Loren Weisman delivers down to earth talks and applicable presentations on brand communications and optics, each one tailored to the audience it is built for.
These talks share actionable strategies and do not focus on empty motivation, hype or inspiration. Loren is not a motivational speaker, and he is not an inspirational speaker. While some stories are used and the information can motivate, the foundation of every talk is based on intelligence, strategy, information and education.
There are no preset PowerPoints or presentations that are locked in stone, ever. These talks move, breathe and adjust according to the audience, the questions and the direction that is taken.
Loren ensures that the opinions are clearly defined as opinions, while facts are backed up with vetted sources, proof and substantiated evidence.
These talks are intended for the audience to take action for themselves. They are not a lead generator, a call to action or a funnel to work with Loren. The talks are focused on the tactics to apply, not an expanded call to action.
He only accepts engagements where he is sure he can lend authenticity and authority to the conversation, and he will recommend someone else for a topic he is not completely clear on.
What Loren Weisman speaks on
Brand communications, messaging and optics, across five bodies of work.
Business communication. Inside an organization and outside it, with compliance, liability and crisis.
Authors and creatives. Publishing, authorship, artists and creative careers.
Capital and vetting. Raising it, reviewing it, and checking who is behind it.
AI and authenticity. Authorship, disclosure, and generated against written.
High conflict communication. Contested narratives, keeping a record, and holding a position.
Every talk is tailored to the level of understanding of an audience along with the size of the audience, ranging from small board rooms to full capacity convention centers. The aim is to always create and execute an engaging, educating and beneficial experience for each audience in a personalized fashion.
The question underneath many of these talks is one audiences are living with now. When you take advice, are you listening to a person with real experience and authority, or to a prompt, or to a profile built to look professional? I share how I tell the difference, where my information comes from, and how a room can decide for itself.
Featured talk titles
Stability and Security Tactics For Your Product Messaging
The focus of this talk: Securing and stabilizing your product messaging and its communication to allow for greater reach, authority and protection while it is moving to market.
Takeaways and touch points
Differentiating the objective from the subjective in your message and content.
Vetting and verifying who and what you listen to for your brand messaging.
Recognizing the hearsay, half truth, expired truth, call to action truth and false truth.
Compliant and Amplified Messaging Strategies for the Health and Wellness Sector
The focus of this talk: Sharing a strategic approach with applicable tips to amplify presence while not being penalized or flagged. Vetted concepts and directions for standing out in the sea of false claims, false experts and false products in the health and wellness sphere.
Takeaways and touch points
Considering intention vs the perception in the message for audience and algorithm optimization.
Applying authenticity and authority tactics as more than just buzz words while avoiding claims and liability flags.
Messaging adjustments to meet your standards and not false standards that can flag, penalize and get you reported.
Authentic Messaging Strategies for Transitioning Businesses
The focus of this talk: Applying the tone, tempo and tactics of your story and your authority to create or reinforce a foundation that will allow for the most amplification, optimization and awareness in today’s business environment. A 60 minute talk.
Takeaways and touch points
Understanding how your story is better than a story.
A realization of how messaging before marketing can save thousands of dollars and hours.
The two sided understanding of your intention and the differing perception that may be an issue.
Brand Messaging Blueprint Strategies for Creative Careers
The focus of this talk: Crafting brand messaging that stands out for creatives in arts and entertainment, with tactics, optics and metrics that apply right now.
Takeaways and touch points
Tools for creating authentic messaging while keeping perceptions, AI abuse and over saturation in mind.
Deconstructing and vetting the hearsay, half truths, expired truths, un-relatable truths and overnight expert hype for your path and debunking the false AI approaches.
Steps to becoming a more secure investment or better sponsor to those you are pitching.
Out of the Line of Fire: Protect Your Podcast From Claims, Lawsuits and Attacks
The focus of this talk: Sharing a strategic and subjective approach to protecting what is said on a podcast, with the focus on keeping the emotion, the intent and the story while staying out of the line of fire: what to share, what to hold back, and how to say an opinion so it is not heard as a claim.
Takeaways and touch points
Differentiating the objective from the subjective in what is said on a podcast.
Keeping the emotion in the delivery while taking the reactive, sensational and legal accusation language out of your own words on purpose.
Ways to keep organized records behind stories that could create conflict or come back to haunt you later.
The focus of this talk: Sharing a strategic and subjective approach to making a book with your daughter or son, with the focus on creating it together, protecting it, publishing it and getting it out properly.
Takeaways and touch points
Deciding the roles a parent and child can each take, and keeping both voices in the book.
Setting up the Preassigned Library of Congress Control Number before publication, and what you will eventually send in for it.
Considering a child’s privacy at every step, from the name on the cover to social media.
Speaking Up Without It Backfiring: Messaging and Optics When Bringing an Abuser to Light
The focus of this talk: Sharing a strategic and subjective approach to reporting or speaking out about an abuser, with the focus on protecting yourself: what to share, what to hold back, and how to frame it.
Takeaways and touch points
Differentiating the objective from the subjective when describing what happened.
Deciding what to share, what not to share, and where it is shared, from a report to a filing to a post.
Keeping an organized record over a well told story, including what to do when messages are deleted or edited.
Choose your own adventure. Create a recipe from other topics or talk titles, or tell me what you are looking for in regards to the event you would like me at. Custom and blended talks are built from the subjects below.
Frequently requested talk titles
Thirteen subjects that get asked for most, each one a full talk shaped to the room it is booked for.
Authentic Authority Messaging with a client and media focus for finance professionals.
Persevering Protection Measures: protecting and promoting your brand, persona or product.
Going through a Discovery and Messaging Audit for yourself or with another.
Objective versus subjective messaging intel for your brand and business.
Understanding, applying and communicating the intention versus perception differential in your brand.
Choosing what to listen to, how it applies to you, where it relates to and when to change.
Examining the claims: vetting a strategist, consultant, coach, trainer or expert.
Investor confidence and exit planning before you enter the market.
Brand Compliance for legalities, liabilities and the new internet ambulance chasing lawyers.
The differences between brand messaging and branding.
The differences between messaging and marketing.
Perception Intelligence for your business and brand.
The words, messaging, spam themes and marketing to avoid like the plague now.
What to legally, technically, ethically and morally stop doing with your brand now.
Delving into the details before you go to graphics, web, legal, branding and everywhere else.
Watching out for the 75 to 25 hype stories from people that are not lying, but leaving out a lot of the truth.
Content to engage your three audiences simultaneously, and authentic array engagement.
True optimization tactics that build organic authority over buying keywords.
Branding your videos and your video channel for greater conversions.
Vetting the marketing fools and advertising scams for your business.
The authenticity of AI and the careful road of authenticity, truth and enabling.
The protection, stability, security and rights to the content you share.
Any title on this page can be booked as it is, shaped to the room it is booked for, or blended with another into the a la carte talk. Name the one you want and the event it is for.
These are my words. I write them down as I work through messaging, optics and brand communication with real people on real problems. They are here to be read, used and checked.
Quote of the day
The foundation of transparent messaging is often framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.
1 Loren Weisman Foundations of Brand Messaging and Strategy
I believe in the discovery, validity and security of a brand and its messaging being built on a foundation that is stabilized for enduring growth. Regardless of the field or product, when these key elements are reviewed and addressed, the accountability, authenticity and authority can shine that much brighter.
2 Loren Weisman Foundations of Brand Messaging and Strategy
For me, a first step, with any business, venture or visionary is to bring them through a personalized organizational strategy plan in order to create the right foundation for all to be built on or corrected.
3 Loren Weisman Foundations of Brand Messaging and Strategy
Perceptions, comparisons, compliance and connotations of the messaging and optics of a brand can matter a great deal. Consider taking the time to choose a sound foundation for the name, the content and the tone for a secure, stable and persevering performance.
4 Loren Weisman Foundations of Brand Messaging and Strategy
Consider focusing on your messaging before you focus on your marketing. A skip to marketing when the messaging is not in place, can create more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and clarity.
5 Loren Weisman Foundations of Brand Messaging and Strategy
I think the messaging has to come before the marketing and the discovery of the brand. This can allow the foundation of what it will be built on, to be understood as much as possible by as many people as possible.
6 Loren Weisman Foundations of Brand Messaging and Strategy
I believe Messaging isn’t marketing. To me, Messaging comes before marketing.
7 Loren Weisman Foundations of Brand Messaging and Strategy
When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.
8 Loren Weisman Foundations of Brand Messaging and Strategy
Shortcuts on the foundation of your discovery, compliance, brand, website, uniformity, competitive, comparative as well as your core messaging are a dangerous and often become the most costly route to go.
9 Loren Weisman Foundations of Brand Messaging and Strategy
Premature promotion and distribution before professional protection and organization can lead to loss of control, ownership and profits. Consider creating the sound foundation before you start building the floors above it.
10 Loren Weisman Foundations of Brand Messaging and Strategy
Consider building your foundation so strong and secure that everything placed on top of it can be supported and set up to thrive and succeed that much more.
11 Loren Weisman Foundations of Brand Messaging and Strategy
Brand before liftoff. For the best launch, the farthest reach, and the most results, consider building the brand foundation and fueling it while it is still on the launching pad. In many cases, designing a brand after you take off is like fueling a rocket after its lifted off.
12 Loren Weisman Foundations of Brand Messaging and Strategy
When you run across the operational touch points, the strategic touch points, the core time frames, and the messaging simultaneously; It can allow for a sound foundation to be heard above the unison and harmonies of so many others saying the exact same thing at the same time.
13 Loren Weisman Foundations of Brand Messaging and Strategy
Consider Discovery and blueprinting before building… Messaging before marketing… And engaging before selling.
14 Loren Weisman Foundations of Brand Messaging and Strategy
The authenticity in your story, the authority in your delivery and the personalization of your presentation can make you that much more real and able to reach that many more people.
15 Loren Weisman Authenticity, Authority and Differentiation
Authenticity in the direction, delivery, authorship and performance of a business or brand can create a greater path of awareness, presence and profit.
16 Loren Weisman Authenticity, Authority and Differentiation
I believe that mostly authentic is impossible. You are authentic or you are not.
17 Loren Weisman Authenticity, Authority and Differentiation
The authenticity in your story, the authority in your delivery and the personalization of your presentation may help you appear that much more real.
18 Loren Weisman Authenticity, Authority and Differentiation
Consider exchanging the claims, promises and guarantees for authentic, humble and engaging content.
19 Loren Weisman Authenticity, Authority and Differentiation
Consider nourishing your audience with authentic content that highlights your authority instead of feeding them junk click bait in attempts to grow a false popularity.
20 Loren Weisman Authenticity, Authority and Differentiation
No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be done with you, not for you.
21 Loren Weisman Authenticity, Authority and Differentiation
If you say the same things as everyone else… share the same links as everyone else… post the same quotes as everyone else… and put up the same pictures as everyone else… Why should anyone think you are any different than everyone else?
22 Loren Weisman Authenticity, Authority and Differentiation
If you are… saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?
23 Loren Weisman Authenticity, Authority and Differentiation
Consider being drawn to individuals showcasing and sharing authenticity, authority, experience and knowledge, while being less concerned with who someone is standing next to.
24 Loren Weisman Authenticity, Authority and Differentiation
Amplify with your authority instead of constantly shouting only publicity. A sell only goes so far. Your experience, knowledge and authenticity can create the endurance to engage and sustain a connection.
25 Loren Weisman Authenticity, Authority and Differentiation
There are hundreds of ways to tell a story and thousands of ways to tell different parts of a story. Still, be sure you have your story and the foundation of its messaging solid, situated and clear before bringing it to a public containing a large number of people with short attention spans that tends to read only headlines.
26 Loren Weisman Storytelling and Content Creation
Spread your story and messaging out, over time, and over different types of media in short segments that invite people to learn more with out force.
27 Loren Weisman Storytelling and Content Creation
Creating authentic messaging with your story allows for the strategy, products, and security to come together correctly and create a melody that may be heard over the same old harmonies sung by everyone else when they use hype scripts instead of true life.
28 Loren Weisman Storytelling and Content Creation
In painting a palette with a wide array of information, before painting the picture of your brand… it can allow for the tone, temperature and clarity of your brand, messaging and process architecture to all come together in harmony at the same time.
29 Loren Weisman Storytelling and Content Creation
By thinking about gearing the message across the existing customer, the familiar with you but has not converted person and the individual that has no idea who you are… (your three audiences) with the same content, you may be able to build a greater bond, better relationships, and an endurance audience.
30 Loren Weisman Storytelling and Content Creation
By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it may not make your message clear to everyone, but it can offer a better chance to engage that many more people with a greater understanding.
31 Loren Weisman Storytelling and Content Creation
Consider posting content that plants authentic seeds for an enduring harvest instead of posting empty hype that lasts only for a moment.
32 Loren Weisman Storytelling and Content Creation
Is that content for the present, past and future? Consider simultaneously strategizing your content creation to deliver a resonating endurance impact for the present, future and past.
33 Loren Weisman Storytelling and Content Creation
Content without continuity and connection can leave you with fewer conversions, sales, and engagement. Consider not trying to create something to go viral and instead start building an authentic connection rooted in endurance and engagement.
34 Loren Weisman Storytelling and Content Creation
Your story, shared with authenticity can do more to sell you than any sales pitch, marketing piece or ad.
35 Loren Weisman Storytelling and Content Creation
Instead of trying to shake 20 hands, get 30 business cards and adding 40 people to your LinkedIn, consider taking the time with authentic introductions and conversations that are grounded in connection quality over racing for the quantity of stale and rushed connection attempts.
36 Loren Weisman Storytelling and Content Creation
For your own professionalism, reputation & appearance, it really is ok to NOT post every video, picture, event or show on social media. On the contrary, holding back, waiting or not posting certain things altogether can help much more than hurt.
37 Loren Weisman Storytelling and Content Creation
Would you be worried for someone to see or hear… that picture, video, blog, quote, audio or rant… tomorrow, next week, next month, next year or in five years? Then perhaps, don’t post it today.
38 Loren Weisman Storytelling and Content Creation
You can do something nice without posting it on social media. Sometimes, consider giving from the heart, sharing with authenticity and helping without the spotlight.
39 Loren Weisman Storytelling and Content Creation
When your messaging strategy has the foundation that allows the message to be delivered in an array of ways that best represents your vision while allowing each person to have their own authenticity in sharing it, the reach has the chance to expand greatly.
40 Loren Weisman Messaging, Delivery and Engagement
Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
41 Loren Weisman Messaging, Delivery and Engagement
Sometimes the messaging and story are right where they need to be, but the issue is in the performance and delivery of that story and that message. The melody, tone, dynamics and tempo can be everything in a delivery.
42 Loren Weisman Messaging, Delivery and Engagement
Consider the invitation elements of your messaging in your sharing, pitching and marketing. Does it invite people to want to learn more or confuse, over making them feel like they don’t know anything at all.
43 Loren Weisman Messaging, Delivery and Engagement
Consider synchronizing your messaging and online connecting styles with your methodology, morals and beliefs, not someone else’s.
44 Loren Weisman Messaging, Delivery and Engagement
Are you network messaging or network marketing? In these times, it seems people may be more enticed by an engaging message over the usual marketing pitches.
45 Loren Weisman Messaging, Delivery and Engagement
The more you engage and connect, it may allow you to find that many more authentic engagements and connections.
46 Loren Weisman Messaging, Delivery and Engagement
When messaging is authentic, compliant and aligned, then strategically and ethically mobilized for distribution… It can cost a lot less to market and has the chance to resonate with a lot more people.
47 Loren Weisman Messaging, Delivery and Engagement
If you cannot get your point and your story across without using a PowerPoint, it may be time to revisit your messaging.
48 Loren Weisman Messaging, Delivery and Engagement
If you are not presenting your message with confidence and self-belief, why should anyone have confidence or belief in your message?
49 Loren Weisman Messaging, Delivery and Engagement
Are you selling with soul or do you come off like you are selling your soul? If people only see you selling your expertise all the time, without experiencing elements of you sharing the expertise and knowledge you have, then what reason are you giving them to trust you or buy?
50 Loren Weisman Messaging, Delivery and Engagement
Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.
51 Loren Weisman Clarity, Truth and Professionalism
Consider that when you state only what you can prove and differentiate your opinions from facts, it may allow you to stand on a stronger foundation over those stating whatever they want with no care for the truth.
52 Loren Weisman Clarity, Truth and Professionalism
In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger of an impact.
53 Loren Weisman Clarity, Truth and Professionalism
Instead of claiming to be the answer, consider stating that you may be an answer.
54 Loren Weisman Clarity, Truth and Professionalism
I do not believe in my truth and I do not believe in your truth. I believe in the truth.
55 Loren Weisman Clarity, Truth and Professionalism
I believe an effective content strategy has to mix your authenticity, your story and your authority along with commentary and subjective opinions when sharing other peoples content.
56 Loren Weisman Clarity, Truth and Professionalism
Staying with statements that are still assertive, but placed in a subjective format can help in debate, conversations and communication. It can open many doors for authority, while applying humility and honor for another person’s views.
57 Loren Weisman Clarity, Truth and Professionalism
As a brand communications and optics strategist, I focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
58 Loren Weisman Clarity, Truth and Professionalism
The most effective brand messaging strategy is not to create the messaging that makes the most sense to you. It is creating the brand messaging that makes you, your brand and your products make the most sense to others.
59 Loren Weisman Clarity, Truth and Professionalism
Do your morals, honor, and ethics only come across in your words? Or do they also show up in your works, your actions and your deeds?
60 Loren Weisman Clarity, Truth and Professionalism
If you are ready to face the fears, take the steps, do the work, be more than you thought you ever could, and attack the dream, what is keeping you? Lose all the excuses and replace them with all the reasons for success. Be the change for yourself. Commit to the dream or quit. There really is no middle ground.
61 Loren Weisman Personal and Professional Growth
Be the person you would do anything for. Be the person you will not let down. Could now be the time to respect yourself and your dream? Don’t both truly deserve that respect?
62 Loren Weisman Personal and Professional Growth
It’s time to respect yourself and your dream, both truly deserve that respect. Be the person you would do anything for. Be the person you will not let down.
63 Loren Weisman Personal and Professional Growth
I do not think you need to commit yourself 24/7 to building your dream. I do think you should commit to making every hour you work on your dream to be as effective and productive as possible… So you may be able to have the life you always wanted before, during and after your dream comes to fruition.
64 Loren Weisman Personal and Professional Growth
Motivation without animation can be a core factor in the early extermination of a vision or venture.
65 Loren Weisman Personal and Professional Growth
If you are working yourself to death, how can any investor feel safe, confident and secure investing in you?
66 Loren Weisman Personal and Professional Growth
When you treat your business or dream like a living, breathing baby… You may make better decisions and wiser choices.
67 Loren Weisman Personal and Professional Growth
Either be a good parent to your career or just give your dream up for adoption.
68 Loren Weisman Personal and Professional Growth
If your dream is all about winning an Oscar, a Grammy, an Emmy, or another award, give up and quit now! Why dream for accolades, awards, recognition or celebrity status? Considering dreaming to learn, achieve, grow, sustain and succeed authentically.
69 Loren Weisman Personal and Professional Growth
I see many more successes and wins from those working to be better over those trying to be the best. Consider removing the hype, the hate and the ego in your growth to truly grow to your potential and beyond.
70 Loren Weisman Personal and Professional Growth
Choices made in fear to fix the moment can poison the future.
71 Loren Weisman Personal and Professional Growth
Please stop overselling what or where you are, especially in today’s industry. It is easier now than ever to be found out as a big-talking beginner or a liar. On the other hand, honesty and transparency can be a major strength; consider using it.
72 Loren Weisman Integrity, Honor and Ethics
The honor of your presentation, execution, experience, and growth can do much more for you and your career over false claims that have no substance yet.
73 Loren Weisman Integrity, Honor and Ethics
Consider standing in honor and transparency whether behind closed doors or if those doors are open to the world at large.
74 Loren Weisman Integrity, Honor and Ethics
Through my messaging, ideas, beliefs, faith, experiences and present conclusions… I look to share content that represents my integrity, authenticity and authority in a stewarding approach while asking for nothing in return.
75 Loren Weisman Integrity, Honor and Ethics
Authentic Instruction is not always comforting or comfortable.
76 Loren Weisman Integrity, Honor and Ethics
Are you trying to control and guide truth or are you allowing truth to control and guide you?
77 Loren Weisman Integrity, Honor and Ethics
Your actions and approach with what you have may very clearly showcase to others what you would be able to do with more.
78 Loren Weisman Integrity, Honor and Ethics
No one has a right to tell you what you want, what you need, or what you must have. So why let them?
79 Loren Weisman Integrity, Honor and Ethics
Choose those you give your trust to carefully. Be caring; be loving; be creative. But also be careful.
80 Loren Weisman Integrity, Honor and Ethics
I do not disconnect because I disagree with someone on something, some view or some opinion. If I disconnect, it is because of how they chose to disagree.
81 Loren Weisman Communication, Respect and Relationships
Regardless of how much I disagree with some people’s views, opinions & political beliefs… those disagreements have never created a desire for me to harm them, their family, business or home. I don’t understand how the first response is burn it down instead of building it up.
82 Loren Weisman Communication, Respect and Relationships
As challenging as it can be from businesses to relationships to anything else, if we ground ourselves in the respect to hear the other side, differentiate our opinion from proven and vetted facts, while removing the insulting and attacking elements, we have a better chance at create impactful conversations of change.
83 Loren Weisman Communication, Respect and Relationships
Amplified authentic opinions can be driven with passion while still anchored in respect for those that have a different view.
84 Loren Weisman Communication, Respect and Relationships
Looking for someone to hear you and your desired message of change? Perhaps, do not open with insults, attacks and attitude pointed at the people that might be able to help make that change.
85 Loren Weisman Communication, Respect and Relationships
Consider messaging, marketing and responding in love. Be kinder and be bigger, instead of adding to and authoring more words of hate online.
86 Loren Weisman Communication, Respect and Relationships
Calling for change and being part of making change are two very different things. Stop calling for change and be a part of making the change you want to see.
87 Loren Weisman Communication, Respect and Relationships
Demanding change and justice is worlds different from devoting time and efforts to making those changes and creating that justice.
88 Loren Weisman Communication, Respect and Relationships
Voting is a right and if you do not want to exercise that right, who am I or who is anyone to tell you that you are wrong?
89 Loren Weisman Communication, Respect and Relationships
Are they only addressing your symptoms or are they working with you to find a cure? And, do they have the knowledge and ability to assist you in the healing with a plan for the long run?
90 Loren Weisman Communication, Respect and Relationships
Pictures of people taken with influencers does not make them a person of influence or an influencer.
91 Loren Weisman Optics, Perception and Social Media
Consider following through with endurance over just following the latest trend, book, course or claim of the moment.
92 Loren Weisman Optics, Perception and Social Media
From the news, to social media and everywhere else, the tone and temperature in some ways, has become more toxic than the virus itself. It’s almost as if for some people, it is easier to be brutal than it is to be beautiful.
93 Loren Weisman Optics, Perception and Social Media
Stop settling for, subscribing to and becoming enticed by stupid. I believe most are smarter than that. Yet many allow themselves to continually get sucked into it.
94 Loren Weisman Optics, Perception and Social Media
Playing the blame game is stupid and childish. Even if it is someone else’s fault, the blame game is wasted time, effort, and energy that takes you somewhere that most of the time is not going to get you anywhere.
95 Loren Weisman Optics, Perception and Social Media
How you plant, where you plant and who you plant with can be some of the most crucial elements to reaping the best fruits and results at harvest for any business.
96 Loren Weisman Endurance, Harvest and Long-Term Vision
Consider taking an approach to your nonprofit asks by explaining what is needed, what would help and why, over telling them that if they skip one coffee here or one beer there, they can do so much more and show that they really care.
97 Loren Weisman Endurance, Harvest and Long-Term Vision
I believe there is no better way to find out the true heart, honor, and professionalism of a person, than seeing how they handle themselves and others when facing a crisis, disaster or intense level of pressure.
98 Loren Weisman Endurance, Harvest and Long-Term Vision
Is your brand messaging telling a story or is it telling your story?
99 Loren Weisman Endurance, Harvest and Long-Term Vision
Consider planting authentic seeds for an enduring harvest instead of posting empty hype that lasts only for a moment.
100 Loren Weisman Endurance, Harvest and Long-Term Vision
A methodical, comical and informational podcast on authentic brand messaging and optics for honorable authority driven businesses, hosted by brand communications and optics strategist Loren Weisman. There is no ask attached to it: no like, no share, no follow, no download, no comment and no review.
Every Wait What Really OK page on lorenweisman.com, newest first. Each title opens a page with the episode audio, and most carry the full written transcription.
You have probably heard the phrase: “Stay at the top of your audience’s mind” at all times. And all these hype type business coaches and executive consultants love to repeat it as if it’s the ultimate marketing truth.
The state of publishing, writing, and putting out a book to me has become terrifyingly dishonest. And right now, there are more and more companies using AI models that allow for these books to be written, as they even profess, in minutes.
No one, nothing has ever had the impact on me as much as my daughter, and not only as being a father, but what she did to me and how she’s affected me with my work, with my life, with my faith.
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.
Today I’m talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.
This is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It’s digging into the authenticity and talking about authority.
I’m a brand communications and optics strategist and today’s topic is strategic patience and pressure when preparing a launch. This is around the idea of the organization after a brand discovery.
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
This episode is titled Amplified Authentic Opinions and Intelligence to Consider. It goes on the spectrum of products, to services, to message, to missions, to beliefs.
Wait What Really OK, I’m your host, Loren Weisman, and today we’re going to talk about podcasts. The title of this episode is Podcast Guest Soliciting and Podcast Host Booking Tactics.
Customized brand communication strategies deliver better results than template business plans by aligning with each brand’s unique goals, resources, and identity.
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don’t fit into?
Taking aim and being prepared can do your brand, your communication and your marketing a world of good. Please consider taking the time to aim before you fire.
Alphabet Animal Adventures Across America is an A to Z children’s book for ages 4 to 8, written by Olivia Weisman and Loren Weisman. The Kindle edition and the paperback are both on Amazon, and the paperback is also at Barnes & Noble, Books-A-Million, Walmart, AbeBooks, ThriftBooks and Bookshop.
Music Business For Dummies was written by Loren Weisman and published by John Wiley & Sons. It is part of the For Dummies series, published in 2015, 410 pages, ISBN 9781119049654.
Artists Guide to Success in the Music Business from Brand Communications and Optics Strategist Loren Weisman. Artists Guide to Success in The Music Business.
The full second edition of The Artist’s Guide to Success in the Music Business, free, in PDF, EPUB, MOBI and the full audiobook, from the person who wrote it. No email address, no form and no sign up.
Customized brand communication strategies deliver better results than template business plans by aligning with each brand’s unique goals, resources, and identity.
Clear and honorable brand communication strategies can help entrepreneurs and startups gain sustainable momentum while building lasting trust in a sea of fakes, scams and false hype.
Can AI alone guide your business strategy? AI can generate research, trends, and data at record speed. It can sort through mountains of content in minutes rather than weeks.
You have probably heard the phrase: “Stay at the top of your audience’s mind” at all times. And all these hype type business coaches and executive consultants love to repeat it as if it’s the ultimate marketing truth.
I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
Examples of the documentation I send before we get started. These documents protect potential clients while at the same time hold both parties accountable.
“This copy belongs to the government, you can’t have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
If you choose to take a look at these elements below, consider the difference between the objective and the subjective. Still all too often, many of these methods have no legitimate, objective proof.
Expired experts are individuals who rely on outdated knowledge and strategies. Many so-called experts cling to outdated methods, which can hinder your progress.
Here’s why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
I break out the strategic brand communications quotes with some thoughts around them. This also gives a sense of where my mind is at and how I view messaging and communications as a whole.
In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger impact.
These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.
Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
In this digital hype with zero accountability age, many of us are often told we need certain things to establish our authority, a book, a podcast, an online course. But, perhaps pause and reflect on that claim for a moment.
In the fast and often linear motion of brand communication, a subtle yet powerful distinction can go unnoticed: the difference between telling a story and sharing one.
Are you considering joining the TikTok craze but concerned about TikTok privacy and TikTok security? Here’s a clever solution that might put your mind at ease: using a dedicated second phone for TikTok, also known as the two-phone strategy.
Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.
This is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It’s digging into the authenticity and talking about authority.
Brand Communications and Optics Strategist. Orlando, Florida.
Loren Weisman is a brand communications and optics strategist working from Orlando, Florida. He works with authoritative businesses and individuals to build brand and communication foundations that hold up under scrutiny, highlighting real experience rather than manufactured hype. He hosts the brand communications and optics podcast Wait What Really OK and speaks at conferences and events on authentic messaging, marketing perceptions and audience optics.
His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS and TLC, and five books: the first and second editions of The Artist’s Guide to Success in the Music Business, Music Business For Dummies, Alphabet Animal Adventures Across America, written with his daughter, and a 2026 book released under a pen name.
It shows up as this lightbulb, named Loren Weisman.
Free, with no account. Add it once and it opens from its own icon, even with no internet.
On this device:
Installed. Open it from your home screen or desktop.
Steps for other phones, tablets and computers
iPhone, Safari
Tap the Share button
iOS 18: it is in the menu bar.
iOS 26: tap the More button first, then Share.
iOS 27: tap the Page Menu button first, then Share.
If your Tabs layout is Bottom or Top, tap the Share button.
Not sure which iOS you have? Settings, then General, then About.
Scroll down the list and tap Add to Home Screen. If it is not there, tap Edit Actions at the bottom of the list, then tap Add to Home Screen.
On iOS 26 or 27, turn on Open as Web App. Then tap Add.
iPad, Safari
Tap the Share button
iPadOS 18: then tap Add to Home Screen.
iPadOS 26: then tap the More button, then Add to Home Screen.
iPadOS 27: then tap View More, then Add to Home Screen.
Not sure which iPadOS you have? Settings, then General, then About.
On iPadOS 26 or 27, turn on Open as Web App. Then tap Add.
iPhone or iPad, Chrome
On the right of the address bar, tap Share
Find and tap Add to Home Screen.
Confirm or edit the details, then tap Add.
Android, Chrome
On the right of the address bar, tap More (the three dots).
Tap Install and create shortcut.
Tap Install.
Android, Firefox
Tap the three-dot menu button.
Tap Install.
Tap Add automatically.
Windows or Mac, Chrome
At the top right of the address bar, select Install. If it is not there, at the top right select More, then Cast, save, and share, then Install page as app.
Follow the steps on the screen to install it.
Windows or Mac, Microsoft Edge
Click the App available icon in the address bar.
Click Install.
Mac, Safari (macOS Sonoma 14 or later)
From the menu bar, choose File, then Add to Dock. Or click the Share button in the Safari toolbar, then choose Add to Dock.
Type the name you want for the app, then click Add.
Another browser
Use the app in your browser at lorenweisman.com/app, or open it in one of the browsers above to add it.
