Consider creating the content before you use AI. Are you using AI to create authority for yourself? Or are you using AI to share the authority you already have?
This is a Short video for anyone who creates a short video, a podcast or a blog and may use AI in post-production.
How Can AI in Post-Production Let the Root of It Be You?
AI in post-production can mean you create the core foundation of your content first, then ask AI to format it, lay out the H1, H2s and H3s, and set up the keywords and titles. The pre-production, the composition and the truth can then come directly from you, in Loren Weisman’s view.
- Using AI to create authority you do not have can be, objectively, lying.
- Programs that make 30 days of content for you may put out information you did not create.
- Asking AI to format a blog, lay out headings or set up a podcast can be a post-production element on what you already created.
- Keeping your own words while AI fixes volumes or formatting can let the root of it be you.
AI in Post-Production: The Full Transcription
Using AI to Share the Authority You Already Have
Are you using AI to create authority for yourself? Or are you using AI to share the authority you already have? My name is Loren Weisman. One of the things I’d like you to consider is how you use AI or how you respond to AI in amplifying your authority, your ability, your experience, or your expertise.
Programs That Make 30 Days of Content
I have a major issue with a lot of people that buy these little programs and it says make 30 days of content. Do all this stuff for me. Create this stuff.
This is how I’m trying to sell myself because I want to have information out there that’s going to sell me. But what if you didn’t create that information? What if you don’t have that experience?
What if you don’t have that knowledge? That’s lying. Objectively, that is lying.
Creating the Core Foundation of Your Content
Now at the same time, you flip it over and say you create your content, the core foundation of your content with integrity, with honesty, with transparency. The idea of you creating something, whether it be a short video, a podcast, writing out a blog. And then from there, taking it to AI and say, can you produce this?
Can you format it? Can you lay out for a blog the correct H1, H2s, the H3s? Can you lay out all the stuff that’s supposed to be done the right way with keywords and titles for a video?
Can you set up the stuff for the podcast in the right way? Then that is a post-production element on what you already created for yourself.
Getting AI to Help With the Formatting
To me, that is transparency. To me, it’s going, I created this and now I’m getting AI to help me with all the formatting, the compliance with the best practices. I record a lot of my podcasts and immediately go in there and say, okay, make the VTT transcription.
Make sure to format this right. Make sure to sign this off right. Please use best practices for Apple, for Spotify, for all these other things.
Let the Root of It Be You
Don’t change my words. Maybe if you need to fix some of my volumes, by all means, but let the root of it be you.
So my request is consider if you are a genuine authority, if you are a genuine expert, if you genuinely and transparently are prepared to share with the world what you are and not trying to blow it up with something that you didn’t create or you don’t know, then consider using AI in that way in post-production, while all the pre-production, the composition and the truth is coming directly from you.
AI and Authorship in My Talks
A two minute prompt does not make anyone an author. Where is the line between using artificial intelligence as a tool and using it to fake authority?
Questions and Answers
What does using AI in post-production mean for content creators?
Using AI in post-production can mean you create the short video, the podcast or the blog first, then ask AI to format it and follow best practices for each platform. Working this way may be transparency, because the core of the work is already yours.
Why can AI content without your own experience be a problem?
Content AI makes for you can carry information you did not create, experience you may not have and knowledge you may not hold. When it is used to sell yourself, that content can be objectively lying.
How can AI help with a podcast without changing your words?
After recording a podcast, AI can make the VTT transcription, format it and use best practices for Apple and Spotify, as Loren Weisman does with his own episodes. The request can be simple: do not change my words, and maybe fix some of my volumes.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
AI in Post-Production: Creating the Content First