WEBVTT 1 00:00:00.400 --> 00:00:03.700 Wait What Really OK. 2 00:00:03.700 --> 00:00:06.300 With your host, Loren Weisman. 3 00:00:06.400 --> 00:00:12.200 This is a fully licensed theme song 4 00:00:14.000 --> 00:00:18.800 for the show about stuff that makes you say, 5 00:00:19.300 --> 00:00:22.200 Wait What Really OK. 6 00:00:24.000 --> 00:00:30.480 My name is Loren Weisman. This is the brand communications and optics podcast. 7 00:00:30.560 --> 00:00:35.840 I can't even say the name of it today. Wait What Really OK. And in this episode, 8 00:00:35.920 --> 00:00:42.920 I'm talking about Wordy Worded Words. This is a book that I don't want to say 9 00:00:43.040 --> 00:00:49.072 I wrote it, AI wrote it. AI wrote it off of an idea that I had, knocked it out. 10 00:00:49.232 --> 00:00:55.840 I came up with a strategy. I applied that into AI as well. And in seven hours, 11 00:00:55.920 --> 00:01:01.800 at a $0 cost, and that's a $0 cost outside of that I had a Claude subscription and I 12 00:01:01.840 --> 00:01:05.680 have a Canva subscription, to be fully transparent, 13 00:01:05.920 --> 00:01:12.480 I had a book up on Amazon, both a paperback and an ebook. 14 00:01:13.040 --> 00:01:16.520 And in the approvals of it, with everything that was laid out and 15 00:01:16.560 --> 00:01:22.656 everything that was done, within an hour of the submission to Amazon, 16 00:01:22.736 --> 00:01:27.536 the ebook was up, and two hours later, the paperback was available for sale. 17 00:01:27.696 --> 00:01:32.616 The reason I did this is a joke, and I made sure to be very careful to list that 18 00:01:32.656 --> 00:01:39.536 it's a satire. But it's also not a joke. Because, in what I could do in seven 19 00:01:39.696 --> 00:01:45.720 minutes, I'm sorry, seven hours, many have done, and they might take just a little 20 00:01:45.840 --> 00:01:50.400 bit longer, but they're putting out books, many. 21 00:01:50.640 --> 00:01:54.240 And these come from the motivational, to the inspirational speakers, 22 00:01:54.320 --> 00:01:58.840 to the business coaches. They're putting out books that they've either had AI do 23 00:01:58.960 --> 00:02:04.696 all the work, or they've had AI do the work to prompt and pull from other 24 00:02:04.816 --> 00:02:10.176 existing books and reformat and basically plagiarize, 25 00:02:10.416 --> 00:02:15.856 but adjust it enough so that it can't always get nailed for plagiarism. 26 00:02:16.096 --> 00:02:21.736 And these are individuals that are using these types of books to highlight an 27 00:02:21.776 --> 00:02:27.872 authority that they don't have, to appear as something that they're actually not. 28 00:02:28.112 --> 00:02:30.912 Now, to be very clear, not to keep this as satire, 29 00:02:30.992 --> 00:02:35.192 that was not my intention with this. My intention was more so to bring light to 30 00:02:35.312 --> 00:02:41.712 this, that this is how easy it is. So, in the two parts of what I'm sharing 31 00:02:41.792 --> 00:02:48.192 today, in this episode, is one, what many are doing, 32 00:02:48.720 --> 00:02:55.720 and two, how I was able to do it and how easy it was. So maybe I'll go two and one 33 00:02:56.000 --> 00:03:02.440 in the other order. What I did to build this book was 34 00:03:03.360 --> 00:03:08.320 pretty simple. I wanted to play with the word word. I wanted to do variations. 35 00:03:08.960 --> 00:03:13.720 I creatively sat for a while, and that's part of why this took seven hours and not 36 00:03:14.160 --> 00:03:17.360 minutes, because there are people that can put this stuff up in minutes. 37 00:03:17.600 --> 00:03:22.160 And I started coming up with just different versions of the word word: 38 00:03:22.400 --> 00:03:26.720 real ones and then fake words. 39 00:03:26.960 --> 00:03:33.864 Like one of the words was Wordlivia, named after a word that added the end of 40 00:03:33.904 --> 00:03:39.717 my daughter's name into it. Another word was, what was it, Wordamundo. 41 00:03:39.717 --> 00:03:45.904 Wordtastic, Wordrific. You know, there were some real words like wordsmithing, 42 00:03:46.704 --> 00:03:53.696 and the title pen name author, which I admit to being. 43 00:03:53.936 --> 00:03:58.016 I have another book that came out that I had to play a little bit more of a pen 44 00:03:58.096 --> 00:04:02.416 name and a private role on earlier in the year, but this one, Wordy Worderson, 45 00:04:02.496 --> 00:04:09.296 that's me. Then, what I did was I looked at the different formats of what 46 00:04:09.296 --> 00:04:12.576 I've used for my books, my other five books, the books that I wrote, 47 00:04:12.656 --> 00:04:19.376 I genuinely wrote. And the layouts to the guide to opening 48 00:04:19.536 --> 00:04:25.536 thought, closing thoughts, all of it. And I began to load that into a prompt. 49 00:04:25.776 --> 00:04:29.376 And so in between all the words, the different variations of words, 50 00:04:29.536 --> 00:04:33.776 I asked Claude, I said, okay, can you come up with some even more fun ones? 51 00:04:34.768 --> 00:04:41.208 And can you use a mixture of examples of my other five books in their layouts to 52 00:04:41.328 --> 00:04:45.728 create a professional layout? And we're going to, throughout the book, and again, 53 00:04:45.728 --> 00:04:50.128 if you read it, that with the exception of an Easter egg deep in the book, 54 00:04:50.208 --> 00:04:55.728 an Easter egg paragraph, it's all sentences and paragraphs with the word 55 00:04:55.968 --> 00:05:02.016 word adjusted, altered into sentences, into quotes, into whatnot. 56 00:05:02.016 --> 00:05:08.096 It's all the word word. It's wordy, worded words. It really is what it's called. 57 00:05:09.296 --> 00:05:14.096 And then after the layout started to show up, I wanted X number of chapters. 58 00:05:14.736 --> 00:05:17.936 I wanted something that had a thickness to it. It's a joke, 59 00:05:18.016 --> 00:05:24.280 but I wanted it to have girth. So I went for the standard of many of these 60 00:05:24.800 --> 00:05:29.440 larger books, not these little pamphlets that people write and pass off as books. 61 00:05:29.520 --> 00:05:34.000 So I said, I want exactly 125,000 words. And that's what this, 62 00:05:34.160 --> 00:05:38.720 even with the Easter egg, with the real words, it is exactly 125,000 words, 63 00:05:39.280 --> 00:05:44.288 formatted correctly. The next step that I took is I went to Claude, 64 00:05:44.368 --> 00:05:47.808 and this is something you can do for a real book too. And I said, 65 00:05:47.888 --> 00:05:53.968 can you load in all the regulations and the requirements of what a book needs, 66 00:05:54.688 --> 00:06:01.408 from spine sizes to cover sizes to where the indent should be to font 67 00:06:01.728 --> 00:06:08.640 size to spacing, all of that. Set in those rules. So it wasn't just make me a 68 00:06:08.640 --> 00:06:13.080 book. It was going a little bit further and making it so that it could happen a 69 00:06:13.120 --> 00:06:15.920 little bit faster and a little bit more compliant. 70 00:06:16.160 --> 00:06:20.720 There are many people that complain, oh, I tried to do this and KDP keeps kicking 71 00:06:20.720 --> 00:06:23.040 this back, or IngramSpark pushes this back. 72 00:06:26.240 --> 00:06:30.440 Many people are formatting off of guesses, or they're working with designers that are 73 00:06:30.640 --> 00:06:35.520 not designing the book correctly. They're not laying out the book correctly. Oh, 74 00:06:35.520 --> 00:06:41.632 this is the layout that you need. Well, need for what? Is it for a 6x9? 75 00:06:41.712 --> 00:06:47.272 Is it a larger size? Is it a smaller size? It's inside of the detail that you can get 76 00:06:47.392 --> 00:06:52.192 things done faster and on a first pass. So I ran through that. 77 00:06:52.432 --> 00:06:57.232 When I saw the interior layout and it was where I wanted it to be, I went to, 78 00:06:57.312 --> 00:07:01.920 I have my Claude connected to my Canva. And I said, I'm looking for a cover. 79 00:07:02.000 --> 00:07:05.680 I'm looking for a cover that's going to look like one of those just horrific 80 00:07:05.680 --> 00:07:11.520 motivational, inspirational or business hype books that just come out every week 81 00:07:11.600 --> 00:07:17.040 on the drop. Give me something that you would see inside of an airport. 82 00:07:17.600 --> 00:07:22.240 Give me some of the best practices as well as what the ADA standards are. 83 00:07:22.944 --> 00:07:27.224 Throw me back some different ideas. And then I didn't like the first pass of what 84 00:07:27.264 --> 00:07:31.664 came back, so I created something in Canva, and I am no artist. And I said, 85 00:07:31.744 --> 00:07:35.624 can you take the idea and the consideration of this layout as well as 86 00:07:35.744 --> 00:07:41.824 best practices as well as what might work? And then it popped back the exact cover 87 00:07:41.984 --> 00:07:45.040 that I wanted to use. It was in a different color. I said, 88 00:07:45.040 --> 00:07:48.560 let's try a different color. It said black is really sharp. 89 00:07:48.720 --> 00:07:53.680 I liked the black and the yellow, and boom, it was done. From there, 90 00:07:53.920 --> 00:07:57.680 I made sure the spine size was right against the page count, 91 00:07:58.240 --> 00:08:02.832 and then it was running through, running through with Amazon, going, okay, 92 00:08:02.912 --> 00:08:05.712 give me the best keywords, give me the best layout, 93 00:08:05.792 --> 00:08:08.832 give me the A+ content that can be added for this. 94 00:08:09.072 --> 00:08:13.592 And A+ content is those little extra on Amazon. When you scroll down and you see 95 00:08:13.632 --> 00:08:16.912 certain books and they have a little bit more information on them, 96 00:08:17.392 --> 00:08:21.152 that tends to be the A+ content. And that can be added easily. 97 00:08:21.232 --> 00:08:24.152 And you can add that even to existing books. If you have a book right now and 98 00:08:24.192 --> 00:08:26.512 you don't have A+ content, it may be something to add. 99 00:08:26.592 --> 00:08:31.392 It may be an extra marketing element. And I asked, what words can I use? 100 00:08:31.472 --> 00:08:36.792 What words can't I use? Now, you know, that I did this on a zero dollar budget is 101 00:08:36.832 --> 00:08:42.672 actually a flag word. So the zero I took out. And, you know, 102 00:08:44.816 --> 00:08:49.576 this cost me nothing. And it's sometimes those little nuances that people think are 103 00:08:49.616 --> 00:08:53.416 nothing, but can be everything, because you're going to get flagged for this or 104 00:08:53.456 --> 00:08:56.016 flagged for that. I looked for the best keywords. Now, 105 00:08:56.176 --> 00:09:00.056 part of me wanted to feed this thing right into the middle of all of those other 106 00:09:00.896 --> 00:09:03.856 business books that, even though they have real words, 107 00:09:05.696 --> 00:09:10.336 might only have the balance of quality of what I put out. 108 00:09:10.576 --> 00:09:15.136 But I also knew that I didn't want to deceive. So I made sure to put satire, 109 00:09:15.136 --> 00:09:19.056 and it also recommended putting satire on the cover. Originally, 110 00:09:20.096 --> 00:09:25.776 the sub tagline was Wordy Words, Worded Wordily and Wordlessly Wordsmithed. 111 00:09:26.336 --> 00:09:32.528 But adding "A Satire of" put me completely and compliantly in the clear. 112 00:09:32.768 --> 00:09:35.968 Then I figured out, okay, if anyone would actually buy this, 113 00:09:36.048 --> 00:09:40.048 I would charge for the bare bone. I'm not making anything off of this thing. 114 00:09:40.288 --> 00:09:45.168 And set up the KDP, which costs nothing. And I ran through with Claude, you know, 115 00:09:45.408 --> 00:09:50.048 what is going to be the best keywords for this book while staying compliant, 116 00:09:50.208 --> 00:09:52.768 while not getting flagged in any way, shape or form. 117 00:09:54.176 --> 00:09:57.376 And what came back allowed me to load it up really quickly. 118 00:09:57.616 --> 00:10:00.256 So after I laid out the concept of this thing, 119 00:10:00.576 --> 00:10:06.240 had written this blog around it that ended up going up on my website, the book, 120 00:10:06.320 --> 00:10:10.880 once it was done, it was about seven hours. It was just shy of seven hours 121 00:10:11.040 --> 00:10:14.160 because I went back and forth and I wanted the formats to be a little bit different. 122 00:10:14.400 --> 00:10:18.000 I wanted to push, you know, and I played it for a little while on the cover, 123 00:10:18.080 --> 00:10:23.560 and I played for, you know, with Amazon, and I was doing some research myself and 124 00:10:23.600 --> 00:10:28.520 using Claude to go, okay, they do flag certain books like this that just, 125 00:10:28.992 --> 00:10:33.792 you know, don't have any girth to them. How am I going to get around those flags? 126 00:10:34.272 --> 00:10:38.352 So it was a very minimal amount of research, but then by the time I was ready 127 00:10:38.432 --> 00:10:43.872 to load this thing up, it loaded, and the ebook was up in an hour. 128 00:10:44.032 --> 00:10:48.832 The paperback was up an hour later. I did a short video the following day about it, 129 00:10:48.912 --> 00:10:54.696 and I'm doing this podcast, and there's a page on my website that explains the same 130 00:10:54.896 --> 00:11:01.376 ideas. Now moving to part one, isn't it frightening? 131 00:11:01.936 --> 00:11:08.256 Isn't it, to me it is, terrifying that this can be put out this way, 132 00:11:08.496 --> 00:11:14.144 this easily, this quickly, and for nothing? Now, I'm doing it as a joke. 133 00:11:14.224 --> 00:11:18.144 I'm doing it in some ways as a warning. I'm doing it in a way to cross-reference. 134 00:11:18.224 --> 00:11:22.344 I'm asking individuals, the end result of this thing is asking individuals to look 135 00:11:22.464 --> 00:11:26.784 deeper. Look at what you're reading. Look at what you're seeing online. 136 00:11:27.024 --> 00:11:30.144 The latest book that has all this popularity might have a whole bunch of 137 00:11:30.144 --> 00:11:35.664 fake likes, a whole bunch of fake reviews. And it was written by a complete fake. 138 00:11:35.744 --> 00:11:39.024 There's a pretty good chance. And I would say right now, 139 00:11:39.104 --> 00:11:43.744 the majority of these books coming out are coming from people that have limited 140 00:11:43.984 --> 00:11:50.824 experience, limited knowledge, but an excess of ability in how to use AI and how 141 00:11:50.864 --> 00:11:54.464 to use these marketing tactics to appear as something that they're not. 142 00:11:55.136 --> 00:11:59.536 A lot of the, you know, even the so-called prominent life coaches, 143 00:12:00.496 --> 00:12:05.456 you need to put out a book to showcase your authority. 144 00:12:06.176 --> 00:12:10.936 And then it all of a sudden shifted to you need to put out a book to appear as an 145 00:12:10.976 --> 00:12:15.216 authority. And how people use these fake books. 146 00:12:17.024 --> 00:12:21.264 So many of the books, even, I mean, one of my warning signs for a lot of the false 147 00:12:21.344 --> 00:12:26.144 business books: if every opening thought or closing thought or quote in the middle 148 00:12:26.144 --> 00:12:30.784 is from somebody else, then where does that show their authority? Oh, 149 00:12:30.784 --> 00:12:35.544 I wanted to share this quote from Tony Robbins or this person or that person or 150 00:12:35.584 --> 00:12:39.216 Zig Ziglar, and then they have commentary on it. Great, 151 00:12:39.216 --> 00:12:42.416 so you've commented on somebody else's authority, 152 00:12:42.656 --> 00:12:47.936 but you're giving me commentary. You're not giving me any level of substance. 153 00:12:48.496 --> 00:12:51.456 Anybody can say, oh, this is a great quote, and what a good thought. And wow, 154 00:12:51.456 --> 00:12:55.216 oh, this moves me. Oh, this moves the dial. Oh, man, this hits hard. Oh, 155 00:12:55.616 --> 00:12:58.976 but you've just shared something else and you've brought nothing to the table. 156 00:12:59.488 --> 00:13:03.888 And I see that with the majority of these books. And where I sat there for a minute 157 00:13:04.048 --> 00:13:08.528 wordsmithing different variations of the word word, which is the entire book, 158 00:13:08.928 --> 00:13:14.448 what many others are doing are, it's, to me, a form of plagiarism. 159 00:13:14.688 --> 00:13:18.128 They're pulling together a story and then they're saying, can you grab from here? 160 00:13:18.448 --> 00:13:20.848 Can you pull motivation? Can you pull inspiration? 161 00:13:20.928 --> 00:13:26.184 Can you pull a few business tactics? I worked with a client a number of years 162 00:13:26.384 --> 00:13:30.304 ago, and he wanted to, he was about to promote a new book, 163 00:13:30.464 --> 00:13:35.184 and we were doing an author blueprint. And I had to stop working with him because I 164 00:13:35.184 --> 00:13:39.264 said, I've read this book. And he was like, no, no, no, no, 165 00:13:39.264 --> 00:13:43.984 you haven't read this book. I just wrote it. I'm like, this is a dozen other books. 166 00:13:45.056 --> 00:13:48.776 No, no, no, no, I wrote this. And I asked him, and I remember sitting down in a 167 00:13:48.816 --> 00:13:54.376 Panera with him. And I sat across and I said, I'm coming from a place of love and 168 00:13:54.416 --> 00:13:58.336 not fear. I'm asking you directly: 169 00:13:59.056 --> 00:14:05.776 did you use other reference sources, not, you know, to complete this book? 170 00:14:06.176 --> 00:14:11.648 Not that you didn't write. Not that you didn't copy it verbatim, 171 00:14:12.208 --> 00:14:18.808 but did you do this? Is this you? And whether it was a cognitive dissonance or 172 00:14:18.928 --> 00:14:23.648 whatever, he just goes, no, no, it's absolutely me. It's all me. 173 00:14:24.032 --> 00:14:28.192 And then when I began to bring it up, I said, okay, now I just ran, you know, 174 00:14:28.272 --> 00:14:31.792 I ran a copyright check on it. And I ran, at the time, 175 00:14:31.872 --> 00:14:37.872 Grammarly had a really cool thing where it could find quotes and plagiarism elements. 176 00:14:38.112 --> 00:14:43.272 So I popped it in the Grammarly at the time, and Grammarly came back and said it 177 00:14:43.312 --> 00:14:49.472 was 82% plagiarized. So I showed him that. I showed him the line of quotes. 178 00:14:49.552 --> 00:14:51.952 I showed him the quotes of where they were coming from. 179 00:14:52.192 --> 00:14:55.792 Of all the things I showed him, no, no, no, no, I wrote this. At that point, 180 00:14:55.872 --> 00:14:59.712 I packed up my bag, I packed up the book, I packed up the notes I made. I said, 181 00:14:59.792 --> 00:15:04.312 I wish you the best. I can't be involved in any way, shape or form with this, 182 00:15:04.832 --> 00:15:08.192 and with the fact that after you've been shown this evidence, 183 00:15:08.192 --> 00:15:12.240 that you're still standing on that. And I think there is that cognitive dissonance 184 00:15:12.320 --> 00:15:16.320 in certain people where they'll see something. And I get it. 185 00:15:16.560 --> 00:15:19.920 You could come up with a quote. You might come up with a quote, 186 00:15:19.920 --> 00:15:23.520 and it's already been said. And maybe you heard it in passing. Maybe you didn't. 187 00:15:23.520 --> 00:15:26.640 Maybe you came up with it yourself. There are only so many words in the English 188 00:15:26.640 --> 00:15:31.360 language. I'm not doubting that. But 82%, 189 00:15:32.160 --> 00:15:36.720 and dead to rights. It was off. And it bothered me. 190 00:15:36.800 --> 00:15:40.760 And it bothers me that many of these people, I'm trying to appear as much more 191 00:15:41.360 --> 00:15:45.040 so that I can get the consulting gig, so that I can get the speaking gig, 192 00:15:45.280 --> 00:15:48.640 so that I can use this, so that I can pop this out, so that I can claim this. 193 00:15:48.880 --> 00:15:54.400 And then, if they're not directly flagged, they're going to continue to lie about it. 194 00:15:54.960 --> 00:16:01.672 It's false. It's narcissistic. It's a problem. And I believe that some of these 195 00:16:01.712 --> 00:16:06.192 people, and I even, to a certain extent with this guy, wonder if, after, 196 00:16:06.272 --> 00:16:08.832 because it took him a while to put this thing together, 197 00:16:09.072 --> 00:16:13.632 if he came to the point where he genuinely believed the lies, 198 00:16:14.912 --> 00:16:21.696 that the lies that he had done earlier now were the truth and it was totally him. So, 199 00:16:22.576 --> 00:16:26.016 this from the standpoint of many of these authors that will just pull together a 200 00:16:26.016 --> 00:16:29.136 whole bunch of other things. They'll grab the latest phrases, the latest trends, 201 00:16:29.136 --> 00:16:31.856 they'll pull it together, they'll lock it into AI, 202 00:16:32.096 --> 00:16:34.256 they'll pop their story on the front and the back. 203 00:16:34.496 --> 00:16:38.096 Some of these other programs will say, add your story here. 204 00:16:38.896 --> 00:16:42.016 These book people and certain ghostwriters and others, 205 00:16:42.432 --> 00:16:48.432 they'll ask you to write about 20 pages of stories. And then they'll say, 206 00:16:49.552 --> 00:16:52.512 and this is the beauty of it, what's your target audience for who you're trying to 207 00:16:52.512 --> 00:16:55.392 get to hire you or who you're trying to get to have you speak? 208 00:16:55.872 --> 00:16:59.552 Then they take those stories and, whether with AI or themselves, 209 00:16:59.792 --> 00:17:06.024 wrap them in other people's work. They reword some of these existing quotes so 210 00:17:06.144 --> 00:17:11.504 that they're far enough from plagiarism from other more professional people. 211 00:17:11.744 --> 00:17:15.904 And then they also embed the story or the book with famous quotes, 212 00:17:16.304 --> 00:17:20.232 and then they put it out there. And then boom, they go through the same process I 213 00:17:20.272 --> 00:17:23.632 did. Here, you pop it up on Amazon, you do this, boom, you're up, you're out. 214 00:17:23.872 --> 00:17:26.992 And then that worst part, and I've talked about it in another video, 215 00:17:27.232 --> 00:17:31.872 they'll spend a couple dollars to pop the thing into some category that nobody's 216 00:17:31.952 --> 00:17:35.792 using, get three purchases, and then they get their little bestseller picture, 217 00:17:35.952 --> 00:17:40.848 because for two minutes or 60 minutes, oftentimes in the hour cycling, 218 00:17:41.168 --> 00:17:46.768 all of a sudden it looks like a bestseller, which it's not. All in all, 219 00:17:46.768 --> 00:17:52.128 in this, it's a massive scam. And then the other version of it, it's the AI. 220 00:17:52.368 --> 00:17:56.288 It's sitting there and prompting in and going, can you take my story of blah, 221 00:17:56.288 --> 00:18:01.152 blah, blah, blah, blah, blah, blah and pull from this book, that book, that book, 222 00:18:01.232 --> 00:18:05.072 that book, twist it around so it's a little bit more mine. Isn't it awful too, 223 00:18:05.392 --> 00:18:11.232 in the lack of ethical transparency and in the lack of professionalism, 224 00:18:11.712 --> 00:18:16.272 that AI can shoot something back like that and allow that to happen? And I guess, 225 00:18:16.272 --> 00:18:20.112 again, it's how you use it and who's using it. But that's being done every day. 226 00:18:20.192 --> 00:18:23.472 That's why I say the majority of these books are fraud. 227 00:18:24.336 --> 00:18:28.416 I don't feel like that's a claim statement with the proof that you can look at and 228 00:18:28.416 --> 00:18:33.296 the latest thing that's come out. And even some of these larger scale individuals 229 00:18:33.376 --> 00:18:37.376 that wrote some decent books, they're shortcutting and using it too. 230 00:18:38.176 --> 00:18:44.176 So the end of this rant, the end of this idea, the joke about the book, 231 00:18:44.416 --> 00:18:50.256 but really what I want the cornerstone of this thing to be is look deeper. 232 00:18:50.496 --> 00:18:54.096 Does this person have any kind of expertise? 233 00:18:54.336 --> 00:18:59.696 And if you're judging their expertise by a single book, that's a problem. 234 00:19:00.176 --> 00:19:03.376 Do they have content out there? It doesn't matter. It doesn't have to have 2 million 235 00:19:03.456 --> 00:19:06.256 likes. I saw a video today. This one guy said, well, 236 00:19:06.256 --> 00:19:09.376 I'm not listening to this guy because I was looking for someone that was, 237 00:19:09.456 --> 00:19:15.200 you know, that was authoritative. And he only had 430 likes. Okay, no. 238 00:19:15.680 --> 00:19:18.400 You were looking for someone that was popular. 239 00:19:18.640 --> 00:19:21.920 Because there's stuff out there that might not have the likes. 240 00:19:22.160 --> 00:19:25.360 There's stuff out there that might not have the seas of comments. 241 00:19:25.440 --> 00:19:31.520 It might not have all the reviews. But it could be objective, substantiated, honest, 242 00:19:31.680 --> 00:19:38.384 transparent proof and authority. And it's bypassed. To me, 243 00:19:38.384 --> 00:19:44.864 that's awful. But you can look at someone. You can use systems like Wayback Machine. 244 00:19:45.024 --> 00:19:47.104 You can see where their website was a few years ago. 245 00:19:47.184 --> 00:19:52.624 They're claiming they have all these years of experience. Does it prove out? 246 00:19:53.104 --> 00:19:57.488 Did they all of a sudden just pop on the screen, on the scene? People plagiarize. 247 00:19:57.728 --> 00:20:01.728 I mean, I have a guy, I was contacted for my second book, 248 00:20:01.808 --> 00:20:05.488 Artist's Guide to Success in the Music Business. There's somebody that said, 249 00:20:05.568 --> 00:20:11.568 you need to sue this guy. He stole your book. And in the book that, 250 00:20:12.128 --> 00:20:16.288 and I'm not naming it out here, in the book that this guy wrote, 251 00:20:17.088 --> 00:20:19.488 and the cat at the time was like 25, 252 00:20:22.832 --> 00:20:28.512 in the book that he wrote, a lot of it was very close to my stuff. Now, 253 00:20:28.912 --> 00:20:32.352 at the same time, and being respectful, a lot of what I was sharing was objective 254 00:20:32.432 --> 00:20:35.632 facts. So, you know, you share some of these things and it's, you know, 255 00:20:35.712 --> 00:20:40.512 it's going to overlap. But he was sharing my tone. And at one point, 256 00:20:40.592 --> 00:20:46.104 he shared some of my resume count and the exact years that I had been working in the 257 00:20:46.144 --> 00:20:51.424 industry and the things that I had done. So it was amazing to me that, okay, 258 00:20:51.504 --> 00:20:57.504 so this guy apparently started his career when he was four. Doesn't quite line up. 259 00:20:57.744 --> 00:21:00.304 And there were other issues that didn't quite line up. 260 00:21:00.544 --> 00:21:04.544 But if people don't look for those things, and it's not looking for the negative, 261 00:21:04.624 --> 00:21:09.856 but looking for issues: is there proof? Is there evidence? 262 00:21:10.096 --> 00:21:15.856 Or is this someone that's using, or for that matter abusing, things like AI? 263 00:21:16.976 --> 00:21:20.536 Do you see something beyond that? Is every quote that they share inside of their 264 00:21:20.576 --> 00:21:23.456 content belong to somebody else? Are they sitting there? 265 00:21:23.536 --> 00:21:25.696 And I can't stand these videos where someone, 266 00:21:25.856 --> 00:21:31.096 it's someone with authority is doing a video and then the screen is cut and the 267 00:21:31.136 --> 00:21:34.376 other person is sitting there nodding their head and then they put their little 268 00:21:34.816 --> 00:21:39.136 two cents in on the end. Where does that make them an authority at all? Now, 269 00:21:39.136 --> 00:21:41.616 I get that some people want to do commentary on certain things, 270 00:21:41.696 --> 00:21:45.856 but if that's all they're doing, commenting on somebody else's authority, 271 00:21:46.112 --> 00:21:51.872 how does that give them any authority whatsoever? I just might ask, 272 00:21:52.352 --> 00:21:56.272 and I get that this has gone on a little longer than it probably should have. 273 00:21:56.832 --> 00:22:00.392 Look into the books that you're reading or that you're potentially thinking of 274 00:22:00.432 --> 00:22:04.352 buying. Look into the people that wrote them. Is there validity? 275 00:22:04.432 --> 00:22:09.872 Is there authority? Is there a chain of evidence to authenticity, experience, 276 00:22:10.432 --> 00:22:16.272 expertise? Or does it just not line up? Does it sound like a lot of other things? 277 00:22:16.352 --> 00:22:19.872 Can you take a whole bunch of their key quotes, search them, 278 00:22:19.952 --> 00:22:21.872 and do they belong to other people, 279 00:22:22.112 --> 00:22:26.432 whether they're correctly quoted or whether somebody was just plagiarizing? 280 00:22:26.672 --> 00:22:31.712 And again, by doing that, could you end up saving time? 281 00:22:31.952 --> 00:22:36.104 Could you end up saving money? Or could you end up saving yourself from doing 282 00:22:36.224 --> 00:22:40.304 mistakes from somebody that might be putting out some very strongly worded 283 00:22:40.544 --> 00:22:44.944 opinions that have no base to them, that could get you, your business, 284 00:22:45.024 --> 00:22:48.224 your direction, your dreams in trouble? 285 00:22:49.104 --> 00:22:54.864 Take responsibility and accountability for how you choose to educate yourself, 286 00:22:55.552 --> 00:22:59.472 from the speakers to the consultants, coaches, to the books that you read. 287 00:22:59.712 --> 00:23:04.592 When you take that extra step and look beyond wordy, worded words, 288 00:23:04.672 --> 00:23:07.952 which that's why I titled this book, because a lot of these other books, 289 00:23:08.032 --> 00:23:10.592 that's all they are. They're worthless, 290 00:23:10.672 --> 00:23:17.392 regurgitated words set up by someone that is trying to, you know, 291 00:23:17.712 --> 00:23:22.176 in a way, scam you. Now, that's not to take away that there are genuine authors 292 00:23:22.176 --> 00:23:25.936 out there. There are genuine experts. There are people that can back it up. 293 00:23:26.016 --> 00:23:29.336 But if you take the time, you're going to save time, 294 00:23:30.096 --> 00:23:34.016 and you'll be able to spend more time reading or listening or considering 295 00:23:35.136 --> 00:23:39.136 stronger materials. And it's not saying, you know, I mean, some people say, oh, 296 00:23:39.136 --> 00:23:43.216 you got to read every book. No. Who's got the time to read every book, 297 00:23:44.144 --> 00:23:49.904 with how things are today? Wouldn't it be better to take the time to vet, to verify, 298 00:23:50.144 --> 00:23:56.064 to look for the honorable foundation, the expertise, the proof, 299 00:23:56.304 --> 00:24:01.104 and then from there decide where you're considering guidance, 300 00:24:01.344 --> 00:24:04.984 considering who you're going to listen to, considering who you might want to work 301 00:24:05.184 --> 00:24:10.576 with? Take the time. And in that time, it will save you time. 302 00:24:10.816 --> 00:24:16.656 I believe it will save you trouble. I believe it will save you money. And so, 303 00:24:16.896 --> 00:24:21.936 in the end, that's why I did Wordy Worded Words. It was a little bit of a joke. 304 00:24:22.016 --> 00:24:26.136 It was showing how quick this can come up. It was making the comparison to a lot of 305 00:24:26.176 --> 00:24:29.376 these scams, and a lot of these frauds, and a lot of these people that are pushing 306 00:24:29.456 --> 00:24:34.816 to appear as something that they're not. And it's asking those that would consider 307 00:24:35.056 --> 00:24:41.056 it: dig that much deeper, look in a little bit more, question it, 308 00:24:41.296 --> 00:24:45.376 care for yourself and the things that you're putting out, 309 00:24:45.536 --> 00:24:51.816 that you're planning to do, and not just following blindly like sheep that are out 310 00:24:51.936 --> 00:24:56.264 there that look to the latest thing that looks really popular and really cool and 311 00:24:56.304 --> 00:25:02.384 really pretty, and yet ends up becoming really damaging to whatever they're doing. 312 00:25:02.944 --> 00:25:09.504 Take care of your dream, of your business, of your vision. Treat it like a living, 313 00:25:09.584 --> 00:25:15.664 breathing child. Be a parent to it. Just as a parent would take, 314 00:25:15.664 --> 00:25:21.328 or I would hope would take, those extra steps to make sure that what they're 315 00:25:21.408 --> 00:25:28.048 hearing or what they're reading is right, because they're dealing with this child, 316 00:25:28.608 --> 00:25:34.888 the love of their life, what means the most to them. So they would do that for a 317 00:25:34.928 --> 00:25:39.168 child. Maybe it's time to do that for your business, for your vision. 318 00:25:39.952 --> 00:25:45.032 And in that extra level of protection, maybe it will protect you that much more 319 00:25:45.472 --> 00:25:49.792 from those that are trying to fool you. That's all I got for today. 320 00:25:50.032 --> 00:25:55.592 This is Loren Weisman. This is Wait What Really OK. And an overview about why I did 321 00:25:55.712 --> 00:26:02.192 Wordy Worded Words and my views on AI writing, 322 00:26:02.432 --> 00:26:08.736 plagiarism, and those trying to appear as something that they're not. 323 00:26:09.470 --> 00:26:11.970 Wait What Really OK.