loren weisman
Loren Weisman Archives Tag for the Brand Communication and Optics Strategist Loren Weisman Website.
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Compliant messaging presence online and some tactics to consider
If you choose to take a look at these elements below, consider the difference between the objective and the subjective. Still all too often, many of these methods have no legitimate, objective proof.
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Thinking Like an Investor May Help You Find Money and Investors
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
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Where Do You Draw the Line with AI in Your Brand Strategy?
Some thoughts for entrepreneurs, investors, and authentic brands. AI’s role in branding and marketing has expanded even more rapidly than ever before.
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Expired Experts Might Be Holding You Back: Here’s How to Spot Them
Expired experts are individuals who rely on outdated knowledge and strategies. Many so-called experts cling to outdated methods, which can hinder your progress.
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Branding an Authentic Book From the Start to Maintain Messaging Endurance
Branding and messaging tend to be some of the last thoughts on any writer’s mind as they are penning a manuscript.
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Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
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Brand Communications and Optics Strategist Travel to You
Travel information for bringing me to you for in person strategy or speaking.
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Brand Optics Quotes and Insights from Loren Weisman
In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger impact.
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Motivation vs Information. Unveiling real expertise in business and entrepreneurship
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
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Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?