Brand communications and optics
Brand communications and optics is an archives tag for the Brand Communications and Optics Strategist Loren Weisman website.
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Shop Local Shaming and Small Business Messaging Missteps
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
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Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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Flipping the script. A fresher approach to marketing communication
No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.
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Authentic messaging introductions transcription
This is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It’s digging into the authenticity and talking about authority.
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Do Not Vote Transcription
The name of this podcast is do not vote. If you do not want to vote and voting is a right, this is going to be a brief message.