Tag: messaging and optics strategist

Messaging and Optics Strategist is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.

  • Library of Congress Visit. The psychology and perceptions of a brand misread

    Library of Congress Visit. The psychology and perceptions of a brand misread

    Library of Congress. The psychology and perceptions of a brand misread (on my part). A Brand Communications and and Optics Blog from Loren Weisman.A Library of Congress Visit The psychology and perceptions of a brand misread.

    A Library of Congress Visit

    So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book, The Artists Guide to Success in the Music Business from the Library of Congress.

    (One, I think I was not even supposed to take.)

    It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.

    Photo of the Library of Congress
    Photo by Jeremy Bishop on Unsplash and what I was expecting…

    Library of (not what I was expecting) Congress

    So I had this idea that the building or buildings were going to look like that scene in National Treasure with Nicolas Cage. It ended up turning in to much more humbling experience.

    When I was doing a book signing in Washington DC, I was hoping my expectation and perceptions were correct.

    You might have Googled yourself?

    I Library of Congress-ed myself.

    After the book signing, I found the information for my book, The Artists Guide to Success in the Music Business (Greenleaf Book Group) that was inside the book and registered with the LC mainly held all the usual boring numbers and information that didn’t mean anything to me.


    A movie poster image of the artists guide to success in the music business.
    The Artists Guide to Success in the Music Business Movie Poster.

    This is the blah blah blah stuff…

    Table of Contents Section: Publisher’s Cataloging-In-Publication Data (Prepared by The Donohue Group, Inc.) Weisman, Loren. The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman.—2nd ed., 1st Greenleaf Books ed. p. ; cm. Issued also as an ebook. ISBN: 978-1-60832-578-8 1608325784 1. Music trade—Vocational guidance. 2. Sound recording industry — Vocational guidance. 3. Musicians. I. Title. II. Title: TAG LC Control Number 2013936454 LC Classification ML3795 .W45 2013 Other system no. (OCoLC)840438396 Dewey Class Number 780/.23 eBook ISBN: 9781608325795 Where to Request in LC: Performing Arts Reading Room (Madison, LM113)


    a book and an image of the reading room in the library of congress But at the bottom of all; the blah blah blah…


    it read… Where to Request in Library of Congress: Performing Arts Reading Room (Madison, LM113)

    Hope got lifted.

    I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.

    Reality…Not so much like that. 

    Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…

    I went to the James Madison Memorial Building. 

    Where I had to get an ID made and explain to three different people I wanted to see a book.

    After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).

    Two doors were there. One with this modern glass that was shaded…

    (Still hopeful at this point)


    Then a second door that lead me in to basically a 70’s looking high school classroom.

    I was asked to fill out the authors name and the book title for two women at a desk.

    One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement…

    “Your book!”

    Which felt nice.

    The second one who went to retrieve it, said,

    “This copy belongs to the government, you cant have it.”

    She might have been a little low on coffee… and well, kindness that day.


    Book on a desk table at the library of congress


    It was delivered 15 minutes later.

    And they wouldn’t hand it to me. I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.

    A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.


    I was told the Music Business for Dummies Book that I wrote is also in the Library now.

    I am taking their word for it and will not be heading back any time soon to see that one.


    Side note; The Artist’s Guide to Success in the Music Business Audio book is available again for a free test drive on Amazon here: https://www.amazon.com/Artists-Guide-Success-Music-Business/dp/B08GYD148V/


    I reiterate this quote as the close. It is not a knock on me or my book. But as you look to me, my book or for that matter any author and any book, take the time to dig a little deeper to see if the depth, the experience, the intelligence and the authority is there that makes it worth the read and the time for you.


    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    A background image of a lake and a sunsett with a green hue over it. In the middle of the image is a blue circle with the quote text that reads; publishing a book does not make you and authority or an expert. Authorship does not equal authority.
    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    * Loren Weisman/ EnzLor777 is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Library of Congress. The psychology and perceptions of a brand misread

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  • Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.Shop Local Shaming and small business messaging missteps

    Shop local shaming and small business messaging missteps.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?

    Using guilt, shaming and passive aggressive behavior and tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    The Full Episode of this podcast can be found here on Castbox as well as on most sites, stations and apps where you may like to listen to podcasts.An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.


    Shop local shaming and small business messaging missteps.


    Full transcription of this podcast


    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away.

    Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while making an obligation statement about what you need to do, what you have to do and why you have to help, by shopping local.

    You can get your point across without being rude. At the same time, being honorable and do not be selfish.


    And… Telling me I don’t care about my community because I didn’t buy a product locally can be taken as very offensive, very assuming as well as very judgmental.

    A quote in the middle of a circle that is surrounded by a Christmas tree and decorations that reads “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”
    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    It might not be true for everyone.

    And, even in all of it, there is truth, but it is not going to be true for everyone. It is contradicting where someone having a hard time with their local business is telling others they are supposed to shop with them.

    Yet, they give no consideration that those people might not be able to afford the costs required or for that matter, the ease of shopping.

    By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.

    A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

    Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.

    “Invite by explaining about you and your store, market by educating about what you have, message by sharing why it can be an advantage to buy from you and stay in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.


    Shop local shaming and small business messaging missteps…

    is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast. Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.


    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing


    This brand communications and optics podcast is available here on Podbean as well as on most sites, stations and apps where you may like to listen to podcasts.

    Episode Podcast Links: Pandora iHeartRadio Apple Podcasts Amazon Music Spotify Radio.com Spreaker Radio Public Stitcher Google Podcasts * Opening Theme Song Credit What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Closing Theme Song Credit: “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website


    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Shop local shaming and small business messaging missteps.

     

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  • Is your messaging clear when others are sharing it or promoting it?

    Is your messaging clear when others are sharing it or promoting it?

    Is your messaging clear when others are sharing it or promoting it? A podcast blog supplement for Brand Communications and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.

    Is your messaging clear?

    When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.

    Consider taking the time to brand, clarify and align your message with how it should be shared, what should be said as well as what shouldn’t be said.

    You might be able to be crystal clear with the presentation, but from your marketing to others you have representing you, they have to hold that same clarity for maximum rech.

    It’s not about ignoring ideas and it is not about every one having the same speech, it’s about being on the same page and planning in advance.


    is your messaging clear, social media quote from loren weisman
    Social Media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.

    The way you want?

    When others are representing you, they can do so differently than you, but they still need to be aligned with you and your message.

    While someone might have a more assertive approach, listen to it and make sure it fits you. It doesn’t have to be your voice or delivery, but it does need to be your brand for continuity.

    It goes beyond how you communicate your brand on social media. The same concepts of personal brand communication, should also be set in place for your personnel.


    is your messaging clear, loren weisman quote, if you are saying the same thing as everyone elseIs your message still coming through?

    From how money is raised to how content is shared to the approaches and direction of promotion, marketing, and advertising, keep it uniform and keep it the way you want it. The stronger the brand messaging that considers more than just you as the messenger, the farther it will reach.

    When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.

    Take the time to ensure your message is coming through from the intention to the perception and from your delivery to anyone else delivering it for you.

    This means, not just writing a bio, a one sheet, a marketing pitch or sales materials. This is about a full deep dive in to the discovery of your brand and the strategy to make it clear from customers and media as well as others you want to have representing that brand.


    Work on honing that message and not just buying into the sales templates to sell. Focus on the message that can be used by numerous people to engage for greater results in the long term. is your messaging clear, differentiate your opinions from facts, loren weisman, quote


    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Is your messaging clear when others are sharing it or promoting it?

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  • Compliant and Amplified Messaging Strategies… A Talk Title

    Compliant and Amplified Messaging Strategies… A Talk Title

    Compliant and Amplified Messaging Strategies for the Health and Wellness Sector. Talk Title. Compliant and Amplified Messaging Strategies

    Compliant and Amplified Messaging Strategies for the Health and Wellness Sector.


    A Loren Weisman Talk Title.


    Sharing a strategic approach with clear and applicable tips to amplify presence while not being penalized or flagged.

    Vetted concepts and directions for standing out with stability, security and greater visibility online in order to differentiate in the sea of false claims, false experts and false products in the health and wellness sphere.


    Compliant and Amplified Messaging Talk Title 1


    PDF Download Link for Talk Title


    TALK OVERVIEW

    Sharing a strategic approach with clear and applicable tips to amplify presence while not being penalized or flagged.

    Vetted concepts and directions for standing out with stability, security and greater visibility online in order to differentiate in the sea of false claims, false experts and false products in the health and wellness sphere.


    Note: This only works if you have a sound product, sound expertise and a sound mind.


    Securing and strategizing the messaging foundation of your health and wellness brand, product or authority in the field, may allow for greater steps to be made at a faster pace to reach more people. When a sound blueprint is created with an array of modern considerations, it can help to amplify awareness and reduce the risk to your business, your investors, your products and yourselves.

    By looking past the noise online that is filled with hearsay, assumptions, half truths and expired truths, while following objectively true, compliant and compounding methods, the results may stand stronger and reach wider.


    Compliant and Amplified Messaging Talk Title 2


    Compliant and Amplified Messaging:

    Looking into a series of factors that range from the subjective to the objective messaging statements as well as the consideration of intention vs perception when it comes to how your desired audience is perceiving what you are sharing can help you hone the message.

    In the clarity, stability, security and transparency of your messaging foundation, it is possible to reduce the risk for investors and being flagged by algorithms and social media sites. At the same time, these methods can amplify your message while protecting your vision.

    When you preserve, protect and defend the messaging and optics of your health and wellness brand with the pillars of clarity, liability, security and stability; your messaging, mission and business has a better chance to stand out in a time when so many are sounding like and looking like each other.

    This talk’s touch points run across an array of compliant, amplifying and strategic tactics including core messaging, content, media communication, crisis management, penalizations, subjective tones and personalization aspects that are often skipped over.


    Authentic messaging strategies for transitioning businesses


    Compliant and Amplified Messaging Talk Title 3

    Takeaways and touch points for the Compliant and Amplified Messaging Strategies Talk Title


    • Differentiating the objective from the subjective in your message and how it can promote and lift you.
    • Considering Intention vs the perception in the message for audience and algorithm optimization
    • Applying authenticity and authority tactics as more than just buzz words while avoiding claims and liability flags.
    • Vetting and verifying who and what you listen to for your messaging. (Many marketers are using illegal tactics.)

    How My Daughter Changed My Approach Podcast Transcription


     
    • Creating educating, engaging, transparent and accountable messaging for web, content and marketing.
    • Protecting yourself, your story, your products and content with on and offline compliance measures.
    • Organizing the endurance of your brand, its messaging and its continuity for larger audiences, investors and white labels
    • Messaging adjustments to meet your standards and not false standards that can flag, penalize and get you reported.
    • Telling your story and not a story or another story that’s already been told. Staying away from duplicate messaging.
    • Recognizing the hearsay, half truth, expired truth and staying secure and stable online with preventative maintanence.
      Compliant and Amplified Messaging Talk Title 4

    Compliant and Amplified Messaging Speaker and presenter bio: Brand Communications and Optics Strategist Loren Weisman

    Loren Weisman is a Brand Communications and Optics Strategist specializing in helping businesses and individuals build authentic and authoritative brands. He focuses on aligning messaging, optics, and communication to ensure clients stand out in competitive markets.

    Weisman works with established experts or those with strong knowledge and experience who lack a clear brand presence. His approach emphasizes transparency and truth, aiming to amplify genuine expertise over hype.

    He provides strategies that unify content, messaging, and perception to create a cohesive and impactful presence. His methods help clients communicate authentically, fostering trust and credibility.


    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing


    As a speaker, Weisman delivers down to earth talks, educational and applicable presentations as well as informative, up to date and humorous lectures. Every talk is specifically tailored to the level of understanding of an audience along with the size of the audience ranging from small board rooms to full capacity convention centers.

    The aim is to always create and execute an engaging, educating and beneficial experience each audience in a personalized fashion.

    The concepts, tactics, strategies and stories surrounding messaging and optics are always delivered in conversational style that is adjusted to the exact audience, their level of learning, understanding and experience.


    – 700 album credits across major and indie labels as drummer and producer. – TV production credits for ABC, NBC, FOX, CBS, TLC and more. – Speaking engagements across the US and Canada at many expos, conferences and summits. – 3 internationally published and distributed books, including Wiley and Sons, Music Business for Dummies, as well as GreenLeaf’s The Artists Guide to Success in the Music Business. – Private Corporate Sessions for business ranging from health to hospitals, legal groups to lobbyists, business development teams to real estate and construction.


    Brand Communications and Optics Speaker Links

    * About Loren Weisman Page Defining A messaging and optics strategist Page Interview Information Sheet Page

    * Speaker Overview and Talk Titles Speaker One Sheet Speaking Contract Page Speaker 8×10 Promo Photo Speaker Photo Download – Online Use Speaker Travel Information Page Speaking Referral Agreement Page *


    PDF Download Link for Talk TitleCompliant and Amplified Messaging Strategies, loren weisman, fenway park

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Compliant and Amplified Messaging Strategies for the Health and Wellness Sector. Talk Title.

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  • Visiting Clients Info and Links for Orlando

    Visiting Clients Info and Links for Orlando

    Visiting Clients Info and Links for Orlando, Florida for Brand Communications and Optics Strategist Loren Weisman.Visiting Clients Info and Links for Orlando

    Visiting Clients Info and Links for Orlando


    (I am back and forth between St. George, Florida and Orlando, Florida… This is for Clients visiting when I am in the Orlando, Florida Area.)

    Thank you for coming to me instead of me having to go to you.

    And, you get to save a small fortune and not have to pay full day fees, travel, food, local transportation, hotel, and other miscellaneous costs.


    Visiting Clients Info and Links for Orlando, loren weisman


    Airports for Messaging and Optics Visiting Clients to Florida…

    (MCO / KMCO) Orlando International Airport

    (SFB) Orlando Sanford International Airport

    (OEA) Orlando Executive Airport


    Favorite hotels for Brand Communications and Optics Visiting Clients.

    Edgewater B&B Downtown Winter Garden (pretty rustic and low key, FYI)

    Waldorf Astoria Disney area

    Four Seasons Disney area

    Courtyard Marriott Lake Buena Vista

    Others… Reunion Resort & Golf Club Hyatt Regency Orlando Rosen Shingle Creek Hyatt Regency Grand Cypress Renaissance Orlando at SeaWorld Disney’s Animal Kingdom Lodge Gaylord Palms Resort & Convention Center Hilton Orlando Hilton Orlando Bonnet Creek Resort


    Brand Communications and Optics Visiting Clients Theme Parks Inf0 And if you are here a few days, and have brought family, and want to look into the whole theme park thing…

    Disney’s Magic Kingdom Disney’s Hollywood Studio Disney’s Animal Kingdom Epcot Seaworld Universal Legoland

    And no, I do not have any free passes. Stop asking!


    Non Disney stuff to do.

    Church Street Amway Center Lake Eola Park Orlando Science Center Wall Street Plaza Downtown Clubs East End Market Thornton Park Disney Springs


    Are we going to dinner?…

    And as far as wining and dining me, Not much for wine anymore, but… Happy to be dined. I love Sushi, Steak and Indian most. I have no food allergies too.


    Consulting Referral Agreement for Brand Communications Strategist


    ….Looking forward to having you visit and having a productive set of sessions.

    I am also happy to join you at a hotel or Air BnB in town if you want to go non stop.


    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ *

    But is it legible on a phone, Visiting Clients Info and Links for Orlando
    But is it legible on a phone Video

    , Florida

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