Brand Communications and Optics Strategist Loren Weisman

Tag: Subjective vs objective messaging

Subjective vs objective messaging is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.

  • Subjective vs Objective Messaging. Opinions vs facts online.

    Subjective vs Objective Messaging. Opinions vs facts online.

    Subjective vs objective messaging. Opinions vs Facts online.

    Subjective vs objective messaging. Opinions vs Facts.

    With so many stating opinions as facts, while so many others jump to assume an opinion is a fact, it has brought even more anger online and a higher level of toxicity engagement between people that do not agree.

    It may sound obvious to many, simple to others, and yet a great deal of people miss the boat or make the assumption that the intention of their message is going to be the perception of those receiving it.Subjective vs objective messaging, Consider choosing the “here is how” over the “I know you can” types

    Still, Messaging matters and that message without the consideration on the tone, the temperature, the tactics and the performance behind it, can get missed by so many and perceived incorrectly.

    Subjective vs Objective Messaging: The lines have been blurred heavily when it comes to opinions and facts.

    From those that push their opinions as facts in an arrogant and unprofessional way to those that share their opinions but do not clearly define that they are coming from a subjective standpoint.

    An image of fish in the background with a blue circle in front of it and a quote in white text that reads Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.
    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing

    And then add to it that some out there want you to fail…

    Sad but true, there are many out there looking to find a quote, a blog, a sentence or anything to make you look bad or has you making a statement they can contradict.

    It happens in politics, business and even in romantic relationships. And while this can not be stopped, that extra level of clarification of the subjective vs objective messaging that you share online and off can help to some extent.

    The answer… or an answer when it comes to subjective vs objective messaging?

    1st, consider staying more toward the opinion and the substantiated opinion side of things. Your opinion can’t be wrong. Ever. Because in the end, it is what you feel and you believe.

    On the other hand, stating a fact you can not back up, a fact that could no longer be true or a fact that might be only half true can set you up for trouble.

    Staying with statements that are assertive, but placed in the subjective format can help in debate, conversations and communication. It can open as many doors for authority, while applying humility and honor for another persons views.

    It can even help online with how the search engines and spiders see your content.

    “Is marketing the only message your audience is receiving? Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.”

    Subjective vs Objective Messaging, hilton hotelsSubjective vs Objective Messaging It is not about justifying your views. It is about defining they are your views.

    This kind of clarity and consistency in your content can allow you to be seen as an authority when you state something is a fact and at the same time, give people a clear differential of your views as you choose to (IMHO) humbly state an opinion.
    Get away from saying this is a proven fact… and give the data to prove it. Stop sharing that studies have shown and share the links to the reputable studies.

    Take that extra time to clarify which will in turn amplify your authority and authenticity.

    It will not please everyone, but you will earn a greater level of authority when you state only facts you can back up, while clearly identifying when something is your opinion. That clarity in your content will help you stand out in a sea of those online those blurred lines between fact and opinion.

    Clarify your opinions and facts online by stating your views clearly and backing up the facts with proof.

    There are plenty that attack in anger and others responding online in fear.

    The toxic aspects of communication and the lines that have been erased by some between fact and opinion have become overwhelming.

    So how do you respond in fear or for that matter, how do your readers?

    How do you clarify fact or how do your readers see you?

    Again, this is not saying for you to change the style of who you are and how you write.

    It is more about reinforcing and clarifying what you write, what you say and what you share.  

    When it is a fact, back up the fact with numerous sources. Call it a fact and prove it is a fact.

    Subjective vs Objective Messaging or otherwise, and in the majority of cases:

    Do not call it a fact. Take the humble route to share it as a reinforced opinion. Understand that others might not take that route. Honor that some opinions and views might be very different from yours. And move away from the guarantees, the promises of facts that can be contradicted.

    And when it is an opinion. State it is an opinion, why it is an opinion and why you feel that way.

    Subjective vs Objective Messaging, loren weisman

    Closing Thought… In this shift, you may gain that much more authority and authenticity in sharing something through an opinion, over trying to force it as a fact… even if it is.

    * Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2011 to 2026 Loren Weisman. All Rights Reserved ® ℗ * Subjective vs objective messaging. Opinions vs facts online.

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  • Defining messaging tactics from intention to perception and in-between.

    Defining messaging tactics from intention to perception and in-between.

    Defining messaging tactics from intention to perception and in-between.

    Defining messaging tactics

    Many that are in the process of trying to brand, market and promote seem to want to jump through the messaging and foundation phase very quickly… In most cases… too quickly.

    A large number of them seem so focused on the titles over the authenticity, they want to attract with hype over taking the time to develop the tagline, the one liner and the anchoring content that honorably and honestly highlights experience, ability and authority.

    And in this rush, the many considerations are not taken in to account. In turn, only leaving these individuals and businesses looking like many others that might not have the ability or looking like the array of many that have no experience or expertise whatsoever and only use hype to hide it.

    Defining messaging tactics from intention to perception and in-between.

    Quote and text over shaded mountain and sky background An unstable brand and a lack of stable messaging and tactics may end up costing more and in the end allow some of these marketing and promotion companies you hire to make more money off you with a lot less results.

    And it is not all of them…

    but many that work this way will present a brand and a message that hits only your intention or they may ask the boiler plate style questions that are much more focused on your view of what you have and what you want to have seen.

    Then moving it in to a content farm of hype over a sound tactical plan that highlights you, your abilities and your business.

     A better approach to consider as you build the foundation of defining messaging tactics may be to look at the… perceptions, comparatives, connotations, competitive, overused, misused, misunderstood, as well as the existing optimization and popular elements of that message that you are shooting for.

    A quote graphic of a multi colored wool rug in the background and a blue couch at the top of the image In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads “Amplified authentic opinions can be driven with passion while still anchored in respect for those that have a different view.”
    “Amplified authentic opinions can be driven with passion while still anchored in respect for those that have a different view.”

    With these above pieces not dialed in and a brand, message and the content as well as tactics can result in a rushed to marketing problem where. the costs can increase in only pushing a message of hype over substance.

    The trick of hand (or sleight of hand… or problem) is sometimes is that you are given a bio that makes…

    you happy from the information you provided, but was presented with a great deal left out of the process.

    At the same time, this information can lack the humility, the discovery and the intel of a series of different touch points may leave you with words you like, but possibly words that are not getting across and not being heard by your potential audience.

    If the whole story seems to be drenched in online motivation and inspiration with nothing else of substance to it, … it may be time to look elsewhere.

    And, there are not a lot of social media marketing pros out there that are going to argue with your intention because many want your work and your money.

    Many will move to grow larger marketing campaigns as they focus you on to the likes, shares, follows, comments and the numbers that often times do not count and may not covert.

    By defining your messaging tactics with the authenticity and authority of the story you tell on the front side of the brand… to the array of content that you can apply to connect… educate and market yourself with over the long run… it can allow for you to grow that  messaging blueprint with a solid foundation that can compound for you as it reinforces….

    your authenticity, authority and presence online and off.

    Brand messaging blueprint strategies for creative careers.

    A quote graphic of a ceiling with wood beams. In upper center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads, “The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
    “The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”

    This is why it is much more than someone writing a bio or a LinkedIn profile for you.

    It is not just filling out a simple questionnaire where you provided all the answers to work from.

    It is why defining your brand messaging blueprint in the most effective way may start with a discovery and audit that looks at the array of all the initial information that come from you.

    Then those words, phrases, concepts and ideas are researched against your intentions, other peoples perceptions and a range of touch points to find the right foundation for you and creating content authentically.

    In the root of understanding your intention while respecting the perceptions that may be out there, you may be able to hone in the right messaging blueprint for you and your business that helps you share yourself, your product or service with a melody that is heard over the harmony and unison of so many others saying the exact same thing.

    This is one of the first steps we feel should be taken and an excerpt from the list of what we like to look at in discovery and the auditing from each brand…

    Then moving to how it is tested, searched, checked and run across a series of online reputation searches and touch points that allow the intelligence, strategy and tactics to form the right content and right messaging direction for the specific business.

    Defining messaging tactics text on beach that reads Keynote Speaker Quotes from Loren Weisman including If youre saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?"
    “If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else.”

    In defining messaging tactics, these are some tactics to consider looking in to for a discovery…

    Consider looking at:

    Why they chose the direction or path they are currently.

    Location and physical to online desired reach.

    Why they feel it is time to change that direction or path.

    Offerings, Services and Statements of Work clearly defined.

    Who, What, When, Where, Why and How of current content and names.

    Authority and authenticity elements.

    Intention vs perception messaging and optics.

    Subjective vs objective messaging and optics.

    Ego to humility messaging and optics.

    Hearsay to history to hype messaging and optics.

    Other comparative and competitive businesses and business models.

    Fear to love communication styles.

    Uniformity and cacophony elements.

    Complacent pieces or disregarding elements.

    Initial direct and indirect influences to the business.

    Direct and indirect comparisons to the business.

    Business boundaries and limits.

    Openess to opportunity, change and new directions.

    Mission, values, voice, story, wants, needs, and desires.

    Negative connotations, crisis management issues, reputation problems.

    Descriptors including personal, business, relating and non relating.

    Best type of client and customer attributes.

    Worst type of client and customer attributes.

    and the exit strategy, partnerships, ownership or investment concepts.

    With all these ingredients and colors on the palette, it can make it more streamlined to create the right blueprint, with the personalized information to assist in defining the brand, the messaging, the tactics and the story to be as effective and authentic as possible.

    And if you find yourself unable to define or find the above, consider asking yourself if you are ready to present yourself as a service or as a product that is ready to bring to the public.

    An image of two straw bowls in the background with a quote in the center in a blue circle that reads: "Is your brand messaging telling a story or is it telling your story?" Defining messaging tactics
    “Is your brand messaging telling a story or is it telling your story.”

    Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. * Weisman is also the host of the messaging and optics podcast; Wait What Really OK. * LW Website * © 2026 Loren Weisman. All Rights Reserved ® ℗ * Defining messaging tactics from intention to perception and in-between.  

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