Tag: messaging strategist

Messaging Strategist is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.

  • Library of Congress Visit. The psychology and perceptions of a brand misread

    Library of Congress. The psychology and perceptions of a brand misread (on my part). A Brand Communications and and Optics Blog from Loren Weisman.

    A Library of Congress Visit

    So in the middle of this whole stay at home order, I was looking through some old photos and found a picture of my book, The Artists Guide to Success in the Music Business from the Library of Congress.

    (One, I think I was not even supposed to take.)

    It reminded me of that day at the LC and the psychology and perceptions of a brand misread having to do with what I thought I would see.

    Photo of the Library of Congress
    Photo by Jeremy Bishop on Unsplash and what I was expecting…

    Library of (not what I was expecting) Congress

    So I had this idea that the building or buildings were going to look like that scene in National Treasure with Nicolas Cage. It ended up turning in to much more humbling experience.

    When I was doing a book signing in Washington DC, I was hoping my expectation and perceptions were correct.

    You might have Googled yourself?

    I Library of Congress-ed myself.

    After the book signing, I found the information for my book, The Artists Guide to Success in the Music Business (Greenleaf Book Group) that was inside the book and registered with the LC mainly held all the usual boring numbers and information that didn’t mean anything to me.


    A movie poster image of the artists guide to success in the music business.
    The Artists Guide to Success in the Music Business Movie Poster.

    This is the blah blah blah stuff…

    Table of Contents Section: Publisher’s Cataloging-In-Publication Data (Prepared by The Donohue Group, Inc.) Weisman, Loren. The artist’s guide to success in the music business : the “who, what, when, where, why & how” of the steps that musicians & bands have to take to succeed in music / Loren Weisman. 2nd ed., 1st Greenleaf Books ed. p. ; cm. Issued also as an ebook. ISBN: 978-1-60832-578-8 1608325784 1. Music trade. Vocational guidance. 2. Sound recording industry. Vocational guidance. 3. Musicians. I. Title. II. Title: TAG LC Control Number 2013936454 LC Classification ML3795 .W45 2013 Other system no. (OCoLC)840438396 Dewey Class Number 780/.23 eBook ISBN: 9781608325795 Where to Request in LC: Performing Arts Reading Room (Madison, LM113)


    a book and an image of the reading room in the library of congress But at the bottom of all; the blah blah blah…


    it read… Where to Request in Library of Congress: Performing Arts Reading Room (Madison, LM113)

    Hope got lifted.

    I imagined walking in asking for the book and watching some one retrieve it from one of the beautiful shelves in one of the cavernous areas… just like the movie.

    Reality…Not so much like that. 

    Walking across the street from the larger and much more beautiful building that is the Thomas Jefferson Building in Washington DC…

    I went to the James Madison Memorial Building. 

    Where I had to get an ID made and explain to three different people I wanted to see a book.

    After getting the ID, I walked down the hall toward the Performing Arts Reading Room (Madison, LM113).

    Two doors were there. One with this modern glass that was shaded…

    (Still hopeful at this point)


    Then a second door that lead me in to basically a 70’s looking high school classroom.

    I was asked to fill out the authors name and the book title for two women at a desk.

    One was very nice and saw that my ID matched the request. She kindly exclaimed with some excitement…

    “Your book!”

    Which felt nice.

    The second one who went to retrieve it, said,

    “This copy belongs to the government, you cant have it.”

    She might have been a little low on coffee… and well, kindness that day.


    Book on a desk table at the library of congress


    It was delivered 15 minutes later.

    And they wouldn’t hand it to me. I had to sit down at a high school style table and the woman took it out of this plastic envelop. She went on to explain the book is two floors down and stored in a basement. I snuck a picture of it… as it is the only nicely leather bound edition, scrolled through it and then had to report that I was done viewing it so it could be returned and I could leave.

    A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.


    I was told the Music Business for Dummies Book that I wrote is also in the Library now.

    I am taking their word for it and will not be heading back any time soon to see that one.


    Side note; The Artist’s Guide to Success in the Music Business Audio book is available again for a free test drive on Amazon here: The Artists Guide to Success in the Music Business on Amazon


    I reiterate this quote as the close. It is not a knock on me or my book. But as you look to me, my book or for that matter any author and any book, take the time to dig a little deeper to see if the depth, the experience, the intelligence and the authority is there that makes it worth the read and the time for you.


    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    Publishing a book does not make you an authority or an expert. Authorship does not equal authentic authority.
    “Publishing a book does not make you and authority or an expert. Authorship does not equal authority.”

    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    Library of Congress. The psychology and perceptions of a brand misread

    Related reading

  • Shop local shaming and small business messaging missteps.

    Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast.

    If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?

    Using guilt, shaming and passive aggressive behavior and tactics to try to attract customers tends to deliver the opposite results.

    When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

    The Full Episode of this podcast can be found here on Castbox as well as on most sites, stations and apps where you may like to listen to podcasts.An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.



    Full transcription of this podcast


    On the other side of it, focusing only shop local shaming style campaigns and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away.

    Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

    Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while making an obligation statement about what you need to do, what you have to do and why you have to help, by shopping local.

    You can get your point across without being rude. At the same time, being honorable and do not be selfish.


    And… Telling me I don’t care about my community because I didn’t buy a product locally can be taken as very offensive, very assuming as well as very judgmental.

    Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.
    “Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”

    It might not be true for everyone.

    And, even in all of it, there is truth, but it is not going to be true for everyone. It is contradicting where someone having a hard time with their local business is telling others they are supposed to shop with them.

    Yet, they give no consideration that those people might not be able to afford the costs required or for that matter, the ease of shopping.

    By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.

    A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

    Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.

    A distribution image showing a series of podcast site icons as well as a graphic for this weeks podcast and a christmas tree and lights behind it.

    “Invite by explaining about you and your store, market by educating about what you have, message by sharing why it can be an advantage to buy from you and stay in an authentic, sympathetic and relatable tone.”

    Consider taking a more honorable, understanding and respectful approach to draw in customers over using tactics that tend to insult, shame and push people away.


    is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand communications and optics podcast. Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.

    Cover art for a podcast episode that has the Wait What Really OK logo with the title Shop Local Shaming with a christmas tree in the background as well as a patio and a few chairs.


    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing


    This brand communications and optics podcast is available here on Podbean as well as on most sites, stations and apps where you may like to listen to podcasts.

    Episode Podcast Links: Pandora iHeartRadio Apple Podcasts Amazon Music Spotify Spreaker * Opening Theme Song Credit What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Closing Theme Song Credit: “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website


    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    Shop local shaming and small business messaging missteps.

    Related reading

  • Is your messaging clear when others are sharing it or promoting it?

    Is your messaging clear when others are sharing it or promoting it? A podcast blog supplement for Brand Communications and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.

    Is your messaging clear?

    When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.

    Consider taking the time to brand, clarify and align your message with how it should be shared, what should be said as well as what shouldn’t be said.

    You might be able to be crystal clear with the presentation, but from your marketing to others you have representing you, they have to hold that same clarity for maximum rech.

    It’s not about ignoring ideas and it is not about every one having the same speech, it’s about being on the same page and planning in advance.


    Social media is not toxic. Social media sites are not toxic. It might just be that you've allowed the toxic people you follow on social media to make it toxic for you.
    Social Media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.

    The way you want?

    When others are representing you, they can do so differently than you, but they still need to be aligned with you and your message.

    While someone might have a more assertive approach, listen to it and make sure it fits you. It doesn’t have to be your voice or delivery, but it does need to be your brand for continuity.

    It goes beyond how you communicate your brand on social media. The same concepts of personal brand communication, should also be set in place for your personnel.


    If you are... saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?Is your message still coming through?

    If you are… saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?

    From how money is raised to how content is shared to the approaches and direction of promotion, marketing, and advertising, keep it uniform and keep it the way you want it. The stronger the brand messaging that considers more than just you as the messenger, the farther it will reach.

    When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach expands.

    Take the time to ensure your message is coming through from the intention to the perception and from your delivery to anyone else delivering it for you.

    This means, not just writing a bio, a one sheet, a marketing pitch or sales materials. This is about a full deep dive in to the discovery of your brand and the strategy to make it clear from customers and media as well as others you want to have representing that brand.


    Work on honing that message and not just buying into the sales templates to sell. Focus on the message that can be used by numerous people to engage for greater results in the long term. Quote card over a textured gold and purple background reading: Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.

    Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.


    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    Is your messaging clear when others are sharing it or promoting it?

    Related reading

  • Brand Messaging Mission Statement and Brand Communications Methodology

    My Brand Messaging Mission Statement and Brand Communications  is the topic and touch point for s8. E5. n128. of the Wait What Really OK Podcast (Repeat, Old Episode).

    My Brand Messaging Mission Statement and Brand Communications Methodology…


    Or brand messaging and optics mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.

    There is a Mission Statement shared in a famous movie that is titled as

    “The things we think and do not say: the future of our business.”

    In a little flip on words and a focus on brand messaging, optics and communications,

    I would call my Brand Messaging Mission Statement and Brand Communications Methodology;


    My Brand Messaging Mission Statement: 30 Minute Podcast Version and Loren’s Brand Communications and Optics Strategist Intro


    This is my brand messaging mission statement and Brand Communications Methodology.

    My view on what I do and why I do it…

    as well as why I believe part of the root issue lays in how we say…

    what we think we are supposed to say,

    what we are told to say and

    what to say in order to funnel, entice, and sell.


    Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.

    To me, when messaging is built on the strongest foundation with the best soil (rooted in the right foundation to grow), every piece of content, every marketing element, every story and every event will compound the brand and its messaging to make conversions to connections and sales faster and more affordable.

    Not trying to be like the Fonz and jump the shark or the great white shark they just found in Miami, but more so, attempting to showcase who I am and where I come from regarding messaging.

    Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
    “Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.”

    All too often, brands and businesses are pulled toward the momentary marketing and messaging tactics of the here, the now, the spam and the attack that is becoming less effective.

    Many look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.

    To me and part of my brand messaging mission statement bullet points…

    ◦           When the messaging is build with the authenticity to connect, there are better bonds in those connections.

    ◦           When the messaging is rooted in authority, trust is able to grow in the best ways.

    ◦           When a brand and the messaging is protected, it allows for the security of the voice, and that messaging to stay true.

    ◦           When a brand and its messaging showcases clarity in its story, it helps to differentiate from anyone else copying.

    ◦           When a brand and its messaging maintains consistency, every piece of content, story or advertisement compounds.

    ◦           When a brand and its messaging showcases compliance, it protects itself, it is investors and its reputation.

    ◦           Lastly, when a brand and its messaging maintains engagement…it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged. By using the strategic patience as well as telling your story not someone else’s…

    the result allows for the authenticity, authority and integrity to sing its own melody with its own story while standing out from the harmony and unison many others showcase.


    An image with water and sky in the background with social media icons surrounding the wait what really ok logo and text reading brand messaging mission statement.

    An image with water and sky in the background with social media icons surrounding the wait what really ok logo and text reading brand messaging mission statement.

    Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.   
    In our honest and honor to the truth and to our story, we can build and connect in truth, not the false truth we wish to appear as. Our journey and our experiences may change our story, but when all messaging is connected to the truth and not created for the hype, the ability to connect will grow.

    Brand messaging blueprint strategies for creative careers.


    Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.


    An image of a lake and sky with the wait what really ok logo and the text above it reading brand messaging missions statement. This brand communications podcast is available on most sites, stations and apps where you may like to listen to podcasts.

    An image of a lake and sky with the wait what really ok logo and the text above it reading brand messaging missions statement.

    In our humility and in our understanding of not following those trying to tell us how our stories are supposed to go… and switching those concepts out for the structuring of your authentic story and a strategy that is tailored for you, the results will allow for a true resonation of truth and not just overly saturated and overly generated false hype.


    An orange show card for the Wait What Really OK episode with the Wait What Really OK logo, an image of Loren Weisman and a series of text.In recap of sorts.. My Brand Messaging Mission Statement and Brand Communications Methodology: 30 Minute Podcast Version and Loren’s Messaging Intro and links

    An orange show card for the Wait What Really OK episode with the Wait What Really OK logo, an image of Loren Weisman and a series of text.


    * Brand Messaging  and Communications Podcast Listening Links for this episode Pandora Apple Podcasts Amazon Music iHeartRadio Spotify Spreaker Castbox Podbean Podcast Addict * Wait What Really OK Podcast Music Credits 1: Opening Theme Song “Fully Licensed Wait What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website * Wait What Really OK Podcast Music Credits 2: Closing Theme Song “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website *


    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    My Brand Messaging Mission Statement and Brand Communications Methodology

    Related reading

  • Podcast guest booking tactics and podcast host soliciting

    Podcast guest booking tactics and podcast host soliciting. Reposting a past episode. A blog and Podcast with Brand Communications and Optics Strategist Loren Weisman

    Podcast guest booking tactics


    These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.

    According to podcast statistics compiled from PodcastHosting.Org that was derived from My Podcast reviews, Chartable, Nielsen, Edison Research, Midroll, Statista and Ipsos, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.

    In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market.

    And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.

    An image of the red marble floor with the cover of the podcast and a series of social media icons.

    Podcast host soliciting

    An image of the red marble floor with the cover of the podcast and a series of social media icons.

    This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?


    Also exploring the ideas around…

    Is your show for authenticity and authority or is it purely for popularity and money? And are you pitching your podcast to guests with authenticity and authority?

    You do not need to be on every show and why saying yes to every show might be bad for your messaging and your authority.

    Should you pay to be on a show? Should you really even charge?

    And the objective truth about your show and your authority over the subjective hype that some create while trying to build their authority and popularity.


    Brand messaging blueprint strategies for creative careers.


    The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.
    “The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”

    Closing Thoughts In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed?

    Or are you only trying to get on another show to self-promote and market yourself? With so much of that happening so often, hosts are beginning to wise up to the false hype.

    Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.


    As a side note, here are a couple of the info and link pages for my podcast that might help on both sides of the solicitation and the booking aspects.  Wait What Really OK Podcast Info Page Wait What Really OK Links Wait What Really OK Guest Info


    A Podcast cover with the Wait What Really OK logo over a marble floor with the title Podcast Guest Soliciting and podcast host booking tactics. Podcast guest soliciting and podcast host booking tactics. S7.E9.#122 This episode is available here on Amazon Music and at any of the links below.


    * Brand Messaging Podcast Listening Links: Pandora Amazon Music iHeart Apple Podcasts Spotify TuneIn Podcast Addict Spreaker Podbean RSS Feed


    Brand Messaging Podcast Music Credits 1: Opening Theme Song “Fully Licensed Wait What Really Ok Theme Song” by RKVC. Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI). Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website ******* Brand Messaging Podcast Music Credits 2: Closing Theme Song “News and Information Podcast Percussion Outro” by Doug Hinrichs. Copyright 2016 Dig And Be Dug Music (BMI). Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website


    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.

    Weisman is the host of the brand communications and optics podcast Wait What Really OK.

    Podcast guest booking tactics and podcast host soliciting

    Related reading