Vetting coaches and consultants is the subject of this Short video for business owners and professionals about to hire one. The full transcription and questions and answers follow the video.
This video first went up on YouTube on April 5, 2025. The written post was added on October 21, 2026.
What Do You Look for When Vetting Coaches and Consultants?
Vetting coaches and consultants, in Loren Weisman’s view, can mean looking at their process, how they work, the kind of work they do and how they would do it with you. He also suggests checking whether what they put out shows proof of concept and something genuine to learn from, or is mostly calls to action and marketing funnels.
- If you feel you need to pay someone to motivate you to follow your dream, you may have the wrong dream.
- Coaches, consultants and strategists who root everything in motivation and stay away from knowledge, strategies and steps can be a real problem.
- An overnight certification may not make someone a business expert.
- What a consultant puts out can show whether there is proof of concept and something genuine to learn, or mostly calls to action and marketing funnels.
- Digging deeper into what a consultant is rooted in and how they would work with you, without believing the hype, can help.
Vetting Coaches and Consultants: The Full Transcription
Information Over Motivation
I’m not a motivational coach. If you feel like you need to pay someone to motivate you to follow your dream, maybe you’ve got the wrong dream. My name is Loren Weisman. I’m a brand, communications and optics strategist.
And if you want to work with me, I don’t want to motivate you. If there’s some motivation as sort of a sprinkle on the top, by all means, great. But I have a real problem with a lot of the consult the consultants, the coaches, the strategists out there where they root everything in motivation, but they stay away from information, intelligence, knowledge, strategies, approaches, steps to genuinely take.
Vetting the Process and the Certification
Look to those that you’re looking to work with. Vet them for their process, for how they work, for the kind of work that they do, and how they’ll do it with you. Because too many are out there right now.
They’ve got their little overnight certification and now they’re certified business experts or they’re certified motivational coach, or they’re certified. Maybe they’re more than. It’s more. They’re certifiable.
Checking What They Put Out There
Check to see what they put up, what they put out there. Does it resonate with you? Is there proof of concept in it? And is there something genuine there where you can learn from the content that they put out?
Or is most of what they’re putting out all call to action and marketing funnel crap that’s just trying to get you in but not proving why you should come in? Way too many are out there making way too much money that have way too little ability, experience, or the way I see it, morals.
Dig a Little Deeper
So vet a little bit more, dig a little bit deeper. See what these people genuinely are rooted in, where their foundation is, what they do, how they do it, how they would do it with you. And don’t believe the hype.
Vetting Coaches and Consultants in My Talks
Examining the claims: vetting a strategist, consultant, coach, trainer or expert.
Questions and Answers
Why is motivation alone not enough from a business coach?
Motivation alone can leave out the information, knowledge, strategies and steps a client can put to use. Motivation may be a sprinkle on top at most, as Loren Weisman sees it, and coaches and consultants who root everything in motivation can be a real problem.
Does a certification make someone a business expert?
A certification by itself may not make someone a business expert. Some people earn an overnight certification and then call themselves certified business experts or certified motivational coaches, so looking at their process, ability and experience instead of the title can help.
What does a trustworthy consultant’s online content look like?
A consultant’s content can be worth trusting when it shows proof of concept and gives you something genuine to learn from. Content that is mostly calls to action and marketing funnels may try to get you in without proving why you would want to come in.
More Videos and the Podcast
- Brand Comms and Ops: All Things Considered Shorts on YouTube
- Loren Weisman Video Shorts on YouTube: 20 More
- Wait What Really OK podcast
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
Weisman is the host of the brand communications and optics podcast Wait What Really OK.
© 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗
Vetting Coaches and Consultants Before You Work With Them