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Wait What Really Ok With your host, Loren 
Weisman. This is a fully licensed theme

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song for the show about stuff that makes you say, 
Wait What Really Ok. Where is the vetting gone?

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Where's the accountability and responsibility of 
the individual to look into seeing if a source

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is real or not? It seems we've come into a time 
of a serious lack of accountability and almost

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becoming sheep in many cases. So I've listened to 
people say, oh, I got, I got screwed over here,

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I got taken advantage of here. Did you or 
did you allow it to happen? Did you not take

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the time to look at who you were potentially 
working with, what you were potentially doing,

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what you were potentially putting money into? 
It seems this dumbed down generation to accept

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a headline is oftentimes the first person to jump 
back and say, look at how I got abused, look at

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how I got taken, look at how I got screwed. And 
yet really, when you look at the accountability,

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to me at least these people allowed themselves 
to get screwed. They didn't dig in deeper. They

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saw what they needed to see. And this goes beyond 
politics and it goes beyond the business scams,

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it goes beyond the online stuff. I mean, you dated 
back however many years to the Nigerian princes

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reaching out to poor old ladies saying, you know, 
leaving this amount of money, or the scams that

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have come through the emails or the scams that 
are online every day, here's how fast you can make

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money, here's where you can be sent this, here's 
how, oh, you're going to get all this and this and

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oh, and we're legit. And here are the sources 
you can look at. A number of years back when I

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was more involved in doing some messaging strategy 
for some CBD companies, we were amazed that when

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we dug deeper that these third party testers 
and these reviewers and these third party labs,

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a great majority of them were owned by the product 
company. They were just named something different.

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However, they didn't cover their tracks as well. I 
guess they weren't looking for someone to dig that

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deep that you could back trail them to see their 
filings and see that the filing with a given state

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or city or whatnot tied them both together. We've 
come into a time and we've been here for a while,

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but I believe it's more important than ever to 
look into the people, look into the businesses,

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look into the products. We have a problem with the 
Amazon reviews and half of those reviews. It's not

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even an intentionally bad thing. Somebody gets a 
product and they open up that product and they See

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right on that product box, little letter saying 
how would you like $5, $10, this kind of discount

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for anything else. Just put in a review for us, 
put in a five star review and we'll get this right

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back to you. I think there should be a review 
app out there. And inside of this app it states

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when the review, how long after the individual had 
the product that they performed the review. So you

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bought this item and after 90 days, I believe that 
review can be a lot more authentic and true than

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somebody reviewing it in 90 minutes looking to get 
an Amazon gift card so they can keep buying more.

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In this time that we're in, if you're not going to 
look that much deeper, I feel you're going to see

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that many more problems. It's the same thing with 
the individuals. There are courses on courses,

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they're all over LinkedIn, all over Google, 
Facebook, Instagram, TikTok, anywhere. Here's how

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to kind of summarize, appear as a professional, 
X, Y or Z. It's strange that it doesn't put any

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kind of focus in. Here's the education element 
to become that professional. It's more of here's

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how to come off as. Here's how to appear these 
little leadership things that just to me, I want

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to report every single one of them and maybe there 
are a few out there that are genuine. But so many

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of these leaders say this here's how you get 
around and know here's how you get around this

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so you can bring out some of the worst products, 
the worst services. But these people are using,

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you know, anything from the NLP to psychological 
tactics to yell tell and sell their way through

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the door. No, you've got this. And there's a lack 
of accountability there. I have a problem with the

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lack of liability in what can be said online. I'd 
love to see the tides turn and they're turning a

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little bit. Not as, not as much as I'd like to see 
but where if somebody was stating these outrageous

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claims to make that sale that if it isn't true, 
they're held liable for that. And that's another

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thought to think about. Whether you're looking 
at someone or looking at a product, what are they

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stating and could you come back to them and say 
okay, great, can you put this in writing in the

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receipt in the invoice that this is exactly how it 
will be and if there are any problems whatsoever,

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I get my money back or this much of a refund. 
Not many of them if I, not that I know of Any

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of them would do that because they're pulling 
off what they can pull off. They're using the

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greatest jargon, they're using an anonymous 
element. In many cases. You see these people

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where it's business after business. There are 
a number of these business strategist groups,

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these motivational wellness, these life coaches, 
where they specifically state create these sites

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in format so that if something goes wrong, 
vagueness and something goes wrong, you can

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shut it down and begin anew. Be a little bit, I 
don't know, I don't want to say worried, but be

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a little bit more aware. Somebody all of a sudden 
is throwing out all this stuff but their full name

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isn't there and that it doesn't tie their name, 
their self, their images don't tie to the business

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because to me that that's a big red flag and 
going, okay, so you're popping up, whatever you

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can pop up and once this or if this comes under 
fire, you can jump away and do something else.

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I like this site, it's called Wayback Machine. 
And I find it really fun to run through every so

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often and I invite you to look it up again. It's 
called Wayback Machine. And you can see in Wayback

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Machine it will grab screenshots through the 
years of a given domain. So if somebody's been,

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you know, flipping from project to project, 
job to job, MLM to mlm, scam to scam, where

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they thought they erased all that stuff, there's a 
little footprint, there's a little thing of seeing

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what that is and going way back and seeing how 
far do they go back with what they talk about,

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with what they do, with any kind of validity? Or 
do you see the growth of authority or not? Is it

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an 18 year old using the AI for voiceover things 
and these elements trying to sell as if there's

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something different, Keep an eye out, keep an ear 
out, consider looking a little bit deeper. It's

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amazing what people will come to accept and other 
things that they will just fight to the end on.

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You see somebody in a Starbucks lose their mind 
because somebody messed up their extra shot of

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a pumpkin spice latte. Yet when CNN or FOX puts 
out some kind of headline, they'll be the first

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person to scream it to the world as if they knew 
it, as if they're an expert not knowing where that

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comes from. There's an individual I spoke to the 
other day said, well, this particular network has

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Doctors, they have PhDs that know stuff. Does it 
mean that they know what they're talking about in

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that given area, does it mean that they have all 
the information to go off of? We've come to a very

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frightening time and today is election day. Many 
things, oh, it's that he's a liar, she's a liar,

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they're both liars. There's lots of lies going 
out on there because inside of campaigns there

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isn't that liability there either. You can say 
what you want to say. There's certain, I mean,

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there's certain boundaries, but they're very thin 
and very easy to cross. You want to talk about,

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you know, that honesty and that integrity. If 
it's not required, if it's not going to be pushed

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through to be required, then what requires anyone 
to do it? Have a deeper look before you commit to

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an individual, before you commit to the greatest 
system. Here's the top five things you need to do

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before you commit to buying the book from someone 
where they might have had it just pitched as an AI

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written sales thing to get you to believe whatever 
in 90 pages of double spaced words with other

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people's quotes, other people's authorities and 
other people's idea trying to sell what they have.

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If you're buying that, that's on you. Look deeper, 
dig deeper. Get back to the sense of vetting. Look

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for the accountability, the authority, look 
for the transparency. And if you don't see it,

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maybe it's time to look somewhere else. If you're 
hearing everything you want to hear, maybe that's

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a bad thing. In the end, a lot of people that 
I've talked to, people that have been my clients,

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FSG clients, they don't like the initial phases, 
they don't oftentimes like to hear because they're

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not going to get buttered up. This is a problem, 
this needs to get fixed. Well, this person told

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me that. Go with that person. I will not work 
with anyone. FSG will not work with anyone that

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doesn't have their grounding, that doesn't have a 
foundation in moral ethics, honor and transparency

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and at the same time quality. And if that's 
not there and they're looking for messaging or

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financing or marketing to move around that, then 
it just won't work. It's one of the things that

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FSG has out there and that I do independently. 
If I can't see the authority in you, I can't

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work with you because I'm not going to create 
a false authority with you or for you. And

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if you don't necessarily have that authority 
yet, then maybe it's not the time to write a

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book. Maybe it's not the time to put out some 
kind of podcast. Maybe it's not the time to

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create something that is untrue, to try to make 
it appear true to audiences around. Would you say

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these exact same things or take this exact same 
path with the closest family member, with a son,

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a daughter, a mother, a father, a best friend, 
someone in dire straits, looking for a way to.

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Maybe your product is something to get them to 
that next level. Would you do that to them? If

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you wouldn't, then why would you do that to the 
rest of the public? Take heart. If you have it,

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take faith and stand on a foundation of truth 
and authenticity. And not just as a buzzword,

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in that you might not achieve the traffic, the 
views, the likes and the comments, but instead you

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might achieve the best connections to the correct 
conversions, to people you can genuinely help and

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people that are worth helping. I hope you'll vet 
a little bit more. I hope you'll practice a little

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bit more due diligence. I hope that the things 
that you see and hear, that you won't assume

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them to be objective, substantiated truths until 
you have the time yourself to substantiate them

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and see if they truly are. I hope you have a 
great day, a great evening. This country is

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not going to explode tonight, regardless of who 
wins. And this was Loren Weisman. This is. Wait,

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what? Really? Okay, this is one take with 
no AI enhancement and no script. And the

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little stops and the pauses and the coughs, 
those are all organic, they're authentic,

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and they're me. And I'm not going to hide that. 
And I invite you not to do the same. Keep it true

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in your content. Keep it true in your words, in 
your works, and in your vetting. Have a good one.

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Wait What Really Ok Ok.