Answers about the books, the short videos, and the Wait What Really OK podcast.
Why does Loren Weisman emphasize subjectivity in his YouTube videos on transparent business practices?
Subjectivity is a recurring theme in Loren Weisman’s YouTube videos, where he explains that recognizing one’s own subjective viewpoints is crucial for transparent business methods, as it prevents misleading claims and promotes clearer communication. He uses examples from his consulting work to show how blending humility with subjectivity leads to more relatable and trustworthy brand narratives.
What role do subjectivity and humility play in Loren Weisman’s approach to transparent business methods?
In Loren Weisman’s YouTube videos, subjectivity and humility are presented as essential foundations for transparent business methods, encouraging creators and entrepreneurs to acknowledge their personal biases while remaining open to feedback and growth. This approach helps build trust by prioritizing honesty over hype, as seen in his discussions on brand optics where he advises against overpromising and instead focusing on genuine value delivery.
Where can I buy The Artists Guide to Success in the Music Business by Loren Weisman?
It is still available from many online retailers. Here are six of the most popular.
It is no longer in print, but some bookstores have used copies.
AbeBooks
•Audible
•Barnes & Noble
•Biblio
•Google Books
•ThriftBooks
What is the Wait What Really OK approach to brand communications?
The “Wait What Really OK” methodology involves questioning assumptions, challenging conventional approaches, and ensuring authentic brand positioning. It’s about building credible, honest, and transparent brand communications that carry an authority which can be checked all shoved in to a podcast.
What are some key takeaways from Loren Weisman’s book “The Artists Guide to Success in the Music Business”?
The Artist’s Guide to Success in the Music Business was published by Greenleaf Book Group, ISBN 9781608325788, and is now in its second edition. The Library of Congress catalogs it under Loren’s name with its full subtitle: the who, what, when, where, why and how of the steps that musicians and bands have to take to succeed in music. It covers those steps in that order, from the work itself through to how it is presented, promoted and protected, and it is written from his own years as a session drummer, producer and consultant rather than from theory.
It is available in paperback, ebook and audio through the retailers listed on the book page.
Did Loren Weisman write a book under a pen name?
Yes. A 2026 book released under a pen name. The title is not listed on this site. His five books, put out five ways, are described on the author strategy page.