Category: Brand Communications and Optics Strategist Loren Weisman
Brand Communications and Optics Strategist Loren Weisman is a category for the Brand Communications and Optics Strategist Website.
Discover expert insights from Brand Communications and Optics Strategist Loren Weisman, a seasoned professional dedicated to crafting authentic, transparent messaging that elevates brands and drives sustainable success. With a background in music production, authorship, and strategic consulting, Loren Weisman specializes in customized brand communication strategies that outperform generic templates, emphasizing clarity, authority, and ethical optics.
Explore a curated collection of blogs, podcasts, and resources on topics like AI in business strategy, authentic outreach for entrepreneurs, and avoiding spam tactics in digital marketing. Whether you’re an entrepreneur seeking SEO-optimized content creation or a business leader refining your optics foundation, these materials provide practical guidance to build truthful narratives and foster long-term growth.
Dive into Loren’s proven approaches, including his book “The Artist’s Guide to Success in the Music Business,” and learn how personalized brand communications can transform your organization’s visibility and impact. Browse now to unlock strategies that prioritize substance over hype and position your brand for enduring authority.
Podcast guest booking tactics and podcast host soliciting. Reposting a past episode.
A blog and Podcast with Brand Communications and Optics Strategist Loren Weisman
Podcast guest booking tactics
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
According to podcast statistics compiled from PodcastHosting.Org that was derived from My Podcast reviews, Chartable, Nielsen, Edison Research, Midroll, Statista and Ipsos, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.
In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market.
And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.
Podcast host soliciting
This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?
Also exploring the ideas around…
Is your show for authenticity and authority or is it purely for popularity and money? And are you pitching your podcast to guests with authenticity and authority?
You do not need to be on every show and why saying yes to every show might be bad for your messaging and your authority.
Should you pay to be on a show? Should you really even charge?
And the objective truth about your show and your authority over the subjective hype that some create while trying to build their authority and popularity.
“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
Closing Thoughts
In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed?
Or are you only trying to get on another show to self-promote and market yourself?
With so much of that happening so often, hosts are beginning to wise up to the false hype.
Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
*******
Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
Strategic Quote Blueprinting for your messaging and optics onlineA method to consider for stronger optimization, recognition and authority with quotes from Brand Communications and Optics Strategist Loren Weisman.
Stewarding Strategic Quote Blueprinting your messaging and optics
A brief overview with a series of ideas to strategically and effectively message
quotes across the internet and on your websites.
This walk through considers the quote itself,
then the image associated with the quote
as well as the distribution of it.
lastly, a few additional measures to reinforce the quote.
And Consider staying away from going quote crazy.
One a week can allow for a simmer and build,and over trying to spam out with too many quotes, all too often.
Authentic Instruction is not always comforting or comfortable.
The Quote first: Strategic Quotes Blueprinting for the words
Create the quote.
Check to see if that quote has been said by someone else before you.Many people may come up with the same words, even the same quote, but if it is already credited and established, it is not yours from a strategic or professional sense.Alter the words to create a quote that can not be credited to others.Consider running the quote through a plagiarism checker.Sites like Grammarly and QueText can be two good resources to check.As you look online, consider searching on Google, Duck Duck Go, and Yahoo.
Just cause you thought it up doesn’t mean it wasn’t said before by someone else, much earlier that you did.
To get a better sense, consider using the incognito or private windows in those searches and look at the image, video and news results too.Also, have a look to see if that quote is on GoodReads and BrainyQuote.
Extra credit of sorts:
See if the first four or five words that begin the quote, or somewhere inside the quote can be authored/ framed in something that can make it the primary keyword phrase for the quote.
Again, check to see the results there, that is not plagiarism if you find other exact phrases, but shifting away from a very popular phrase can give you more chance of taking over that search result.
3. Save the quote for a collection.
Save the quote somewhere to be able to reference back to and use in bulk at another time. It is a lot easier that trying to dig through different blogs and websites. You can see an example blog here of a collection of quotes Brand Messaging Strategist Quotes Blog.
More Extra credit:By making it over 900 words (The collection), and correctly laid out, it can serve as cornerstone content which is viewed as stronger than just a normal blog.
Between 900 and 1000 words though, don’t get carried away.
Some Extra Extra Credit…Track on a spreadsheet, where that quote has been used or shared either by itself or in a collection.
Image: Strategic Quote Blueprinting for graphics
Use an image that is yours. One you took. Please do not use other pictures, even if they are free. Enough people do and it does not allow the quotes to stand out. It is fine to use sites like Canva to get a layout and basic design, but just as you enter your quote, make it show up on top of your picture.
Make the quote legible on the picture. From font to font size to the color of the quote, can it be easily read.
Keep your name present but not arrogant and not oversized. Allow the quote to speak for itself as a statement of authority, over screaming who said it. it is about getting the credit, but put the focus on the credentials of your words.
Keeping a watermark, a couple core fonts or some kind of theme can also help with the uniformity and continuity of your quotes.
And if you have an office or location of the image… add the Geotag to the image too and consider using a site like GeoImgr to help do that.
Extra Credit for sizings.
Here are the optimal post sizes. With Canva, you can take a quote image you have built and alter it to fit these different sizes.
For each quote and for the continuity, use the same image, the same fonts and the same adjustments on the photo, just shift things for the size if you want to do a series of the different size variations.
You don’t have to do this every time, but every so often, it is a good idea.
“If the story you are sharing is not yours, it is just another story that more than likely has already been shared may times.”
Content Planning:
Stewarding Strategic Quote Blueprinting for placement.
In the preparation of the quote. When there is room, see how you can introduce the quote so the start of your post in not starting in quotations.
Think of three primary hashtags for most sites.
Do not go hashtag crazy.
Write out a simple description of the quote for the alt tag. This is where you describe the image with the quote to someone that is blind. This would also include the quote itself. So a description of the background and then writing along the lines of “and text that reads… (add the quote here).
If it is a little long for sites like Twitter, be sure to add the beginning of it in the content you share.
As you add the image to your website be sure to fill in the description of the image, the title of the image and the alt tag as mentioned above of the image to give the image itself as much juice as possible.
This archives tag and the location on a blog will give the quote its home anchor of sorts. You can use it again in other places, but on the main page where it is used.
1. Add the photo and have it correctly filled out as above.
2. Add a break quote with the quote in the blog or on the page.
3. Reinforce the quote by adding it to a pull quote for the page if it
is available.
4. Add the primary keyword phrase for that quote to the
keywords or tags for the blog.
5. Create the archives tag page off that blog for that keyword
where you can add the image, the quote and information about it again. Seen in example above.
6. Prepare the hashtags, from the top three you will use on primary sites to the up to 30 you can use on Instagram.
“To me, artificial Intelligence like ChatGPT used by those with wisdom, knowledge and experience can authentically enhance the distribution of intelligence and information in a positive way. Though when used by deceptive, unexperienced and greedy fools… it can be a dangerous tool.” – Loren Weisman
Having a simple text file for each quote that has:
1. The primary keyword phrase
2. The Quote
3. The Alt Tag Description
4. The core hashtags and the extended hashtags.
5. The link to the archives tag for the quote.
6. The link to the page the quote is on.
7. The link to the GoodReads Post.
(This is usually one of the first place to post the text quote and can be used as the reference point for IMDb as well as a point back for Google Business, Pinterest and other pages)
…Can make posting and distribution a lot easier.
Then you are good to go to distribution.
Distribution:
Stewarding Strategic Quotes Blueprinting for the Posting.
Core places to post. You might even find in searches other places where you can do free submissions.
Do not get too caught up in trying to get the quotes everywhere, but on some days, if you have a little extra time, have a search and add a new quote in a few new places.
After you anchor the image on a website page and an archives tag as discussed in the last section, consider first…
GoodReads
(This will get you a reference link to the quote on an authority site)
Strategic Quote Blueprinting for Messaging and Optics Additional Reinforcement:
Consider over time, and not all at once…
1. Creating a blog where the primary keyword phrase (that 4 word lead from the quote) is the anchor of the blog and the blog is expanding on the quote.
To stay in certain SEO lines, make the Blog title that primary phrase and the rest of the quote up to sixty character.Do not do the whole long tail title to try to capture the quote.
2. Do the same thing for a video…
3. Then the same down the line for a podcast.
4. And consider adding that quote to a press release too.
Side note 1:
A real press release that is distributed through a channel like Send2Press and not one of those fly by night hype sites claiming they will send to all sorts of media. Choose a service that releases professionally to the press over spamming some media contacts.
Side note 2:
Anytime you put out a professional press release, try to get two quotes in per release. A release that is correctly put out across authority news channels and wires will bring up the authority of those quotes.
Using this detailed format may in the end help to secure and optimize your quotes more than just posting them and not taking the time to reinforce them.
This approach can also optimize these quotes so when your quote is searched… and if it is your quote, that it will show up in a series of different results and on a series of different sites.
Consider searching for some of my quotes to see these elements in action too:
Loren Weisman quotesMessaging and Optics QuotesMessaging and Optics Strategist Quotes
Thinking like an investor may help you find money and investors.
Thinking like an investor may help
An excellent things to consider for any venture you are a part of or starting that needs money, is to think from the standpoint of the person that might give you money.
This is a key reason in how thinking like an investor may help you find investors, investment, and money.
Now, this is not about the whole shark tank approach. This is not the hype and getting the most cash and smallest percentage and the whole hustler and hype thing.
This is about stepping out of your shoes and looking at what you are creating from the investor standpoint. Not just to get money, but to feel confident in the money you would be investing.
“Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.”
Sometimes we are all too close to a given project and we just think to ourselves,
“How could it possibly fail?”
And in that limited sighted approach,many failure elements may present themselves.
The problem with that is from being too close, from not creating a detailed enough business plan and not looking at every expense and every potential revenue, we find our selves giving vague answers to detailed questions and leaving the plan in potential shambles with a lot more risk on the table.
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
When the security and compliant measures are not in place, again, it can make it a riskier investment.
In turn, by preparing the foundation to secure your business,
in the messaging,the protectionthe authenticitythe storyand the humility…
it can create more confidence in investors and turn up the volume on their amplified authentic opinions on what you are doing with a positive tone.
You can also dig deeper into swot analysis tools to improve your business as well through data driven and strategic considerations to help the messaging of what you are creating.
When you run across
the operational touch points,
the strategic touch points,
the core time frames, and
the messaging
simultaneously;
It can allow for a sound foundation
to be heard above
the unison and harmonies of so many others
saying the exact same thing at the same time.
Discovery
and
blueprinting
before
building…
Messaging
before
marketing…
“No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.”
Giving yourself a better chance
Imagine you had the amount of money that you need and someone else wanted it. What would you want to see from them to know you would most likely be able to get that money back and with interest?
This is where how thinking like an investor allows you to attract more investors.
While many think they are ready to jump in and ask for money, when posed with some simple questions for any type of business to invest in, many of these people begin to ask all the questions, they should…
and funny enough,
the same questions they haven’t answered in their plans.
How does thinking like an investor makes you smarter?
By thinking like an investor and someone that is about to invest money, you can see that other side of the coin that much better. It can help you to see where the detail might be lacking and where certain assumptions that are clear to you, may need to be more defined for a potential investor.
The last part of how thinking like an investor can help is based on the return. This comes to the point of seeing if there is enough budgeted for what is needed to promote and market to allow that money to come back.
“Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message.
The melody, tone, dynamics and tempo can be everything in a delivery.”
Most business plans are incredibly underfunded or are launched too early before all the funding is in place. The bulk and I would comfortable say most… fail because of it.
Again, by looking at what is being spent where, by looking at the justifications and timelines from the standpoint of an investor, and potentially hiring a business consultant to help to review and make sure you haven’t forgotten anything, you will have a plan that is that much more detailed, showing that much less risk and allowing a potential investor to feel that much better about investing in you.
“No one can create your brand for you.
No one can create your story for you.
To be authentically created, this has to be with you.”
The same comes down to investment. When it works clearly for you, it can be understood by that many others.”
Thinking like an investor… a great thought process and way to process your thoughts.
Expired Experts Might Be Holding You Back: Here’s How to Spot Them.
Expired Experts Might Be Holding You Back
In today’s business world, staying useful takes more than knowledge. It takes adapting when the work changes.
Many so-called experts cling to outdated methods, which can hinder your progress. Here are a few ways on how to identify these expired experts and why it can be crucial for entrepreneurs, small business owners, and leaders to stay current.
Opening Thought on Expired Experts
Expired experts are individuals who rely on outdated knowledge and strategies. They often fail to adapt to new trends and technologies, which can lead to stagnant advice that no longer applies in today’s fast-moving world.
Risks of Following Outdated Advice
Following expired experts can lead to missed opportunities and poor decision-making. In a world where AI-driven solutions and sustainable business practices are becoming increasingly important, relying on outdated methods can leave you behind.
A Few Ways To Spot Expired Experts
Spotting expired experts involves several key steps:
Check for Adaptability:
Look for experts who continuously update their knowledge and strategies to align with current trends.
Evaluate Their Network:
See if they collaborate with other forward-thinking professionals who are working in the now and not only talking about the then.
Review Their Content:
Review their recent publications, speeches, or social media posts to ensure they address contemporary issues.
And
Look for proof of concept and truth that goes beyond the hype of promises and claims.
An Importance to Staying Current
Staying current is not just about keeping up with trends; it’s about understanding how these trends impact your business. In areas like crisis management and public relations, being proactive rather than reactive can make a significant difference.
Ways that used to work for some, may not work for all or work anymore. I believe it is key to dig deeper to ensure the advise is up to date, fresh and applicable for the exact time and the exact situation.
Video Supplemental from Brand Communications and Optics Strategist Loren Weisman.
[embedyt] https://www.youtube.com/watch?v=XRsdwJEtjxI[/embedyt]
Closing Thought
In today’s competitive landscape, consider surrounding yourself with experts who are forward-thinking and adaptable. By recognizing expired experts and focusing on those who are up to date and aware, you may be able to ensure that your business stays ahead of the curve.
You might not have a book in you and that can be a good thing.
You might not have a book in you…
and that can be a good thing.
In this digital hype with zero accountability age, many of us are often told we need certain things to establish our authority – a book, a podcast, an online course. But, perhaps pause and reflect on that claim for a moment.
You might not have a book in you
An authenticity question…
Consider asking yourself:
Do I genuinely have valuable content for a book?
Is there a podcast topic I’m really passionate about?
Can I authoritatively create a course that truly helps others?
If the answer is no, that’s absolutely okay.
And unfortunately, the answer is no for so many others that choose to go on anyways to create awful hype, substance free content and marketing fodder. Please don’t be one of those types.
Beyond the hype
In many cases, the push to create these materials is more about appearances than substance. I believe we have all seen this all over social media – people trying to look like authorities rather than being authentic, humble and true to form.
Publishing a book does not make you an authority or an expert.
The same goes for creating a podcast or even a course.
And while there are many out there that say they can help you do it very quickly and easily… is that really the route you want to go?
And would you admit to the potential customers and buyers how you either published the book or created the course?
PUBLISHING A BOOK DOES NOT MAKE YOU AN AUTHORITY OR AN EXPERT. AUTHORSHIP DOES NOT EQUAL AUTHORITY.
You might not have a book in you…
Consider being true to yourself and your audience
Instead of forcing yourself into a mold that doesn’t fit or one copying others that have nothing to do with your skills, ability or authority…
focus on what’s genuine:
Your real authentic abilities
Your honest experiences
Your authoritative and proven expertise…
and having the humility to be the real you and not some contrived version to try to appear as more than you actually are.
Fake hype can do more harm than good. I believe It’s better to be your yourself over pretending to be something you’re not. While many do not choose that route, those that do… often times can stand out on a stronger foundation of truth over the seas of liars today.
I think your worth isn’t determined by how many products you create or platforms you’re on or followers, likes and comments. I believe it is about the real value you bring to others, in whatever form that takes.
That concept might not resonate for all, but for those that stand in truth, transparency and accountability, why not stand out by standing on solid ground.
And at the same time, I would like to see people move away from the “you’ve got to have this, you’ve got to have that” and move more towards being our authentic selves.
That’s where true authority comes from. When the words have meaning and are not just false buzz words.
Consider focusing on creating the content and the products that align and highlight your authority and authenticity, over trying to create content or products in a goal to make you appear to be more than you are.
Be better than that.
“Brand Comms and Ops – All Things Considered” Short Video
Podcast guest soliciting and podcast host booking tactics. S7.E9.#122
This episode is available here on Amazon Music and at any of the links below.
