, if you can, to put the brakes on a marketing campaign, to put the brakes on marketing as a whole and make sure that your messaging and the messaging palette for your business, your brand, your product, your service is there, it’s sound, it’s laid out and then the restart, the reset, re-ignition of marketing to work with maybe who you were working with already or finding the people that can market and stay on point, resonating, stay with the foundation of what you’ve created.

So in breaking this down in a couple parts, the first part is the problem. I’m going to run through some things that you might be experiencing or maybe you’ve even been questioning. There are a lot of businesses that find themselves deep into a marketing deal, deep in with a pr, a publicist, an advertising plan, and it just doesn’t feel right to them. And then they continue to move on with it because they get a lot of hearsay and they get a lot of information about, oh, we just need to do this. Oh, it takes time.

Yes, marketing does take time, but is it taking too much time? And is this marketing company person, whoever, making it almost like it’s going to take that much longer, that it’s going to be that much more challenging or at the same time harming your brand, your messaging or what you’ve created in the first place?

Authentic messaging strategies for transitioning businesses

Messaging Before Marketing Transcription Continued:

Then I’m going to go into a couple different ideas to keep in mind to put in check, to say, do I have these things in place? And maybe they might be there on the tip of your tongue. Maybe it’s not an entire, you know, revamp.

In some cases it can be, but maybe it’s not an entire revamp. And some of the things that are just so obvious to you, adding that to your messaging, getting away from the assumptions, getting away from the issues of what you think you’re supposed to be doing, according to a lot of these hype, popular professionals that don’t necessarily know what they’re talking about has pushed your authenticity and your authority to the side.

I believe, I hope that in some of these words that they reignite words in your mind that maybe you just put to the side saying, well, I don’t need this. Maybe you do and maybe it’s right there. And then lastly, the sort of checklist, if you will, of some things to hit before you go to marketing.

And then when you go to marketing or you go to a marketing person, whether it’s online, whether it’s physical, a mix of both a publicist that you are in tune and resonating with them and understand what they’re doing with you, not necessarily what they’re doing for you. Because sometimes when you’re unaware, your reputation online can be harmed by the static template, overly hyped, spamming marketers that are doing you more harm than good. So first, let’s identify.

I call them the four A’s.

I’m not big into the whole acronyms and this and that, but here are the four A’s. Are you marketing or is somebody marketing you in authenticity and authority? Or are they marketing in the other two A’s? Assumptions and arrogance.

And many companies, many brands, they’re pushing through to marketing companies in assumptions and in arrogance. And sometimes the intention isn’t even there. The individual is saying, well, this is what we have. This is the best thing in the world. Would you want to hear somebody else say that? Could you say this is the best in front of 10 high level, relatable, comparative, competitive businesses?

It’s not losing your confidence, but it’s removing the arrogance and being as inviting and engaging to those that may be competing with you. Because there’s plenty of room in all these markets as those that you’re trying to capture. It’s hard to make mention of that right now when you’ve got so much negativity around different political campaigns where it’s, I don’t want you to vote for this person because they did this, or, you know, they’re naming out things and sometimes they’re legitimate.

Messaging Before Marketing Transcription Continued:

But it goes so incredibly negative. And even if you’re in politics, maybe it’s time to go more toward that authenticity and not come off with that arrogance still here. When you have the messaging and maybe even differentiating some marketing People say, oh, we do the messaging. What are they doing in the research of the messaging?

That’s where the number one problem I find lays. They want to look for a bio, they want to look for a poster, they want to look for a template. They want to fit you into a box so they can get to the part where they’re pushing you out via online ads, via content, via areas where, in the end, for many of these people, this is where they’re making the bulk of their money.

This creative standpoint for marketing agencies, it costs them too much. They don’t want to spend a lot of time there because they’re not making the revenues that they want. They can make a lot more money in automating a marketing campaign. And again, this is not everyone.

There are some legitimate, authentic, you know, they have integrity, they have morals, but they’re also limited and they’re a rare find. You find a lot of people, you find a lot of organizations. They just want to push and they want to get to that point. So the messaging isn’t that important.

And because it’s not that important, here’s the new tagline. What if that Tagline belongs to 20 other people? Here’s the new pitch that we’re going to do. Oh, we all loved it in this room. Okay. Everybody in the room love to pitch. How about, is that pitch similar to something else? Does it have negative connotations? Does it compare?

Does it compete with another one? Is the timing of that pitch really. Is the wording in that going to resonate? Or is it hitting with something you really don’t want to touch on?

These are some of the psychological, the strategic, and the fundamental foundational aspects that are oftentimes skipped in those marketers that claim, oh, we’ll knock out the bio. And yes, that bio can look good and it can be great and it can be in English and it might have better grammar than I write.

Still, in writing that and keeping in this closed door of marketing, the intention that you have and then aligning the intentions with a marketing agency without looking at the perceptions and all the other elements inside of an audience that’s receiving spam and advertising and marketing every day on everything, without those considerations, in some ways, you’re flying a little blind. Now, here’s some elements, and jot these down.

If, if it’s of any help. Are you identifying, auditing, and reviewing these three sections, these core discovery elements of your brand? And sometimes it may be time to get somebody else to look at. Maybe you’re too close, but you’re identifying the pros, the cons. Are you identifying the aspects and understanding the actions that have been taken to date and the mistakes that you’re not trying to shove under the rug, but recognize and see? What are we doing with these? How are we handling these?

As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect…

All of that comes in a great level of humility that gives information that can help, that can create the right message, that can create the right brand. And it’s not just reviewing for right now, next week, next month, it’s looking across and the next three, the core timeframes. Are you looking where you are in the present? Call it the utopian, the past, the traditional and the plan for the future. The existential.

Is your messaging in what you’re putting out, the shockwave you send out in the moment. Is that being looked at from where you came from and where things are going next? When you’re looking at the trifecta of a timeline, that consideration can be so incredibly helpful to the uniformity of your messaging.

And your messaging will change, it will shift, it will alter, things will move. But when the root and the foundation of the brand and the brand messaging and the core foundation is locked in place, then you move, you switch, you swivel, you change.

Maybe the blueprints are slightly altered for this floor, but your foundation was laid with the consideration that things would change. So it doesn’t send the entire building crumbling down. Now, the operational touch points of your messaging and even this messaging. Remember, messaging is not just the words. It’s not the bio, it’s not the cell.

It’s the messaging inside of the operational aspects of what you have, the protective, the secure aspects, the compliant aspects. Let’s look into the world of cbd. Look into the world of cannabis, thc.

Messaging Before Marketing Transcription Continued:

Look into the world right now of vaccines, different health things, how you can make claims, how things can be mistaken, misunderstood and they can come back to visit you later to create more problems.

One of the roots of foundational messaging in the compliance and the protection and the security is that element of the messaging. From the look to the feel to not only the words that are going out to the public, but the documentation from the non disclosure agreements, the confidentiality agreements.

Your messaging is bigger than marketing and knowing how you’re protected in that protection too, in how you’re protected, it can allow an investor, a sponsor, a partner to feel that much more safe to get involved with you or to gift you something or donate or invest.

That’s the messaging. That’s where it goes in to the security, it goes into the Compliance, it’s not just what you’re putting out there to the world, it’s what you have going on behind closed doors. Is your brand, your brand messaging.

The messaging that you’re putting out, the messaging internally in the company, the, the privacy, the security, the compliance, is that all set in a solid foundation that can be trusted? If it’s not, it’s going to make it, it’s going to make problems for the, the marketing, messaging and everything else that you put out.

People look, look at it from a campaign standpoint, come a circle back around to politics. How much is cleaned up in your foundation and what is prepared for if somebody is going to come at you. And there are many people that are specifically doing that. They’re attacking companies, they’re attacking products, they’re attacking brands.

People say, I don’t need these documents. We’ll deal with that later. Different companies that are sending things themselves that don’t necessarily have the liability and the delivery and return coverage of Amazon, those are spotlighted by people. They want to get a bad package, they want to insert something into it, they want to set up for a lawsuit.

You have people out there that are looking to destroy you. It’s not being overly negative, it’s not a conspiracy theory. There are specifically people out there that are thinking the best way to make money for them is to attack somebody else that can showcase a weakness. And when they identify that weakness, they’re coming after you.

And it’s not saying that you have to be perfectly strong and your foundation has to be completely done. But having that blueprint, that messaging in place before you go to marketing can set you up to be that much more secure, that much more sound and that much more strong.

Messaging Before Marketing Transcription Continued:

Looking over the methodology, the morals, and not just here are our core values. I don’t care. And many people don’t care about your core values. And this is the difference between words and messaging. Is your messaging standing in authenticity, in integrity, in intelligence?

And is that integrity, intelligence, performing across all your internal documents, your external documents, your marketing, your messaging, your advertising, your branding, when it is now you’re harmonizing in a way that’s going to be a lot more challenging to attack and at the same time, in a way that can build trust so much more organically and authentically than going to some spam campaign.

Let’s say, well, we’re going to try this and then we’re going to do this massive ad campaign, we’re just going to push here. And then, well, nothing came from it. We’ll try this differently, I like to see. And this is a very specific example, but it’s amazing to me where people will push a massive online ad and they push it everywhere. They don’t test individual markets.

Why not take that time to say, hey, I’m going to push something out in the Southwest, maybe San Diego, I’m going to do it for a week and then I’m going to try some other campaign and then I’ll do something up in Boston, the Northeast, maybe I’ll do something down in Orlando and then go up to Seattle. These small little tests. And this is a different element that comes with the metrics.

And understand also, though, let’s hit with the metrics right now. Somebody explaining when it’s time to post. Wrong answer. So, yeah, when is the best time to post? There is no best time to post. There is no best ad. Yes, certain things begin to see conversion and results. But then there’s a series of metrics that may not relate to you whatsoever.

For example, if you were to go to a local radio station, a small market, and they sit there and then their references say, well, Kia advertises with us, okay? And let’s say you’re, I don’t know, you make business cards locally. So you’re doing business cards and printing.

And here’s Kia, you have a small mom and pop shop. They are an international brand. You have a very limited amount of marketing money to spend. They’re spending on local radio, national radio, satellite, they’re spending on tv, they’re spending on print. So when they come back and say, oh, they’re great, and we really love our, our engagement with this particular radio station, are you really getting the metrics to make the best decisions for yourself?

And yes, there’ll be people that come back and state, oh, it’s amazing. And these people heard me on the radio. I would rather smaller businesses look to their comparative and their competitives and seeing where that marketing worked and where that messaging worked.

Because oftentimes it’s a lot more about the authenticity and the authority over just slamming and spamming people. This again is why the messaging is so crucial and why inside of marketing campaigns that continue to fail and that continue to cost more, it’s because the messaging was not secure enough to begin to spend and it’s going to take time and it’s going to cost.

Marketing ends up costing. But inside of planning that messaging and having that blueprint, it will cost less. It will take less. It’s still a long game. It’s not a race.

Everyone says you know, it’s a marathon. But getting away from, I call them the myths of opportunity. People see this myth of I’m just going to advertise here, or this person’s going to say this or this one thing, or I’m just going to put all my eggs in one basket.

Messaging Before Marketing Transcription Continued:

That idea. But setting up that foundation basket of your messaging, figuring out from and circling back around the morals, not just the values that you have or stating the values that you have, but getting content out that supports it.

So I don’t, like I said before, I don’t care about your core values. Tell me one of the reasons why you started this business, why you do what you do. And it shouldn’t be that it’s going to take me to get to a website and it’s going to take all this time to find that out or to actually sit down with you.

What if it came to a point where I could find a video and it talks a little and it’s on YouTube and it’s been shared through social media?

Maybe it doesn’t have all the views in the world, but the people that are getting to it and seeing it really get a sense of what your values are, what your morals are, what your approach is, what your methodology is.

Many times in marketing, and it’s interesting to me and it’s, it’s scary at the same time, so many of these certified life coach programs, certified business expert programs, they’re spending 5% of their time on templates that they want you to learn.

And they spend up to Some up to 95% of the time explaining how to market. And in that marketing, they’re sharing fear tactics, spam tactics, ways to dig in, psychological approaches.

Messaging Before Marketing Transcription Continued:

It’s a common place. It’s 5% authority, 95% going after popularity. So in your authority, inside of your authenticity, bring in the messaging and the support systems and the arms and the branches of that messaging that will be so clear for everyone else. It’s not setting up the Facebook page or the Twitter page and say, come like me here.

It’s inside of messaging. After you have the fundamentals, after you’ve covered and you’ve reviewed these elements, you’re looking at the past, the present, the future. You’re looking at the methodology, the morals, the materials, the metrics, what you’re doing, that there’s content to be found. Once someone sees an ad, the biggest execution problem that I see inside of marketing is that it is a singular linear. I’m going to have you see this ad, hear this ad See this image, see whatever, find this search and then it just leads them right to the cell.

It disrespects the audience, it disrespects the engagement inside of your core messaging. And for even his established business to circle back around. Do you have some videos talking about your methodology, about your morals, about why you started this business?

Oh, you know what? Oh, I hate when, and I get this a lot, I hate when people assume this about me or I assume this about my product. Completely understand that where online do you have anything that addresses those perceptions?

Well, I don’t.

I mean when I sit down or I talk to someone, YouTube is free. You see certain things come in, you understand, you address the perceptions. That’s positive, humble messaging that can go to the marketing so that when somebody, when you’re at that time and it’s an ad and it’s testing around with phrases and it’s moving things through different channels, that it’s not just leading someone right back to the cell, but it lets them make some choices.

It’s not well produced videos, it’s not extended podcasts, it’s not long blogs, but beginning to set the foundational blueprint.

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Messaging Before Marketing Transcription Continued:

The footprint of your messaging online can then supplement the marketing that comes. So that if someone’s coming through, maybe they’re not ready to buy, maybe they don’t know yet, maybe you still sound like somebody else. But inside of the root of your messaging and the content that you distributed, they have an opportunity to find this out for themselves and find out you are different, you are what you say you are.

And the best part of it inside of messaging, that the perceptions that they begin to have are matching the intentions that you want to put out. For you to go from just your core intention and not consider the perceptions, not consider the over saturation, not consider all of those other aspects and elements that are oftentimes skipped in those marketing stages.

When you respect that audience, that audience will respect, engage and convert with you. And it’s not even necessarily trying to treat an audience inside of your messaging as come buy from me, come hire from me, come do this. But more so to engage in a time when everyone’s selling, to sit back, step back and give them reasons to engage, to learn about you not.

And in the core of the messaging, not that overly dominant, like me, follow me, find me, you know, convert here, leave a review, push, push, push. But shifting the tone to here’s a video on why I started my business.

Here’s something that I do, here’s something that I don’t do one thing I would love to see for more businesses. Here are the type of people I like to work with and here are the type of people I just wouldn’t fit well with. Instead of trying to come off like these, Sir Spamalot, grab everybody 10x your way to the top. Set your standards.

You say you have the morals. Showcase them. You say you have the authenticity. Explain it. You say, oh, once you understand this, I just, I need you to understand me. Teach them, invite them, teach them, engage them authentically.

Move them to be able to make a choice for themselves. If they want to move that much more toward you or learn more, then we go to marketing with that messaging in place. From the taglines to the bios to the understanding of the internal, the external, what you’ll do, what you won’t do. Seeing where some of these phrases have show competition, show too closely compared to something else are oversaturated.

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Messaging Before Marketing Transcription Continued:

When you look at the temperature and the tone, the timing of a message, and yes, that part does shift at times. Then you create this palette of sorts. It becomes your messaging palette. It’s this personalized integrity intelligence performance guide. I’m going to say that one more time. A personalized integrity intelligence performance guide.

From discovering the elements of your messaging, of your brand, of looking a little bit deeper than just your intention of looking across a series of different discovery elements, timeframes, operational touch points, how you’re leading with your message, where you might need to shift, where you might need to protect a little more, where you might not want to go, where you might want to go.

Then in connecting with a marketing agency, you’re giving them fuel, a great amount of fuel. This means they can also go to the areas where they want to be the most, but they’ll have the best fuel, they’ll have the best ammunition.

They’ll have the best firepower to move forward and not just throw things at a wall. And again, it’s not every marketing agency that’s doing it, but I stand firm in saying it’s the majority because marketing, to a certain extent, from my experiences, is one of the biggest scams out there as a whole. It’s people that specifically don’t necessarily need to say, okay, well, you’re messaging. We’ll just keep doing this.

Oh, we’ll just keep. We have to keep switching this up. Oh, let’s try this, let’s try that, let’s try that. You’re still going to have to test, you’re still going to have to play. You’re still certain things are going to work great. Other things aren’t.

But with that foundation, that palette, and that initial guide, so that all the changes, all the shifts, all the alterations, all the adjustments still stand on the foundation that is you, your brand, and your messaging, that will allow for marketing and the execution of marketing to work that much better for you. And that’s why I believe messaging comes before marketing.

That’s why, through the Fish Stewarding Group, FSG Messaging and Optics, we believe messaging comes before marketing, because when the messaging is sound, then the marketing can resonate that much farther, that much further, and that much more effectively for you. Wait, What? Really? Okay.

Messaging Before Marketing Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Messaging Before Marketing Transcription

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Reviewing authentically Transcription
Reviewing authentically Transcription from the Reviewing Authentically over demanding them for popularity

Reviewing Authentically Transcription

Release date – September 6, 2020

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Reviewing Authentically over demanding them for popularity on Spotify Apple Podcasts Pandora Amazon Music Youtube and other platforms.

Reviewing authentically Transcription Chapters

Reviewing authentically Transcription 00:00 – Introduction to Authentic Reviewing 01:15 – Why Authenticity Matters in Reviews 02:06 – Problems with Popularity-Driven Reviews 03:30 – Impact of Fake Reviews on Trust 04:16 – Building Trust with Honest Feedback 05:45 – Avoiding Bias in Review Practices 06:30 – Indirect Messaging via Authentic Reviews 08:40 – Enhancing Reviews with Personal Stories 10:52 – Staying Subjective in Review Content 12:10 – Balancing Criticism and Positivity 13:19 – Creating Engaging Review Narratives 14:50 – Tips for Credible Review Delivery 15:35 – Authenticity Over False Positivity 16:45 – Ethical Standards in Reviewing 17:55 – Long-Term Benefits of Trustworthy Reviews 19:20 – Reviews as a Tool for Connection 20:15 – Strategic Reviewing for Brand Authority 22:40 – Connecting Through Authentic Engagement 24:35 – Closing Thoughts on Review Integrity Reviewing authentically Transcription Text

Reviewing authentically Transcription

Song: Wait What Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really OK.
Loren: This is Loren Weisman. This is the brand messaging podcast. Wait, What? Really? Okay. And how many times have you experienced just that obnoxious push? Don’t forget to review. Please review. Some people are asking people to come in and leave reviews before they even ask them to experience their business, their product, their, their show, their coffee, their restaurant, their hotel or whatever else.
It’s overwhelming, it’s inundating. And at the same time, there are many of us, we find ourselves at that fault. We are in that place. We are asking. It’s this. Please review. Please review. There’s a false sense of authenticity in attacking people to try to get popularity from others. It’s also really. It can be perceived, not conceived. It can be perceived as disrespectful as someone is getting a chance to connect with you.

Reviewing authentically Transcription Continued:

If the first thing they’re being told to do is, is to review you. That really doesn’t honor that they just came through that they might want to experience, that they might want to learn. I don’t like it when I see people that are immediately say, okay, I just did this, now review me. If it’s a certain product, I want to use that product for a while. If it’s a certain business, I want to, I want to experience it. I mean, there are certain, there are certain elements when it comes to restaurants, hotels, other sort of right off the bat things, that’s one thing.

But this, this push to just review. And then at the same time, it’s.They’re, they’re the false reviewers. The people that just go out and they five star everything, the greatest, the best ever. Oh, this is just wonderful. And they’re going for this false, almost immoral popularity. What I’m talking about in this episode is reviewing authentically over demanding for popularity in looking at adding to your messaging. And it even ties to your marketing sites like TripAdvisor, Yelp, the Google business sites. And this is reviewing not to market, not to try to steal the. Steal the thunder or redirect someone, but to use the. Use one or all of these sites or other sites to showcase who you are.

What I mean by that is this is indirect messaging to build up your authenticity and your authority in a way that may not even tie to your service or your product, your business, but it’s worth gold in allowing someone to connect with you, even Indirectly, whether they’re going to need you down the line or not. Maybe they follow your restaurant reviews and after a couple restaurants where they feel in line, they dig in a little bit more. They want to learn more about you. Of course, in TripAdvisor, Yelp, Google Business, you make sure that you clearly have your information listed. So it is a soft motion into what you do and not that you’re out there reviewing to try to grab new customers.

Think about reviewing from an authentic standpoint, from an engagement standpoint. And a lot of real estate agents especially you could be doing so much better as opposed to the blast of I am your trusted agent. I know this area better than anyone else. Prove it. Here’s a way where you can prove it. A real estate agent in my neighborhood, I live in an area called Windermere, Florida. I haven’t really experienced, I’ve experienced the real estate agents that are in this area that they’ll go into a place, they’ll add a billion hashtags.

They say it’s the greatest thing in the entire world. And you know, they pop that out once a month. But then going down, I don’t know anything else. Especially inside of real estate and positional, locational, regional people review that restaurant review that park review that service in real estate review the contractors, the independent contractors, the people that fix things, allow for people as they’re learning you not expecting them to trust you, but more so you building trust with them because there’s an ongoing compounding piece of you that shares information about others around you.

Think about it as a different way to engage. It’s indirect engagement and okay, well I just want to lead people to my website. Why not get a whole bunch of people that could be seeing you on sites like TripAdvisor, which is just shy of the top couple hundred or it’s in the top couple hundred of the most visited sites in the entire country. It’s in the top 500 of the world. So the chances of a lot of different people coming across your reviews there’s are a lot more likely than them accidentally stumbling upon your website. The same thing goes with Google. Google’s right up there in the top 10 on both international and national.

Reviewing authentically Transcription Continued:

So reviews that you take ways that you extend and expand yourself, it opens up indirect, vicarious at sometimes and engaging ways for people to learn about you. This allows you to help some of these business. Let’s say you go to a pastry shop or you know, a cafe. I went to a Cafe in Greenville, S.C. Le petit croissant I saw these beautiful croissants. They tasted wonderful. I took a really cool picture. I have one of the iPhones, so I did the little F1. I don’t know what I’m doing. I took a nice shot. And it wasn’t just the I’m going to post this on my page. I’m going to post this on my Instagram. I posted it on Google Business, the Google.

Through the Google Business Reviews. Google Reviews. And I also did it on TripAdvisor on Google reviews. That picture of the couple croissants has been seen I think the better part of 4,000 times. Later that week we went to a barbecue place. We were still in Greenville. There’s one particular picture there and they didn’t really have an outside picture. So I’m thinking, how do I help them and how do I bring at the same time a more authentic, authentic and authoritative awareness? I took a shot out front inside of that, that’s 400,000 views. It’s not the numbers in the count or anything like that. And it’s not even necessarily okay, you popped up a review and now you’re expecting someone to see that review and come to you as a client.

This is a long term play, a long term compound and a long term build of authenticity, of trust and authority. When you begin to get out there and say, even if it’s once a day, once every other day, if that’s all you can do or that’s all you want to do, but get out there and review, take the pictures that aren’t up on these pages, showcase that. Because if people are looking for that, they want to look for the experience and as they begin to see people and like I said before, not those people that just do five star and say everything is the greatest thing in the world, it’s the best thing ever till the next thing that they review is the greatest thing in the world. And the next thing, best thing ever until the next thing comes along and this then comes to the actual review. This is when it dials back to your messaging.

Your messaging for who you are, your product, your business, your service, what you’re providing. If you take this and shortcut this and just begin to say, I love this, I love this, I love this, is the best, is the best, is the best. You’re in one way, boring in another way, it can be immoral. And even if it is the greatest thing you’ve ever had, stay subjective, share that it comes from a subjective place because that’s a place that we need to be in our messaging and in our communication. And if we’re not that in our posting, from being penalized online to aspects of compliance, to aspects of reputation, it ends up being dangerous. So not just this is the best sandwich ever.

Brand messaging blueprint strategies for creative careers.

Reviewing authentically Transcription Continued:

What was so great about it? Say it in a way that differentiates you and brings up your offense, your authenticity, your message and your authority. And in the same way that you do those reviews, maybe that can become a voice in how you want to share about what you do in business. So as opposed to the greatest sandwich in the world. I love that the bread was warm. It felt like it just came out of the oven, like it was baked right there. I’m not sure if it was this really. It was the right amount of this. It wasn’t too peppery. It wasn’t that. Give. Give a little bit of eff. It’s not clicking down in five star. Five star or going to these podcasts. I got some guy and he spoke, he’s some podcast guru, I guess, and he emailed me and said, I just gave you a five star review and a great rating on your podcast. I don’t think the guy ever listened to it. And then the close of his email, of course.

So, you know, I’d love it if you’d review mine. How about if you love it if I listen to it? You want to talk about authenticity? Be authentic. You want to review to build your authenticity and your authority. Be authentic. And you can be authentic by being true to what’s going on. Not just everybody said in the hotel it was a great night’s sleep. Was it a quiet room? Was there something about the bed, the bathroom, the lobby, the service, the layout? Something that people may not have heard before.

There’s a… It was a doubletree. I think it’s switched brands. I think it’s still under the Hilton in St. Louis. And it’s this really cool hotel that was the old train station. And everybody talks about. They do this. This light show and this visual show on the ceiling in this. In this bar area. It’s really cool. And inside of seeing that review, many of the reviews, they talked about that, but a lot of people didn’t talk about at the time, you could go down the stairs out the back and there was an area where you could feed these koi fish. And then it was walking distance to a new Hard Rock Cafe. And that was what my review was about. It was looking at a couple of the top reviews and saying, what can I bring that adds something that supplements.

I’m not trying to take it over. I’m not trying to be better than anybody else, but I’m trying to add to something. The show on the ceiling was amazing. I took, yeah, I took pictures of it and that I shared on my personal page for those that might not have been there, but on the TripAdvisor page, on the Google page, on the pictures that were coming up there, many people had already taken pictures of it. So why do I need to add to that? How can I embellish? How can I supplement? How can I compliment with compliments? How can I create content that would engage someone?

Reviewing authentically Transcription Continued:

And that’s not just what we create for our business, but it’s also what we can create for other people. And when people get that sense, when they feel like they’re getting something different as opposed to being saying, I’m completely different, then they look into you from when you say, oh, just, it’s a great cup of coffee. Is there somewhere you can compare it to? Is there somewhere, you know, I mean, I love this coffee in this city and it really reminds me of this. Or I put it on the same level as this, or this is really familiar to here.

Again, strategically taking five minutes out of your day to look at how you can indirectly engage and potentially not just off of one post or two, but time and time and time again, you can build up a beginning level, psychologically of trust of someone authentically beginning to say, hey, I like his or her reviews. I’ve gone to some of the places, I’ve tried some of the products. Maybe you went to Amazon, maybe you listened to a podcast. And in that podcast review, it came off like something where you could tell somebody listen to it. Not this cat that just, wow, he’s really great. He pretty much took the second and third sentence of my bio for the podcast, flipped it around, pop five stars on it, and then signed it with his name and his podcast.

Okay, that’s one way to market. But it’s not authentic. And right now, and it’s, it’s Sunday the 6th of September, I think it’s both ironic and really cool that yesterday in the Kentucky Derby, the horse that won was authentic. And it, it beat out the expected, was something like by the law or, you know, law abiding or something like that. The new law, to me, and maybe this is an overshoot, the new law is authenticity. And not just the word and not just pretending to appear to be, but being authentic to build authority. And sometimes in building authority, it’s not all sales and marketing. It’s not all motivational quotes. Somebody else wrote, maybe it’s what you thought of a croissant or a sandwich or a hotel or a podcast or a new television show. And inside that the next step.

I mentioned it before, stay subjective.

Art, hotels, food. These are subjective things. I have friends that love certain hotels with where they’re laid out and it doesn’t bother them at all with the noise. To me, noise is a factor. When I’m in a room, I want it to be quiet. I don’t like some of those bigger hotels, the, the Hyatt Grand Cypress in, in Orlando. Again, beautiful hotel, beautiful grounds. They got some kind of parrot or bird that they bring out in the lobby or at least they did when I was there three or four years ago and some kids loved it. For me, I found it obnoxious. It’s not, it doesn’t make it a bad hotel. It doesn’t take away from those other things. But for me it’s just, it doesn’t work.

Reviewing authentically Transcription Continued:
So as I posted about the hotel, when I reviewed that hotel, I said, you know, this was a top notch experience from the staff, from the food, from getting around to the conference center to parking to everything else. I’m not a fan of this. I didn’t like the fact that they had a bird in there and I remember laughing at the bar with a couple other people saying, let’s go kill the bird. I know that’s awful to say, but we weren’t going to. But that, that again, it’s not stating this is this. Some people love Dunkin Donuts coffee. Why do you want to offend them? Some people love Starbucks. Why do you want to offend? We’ve come into a place where we’ve shifted the subjective to the objective. We’ve turned it into a fact and that turns people off in our own messaging for our businesses, as it does in review.
Look at the, look at many of these reviews where and I mean it was a South Park (You’re Not Yelping) episode a few years back. They were worried about the I’m a yelper, I’m going to give you a bad review. And they had some kind of power and then, you know, places were shut down. It’s kind of pathetic. You as a reviewer with authenticity, staying subjective, staying true to your voice, what you like, what you don’t like and then state it, my wife doesn’t eat sushi. She’s not going to be a fan of a sushi restaurant. But at the same time she can still respect it and say, hey, if you like this I’ve heard this, or my friends say this or my husband has said that about it. That’s still subjective, that’s still authentic, that’s still engaging. And in that, it becomes an indirect way to compound a lot of reviews to potentially connect you and to bring more awareness to you.

My TripAdvisor account in 2014, I used that and the Google business reviews and Yelp I reviewed while I was on a book tour. And you can even track through. You went to all these different places. It wasn’t, oh, hey man, we’re pulling into Cincinnati tonight, look at us. It was more of a, this is the hotel I experienced. This is what I experienced here in Cincinnati. This was the coffee the next morning. This was the venue. If it was a more known venue. Elements like that, they bring together a story and it’s a story that people can relate to over the stories where all we’re doing is just trying to sell, sell, sell. So really consider building a book, if you will, a story through these other places, both by picture and by review and inside of both of them.

Allow them to be authentic and maybe scroll down a couple reviews and see what other people are saying and where you can add to the conversation and you can bring a new melody and not just be in harmony. Now, last part. It’s not so nice to be too nice. Brought that up before with the real estate agents and the people that are just out there and the podcast guy, you can still stay subjective. You can still stay humble and moral and honorable and authentic. When you share something that you don’t like, don’t give everything five stars or if something was just that bad and you’re not prepared for that to be out there, or you’re not prepared to, you know, get countered on that. Don’t put it up on the other side of it. If you have a bad experience, maybe, and this different from this episode, but maybe instead of going online to bash the people, you go to corporate or you go back to that place or you go to that individual and try to resolve it first.

It’s kind of getting off track into a different subject. But again, you don’t have to be perfect. You don’t have to be five stars across the board. People are going to read into that. They’re going to know it’s not true and it’s not going to help with your authenticity. It’s not going to help with your authority. So, you know, to, to not be Mary Poppins everywhere and, you know, adding in some thoughts, adding in when it wasn’t the greatest. That can be good. The other thing too is as you build this up, you think, oh, wow, I’ve been all these places back review doesn’t have to be from here forward.

Reviewing authentically Transcription Continued:

If there’s certain places that you remember, if there are pictures you took of food that maybe you put on Instagram and it only got, you know, your, your 50 or 60 or 100 likes and it didn’t really go anywhere, maybe using that photo on the Google reviews or on the TripAdvisor reviews, maybe that becomes 50 or 60,000. Maybe that becomes a photo that they move up and it showcases for them. And then at the same time, your name’s in there, your brand’s in there. And as people scroll down and see that from the pictures you take to what you share, to how you share it, then they want to learn more about you.

Yes, it’s not the Tony Robbins, Gary Vee, you know, super aggressive forward in the moment right now, but it’s a beautiful, true, moral and authentic way to bring an indirect audience to become aware of you that invites them to crossover to find out where the rest of or the bulk of people out there are just screaming to be, you know, come to me, come to me, come to me, Review me, review me, review me. And when people see from that other end that you’re reviewing others, that’s inviting, that’s different. And now you’re, now you’re at a point where it’s as opposed to being the person, oh, I, you know, don’t forget to review me. Add a review here. Add a, like, add this maybe in the middle of your marketing on your business pages, you’re stating this week is a review of this, and not just my review, but if you’re in this area and looking for something like this, here’s the review I did link it there or add it in Facebook or, you know, put a link to, to TripAdvisor inside of your Twitter.

Take this authentic journey when it comes to reviews. You’ll build something. You’ll build something that has an element of authenticity, that can build an element of trust with some to stay engaged with you. And maybe some of these people, even if they don’t need you, your product, your business or your service, when they look through and find out what you are. And then somebody, they come, they come across, you become a true referral because these people are connected and engaged with what you review, with what you like, with what you don’t like.

Reviewing authentically Transcription Continued:
And then they hear somebody stating something that resonates with one of Those reviews, they’re going to think of you, they’re not going to think of you as a whole if all they know is that person completely marketing them all the time that has something they don’t, you know, they don’t need. Think about this as organic. I’m going to say the word again. Authentic. It’s a trust and it’s a translation. It can be a psychological translation from what you see and how you see things to how this may operate inside of your business, inside of your product, inside of your services. And for those regional people, those real estate agents, this is, this is an area to put some focus into. Because as opposed to just telling people you know an area, show what you know about it, as opposed to telling people, I’ve got information on all this stuff and you just go here and I’ll send you this pack and I’ll send you that.
Allow them to see your footprint, your digital footprint, your reviewed footprint of the authentic words and the messaging in you showing up in all these places. So, yes, this isn’t immediate, front side aggressive or assertive marketing, but add this as an embellishment because it can get a great deal of eyes on you, on your words, on the pictures that you post, on the sense of your authenticity. And from there it may just capture a whole bunch of people that come to you and come through these reviews to what you do, what you sell, what you’re about, how you serve in a way that you would have never had in any other marketing campaign.

Yes, it’s not the sexiest approach or the most high profile approach, or the most amazing, immediate approach, but this sets a soil and plants, a whole bunch of seeds that can grow and flourish and thrive for you for a long time to come. And inside of all that cacophony of reviews and all that harmony of people saying the exact same things, putting up the same stars, just jumping out there, you may be able to in this, build a melody of authority, to allow a series of different people you never would have reached otherwise, to have a look, to have a listen, to have a read, and then potentially have a conversion or emotion towards you, what you do and how you do it.

I’ll close with this.

Many people are finding that they’re connecting to stories, they’re connecting to experiences, they’re connecting to content that whether they’ve been a fan of yours or used your business for years or they just met you, or they’re hearing about you in passing, that they feel a greater connection from gaining something and in that gaining where it doesn’t feel like whenever they connect, it’s only a sell, it’s only an ask, it’s only a demand. It puts their walls down. It makes them feel more comfortable in listening and open to hearing more.

And that’s where communication and messaging is going right now, to make people, and not even make, but ask people to take a chance to be a little bit more comfortable, to take down the wall, to not feel attacked, to not feel told, to not feel demanded. And in that place they get to choose and they get to feel the sense of wanting to engage that much more. And the more you put out, the more they feel safer about that. Allow people to feel safe, not attacked. Allow people to feel a sense of love and not fear and not pressure and not hate and not force.

Allow people to have their own opinions. And what a great place inside of reviews to be able to state something authentically, humbly, in your opinion, but open to hearing others in a time when a lot of people are not able to hear other opinions. And in that culmination and that compounding of that, it may build that trust so that they want your opinion or they want your product or they want your service because of it.

This is Loren Weisman. This was. Wait, what? Really? Okay, stay authentic, my friends. Wait, What Really? Ok.

Reviewing authentically Transcription

Headshot of Brand Communications and Optics Strategist Loren Weisman.

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Reviewing authentically Transcription from the Reviewing Authentically over demanding them for popularity

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February 14, 2025
First Discovery Steps Podcast Transcription
First Discovery steps Podcast Transcription for First Discovery steps I take with clients and onboarding approaches Wait What Really OK Podcast

First Discovery Steps Podcast Transcription

Released on January 10th, 2025

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode First Discovery steps I take with clients and onboarding approaches on Spotify Apple Podcasts Pandora Amazon Music Spreaker YouTube IMDb and other platforms.

First Discovery Steps Podcast Transcription Chapters

First Discovery Steps Podcast Transcription Chapters: 0:00 Introduction to Client Onboarding Discovery 0:35 Working with Loren Weisman: Process Overview 1:46 Authenticity in Client Relationships 3:05 Avoiding “Boxed In” Client Approaches 3:50 Honesty and Integrity in Messaging 5:15 Why You Shouldn’t Chase Trends 6:50 Setting Boundaries in Client Onboarding 8:31 Final Thoughts and Key Takeaways

First Discovery Steps Podcast Transcription Text

First Discovery Steps Podcast Transcription

Song: Wait What Really Ok, Ok. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really Ok, Ok.

Loren: This is a mix of a podcast as well as an overview of how I do initial onboarding or starting of a discovery when it comes to working with me. And at the same time, if you’re not working with me or you’re working with someone that does messaging and optics or strategy or even for that matter, marketing, some of the things that I do, you may want to look to ask those people that you’re working with to do as well.

All too often, those that are looking to rebuild their messaging set, their branding, they’re oftentimes setting you into a template. It’s something that pre exists. It’s something to really just take, you know, as they claim, we think, out of the box, except they’re using all the same inbox terms. Something that’s very important in the initial onboarding time with me is to learn a little bit more so that the words really can reflect the individual. I feel we’ve come to a time where, and I’m sure you’ve seen the emails, it’s appear as an expert, appear as an expert, be seen as an expert.

But here’s the problem. Morally, ethically, faithfully, what if you aren’t an expert? What if they aren’t an expert? Many of these people are setting up words, framing phrases and optics to appear as something that they’re not. So if you truly have that expertise, if you genuinely have that authority, if you have real experience, to work your messaging, to work your brand foundation, to work the foundation of everything you’ll do from any kind of content to social, to press releases, to what you put on the web, to take that time to ensure it has your voice and not a voice is key.

A lot of people choose to jump away from their voice because they might not have enough to be a voice yet. So they use a lot of these tactics. I ran across someone a couple days ago. This guy had great authority, great knowledge, great background, excellent. And yet everything that he was putting out on social stuff, on his call to actions, on his, you know, the masterclass, I kind of disagreed with that thing. Masterclass thing.

He was using hype and messaging tactics of someone that had no authority. And in turn, it took down his true authority. He used hype, he used processing, he used this, you know, false involvement. And in that. And inside of those words, it took away from him.

How My Daughter Changed My Approach Podcast Transcription

Is Your Tribute About Them or You Video

First Discovery Steps Transcription Continued: He didn’t need to do that. Whoever he was working with that put him into a box and took out all the elements that made him special. And in turn, he just sounded like someone else. And he sounded like someone that, for that matter, was kind of lying.

In that same case, many of these marketers are stating, this is what you say, this is how you say it. You need to do this, you need to do that. You’ve got to do this to be seen. And in many cases, when some of these tactics that they’re using are for people that don’t have the ability, the authority, or the expertise. So if you are true to heart in your word, if you are true to heart in your honor, in your morals, then it’s crucial to find your voice.

Not the voice, not a voice, but your voice, and work through the tactics and the honesty and honor and even humility. You can show off and highlight your authority without an arrogance, without making false claims, without making claims that are going to shut you down and push you out.

Think along the lines of where you come from, where you are going, what you’ve done in the past, not even necessarily trying to hide things that may be different from the given career that you’re in, because some of your expertise could have evolved, evolved from another area of expertise and that combination and that truth and that for someone to be able to vet you, would you be open inside of your messaging, inside of what you’re putting out there for your biggest hero, to see it, for the person that’s looking up to you, to see it, for a son or a daughter or a family member, or do you have certain stuff and do you find yourself switching?

First Discovery Steps Transcription Continued

But you know, depending on the audience, if you have the authority, there is a stability, and there can be that stability that can make a greater foundation for your voice for what you share. Don’t jump on the latest trending thing. I have a friend that’s a chiropractor I work with. One of the things I’ve had him stay away from is the fart joke.

I mean, it’s a fart joke. It started going a couple months ago, and it was somebody that was bending somebody and they’re. Do you hear the crack? And then all of a sudden you hear fart. And the chiropractor says, oh, that’s natural. Don’t worry about it. And then the person on the table being cracked is not embarrassed because they say, well, that was you. So that was funny the first thousand times when all of these chiropractors jumped on it. This trending copycat vibe doesn’t Bring any kind of authenticity. Okay, great. There’s a funny joke.

Okay, well, maybe my audience hasn’t seen that. Well, maybe it might honor you a little bit more to share the root content, but at the same time coming back to you to find the content that is about you, to find the message of how you deliver, that’s about you to find the right people to work with you.

Stop thinking along the lines of you need to cast the net to get absolutely everybody, because that isn’t necessarily true if you are casting the net to decide the people that you most want to work with, that you most want to sell to, and even talking about the people that, hey, you know what? This product isn’t for you. I’m not for many people.

If you don’t have that authority, if you don’t have that honor, if you aren’t prepared to be completely transparent, I’m not judging you, but I won’t work with you. I have my boundaries. And inside of setting your boundaries inside, in this initial onboarding, of knowing what you will do, what you won’t do, who you work with, who you won’t work with, what’s been done before, looking at the subjective to the objective, looking at the compliance, looking at what you’re allowed to do in a given field, especially if you fall into medical or law or other areas, to look at the complacency in a given field, to look at the competition, not to copy it, not to one up, it’s not to hype it, but to find your voice.

First Discovery Steps Transcription Continued

The cornerstone, the core cornerstone or the cornerstone of what I look for inside of onboarding is a discovery to learn an array of the individual, what they’ve learned, how they execute, how they work, all these elements that I’m talking about.

And then inside of that, building a genuine, authenticity, individualized message and messaging packet that then can be used for content, can be used for web, it can be used for bio branding, the outline of a book, setting up plans, if there’s going to be a podcast, if there isn’t, and making sure that it’s an individual journey and an individual map forward, it can align and have similarities to other things. But if you’re out there not being true to you and having to lie, deceive, copy, cheat and steal, and if that works for you, I mean, by all means do your thing.

But I know that there are a lot of people out there that genuinely want to create, connect, sell and do business from the heart and from a solid foundation. And if you do, then make it, you make it true, make it transparent and don’t buy into so much of the hype of so many people not telling the full story or claiming they have all the secrets or all the answers or exactly what you need to do to appear as something you’re not or on that same token to to hear use this to appear as an expert when you already are an expert and as opposed to using that you can build a foundation to showcase, amplify and illuminate the expert you have.

Brand messaging blueprint strategies for creative careers.

First Discovery Steps Transcription Continued:

Be true to you, be true to your experience what you do, how you’ve done it, what you want to do and you may just connect then with a greater more sound individualized message that will reach the type of people you want to work with and impact them in a way where they may hear just their their ears opening a little bit more their eyes opening a little bit more to see the difference that the truth makes over the constant fails that hype marketing basically lies about.

First Discovery Steps Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * First Discovery steps Podcast Transcription for First Discovery steps I take with clients and onboarding approaches Wait What Really OK Podcast.

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January 10, 2025
Coaching with accountability transcription
Coaching With Accountability Transcription from the Coaching with accountability and finding honorable coaches Podcast

Coaching With Accountability: A Guide to Effective Coaching with Accountability

Release Date: 09-22-2020

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Coaching with accountability and finding honorable coaches on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms

Coaching with accountability chapters

Chapters: 00:00 – Coaching Industry Overview 01:41 – Challenges in Coaching Practices 03:15 – Coaching Accountability & Ethics 04:48 – Red Flags in Coaching Services 06:01 – Marketing vs Authentic Coaching 07:35 – Importance of Coach Credentials 09:54 – How to Choose the Right Coach 11:22 – Questions to Ask Potential Coaches 13:05 – Understanding Coaching Costs 14:19 – Agreements & NDAs in Coaching 16:30 – Building Trust with Your Coach 18:02 – Final Thoughts on Coaching With Accountability 19:10 – Resources for Finding Honorable Coaches 20:15 – Closing Remarks & Call to Action

Coaching with accountability transcription text

Coaching with accountability transcription

Song: Wait What Really Really OK with your host Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really Really OK.

Loren: This is Loren Weisman. This is the Wait What Really Really OK Brand messaging podcast. And today I’m diving into the idea of coaching with accountability and finding honorable coaches in the world of coaching.

It continues to increase and since we’ve gone through this whole Covid thing, people that said, well, I don’t have a job, I can sign up and go through a certification course and now I’m a coach.

Now there are some great coaches out there. There are people with the authenticity, the validity, the ability to help you. But this field has become over saturated with people that don’t know what they’re doing. They figured out a way to promote themselves as a coach.

They know how to use all the right quotes, they know how to use all the right words, they know how to use all the right guarantees and promises. And this has come from some other coaches that have looked to low hanging fruit individuals of stating, okay, all you need to do is market this way. Buy my product and you’ll immediately become a coach.

Do you think from a transparency standpoint you would feel really good about hiring a coach to help you with your dream, your vision or your business if you knew that they went through a 30 day or a 40 hour course and were handed a series of templates and explained.

This is how you talk to someone inside of some of these subscription download. You buy these courses, they even explain how you can blame your client for what they didn’t do to clear you of liability.

That to me is unethical. Unethical, it’s immoral and it’s just off. But it also brings up the problem. Each of us out there looking for help from strategists, consultants, coaches, whoever, it is our responsibility to do the due diligence, to do the double checking, to look a little bit deeper than the hype and the promotion that’s out there.

And don’t get me wrong, some of these authentic, authoritative coaches, they do do that hype. But oftentimes and most times they have the validity, the authority and the authenticity to back it up. So I’m going to hit on the idea of the problem with coaches.

I’m going to hit on from the idea of the problem from a client standpoint and kind of mix this together because this is as much for the valid, authentic, authoritative coaches as it is for those that are searching for them. This isn’t an entire bashing of coaches.

There are some good coaches out there. However, the biggest problem I have, and diving right in, the biggest problem I have is, and even for the ones that have been successful, they claim a level of success and then they have immediately transferred that success into them knowing how to coach.

I know many people that don’t know how to teach, that don’t know how to coach, that are incredible experts and authorities in their field. But that transition, to be able to share, to be able to teach, to be able to steward, it isn’t there. That’s not a bad thing.

But you’ll see with some of these coaches, there’s this thing of, okay, money has gone shy because of Corona, because of whatever else. And so now I’m going to coach and now I’m going to sit here and explain, look, I did this, I made this, I created this, and I can now help you do it too, which oftentimes just is not true, it’s not a fact. And it can put you into a problem situation where, yes, this person was successful and yes, what they did worked for them, but it might not necessarily work for you.

I tie it back and I circle it back around to the music industry. There’s certain individuals inside of the music industry that I would just rather see them state, this was my experience, this is what happened and this is how it happened. Or at least even from a more humble standpoint, this is what I saw going on around me and this is what I understood was happening.

Fake Authors Using AI. Podcast Links and Transcription

Coaching with accountability transcription Continued:

Because a lot of times these people, I don’t know yet, you have these people that were in bands, you have these people stating, okay, this is how you do it. And they didn’t even know the money that was behind them. The other aspects of marketing, the music business plan, what the label was doing again, and not trying to knock Dave Grohl, I think the guy’s amazing. I think he’s an incredible talent. I think he’s an amazing musician, songwriter, drummer, and just an all around cool dude at the same time.

I’d love it if he would stop explaining how the music business works, maybe currently how it works and how it works for someone that was not completely fully in on what brought his first band to the success that it reached. One view standpoint of what we were doing this, and then we did this and this happened. There was a lot of strategy, there was a lot of money behind it. It’s the same thing with David Byrne from Talking Heads when he goes out and explains, this is how you do Twitter.

I’m sorry, David. Before Twitter was even alive. You were a celebrity, you were a musician, you were able to pop on and automatically makes certain things happen. So in your experiences, that’s great that it’s worked that well for you. But for the person that hasn’t been around music that long, that hasn’t had that range of success, that popularity, that celebrity, it’s a different path.

And that brings it back to coaching. Looking into the coaching and looking for these core points, are you getting a quarter truth, half truth or expired truths? Are they putting out things where their entire coaching platform is showcasing the authority and authenticity of other people, but not them?

There are certain coaching platforms where they explain, put up a picture of yourself, make sure you have money, stand in front of a nice car, even if it’s not yours. Then in between those, put up the Zig Ziglar quote, put up the Tony Robbins quote, put up the Gary Vee quote, mix these together.

They’re playing to a certain extent, certain mind games to play off the authority of other people and then take it to you. That’s dangerous and it works. A lot of people benefit from it, but it can be a harmful thing.

It can be just. I really would love to see more people go the moral route to take responsibility for whatever business that they’re growing to steward the wealth. You want money coming in, that’s great. And you want to get a whole bunch of clients, that’s great. But are you serving those clients or are you just cherry picking out there and trying to get the next doll and hustle, as they say?

I really, I can’t stand that term. You gotta hustle more. And that’s where it comes to the blaming the next part. You didn’t hustle hard enough. You. Well, this didn’t work. I tried this. Well, you didn’t do it right. Well, I did it exactly the way that you told me to, but it didn’t work. Well, you didn’t want it hard enough or you didn’t try hard enough, or look at all these other people that did this or I did this.

Here comes in the accountability to ask a coach to clearly define the parameters of what they’re going to do. It’s not saying that a coach has to write down, you know, you will be successful if you do that. And when they put that kind of thing out there, that’s a very dangerous claim to make.

I wish on the standpoint of coaches, consultants and strategists that they were held as accountable as doctors. And wouldn’t that be a wonderful thing? Because a Lot of them would have to shut their mouths really quickly or change the tone, the messaging and the text of what they’re sharing. Now in that is a coach that you’re getting involved with.

Have they offered you a non disclosure agreement or have they asked if you want one? Do you have something that’s proprietary? Because if you’re talking to a business coach or a success coach and they get wind of all that you’re about, what is stopping them legally from taking that anywhere else? Now, an NDA is, it’s a step. It’s not complete security, but at least it’s a step. And on that same level, what are you going through? Is there an out clause?

Do you have a consulting services agreement or a strategic services agreement with any kind of consultant that you work with? That’s why I really like and what I do with people is I usually say, let’s do one, two, maybe three sessions. These are what the sessions cost. You’ll get a sense of me and you’ll get a sense of FSG. And from there you can make a decision and from there we can create an agreement, a statement of work, a sense of how I work, a sense of what I expect from you.

There is the ability that, yes, of course, the person that’s being coached, they might not do it, they might not get it done, they might not follow through, they might not complete the work that they should be completing.

But at least if you have it on paper and you showcase what the expectations are, what the responsibilities are from both sides, you’re coming into a better relationship, you’re coming into a better agreement, you’re coming into a better understanding that in turn can create better results. It’s looking into that and asking, okay,

What happens if this thing’s really going downhill? Where is the commitment? Where can this contract be broken? If X number of payments are required, where does it stop? Where are the refund policies? Where are the, okay, this didn’t work out or a certain invoice was there? If it’s a no refund policy, is there something there where you get a certain amount of credit? What rights does everybody have and why isn’t that written out with most coaches?

Coaching with accountability can create a shared responsibility for your progress between you and those you coach.

There’s a magazine out there, six figure coach, and to me it’s a little bit dangerous. It’s coaches going in there and they’re reading off of the Gary Vee’s and they’re reading off of these big coaches and here’s this and here’s how to present and boom, boom, boom. A lot of it in the few that I’ve scrolled through, it’s so much about marketing and to me a negative approach of almost psychological operations to continue to draw more people to you.

These ideas of no, this is what you want to tweet today and this is what you want to market and this is how you want to interact with this. And here’s how you stay hot on the topics that are trending. What if what you know inside of your authority and your authenticity has nothing to do with what’s trending right now?

So do you go to that false place to then begin to try to be cool and be out there? Or is it a shift to share something about your view? What you have so many of these life coaches, the bulk of their content is all based in solely marketing. I will do, I can get you. Don’t you wish you were making this amount? And then what’s worse, these are the ones I find the most immoral personally.

The direct sales, the MLM coaches, the ones that say, first off you’re going to pay me, then you’re going to get under my funnel. Now you’re not trying hard enough. Now you’ve got to do this, now you’ve got to prove yourself to me. Why do you need to prove yourself to any coach?

It’s about proving yourself to you and then understanding maybe a particular person that they’re not the best person to work with. So then inside of a statement of work, inside of a release from a situation, can you get out or are you locked in?

I’ve had people send me coaching contracts and oftentimes the agreement it really is solely in the favor of the coach and not really respecting the individual. And because they signed it, there’s not much that they can do about it. There was one particular person they sent me, it was a three page consulting agreement. I said, you know, I think this looks good. I look, I’m looking forward to reading it.

The entire consulting agreement only protected, it wasn’t really an agreement, it was a statement that kept the coach out of any kind of liability, out of any kind of responsibility for following through. And this particular coach, all they did was say, go back and read this. You want to know about this? Go back and read this. I mean the hourly rate was through the roof.

And then you have these coaches going, you’re not, if you’re not being paid this or you’re not asking for this much, you’re not showing your worth. What if you’re not worth that amount? What if it’s time to humbly Prove your worth by giving, by reducing.

Let’s get out of the arrogance, let’s get out of this warrior belligerence level. Let’s go to a level of humility where you can help and where you can stand out in this field. And at the same time, for the individuals looking for the coach, look for a consulting agreement that protects you. What happens if you need a break? What happens if money is tight?

As you engage in coaching with accountability, you may begin to be able to better clarify your goals for yourself and your clients

Is there something where it’s okay, there’s a window for this time to be taken off, or if you state that you’re not able to make a payment at this point for this long, that you’re still in the clear. An agreement is a two way situation and it should protect both sides.

So I, for me personally, and I really advise with coaches and I advise for people looking for coaches. Get that invoice, have that clearly stated out. Make sure you get a receipt, not just the transaction, get that services agreement or consult, you know, consulting or strategic, whatever you want to call it.

How My Daughter Changed My Approach Podcast Transcription

Coaching with accountability transcription Continued:

At FSG, we call it a Strategic Services agreement.

It lays down everything of all the expectations of how we work, of where we work, of what is done and what we’re about. Then the statement of work. Now statements of work, they can be a little bit broad. And some people, I’ve had certain people ask me while I was talking to this coach and they said they couldn’t give me a statement of work because all of it’s conceptual, that’s fine.

And a lot of consultants, there are elements that are conceptual, they are strategic. It’s more time than it is necessarily the statement of work you get from a home builder, but it can be listed out the topics that they’re going to hit.

It doesn’t mean that they have to make sure that you are a master in any of these topics. And no one’s a master anymore. That’s another conversation and another podcast for another day. But that these things were gone over. These were the elements that we hit.

We went across these things, we discussed these things and it’s following up that in this session this was discussed or this documentation to allow you to do this or this video or this audio.

When that’s brought forth, you as the coach have served your client and as the client you have received service from your coach. And that’s fair and that’s moral. The last parts come down to. So I said before, we said invoice, we said the non disclosure agreements, so things kept private. We said the services agreement and the statement of work of what’s going on in there. And in that documentation, there is clarity, there is authority.

The experiences gained through coaching with accountability can become invaluable for the personal and professional development of your clients .

Also asking, doing in the last part here, doing the due diligence, who has this person coached? Or even if it’s not necessarily who they’ve coached, because maybe they’ll come out in full honor and say, I haven’t coached anybody like you. So you can go call this guy that spent 10 times the amount and be thrilled with his response, or you can look through the items and the pieces and the content, which I believe more coaches should have up than just marketing about what they’re about.

It comes back to that element of getting someone to understand what path you would take. Someone on. FSG has a particular client, they said, who you know, who else have you worked with like us? And who can we look at?

Well, no one for this particular client, never done anything in this area. But under the overarching themes, the umbrella of what’s happening inside a business, this is the approach we take. This is why we take it.

This is what we’ve seen in competitive, in comparative, in the contrasting, and this is why we do that. But had we sent them to someone and said, go talk to so and so, they love us, that ends up being a selfish testimony because this individual did something that costs so much more and it really didn’t relate. Ultimately, the relationship built through coaching with accountability may foster that much more growth and trust.

So asking your coaches, I don’t want your best testimonies. I want to understand your authority. I want to understand your authenticity. Let them share through podcasts, through videos, through blogs, what they’re about, what their take on things are.

And does that resonate with you? Because anybody can sit there and put out and state, hey, this is great, this is great, this is great. But is that a situation that can resonate or relate to you financially, theoretically, from a methodology standpoint? Try engaging by coaching with accountability to access the resources you need for authentic and transparent success.

Because if it isn’t, now you’ve dialed into a coach that is bragging about things that have nothing with no similarity to what you’re doing, and it’s probably going to set you up for failure. So in the end here, the accountability, it’s not going to happen.

We can’t make coaches accountable like we do doctors or like we do lawyers. That’s unfortunate. Let’s be realistic. But we can seek out that accountability and look for that authority and that experience beyond their marketing, beyond their hype, beyond their promises. Implementing coaching with accountability may yield that many more long lasting changes in your business.

And by committing to coaching with accountability, you are making a commitment to yourself and your future clients.

And we can put up the red flags too.

When it seems too good to be true, because it usually is. When it seems like it’s all hype and no substance, then maybe they’ll end up coaching you with all hype and no substance. Is there a foundation of liability, of shared understanding, of responsibility? Are they putting a consulting services agreement in front of you?

The journey of self-discovery through coaching with accountability is both rewarding and empowering.

Brand messaging blueprint strategies for creative careers.

Are they putting an NDA to protect you? Are they explaining ways that if this doesn’t work, this is how it ends, or if it does work, this is how it can continue? Are the expectations and responsibilities there for all sides? Because then you have a good working relationship, it’s moral, it’s authentic, and it allows you to grow. If it’s not there, be careful. Watch for those that support and showcase themselves as coaches that coach coaching with accountability.

If someone feels really good and it’s not there, maybe do one session, two sessions, three sessions. If that’s. If it’s really feeling strong to you, and if they won’t allow for that or they’ll only do a package, watch out. To those looking for coaches, honor yourself, your dream, your business, your vision that you want to grow and protect it. As you bring someone in to help you, are you protecting that business? Are you protecting your finances? Consider exploring new possibilities through the lens of coaching with accountability.

Are you protecting your time? Treat it like that and vet that person or that individual or that company. Vet them. Look across their content. Look across what they say, how they say it. Look across their marketing. Is it all regurgitated from somebody else’s authority or is it them and inside of it? Does it make sense to you? Are those foundational documents in place to protect all parties? Is there a way out? Is all of those things? With coaching with accountability, you may be able to align your actions with your aspirations and be that much more effective for another.

Authentic messaging strategies for transitioning businesses

Have a look before you look to sign, or you look to subscribe to those methods, or you look to buy in, get away from the popularity and seek out the authority in it, because that authority will help your business and to the coaches. Lastly, the authentic ones, the authoritative ones, stand out by stepping up and setting up your authenticity, your experience and your validity to shine.

In the end, the journey of coaching with accountability can lead to a greater connection to and for clients.

Showcase through videos, audios, blogs. Don’t make it all about marketing. Show that you care and you have the experience and the authority to help. Not just hype. Because in the end, when we, as those that want to be coached or we that are coaching others, hold ourselves and the other party accountable, we can account for a lot more progress and process than just falling into the template hype that so many are practicing and so many are harming others with today. Wait What Really Ok.

Coaching with accountability transcription

Choose to invest in yourself through coaching with accountability today.

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Coaching With Accountability Transcription from the Coaching with accountability and finding honorable coaches Podcast

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Authentic messaging introductions transcription
Authentic messaging introductions transcription from Authentic messaging introductions and impression perceptions Podcast
Authentic messaging introductions transcription

Authentic messaging introductions and impression perceptions

Released on October, 4th, 2020

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Authentic messaging introductions and impression perceptions on Apple Podcasts Spotify iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Authentic Messaging Introductions Transcription Chapters

Authentic Messaging Introductions Transcription Chapters 00:00 – Introduction to Authentic Messaging 01:02 – Networking Observations and Trends 02:15 – Post-Pandemic Networking Dynamics 03:10 – Authentic Introductions in Networking 03:58 – Examples of Effective Networking Engagement 05:00 – Avoiding Scripted Networking Pitfalls 05:55 – Communication Strategies for Genuine Connections 07:00 – Building Trust Through Honest Interactions 08:00 – First Impressions and Perception Challenges 09:32 – Managing Networking Interactions Effectively 10:30 – Vetting Connections for Authentic Referrals 11:45 – Time Management in Networking Meetings 13:00 – Online Presence and Quick Impression Tips 14:30 – Respecting Time in Professional Engagements 16:21 – Maximizing Impact with Authentic Authority 18:24 – Creating Positive Lasting Impressions 20:40 – Engaging with Authenticity Over Hype 23:15 – Strategic Networking Without Spam Tactics 26:26 – Final Thoughts on Genuine Connections Authentic Messaging Introductions Transcription Text

Authentic Messaging Introductions

Song: Wait What Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really OK.
Loren: Hi, this is Loren Weisman and this is the brand Messaging podcast. Wait What Really OK. I try to deep dive into the ideas around messaging and how messaging matters, optics, authenticity and getting to your story.
And not just a story. And this is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It’s digging into the authenticity and talking about authority. Not the hype, not the false hustle and all of that, but the true grounded set in the solid soil, best foundation authenticity for you to grow.

Now, on the topic of growing, today’s episode is titled Authentic Messaging Introductions and Impression Perceptions. This is when it comes to growing, when you’re meeting people and what I’ve been experiencing lately, I’ve gone into a series of networking groups. I’ve been going across a number of networking groups just trying to get a tone, a temperature, a feel of how people are reacting and interacting.

I was part of one, I was part of one of these down in South Florida and I went there and would sit in the far back and I’d have my phone out and I enjoyed it. For research. It was listening and experiencing the way different people were presenting themselves, were selling themselves and were communicating.

It wasn’t about finding any given clients, but really watching how people are trying to find clients and watching how people are taking different information that they’ve been handed a great deal of it, hearsay and hype and how they go about saying, okay, this is how I’m going to communicate. This is how I’m going to draw you in. And unfortunately, a lot of the times the information and the source they were looking for, that information from was only a source and not a resource because that style of communication was just so over the top.

And now on what some people are saying, the backside or the downside of the pandemic, I’ve been seeing these networking groups are starting to come back up, both online and physically in person. So I decided over the past two weeks to do a test of sorts and to go into a whole bunch of these meetings and just experience what was going on, the interactions, reactions, how people were communicating, how people were listening, how people were engaging. We’ve come out of a time of fear and there is still aspects of fear right now. But I thought about looking at this earlier in the year, but as we hit this point of fear and we hit this point of toxicity,

Authentic messaging introductions transcription continued:

I just, I Stayed away from it early when everything shut down. But now, as the country is starting to reopen, I wanted to get a vibe to see, is this the same as it was? Is there something new? Is there a better engagement? Is there better connection? And really the answer that I’ve found to date is it really depends on the person and where they’re coming from authentically.

Because the majority of these people, and I do feel safe in saying the majority, unfortunately, they are scripted, they are pushy, they are dominant, and oftentimes the ones that are saying they care the most and they want to refer your business, they are the selfish ones. Or at least from the perception, they are the selfish ones.

Right now, looking to grab every card, every connection, every contact and every name inside of your potential database to see what can happen and be done for them. Now, in not going completely negative, there are some bright spots. I’ve been a part of a couple different meetings and I’ve watched some people just shine.

They come from a place of love and not fear. Maybe they’re rebuilding their business. Maybe their business has been, you know, shut down or taken a hard hit. And watching them and watching them, whether it’s a two minute pitch or watching them in an open room where the conversation is open and it’s not all about sales. In the middle of seeing a lot of the not so good, I got to witness some amazing.

Authentic messaging introductions transcription continued:

I watched one particular individual, I’m not going to name him or name his product, but you could tell this guy’s taken a good number of hits in the last number of months. And just his way of asking questions, the way that he engaged others, the way he kept it moving away from a sales topic to actual networking, communication and engagement, it was outstanding. He was sitting there and I can see he was sitting there.

We were all on zoom and he was just, he was asking questions, not taking notes, not copying down something, not adding a profile, not spamming, not, not pushing. And in that, that particular individual, I remember him most in this particular room where everyone was taking a conversation, wherever it was going, it was lasso it in, pull it back, and let me tell you about my cell. I didn’t see a lot of the stewarding.

There were certain individuals. There was another woman who, she was just outstanding. She was running a room in one of these, in one of these networking groups. She was keeping the time and her entire Persona, everything. She was resonating. Again, it was coming from love. She wanted to share about her business, but at the same time she was there prepared to hear about others and not just to see if she needed it or didn’t need it, but if this was the type of person that she could recommend.

And I want to hit on that point first with the recommendations. Whether you’re meeting one on one, whether you’re meeting in one of these networking groups, this referral situation gets a little bit scary. One way to get through that, scary. One way to stay in honor, in integrity, wrap your reputation in anybody that you would refer.

Too many, refer this guy, refer that guy. I got an email from a guy through LinkedIn. I’d love to have a one on one so I can know who I can refer you to. How do you even know me? This guy was in a room and he wasn’t even in the same room as me. He sends an email, he goes, I want to have a one on one schedule on my scheduler for 30 minutes. Let’s talk. I want to see how I can help you and your business. It really didn’t feel that authentic.

It didn’t feel that organic. And the last thing it felt was anywhere coming from love. It felt like forced fear of let’s get this together, let’s see who you know so we can figure out how to help me. That’s how it came off. We come to this idea of the first impression and as the title of this episode is the impression perceptions, we’re so concerned and it might sound like a double negative or redundant, but it’s not impression perceptions, it’s creating that first impression, but understanding the perceptions of what people are seeing.

So it’s getting away from the script, it’s getting away from that Tony Robbins, Gary Vee, Grant Cardone hype. There are pieces and I’m not naming the name of who says it exactly, but they’re putting out their inside of scripts going, this is how you email, state that you want to help this. Then that person is going to get back to you, it’s going to set up a meeting and you’ll find out what this person has for you. How selfish and arrogant is that? And where is that truly authentic networking?

Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

Authentic messaging introductions transcription continued:

It’s attacking, it’s picking. There’s nothing positive or authentic that resonates in that. And at the same time, when somebody comes to me and it’s, well, let me see who I can refer you to. I know the foundation that I stand in, but at the same time, if there’s someone that’s saying, let me get on a one on one so I can know exactly who to refer you to, then I’m thinking that that individual, the perception that I have and the perception that many other people have of that.

I’m trying to figure out who I can share you to, who you can share me to. And I say this to everybody. I don’t want to be shared by the referrers or the referral people that are just pushing out everything to bring business and not taking any responsibility or accountability for information or the people that they’re sharing. And when it comes back to bite them in the rear, say, well, I didn’t know. Oh, I didn’t expect. Oh though they looked really great. I’m sorry that happened to you.

That doesn’t feel like an authentic sorry. No, you’re not. How can you do that? To be able to vet, to be able to have the time to be able to address someone, you see someone in a room, if you’re in one of these networking things or maybe you’re there in the room with them. Personally, what would draw you to a one on one? I completely disagree with the business coach model of get as many one on ones as possible, shake as many hands as possible, get as many business cards as possible, and then get back to every single one of them, add them all on your LinkedIn, follow them here, message them there, email them this way, add them to your list and funnel where is there any honor in that?

Maybe it’s even going to that idea of taking just a fine seed. Let’s pick a fruit maybe. I’m originally from western Massachusetts. We used to see the apples, a lot of apple orchards. If you take a fine apple seed and you plant that in rich soil, hydrated soil, good soil, a good tree will grow from that and good apples will then come off of that tree. Now at the same time you take that seed and you plant it in toxic soil, something with poisons around it. Maybe there’s asphalt and whatnot coming too close.

Maybe it’s not well hydrated and there’s something, whatever poison around it, the fruit that you get from that, it’s going to be bad. So in thinking that and keeping that in mind with the connections, yes, it is good to network, it is good to meet people, but it’s also good to take that extra time maybe as opposed to trying to set up every 15 and 30 minute meeting you possibly can. Maybe you take half of that time after you got that card to vet them. And yes, it’s a short vetting period. But what are they saying? What aren’t they saying? What are they tied to? Are they coming off the way that you would be happy to put your reputation behind to share with someone else?

Or is it something that could endanger you, your reputation, your authority? Because that is happening. There’s certain referral people out there, I block them at this point. I want to refer this guy to you. I want to refer that guy to you. That’s great. Well, you’re going to refer to me, you know, email back. I say, I can’t. I haven’t seen anything on your websites or on your social media showing any kind of authority or any kind of proof of what you do.

Authentic messaging introductions transcription continued:

Well, I do the best of this and I’m, I guarantee that where I don’t see the testimonials and the only testimonials that I do see come from other people that are in this business with you. So I protect my honor and I protect my reputation by taking the time to vet and I ask you to consider doing the same.

And at the same time as you’re planning to reach out, let’s set up a one on one. I saw you in this room or I saw you in this meeting or I got your business card. Why do you want to set up a one on one? Even if it’s from a referral standpoint? Take a second to look into someone. I went into one very big one last week and it was a blast of emails afterwards of I want to set up a one on one.

I want to set up a one on one. I responded to a few of them, I said, why? And the answers were borderline shocking. One guy in finance, it was just, well, and it was the same answer as other people. I want to see who I can refer you to in my network. All right, there was another guy, he was in insurance and it’s, we need to set up a one on one. And I said, okay, what would you like to discuss? I’d like to tell you right now, being very transparent and honest, I am fine with my insurance portfolio as is. I and my family are not going to be making any changes at this time. He responds, oh, that’s cool. L

et’s just set up a one on one. What do you want to talk about? Do you want to talk about branding? Brand messaging? Do you want to talk about the fish stewarding group? I got nothing. So he got nothing back from me. I’m not going to waste my time and I’m not saying that this guy is a waste, but I have nothing to go off of and I am not prepared to put the time in to someone that is just spamming and sending these same type of emails to every single person. And I ask you to consider to do the same. Your time is valuable, your connections are valuable.

And maybe as opposed to taking 20 meetings over the next week, if you take 10 or five, and you have a sense of what is being done and how you’re connecting and why you’re connecting, it starts off on a better path. Now starting there. What do you have when it comes to your business, your vision, your experience, your ability and your authority that invites someone that may want to take a fast peek, Not a deep dive, but a fast peek into you? Where can they go? One person that I asked that question to, I said, okay, maybe we should talk.

How My Daughter Changed My Approach Podcast Transcription

Authentic messaging introductions transcription continued:

Do you have a page? Do you have somewhere where you can send me that has some short snippets or just examples of who you are beyond the sell? I don’t want to spend a lot of time. Where can you send me so I can get a brief overview of you? What was sent back to me, I don’t really have that stuff together. I’m kind of building it. Here’s a 30 minute interview and there was a part of me that was curious and in prepping for this podcast, I turned it on. I was out in less than three minutes. It was conversational, back and forth fodder.

I didn’t get anything. What I ask you to consider here is having that page, whether it’s the front of your website, whether it’s somewhere that someone can go and we honor and we give the respect to someone that right now they’re being inundated by all these people saying, look at me, meet with me, talk with me, understand me, give them a taste test, give them a sample on the front of lorenweisman.com, my website. I offer that and I ask you to consider offering something like that, something similar or the same, or if it’s not even on the front of your website, that it’s a page.

Is there a page that someone can go to and just get small pieces to get a sense about you that can entice them to learn and want to get bigger pieces and then from there to be in touch with you. Where should we. And where do we have the right as a whole to say, go look at all my stuff and my bio and this 30 minute video or this 30 minute podcast or this or that, or go search here or go check that out.

Brand messaging blueprint strategies for creative careers.

Authentic messaging introductions transcription continued:

Where do we have the right when so many other people are asking for that right? If we can flip that intention, see the perception of what people are seeing and experiencing and invite them to a fast introduction. It may be that much more effective on my website when you come to lorenwiseman.com and it’s not the prettiest by far. It’s a blog site, but it’s a blog site set up very strategically for messaging. You come to the top. You know, I’m a brand messaging strategist.

I’m with Fish Stewarding Group and FSG Messaging and Optics. You get a sense of my basic tagline, the short touch of my bio, that I have a podcast. And then if you look down the left side, there are a whole bunch of blogs that you can click through and they’re titled right there. So you can read an article if you want. And These average between 300 words to 500 or so. I’m not pushing people into articles.

On the right side, you can see here’s a quote, and if you click through on that quote, it’ll send you to a whole bunch of other quotes. It also is a link to the podcast. That one’s a little bit longer, but it’s not saying, go listen to this. It’s saying, here’s my podcast. And you can find out more about the podcast I have. Or you can click to one of the videos in the video, the different video series.

All of those are under three minutes. And then there it’s, here are a couple social media sites I’m on what my intention and what I’ve been able to shift to the perception for others is stating or hopefully is being received as I get.

You’re busy. I get that a lot of people want you to check them out and run through and look at this and sign up. I’m not asking for the, like, the share, the comment, the subscription asking that if you’re interested in learning a little bit more, here’s a little bit.

That’s the beauty of it. It’s a little bit. And they can find that quote and they can read that little bit of the bio and then click down and read the longer bit of a bio. They can see this short video and if that short video does something for them, they can look at a longer podcast. It’s sharing the authenticity over the cell.

The above the fold is the information, it’s the integrity, it’s the authority that’s there, not the above the fold of do you need this? Or the next best thing or you’re missing out on that, or here’s everything you’re doing wrong. My intention is to showcase that I realize you’re dealing with a lot, and you’re being asked a lot. So I’m offering a little.

And I ask you to consider maybe offering a little to the people that you want to reach out to, to be able to state, here’s some information about me here on this given page. There’s some short audio, short videos, some of my quotes. Here’s my short bio. This isn’t seven pages long.

You invite them into getting a sense of you and from that standpoint, in that honor that allows that person to go, wow, I want to talk more. Because why should some of those simple points be the first part of a conversation? Why do we find so many people out there?

Let’s say they waste so much time on these one on one calls, and then it’s, oh, I wish I could gotten to this point by this much earlier. Just all this time, I don’t understand the time I’m wasting. Here’s where it’s wasted. It’s wasted in that you’re trying to make this connection so fast, you’re not realizing if it’s a connection that should even be made in the first place.

Now, it’s not saying you’re right, it’s not saying you’re wrong. But if somebody comes to my website and they disagree with the quote, or they think the video is silly or they think that a podcast is stupid, then I’m not the person for them. And I don’t need to defend that. I mean, if somebody want. If someone wants to debate it or they find that it’s interesting or.

Okay, I don’t get where that guy’s coming from. I don’t understand this. I’d like to have a discussion. By all means, let’s have that discussion. But there are a lot of people out there where their subjective opinions have shifted to objective facts that are just opinions and really not true, not substantiated.

Why waste the time? It’s not disrespecting. It’s not saying you’re better than anyone else, but it’s honoring you and it’s honoring them. Maybe there are certain people you shouldn’t get on the phone with and it will save you time and it will save you even stress. I talked to some of these other networkers out of the room.

I get really stressed out on these calls, and at certain times I just want to hang up. Why don’t you. Why not interrupt and say, I’m not resonating. I’m not getting this. This just isn’t a good call, man. I felt like I was just. This guy was pulling teeth for 45 minutes.

Authentic messaging introductions transcription continued:

You let him pull teeth for 45 minutes. You allowed the call to go on. It’s not about being discourteous, it’s not about that. It’s being able to say, excuse me. And again, it can be done in a nice way. I’m not hearing or I’m not connecting or I’m not resonating with what you’re saying. I don’t believe this is a good connection. I don’t really see how I can refer you.

It’s not saying your service is bad, but through the people that I know, through the way I communicate, through what I share and through my reputation, I just can’t do this. Have a great day. You can separate. You can not be a referral and still be nice. So let’s move on to the last section. Whether you’re in person, whether you’re in one of those meetings, whether you’re on a zoom call, a lot of them have that two minute window.

And in those two minutes think. And even if it’s a, even if it’s not a spoken out rule, two minute window where you’re meeting someone or you’re meeting someone somewhere, allow it to be relaxed, to be authentic. Don’t script it, but perhaps practice it.

Maybe practice in the mirror, practice in a video. Watch yourself back. And when I say practice, take a video of yourself in these two minute things. Please don’t show me a video. Where are you? And here’s another thing. From the impression and the perceptions, I’m going to show you this quick video. I can fit this in. It’s a minute 15. I have two minutes.

So I’ll even have a little time left over. Here we go. Now the screen is a video. If you’re getting on there to share your authenticity, your authority. If you’re up there networking and you’re just using either a video that you made or a video from some company that they’re saying, get this out to absolutely everyone, then where are you? The person that can amplify and communicate if it takes a video and inside of two minutes, you’re unable to get your point across, you’re not ready to be networking that point.

Allow those two minutes to not feel rushed. You’re not going to get to say everything that you want to. And for some of these meetings where these people have meeting after meeting and they’re weekly, then perhaps it’s bringing up different points, perhaps it’s giving people a sense of how they can directly and indirectly vicariously relate to you inside of so many of the insurance salesmen and women financial advisors, what is a tip?

What is something that can be stewarded, that can be shared, that say, I never contacted you, but by going into that room, I learned something about you. You. When I went in and when they moved around and made me my. Gave me my two minutes in a couple of the ones that we did last week, it was, here’s this. And I look at authority to authenticity, subjective to objective, intention to perception. I talked a little bit about what I did, but then I spent the bulk of the time saying, think about this.

Consulting Referral Agreement for Brand Communications Strategist

Authentic messaging introductions transcription continued:

When it comes to an email, when you’re doing this with a video, consider this, okay, here’s some volatile things going on when it comes to security and the security of your message and your brand. It was gifting and giving and stewarding people information. And then in that they remember that information and then maybe they remember me. And there’s a better chance that they’re going to remember someone that is out there gifting, giving, stewarding than someone that is rushing as much material into two minutes.

That’s only directing to them and it goes nowhere. That was one of the things I noticed when I was part of some of the those South Florida networking groups. The same people would go every single week or every single month on some of these other ones. And there was one particular one in Palm Beach Gardens.

No, it wasn’t Palm Beach Gardens, it was Port St. Lucie. And they had this amazing breakfast. So not only was it great to learn and watch people with their messaging, but it was really good food, too. But I’m sorry, jumping off course here. Some of the same people would get up and they’d say the exact same thing at every single meeting.

Nothing had changed. It was only the cell. So it was a story. It wasn’t their story. I like to watch. I usually got up and I bring different tips. I bring different pieces, I bring different flavors. It was, think about that. What about that? Change up this. Consider that I’d have fun with it. And I watch people and networking can be fun.

You can have fun. You can engage with people. You can bring your story in. Think of it like that supermarket angle. Maybe you’re not going to sell someone immediately, but can you invite them to want to come look into you? And from there consider. Consider looking at the front of my web page, my website.

Authentic messaging introductions transcription continued:

Can you do something like that on the front of your website or on a page alone where it invites people to this sampling menu of you that they can get through very quickly and from there make a decision as you’re inviting someone to a one on one share with them. Be that different person. I love to want I saw you here, I’d love to have a one on one with you. Here’s my scheduler.

How about I saw you here, I heard you say X, Y and Z. Or I went to this page and I loved what your comment was on this or I loved your content on that or I agree with you here or I disagree.

Would you like to continue the conversation in a one on one? Now you’re inviting, now you’re engaging, now you’re not playing the games of these business gurus that are pushing for every single person to be talked to for you to figure out what they’re worth or what they’re not worth. And that can make people feel worthless and that can make people not feel good. When I was in the music industry, I used to go to this really big event out in Anaheim, California and we used to do the pocket thing.

The people that were engaging and then they hand the cards at the end, you put them in the right pocket, those are the ones you were going to keep, the ones in the back left pocket, those were going to hit the trash.

And most of the time, even if it wasn’t a company or a situation I was involved in or needed to be involved in, the people that engaged, that were honorable, that were considerate, that had fun, I wanted to be in contact with them, I wanted to know them, I wanted to have a drink with them. And then maybe down the line I wanted to see how I could authentically and honorably helped them. And it wasn’t because of what they were selling or how they sold it.

It was how they authentically engaged their messaging introduction. The way that it was a draw and an invitation to have a conversation and not something forced, that felt, you know, scripted, saturated, spammed. That’s the beauty in it. And that’s the beauty in a true authentic introduction and a connection.

Consider stepping back of this program mindset of say, this, email this, follow this, add this person to your email list, do this, add them on LinkedIn and simplify it, moralize it, bring it to a place of honor, of attraction, of finding out, should we be in touch? Should we have the conversation? Should we not? What can I learn a little bit about you in advance so I can make that conversation as effective as possible?

What can you add inside of that two minute pitch or your original pitch that brings a piece of you into the picture and not just the big picture sell that you’re trying to create in that authenticity, in that patience, in that honor and in that integrity of you showcasing you. You’re going to attract that many more people.

And it won’t feel like it’s scripted because it’s not. And it won’t feel like spam, because it’s not. And it won’t feel fake because it’s not. What it will be is an honorable conversation, authentic networking and allowing a message to be heard just as you hear the other person’s message to decide if that conversation should continue. And from there, to see where that conversation can lead. My name is Loren Weisman.

This was. Wait What Really Ok. 123 Season 7 Episode 10 I hope you enjoyed some of these thoughts. I hope there’s some stuff in here that you might want to consider and add to your networking, your introductions, your messaging, when you’re communicating with new contacts and if you. And again, if you’d like to see an example of what I do with that simple. Learn a little bit about me quickly. It’s right there in the front on lorenwiseman.com and if you’d like to have a conversation.

If you’d like to have a discussion, not even necessarily, okay, you want to hire me or hire FSG, send me that email. Not just asking for a one on one. Tell me why you want to have a conversation.

Tell me what you’re about. Tell me where I can find out a little bit more about you. Maybe together with these emails that go out in loud spam blasts can shift to an inviting tone, an inviting volume, and an inviting element of authenticity that maybe will draw people in and make them want to connect with you that much more.

Authentic messaging introductions transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Authentic messaging introductions transcription from Authentic messaging introductions and impression perceptions Podcast.

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January 1, 2025