messaging strategist
Posts from Loren Weisman, a brand communications and optics strategist working from Orlando, Florida. The goal of the work is highlighting real expertise rather than manufactured hype, focusing on truth, tact and trajectory.
Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
Is your messaging clear when others are sharing it or promoting it?
When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
Brand Messaging Mission Statement and Brand Communications Methodology
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
Podcast guest booking tactics and podcast host soliciting
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
Compliant messaging presence online and some tactics to consider
If you choose to take a look at these elements below, consider the difference between the objective and the subjective. Still all too often, many of these methods have no legitimate, objective proof.
Thinking Like an Investor May Help You Find Money and Investors
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
Profit at the Expense of No One: A Stewarding Quote to Consider
Profit at the expense of no one. A stewarding direction to consider.
Messaging Strategist Loren Weisman on Success Books
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.