Brand Messaging Strategy
Brand Messaging Strategy is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.
-
Telling your story or sharing someone else’s messaging and story?
Sharing another’s story and trying to make it yours is anything but authentic. Are you telling your story and are you sure?
-
Library of Congress Visit. The psychology and perceptions of a brand misread
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.