Brand Communications and Optics Strategist Loren Weisman

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Messaging and Optics Strategist Transcription
Messaging and Optics Strategist Transcription for What is a messaging and optics strategist from the Wait What Really OK Podcast.

Messaging and Optics Strategist Transcription

Released on January, 2nd, 2023

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode What is a messaging and optics strategist? on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Messaging and Optics Strategist Transcription Chapters

Messaging and Optics Strategist Chapters: 00:00 – Introduction to A Messaging and Optics Strategist 02:01 – Why Authentic Messaging Matters 04:31 – Common Marketing and Messaging Pitfalls 07:55 – Building a Strong Messaging Foundation 09:15 – Authority, Humility, and Brand Voice 13:01 – Strategic Messaging for Sustainable Growth 14:45 – Aligning Messaging with Brand Objectives 16:10 – Evaluating Communication Patterns 17:00 – Market Engagement and Optics Consulting 18:23 – Final Thoughts on Messaging Strategy

Messaging and optics strategist transcription text

Messaging and Optics Strategist Transcription Chapters

Song: Wait What Really OK with your host Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really OK.

Loren: What is a messaging and optics strategist? Many people may have many different definitions, so I’m not saying this is the end all, be all one, but this is how I define it for what I am as a messaging and optics strategist and for what I do for the fish Stewarding group. Many people come under the mindset that they’re supposed to write a bio. Some say you need to have that tagline.

Messaging and Optics Strategist Transcription Continued: Others will state it’s how you send out this marketing message. Some will talk about the whispering approach, some will talk about the arrogant approach, the overconfident approach, the assertive approach, dominant approach, submissive approach. Inside of your words, there’s a lot going on there.

So inside of your messaging it’s your choice. But also as you choose, realize messaging is a wide array. There’s so many options of what you can be and it ranges from the spammiest, most inauthentic, trash talking, hyperbole artists to the people that sit in a level of humility and authority that present what they feel best represents them to showcase an organic and authentic authority.

What I’ve seen inside of messaging that crosses over to marketing and my belief is message before marketing, the messaging foundation allows you to plant the seeds to build a solid, stable and secure foundation which all of your messaging grows off of, which all of your marketing grows off of, which all of your content grows off of. And then inside of that harmony, there’s a consistency. Yes, you may talk about an array of different things, however, staying true to you and for that matter, if you’re choosing this route, staying true to the truth.

Not a truth, not my truth, not your truth. The truth can serve you well. Many have avoided messaging for a very long time. They tuck it under the definition of marketing. And inside of many marketing campaigns you end up seeing oftentimes just an array of we’re going to try this and then we’re going to say this. Okay, that didn’t work. Now we’re going to change this.

People shifting the bio, shifting the content. They’re constantly flipping it around. Now there is an element of testing the waters and making adjustments and edits, but there’s also an element and it’s one to look out for people that are constantly trying to rewrite the script to achieve the popularity or for that matter, the profit. And regardless of where their skill set, ability or authority lies, they’re just writing that script to make the buck.

There are others that can speak with authority, can speak with authenticity, but the problem is they get linearized. They know what they’re saying. Maybe they have the background, the experience, the education. Yet inside of that, their marketing choice is to share exactly what they know, the way they know it. These are not good messaging and optics strategist types to listen to. Now, the problem arises is, are there dozens of other people sharing that same message that don’t know that, or is it too many people making that claim so that there’s a negative connotation with it? So this one individual maybe is truly, organically, authoritatively sharing something and something that can help people.

However, because he chose that messaging and didn’t pay attention to all the other messages, all the other marketing going around, all the other aspects of popularity, it ends up hurting him. So inside of messaging, or what I find to be correct, authentic and humble messaging is not just to sit here and write the bio that you like. Create a little think tank of, you know, wouldn’t it be funny to do this? Let’s copy this, let’s steal that, let’s do this. And we’re off. Many of these marketing companies are happy to do that. They’re happy to make your ideas pretty and sound great and look great.

However, inside of those ideas, are they solid? Is the optic out there looking good for you? Or does it look like too many other things? Are the considerations of compliance in place? Many are out there stating the life coach, the business coach that’s just screaming out, you have to say you know what you’re doing. I don’t want you to say you know what you’re doing. And many people are tired of it, as well as the algorithms online. If you know what you’re doing, share that knowledge. Share it from a place of wisdom, Share it from a place of examples.

Don’t make the promise to get them into a funnel. Enough people are doing that. Take people into a place so that they can understand, so that they can find out more about you, so that your online presence, from your website to socials to PR press releases and whatnot, is not one long stream of a marketing ad, but more so that people can see the seeds that you planted. They can read the quotes, they can watch short videos.

Maybe you have a podcast, maybe you have a book. And in that, please don’t write a book if you don’t have a book in you. Not everyone does have a book in them. I don’t even list that I’m an author anymore. I’m proud of my three books. I don’t want to Take away from that. However, right now this whole you can be an author overnight, it’s kind of taken its turn and now everybody’s a best selling authority. It’s amazing that we have so many different categories and so many bestsellers and the whole thing is gain authority by writing a book.

Authentic messaging strategies for transitioning businesses

Messaging and Optics Strategist Transcription Continued:

Shouldn’t you have authority to share inside of a book so that you’re sharing it and maybe you’re gaining people and people are coming together and they’re learning from it as opposed to just the low hanging fruit Marketing hype When messaging is correctly found and sound and set in place, it considers the elements of the subjective to the objective. And this is just as inviting to the ears of an individual as it is to the algorithms and the penalizations that are happening online.

Take medical, take legal, take business. When you’re stating you have the answer, you’ve now made a claim. When you shift it and organize your messaging strategy to include we believe this could be an answer for some because now you’ve shared an opinion Messaging and optics in one way to simplify it and bring it down to its most raw foundation is the wording is the base. Messaging is the description of your company, your product, your services, the elements coming out. Something that could stand in a court of law because in some ways that’s what the algorithms are doing, that’s what people are doing.

Can you back it up? And even with the greatest idea, even with the greatest authority to take the humility and say, I’m going to watch what other people are going to say or have said. I’m going to look at how they’re presenting. I’m going to consider not going flashy and wow and amazing and sit there and show people, lead people through your experience, your education, your knowledge, your examples, the FAQs. And that’s a big thing right now.

Having those FAQs is great and it’s great for SEO big time. And on that, by looking at the SEO and not necessarily just putting up something on Instagram or TikTok and if you’re on it, please get off it. Security big issue. Talked about that in another podcast, Messaging and optics strategist transcription text even more so. Great interviews that tie into the areas you just don’t want to be touching with that but not going to TikTok many are looking at and many of the influencers to the marketing organizations, they’re saying throw something out to get it. As many views and as many likes and as many follows. And yet many have spent tens of thousands to hundreds of thousands of dollars for a false

Popularity that does not necessarily convert to positive profit. So why not have that video that goes out that maybe, you know, it doesn’t hit the mark with 10,000 views overnight, but maybe with 10 views it’s now optimized. And when people begin to look up those terms, they show up first. When people are searching, part of the messaging and the optic to share in a time when it seems there are more fools and liars then truth telling authorities and authentic people is to plant those seeds is to share not just the end all, be all and where you want to send them, but small plant small seeds of authority, of authenticity, of ability. This is why I do this as a messaging and optics strategist a lot.

And oftentimes in the this is why I do this. And being able to track where you came from that can help with your authority over the people that are jumping from business project to a, you know, multi level marketing thing to the latest and greatest, to solar, to whatever else, water purification, solar energy. Yes, some of this stuff is really good.

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Messaging and Optics Strategist Transcription Continued:

However, at the same time look at that individual that you are connected with, maybe on Facebook or LinkedIn or Twitter. Isn’t it amazing? And I believe everybody knows one or two or more of them how hyped up they are for something and then a year or two years later they’re immediately onto something else. It’s insane the way that people will chase after hype up something and then find out there’s no substance to it, there’s no authority to it. So then they go and hype up the next thing and people are looking at that, they’re looking backwards. How much are you involved in?

That’s why I like, I mean I like certain doctors that have the track record from their education to what they’ve done, many of them have worked their way through and they showcase a line of fire that is direct and clear. That from doing this, from learning this, from experiences, from working here now I’m creating X. It’s the same thing with many business people. It’s not the I worked in one place. You look at the, you know, these 22 year old types that are just sharing this is what you need to do for everybody. This is, this is the answer for everyone?

One off, that’s a claim. Second off, it’s a lie. And that’s a thing to stay away from inside of your messaging, inside of your optics because you don’t know what that particular person’s budget is, who they know, what they’ve done, where their level of popularity exists.

Many of these stories and I came from Music and television, we created false stories, a false hype, a sense to allow a seeming promise that wasn’t really a promise at all. And people fell for it hook, line and sinker. I prefer what I do now. It’s organic, it’s honest, it’s a little bit more humble. And I can sleep better at night now than I ever did back in the late days of music and when I was in tv. Point being, inside of your messaging, your messaging is the foundation.

Maybe you had someone write a beautiful bio and it’s Shakespearean or it’s modern English or it’s this or it’s that. But is it filled with a whole bunch of claim phrases? Is it filled with oversaturated phrases? Is it filled with negative connotations? And any of these marketing groups, they can come back and say, oh, we got great tests on this. This is just great across the board.

Who did you test? It’s the same thing with any kind of claim these days. You can go and find a billion different people saying a billion different things, giving you the results that you want. That’s where the optics come in. It’s the optics of not just looking at the reviews or the views or the testimonials of this is what somebody’s seeing and this is how they’re seeing.

Messaging and Optics Strategist Transcription Continued:

Might look a little bit different when you go at it, honestly, when you mix up the age ranges, when you look at different classes, when you begin to really search out what the sound, the tone and the temperature of your messaging is over. Just sending it off to someone where oftentimes they’re going to just find someone that says, hey, they love it.

You may have to shift, you may have to pivot, you may have to adjust, you may be so sure. And I spoke with one guy, it was a couple years back. He was doing something that had never been done before. It was an absolute objective truth. He was presenting ideas in a series of different ways that have just never seen the light of day. Again, an absolute objective truth. What he had brought together was years and years of study to prove this. All sorts of different vetting styles, all sorts of different studies, all sorts of different sort of failure attacks.

Again, absolutely true. His product failed and went nowhere because of his ego. His ego allowed him to say, I can make all these statements because they’re true and this will show people. But unfortunately, his product was along the lines and his messaging and the optics of it were along the lines of many other people that weren’t true. And he was banging his head going, but Mine is real. And that was the day, you know, that was the day when I said, look, just, I can’t help you. FSG can’t help you. We understand you are correct. We understand it is true what you’re saying.

But for your unwillingness to bend, to consider the optics of what are out there, the temperature of how people are receiving and the humility to say, okay, I’m going to lightly adjust a sentence and realize it’s not just semantics, semantics, I can’t even speak that it can make all the difference in a world, in the world. And that in turn, people will find that to be more true. People can find it not to have a claim. People cannot go in with that taste in their mouth from somewhere else.

Now, it’s not perfect across the board, but when you consider the tone, the tempo, the temperature, the subjectivity to the objectivity, when you look at the comparative and the competitive of others out there, when you look at the past, when you look at the future of different people that are putting out things, what are some words just not really something you want to touch on right now? What are some other words that are coming back?

Where are you sitting? Honestly, organically, with authority and educating. And in that, when you add in, then the compliance, when you consider liability, when you begin to roadmap, what will go to your marketing people and drive them to say, we’ll do this video here, we’ll do these quotes here, we’ll do this blog here, we’ll do this kind of podcast there. Then it all compounds to grow.

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Messaging and Optics Strategist Transcription Continued:

Built on a rock and not on the sand. Many of these marketing agencies, they want to just throw darts at the wall and create the latest, hippest thing. And this will be really relatable, and this will be this or this will be that. It hits, Sometimes it hits, sometimes it sinks. Some things that hit really hard, they sink later. They are filled with PR and hype types but have no messaging and optics strategists on board. So why not begin? And this isn’t a sales pitch for me, it’s for whatever you’re doing and whoever you’re doing it with. Why not begin by building the foundation?

A sound, a solid, a secure and a stable foundation of your messaging, with the awareness of the optics that are out there, with the ability to set a blueprint. So for whatever you say, what you share, what you create, how you advertise, how you interact online and off is coming from a place that best defines you, that best allows you to shine and at the same time keeps you away from the claim statements and allows people to make the decisions for themselves that they’re seeing, hearing hey, even smelling something that seems just a little bit different, that seems like something they may want to look into a little bit more. Take the time with your messaging look to see that whoever you’re working with has that sense. Its not just working with a messaging and optics strategist, its you becoming a messaging and optics strategist too.

They’re not just putting together the, you know, flavor of the month, the flavor of the week, the flavor of the day, that they’re setting up something that can grow for you, that can compound for you so that every aspect and every element, from a bio to a tagline, to the name of your company, to the content created, to the way that you advertise, to the way that you go to the news, to the way that you can increase in interviews, that it’s true, sound, authentic and authoritative. Again, messaging to me comes before marketing.

There are marketing companies with out messaging and optics strategists that are out there that take the time to work with you to create the messaging. However, many of them, they’re going to make more of their money by putting up ads behind the content that they create and they’re going to show you flashy things and they’re going to get you likes and they’re going to get you comments, but in the end, they might not get you that many customers.

So lastly, and I’ll close it out here. Pause, stop. Consider those ideas we talked about, the subjective to the objective. Negative connotations, positive comparisons, those that are competing people, what they can compare it to. And an array of different people, array of different businesses digging a little bit deeper than just what you look at and what you go Google search on your own computer. In a way, be your own messaging and optics strategist.

Take it that step a little further. And in securing the optic, in securing the messaging, it just might in the end do the most good for your business, for your brand, for reaching out to media, for reaching out to new customers, new investors, new connections.

Take the time, look at the messaging, look at the optics, and if you are working with a messaging and optics strategist, make sure they are true to form and the real deal… get it sound, get that foundation there, get that blueprint in place and go.

Messaging and Optics Strategist Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Messaging and Optics Strategist Transcription

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January 1, 2025
Amazon Best Selling Transcription
Amazon Best Selling Transcription for Amazon best selling book claims and the 16,000 book categories

Amazon Best Selling Transcription

Released on August, 30th, 2022

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Amazon best selling book claims and the 16,000 book categories on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Amazon Best Selling Transcription Chapters

Amazon Best Selling Transcription Chapters 00:00 – Introduction: Amazon Bestseller Claims and Book Marketing 01:10 – Why these books are number 1 Explained 03:35 – Questionable Book Promotion Tactics and Category Manipulation 06:44 – Authenticity and Authority in Self-Publishing 09:58 – Genuine Book Promotion Strategies for Authors 13:33 – Long-Term Success: Ethical Marketing and Branding 18:45 – Conclusion: Building Trust with Transparent Book Promotion

Amazon Best Selling Transcription Text

Amazon Best Selling Transcription

Song: Wait What Really OK with your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say, Wait What Really Ok.

Loren: This is the Messaging and Optics podcast. Wait What Really Ok. I’ll be your host. My name is Loren Weisman. I’m from Fish Stewarding Group. And in this episode, in the next couple episodes to follow, we’re going to be putting a focus on marketing, on the ideas of how people are marketing and promoting and where they’re choosing to do so and with what authenticity and authority they’re using.

Or on the other side of it, is it just empty hype? And then for those of those using certain claims that are false, are some of those claims hurting people that can actually state those and be true?

The title of this episode is Amazon Best Selling Book claims and the 16,000 book categories on Amazon, inside of the publishing and the self publishing, there are 16,000 categories. So maybe you’ve heard and you probably have so many people claiming to be a bestseller. Well, there’s only so many bestsellers that have the authenticity, the authority and the actual objective proof to state that.

Yet on Amazon, this truth can be stretched in certain places and in other places it’s being purchased. So maybe you’ve noticed it, maybe you’ve seen, whether it be on LinkedIn or Facebook or Instagram, people talking about, you’ve got to purchase my best selling book.

Well, is it really a best seller or is it not? And either way, isn’t it coming to a time, or aren’t we coming to a time where we can set the seed and a foundation of authenticity and authority and move away from the hype that everyone is using? So, for example, that one person that truly has a best seller is online, offline, ebook, physical book, audiobook, selling to that level and making that statement, even them, for them to consider stepping back.

Because that statement can be false, that statement can be contrived, that statement can be purchased, that statement can be massaged. And what I mean by massaged is there are publishing companies out there and book promoters that will advise you to put your book or write aspects of your book in a certain category where there are very few other authors or other sales. In turn, you get this nice little snapshot.

Authentic messaging strategies for transitioning businesses

Amazon Best Selling Transcription Continued:

You get seven people to buy it, 10 people to buy it, 20 people to buy it, and now you come up with a number one ranking and number two ranking and you’re a bestseller. That strikes me as a little bit of a lie, deception and immoral. Maybe it doesn’t bother you that’s your choice. On the same note, many of these bestseller models, these are the publishers and some of the book promoters that just showcase a questionable ethical standard. You can pay them or pay companies that they invest independently contract, where in a given period of time, you will set this book. And this is the funny part, it’s not a best seller because you’ve given it away to robots.

They’ll set the book for a certain time to have a series of robots download the book. So in this one compressed amount of time, all of these bots will download your book and then pump your rating up for just, you know, few minutes. And those publishers and those book promoters, they’ll take a nice little screenshot and send it to you and now tell you, hey, look at bestseller. Yeah, you’re a bestseller for a moment. Except you weren’t a bestseller. You lied. You purchased that time to be downloaded by bots. You gave the book away.

So maybe if the truth came out, it would be a little bit more along the lines of better, best robot downloader for a few minutes. The point being here is it’s questionable in how many people are handling the ethics, the authenticity, and the tactics of getting a book out. So I invite you, and maybe you’re not the type, maybe you are. I invite you to set and plant the seeds of authenticity, of authority, of just that element of honesty when you’re putting your book out. Now, on the other side of it, maybe you don’t need to write a book. And there are a lot of PR agencies and a lot of marketing companies. You got to have a book. You got to have a book to showcase your authority. What if you don’t have a book in you? Then don’t write one. Maybe it’s creating a podcast.

Amazon Best Selling Transcription Continued:

Maybe you have a podcast in you. Maybe you have a video series. However, when you begin to use these fake methods and false measures to try to up and amplify your authority, it’s being built on something that is not real. Reviews can be bought, books can be bought. You can go to some of these sites out there and they will pre write a book for you. There are AI systems that will do it. There are companies that will sell you a package where they just say, move this around, create a cover, add this, this, and this, and your book is done.

And I’ve commented on one of the companies and I told them, I said, it’s not, it’s not stealing because they wrote them. They wrote this material, they’ve adjusted it in a number of different ways, and they sold it to you. So it is not stealing. However, it is absolutely plagiarism because now you’re using other people’s words and you’re claiming them as your own. Many of these marketing companies too are now sending people and say, part of your social group and part of your content, you can hire people to help write your book for you.

And I remember going back to the sites and like, help write your book with you. No, no, for you. Many of these people are writing now. There’s an aspect and there’s a fine line and there is some morals around the ghostwriter or that person that’s writing along. That’s one thing. However, to just flat out state, this is what you created when you didn’t create it at all, it makes it a little bit questionable. And would you turn around and state, oh, I went to this company and I bought this and I moved these paragraphs around, I changed some chapter titles, I put this on.

Amazon Best Selling Transcription Continued:

If you’re not prepared to share any method, any step or any part of how you created your book and how you put that out there and how you promoted that book, if you’re not prepared to share that with the audience that might buy it, then maybe just for a moment, consider it’s not necessarily something to do. Oh, well, all these people are doing it and there are plenty of people doing it. You can search right now online how to get an Amazon bestseller and you’ll see a couple of the motivational types of you’ve got to do this and you’ve got to do this and blah, blah, blah.

However, the majority of the searches that come up will talk about the methodology of track a category that’s here, but if that’s not you, that’s false. Buy this, add this here, do this. I mean, they’re adding these elements that don’t stand on any kind of solid rock. It’s all on sand that just slips out from underneath you. So if you’re going to write a book, if a book is something that interests you, if it’s something that you wanted to do, do it, but do it from build it from the table of contents to the chapters to the words on the rock and not on the sand to be blown out away from underneath you showcase it so that every step of that is something you’d be proud to share.

I’ve written a few books. I’m proud of them. I’m proud, less proud of the first one. I’m proud of what was done and how it was done and the problems that I had and the stuff that I came up against and these little nuances and the delays and the costs and all of it. But I’m proud of it and I stand behind it 100%. And I ask you that if that’s what you’re thinking about doing with a book, that you are able to do the same. You don’t have to buy these book templates.

You don’t have to write the. I mean, some of these writer courses take it with a grain of salt as something that one person has done. And the other thing too, in building authority, please consider staying away from the 90 different authors wrote this book and writing this one segment to get your author cred. Consider bringing it back to authenticity. Consider bringing it back to the authority. Consider rooting it in this stable, secure zone that showcases that anybody that would come at you or look at this stuff could see that this is true and it’s you. And that can make such a difference. It doesn’t mean you’re not promoting. It doesn’t mean also going out there.

Amazon Best Selling Transcription Continued:

And this is something to consider whether you’re a best seller or not. Something to consider when it comes to your book. Talk about the aspects of the book. Maybe there’s imagery that you talk about, whether it’s an illustration inside of the book or not. Maybe add an additional illustration to refer back to a chapter. There’s this guy, J. Warner Wallace, who has this book and he refers in, I think it’s like the 13th or 14th chapter to are to believing in Mark Hillism.

And I found that just so funny listening to his audiobook. And in that I was thinking it’d be really funny if this guy or his social team posted out something. Do you believe in Mark Hillism? And then reference the book, reference it’s in chapter 14. Maybe mention it’s not a cult and just leave it out there. Plant that seed, set that seed out there for it to be seen for other people as you have a certain experience and as you’re writing and on the chopping block with an editor. Maybe keep that material and format it into a blog.

The audiobooks are a wonderful element, but you can still talk about and extrapolate beyond and go into a podcast about some of the stuff that you didn’t touch on or some of the stuff that can go further as opposed to just buy this now. And you know, it doesn’t have to be this envy, ego, look at me, number one, because so many people are saying that. And in the chorus of that ego, arrogance and hype, some of the People that actually have those accolades are being lost.
[embedyt] https://www.youtube.com/watch?v=hoXlGBg3H2U[/embedyt]

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Amazon Best Selling Transcription Continued:

So whether you have a book that sold five copies or a book that sold 5 million, consider sharing the nuances, the elements, the supplements, the compliments across different areas. Pull quotes from the book, use the press releases. Look at it getting out there. Look, when you, when you do a review or you’re going to put a review online, point it back to a verified place. If you get a review from one of the book, you know, one of the book agencies, and you can, you, you can, when you first put a book out, you can send it through a series of reviewers, a series of magazines, be able to point it back, because that’s another thing.

Reviews can be purchased, books can be purchased. You know, Amazon tried to adjust to the verified sell, but right now you can make a purchase through a group that will look like it’s a series of different verified sales. And then of course, the same thing goes with the reviews.

Think about anything you bought on Amazon. Have you ever noticed, you know, you might look through a review about a certain item and you see maybe a truckload of really good reviews and then you see this one star and it’s just, this is crap and horrible and awful and terrible. And when you click through on that reviewer, they have one review. That’s one of those bots, it’s not a conspiracy thing.

Now many of those people and many people inside the literary industry are using that. It’s that false review. And in that note, it’s okay for a negative review. You don’t need to combat it. You don’t need to get it deleted. Enjoy that. When you write something, there’s an aspect.

Yes, there can be fact in your book. There can be facts. However, there can be opinions too. And inside of that, to be able to allow someone, okay, that’s cool, you didn’t like my book, as opposed to getting into some war with them. The main thing here is as you look to authorship, if that’s the direction that you’re going, look at it. Or consider looking at it from the angle of enhancing what, you know, expanding out to an audience in a format that some people may find interesting or a culmination point, but not creating something to try to create an authority that you don’t have.

How My Daughter Changed My Approach Podcast Transcription

Amazon Best Selling Transcription Continued:

Amazon Best Selling Transcription Continued:

There are so many motivational, inspirational, empty books. This is in the health industry, this is in the business consulting. There are, I’m not going to name the site, I’m not going to go after that whole thing. I did that once and got attacked for it. But it’s Easy. They’re out there.

You can go to these sites and buy pre made business strategist books. And then you pop in a couple of your quotes, you switch these things around, you add this. Here you have these other templates. My quotes show up in business strategist books and it’s strange because it’s the same quote, because it’s part of a template. Many people will use these quotes and they’ll use quotes from other people. Pop this at the front of the chapter, pop this at the back of it.

Why can’t it be your own quote? Or if you’re going to put a quote into a book of yours, talk about why you placed it there, as opposed to using materials to try to enhance what might not be so strong. The point comes down to and the ask, I guess. Consider grounding yourself in your book in honest, moral and authentic strategies and tactics as well in your promotion.

Use this instead of the false hype, instead of the false pretenses, instead of the fake numbers. And regardless of whether you’re just starting out and maybe you’ve had six books sold or maybe you have 6 million, consider this is a dirty area where the perceptions are off and that maybe where you might be reaching a new audience. Even though you have a great deal of sales, you could sound like, look like, and come off like everyone else.

So inside of doing that book, consider finding the category that suits the book that honors the reader and not just trying to find one of the 16,000 categories on Amazon to try to get a bump up in a number that doesn’t really mean anything. And in the end, is that what you want to attract? Do you want to attract that individual that’s looking for a bestseller for a quick, almost like drug fix?

Oh, they’re going to buy it. Or are you putting out a book to form relationships, form connections with, maybe build business with? Because if you’re working the angle of just pure hype and hoopla and a false popularity, this individual or these individuals that are attracted to that may just end up jumping on the next train or the next best seller and throw you off in the trash and you’re booked behind.

Fake Authors Using AI. Podcast Links and Transcription

Amazon Best Selling Transcription Continued: Consider grounding in the authenticity, the authority and the truth. From there it makes it a lot easier to defend yourself or defend the case for where you’re coming from because you’re not hiding anything when it comes to your book or what you know from there. Look at the realities, okay? Whole bunch of people making up and buying reviews so that when you share a review, share back to the site share back to an individual.

I mean, I really and I get tired of it on Instagram. Bill J. Bill J. Or John S. Loves this. How do I know you didn’t write that? And a lot of people are doing that. Give me something that leads back. Give yourself something that leads back. Discuss elements, implement quotes. Add little videos. Talk about the aspects about it. Format it into the audiobook, put it into the ebook.

Consider translations. Consider organic, authentic, honorable methods to continually expand and extend the reach of your book without the same bestseller, bestseller. Bestseller. Buy my book. Buy my book. Buy my book. There is so much room for positive messaging and content that can come out with your book and it doesn’t have to be the same message over and over again. And that in turn might set up for endurance sales and endurance connections well past the initial release.

In the end, and I guess I rambled on a little longer than I’d intended to look past the claims. Consider stopping and no longer making claims, and share organically, authentically, authoritatively at every step of your book, all the way through the promotion and the marketing of it. And I believe it will serve you that much better. It will serve your audience that much better, and it will stand as something you can be that much more proud of. Wait, What? Really? Ok.

Amazon Best Selling Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Amazon Best Selling Transcription for Amazon best selling book claims and the 16,000 book categories

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January 1, 2025
Fake Amazon Reviews Transcription
Fake Amazon Reviews Transcription from the Fake amazon reviews and ways to navigate through them podcast

Fake Amazon Reviews Transcription

Released on May, 20th, 2025

🎙️ Tune In: Listen to this Wait What Really Ok Podcast Episode Fake amazon reviews and ways to navigate through them. on Spotify Apple Podcasts iHeart Radio Pandora Amazon Music Spreaker YouTube and other platforms.

Fake Amazing Reviews Transcription Chapters

Fake Amazing Reviews Transcription Chapters: 00:00 Wait What Really OK Introduction 00:25 Fake Amazon Reviews: Today’s Topic Overview 00:47 How People Get Their Amazon Reviews 01:16 Personal Perspective: Agree, Disagree, and Online Insults 01:43 Genuine Product Success vs. Negative Campaigns 02:11 Steps to Spot Fake Reviews on Amazon 02:41 Identifying Repetitive and Bot-Like Review Language 03:26 Quid Pro Quo Reviews and Red Flags 03:55 The Problem with Missing Backlinks in Reviews 04:59 Humility and Ego in Review Perception 05:42 Real-Life Example: Drill Order Scam 06:07 Due Diligence: Double-Checking Amazon Reviews 06:48 Influencers and the Validity of Recommendations 07:26 Lack of Review Accountability on Amazon 07:50 Back linking Reviews to Verified Platforms 08:36 Analyzing Review Timing and Posting Patterns 09:07 LinkedIn Algorithm and Review Party Detection 09:18 Review Timing: Sudden Bursts and Red Flags 09:35 Desired Amazon Features: Review Timing Transparency 10:38 Delayed Reviews: Authority and Product Trust 11:13 Authority for Products with Genuine Reviews 12:00 Versatility in Back linking to Authentic Reviews 12:16 Navigating a Marketplace Full of Fake Reviews 12:35 Closing Thoughts: Protecting Brand and Consumer Trust Fake Amazon Reviews Transcription Text

Fake Amazon Reviews Transcription

Music: Wait, What? Really? Ok. With your host, Loren Weisman. This is a fully licensed theme song for the show about stuff that makes you say Wait What Really Ok.

Loren: This is Loren Weisman. This is the Wait What Really Ok. Podcast. Today’s topic is around the fake Amazon reviews. And this is less about the Somebody claims to have a best seller, which way too many do and they genuinely don’t.

They have a best. In many cases, they have a best free robot download to appear as if it’s a bestseller. And in that, taking it a step further to how people get their reviews, are they buying them or at the same time, are they pushing for people to push other people down? We seem to be in a time of you have any kind of dissonance, you have any kind of debate, it goes to insult. I noticed there was a guy the other day online and we had a little back and forth.

It was nice. And here’s my thought, here’s why. I’m not crazy about it, but do as you wish. And between him and I, it was wonderful. Somebody else pops in and because I disagreed, immediately insulted me and then immediately insulted what I do.

Now, this guy, I’ve never heard of him, I don’t know that he’s never worked with me. And I don’t know where he comes off as the expert now trying to just bash me because I disagreed with him. Now on that same note, we have that happening online. Certain products are moving up and they’re genuinely doing good.

People are buying negative campaign runs to get people to make sometimes they’re fake profiles, sometimes they’re limited profiles on Amazon to bash them down. And the same thing goes for many of these robots that will sit there and just positively review.

Fake Amazon Reviews Transcription Continued:

This is just the most wonderful thing. Well, how do you know? So here’s a couple steps to consider taking when you’re looking at something. If you’re seeing something where it looks like there’s some really good reviews, click the reviewer. See if that reviewer has a number of reviews.

Many of the fake bot type reviews, especially the negative ones, and even some of the positive ones too, they’ll have a very limited amount and oftentimes they’ll have the same voicing. They’ll be saying pretty much the same thing, how either they really love something and they’ll use the exact same words, or how they really hate something and how it’s just absolutely terrible.

So by taking that extra moment to say, okay, I’m thinking about this product, I’d like to, you know, hear about it from friends, I’d like to hear about it from other people, but I’m gonna look at Amazon reviews, see what the validity of those reviews are.

I oftentimes also have an issue when I see something where it says, you know, over a hundred thousand Amazon reviews to me, I get that’s not. To everybody. It has me wondering like, okay, did you buy up those reviews or did you put in some kind of I’ll give you five dollar Amazon card or you’ll get a discount.

Fake Amazon Reviews Transcription Continued:

At this almost this quid pro quo review thing, I’m not really crazy about those. And oftentimes in seeing them show up in the exact same way or the exact same words, it may be a red flag for the validity, the authority and the authenticity of what that actual product is. So in a sense, just consider digging a little bit deeper.

The same thing when you go onto a website. You know, John S said that this is the greatest thing John S could be made up. There’s no backlink to that. And so to some of the businesses, if you’re putting links or reviews, and I get that you might not necessarily want to break the privacy of, you know, of a review and pointing it toward a given person like an email or something like that, but garnering emails that are coming genuinely through Google Business, coming through Yelp, coming through Amazon, coming through trustpilot elsewhere to be able to not only share that, but share the link to show you didn’t make this up.

We get lost a lot of times, many of us, when it comes, when it’s in between the intention and the perception of reviews. While you might have the most beautiful, engaged, caring audience that wants to genuinely promote you, I understand that.

However, a high level of majority are people out there either hyping or bashing or trying to create a false presence to make up for what they don’t have. So in a level of humility, in a level of backing off the ego, as opposed to saying, look at how all these people say how great I am. Well, I can tell you how some really awful, terrible products have some of the best reviews you’ve ever seen.

Fake Authors Using AI. Podcast Links and Transcription

I mean, it really is amazing the crap that can be put out and that it’s, you know, much of it isn’t caught until later on or there’s some really high echelon product and then it’s immediately followed up with your, you know, sort of Temu like shortcut. I loved last and I didn’t love it for him, but last week there was a guy who didn’t read the the details correctly.

He Got sent a drill. He thought he ordered a drill. He got sent a picture of a drill. And that was why it was of that price. And he was, you know, pretty pissed off and all. Still fascinating that, you know, the stuff that can go out there, the sub quality that can be out there and in it, there’s a sub quality when it comes to, you know, reviews. And in this particular review thing, it was like, oh, this, this guy’s real. Because, you know, he has all these different reviews.

Fake Amazon Reviews Transcription Continued:

Okay. But it was still a scam. So add that extra sense of the due diligence. Double check it especially looking to see. So if you’re seeing a whole bunch of more recent reviews, and I mean, I’m always a fan sometimes of the four star I want to read, you know, maybe, maybe it’s not something perfect or I’m also, I tend to be a fan of someone that’s spending a little bit more time in a review.

I like the people that speak a little bit more subjectively in a review that as opposed to someone saying this is the best. Okay, well, so you think so? Or were they paid to say that? Or is this also, you know, if you check some of these people are these influencers that don’t care about you at all. I believe they don’t. I believe they’re carrying on making as much in their impressions and in their referrals and through their stores so that you, you’ll buy.

Fake Amazon Reviews Transcription Continued:

I wonder if we came to a place, and I don’t know if this is even remotely realistic, where Amazon associates would have to be held liable for their statements, what would that look like? I mean, beyond businesses, beyond products being held liable.

And it’s, it’s sad because of how stuff can just twist and turn, but at the same time that lack of validity, that lack of accountability allows, or a level of insanity when it comes to the optics and the messaging of many of these products.

So dig. A summary of this is. Dig a little bit deeper. Have a look at where the reviews are. If you’re putting up reviews or looking for reviews, consider back linking them to Amazon, to Yelp, to Trustpilot, to Google Business. Show that these people are genuinely people. Show and, or, you know, even ask someone, you know, you posted this review in Facebook and can I point that to your, to that Facebook review.

There’s something a little bit more, you know, that has a greater strength to that and a series of them coming from a series of different places than either just this excessive hype of this is all just the greatest or, you know, this is all just the worst. The other thing, the last thing to mention, to look at when it comes to reviews.

Have a look at the tempo, at the timing. Are they bunched in together all at the same time? I’m a big anti advocate when it comes to these LinkedIn posting parties. I think that’s completely immoral. I think it’s unethical. I think it’s just wrong. So you’re gonna get a whole bunch of people that are gonna get on at the same time and you’re all gonna go and review the other people’s stuff and you’re gonna put all these great reviews during this one particular hour.

Well, LinkedIn is even starting to notice that with their algorithm. So it’s busting some people. It’s putting them in the position of going, okay, wait a minute. All of a sudden it’s all quiet on the front for two weeks. And then in just, just under two hours, there’s 40 reviews.

How My Daughter Changed My Approach Podcast Transcription

Fake Amazon Reviews Transcription Continued:

That looks off. That is off. And I’m glad that LinkedIn is identifying that as being off. You know, one of the things I wish we could see from Amazon, you know, not just the verified buyers, but the amount of time that went from when the product was received to when the product was reviewed.

These people that are opening their boxes and before they get to the inside has a little thing, give us a five star and we’ll send you this, or we’ll sen. Send you this coupon, or we’ll send you this discount or we’ll send you this extra thing. And these people here stating the most wonderful thing and not realizing it. I would love it.

You know, I, I bought a beard oil a couple weeks ago, three weeks ago, and it has this couple different oils and rosemary and a joba and avocado oil in it. And it’s just, it’s, it’s very softening. Now when I first put it in that first morning, you know, I, I really, where was I to review?

Fake Amazon Reviews Transcription Continued:

It was a beard oil. I didn’t know the experience, I didn’t know how long it was going to last. I didn’t know if it was going to, you know, maintain. But three weeks later, 21 days later, is when I chose to do the review, to say, I feel like my beard is softer, I feel like it’s cleaner.

I feel like it’s even in parts a little bit darker. And that, you know, wouldn’t it be wonderful to have that or this advanced thing on a, a different section of Amazon where it’s this advanced level of this person, you know, they received their product on this date and you know, plus 21 days, plus 30 days, plus, you know, two months, that to me could bring a level of validity.

I wonder if Amazon would even consider that. I mean, you know, it might bring up authority for those that are, that have authoritative products. Either way, in the end, look at the optics as a whole. Don’t be fooled by the fools that are just trying to present popularity and five stars and hype right out of the gate.

Brand messaging blueprint strategies for creative careers.

Fake Amazon Reviews Transcription Continued:

They’re not being held liable, they’re not being held accountable. So they really can say anything they want. And then if you go and buy, well, all these people said, you know, this was great, well, that ends up being on you. Because if you didn’t check to see if all those people that said it was great were real people or were not part of some kind of marketing PR or just AI campaign, then it’s your fault that you didn’t go and have a look at that. So have a look, dig deeper.

And if you’re putting up reviews, look for a level of versatility in backlinking to genuine places. Because even though you know in your heart this person is true and you sent that product right to that person and you’ve got your intention to be right there northward. Consider the perception of so many out there that are dealing with so many fakes.

And the more you can take down those walls, the negative connotations, the assumptions, the more you be, you may be able to move their perceptions to understand your intentions. My name is Loren Weisman. This is. Wait What Really Ok, have a good one.

Loren Weisman trying out behind the camera before an interview.

Fake Amazon Reviews Transcription

* Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the Brand Communications and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Fake Amazon Reviews Transcription from the Fake amazon reviews and ways to navigate through them podcast

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January 1, 2025