Authentic messaging strategies
Authentic messaging strategies is an archives tag for Brand Communications and Optics Strategist Loren Weisman website.
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Thinking Like an Investor May Help You Find Money and Investors
When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
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Defining Messaging Tactics From Intention to Perception and In-Between
Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
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Sharing vs Telling: A brand communication concept to consider
In the fast and often linear motion of brand communication, a subtle yet powerful distinction can go unnoticed: the difference between telling a story and sharing one.