brand discovery
Brand discovery is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.
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Brand Interrogation for Development: A Series of Questions to Help Find Answers
These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.
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A brand named Sue or a brand name that won’t get you sued?
In the world of startups and entrepreneurship, choosing the right brand name can be a critical decision that can heavily impact your business.
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First Discovery Steps Podcast Transcription
This is a mix of a podcast as well as an overview of how I do initial onboarding or starting of a discovery when it comes to working with me.