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Wait What Really Ok Ok With your
host, Loren Weisman.

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This is a fully licensed theme
song for the

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show about stuff that makes you say,

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Wait What Really Ok Ok. This is a mix of

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a podcast as well as an overview of how I do
initial onboarding or starting of a

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discovery when it comes to
working with me.

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And at the same time, if you're not working with me
or you're working with someone

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that does messaging and optics or strategy or even
for that matter, marketing, some

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of the things that I do, you may want to look to
ask those people that you're

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working with to do as well. All too often, those
that are looking to rebuild their

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messaging set, their branding, they're oftentimes
setting you into a template.

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It's something that pre exists.

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It's something to really just take, you know, as
they claim, we think, out of the

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box, except they're using all the
same inbox terms.

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Something that's very important in the initial
onboarding time with me is to learn

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a little bit more so that the words really
can reflect the individual.

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I feel we've come to a time where, and I'm sure
you've seen the emails, it's appear

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as an expert, appear as an expert, be
seen as an expert.

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But here's the problem. Morally, ethically,
faithfully, what if you aren't an

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expert? What if they aren't an expert?

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Many of these people are setting up words, framing
phrases and optics to appear as

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something that they're not. So if you truly have
that expertise, if you genuinely

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have that authority, if you have real experience,
to work your messaging, to work

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your brand foundation, to work the foundation of
everything you'll do from any kind

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of content to social, to press releases, to what
you put on the web, to take that

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time to ensure it has your voice and
not a voice is key.

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A lot of people choose to jump away from their
voice because they might not have

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enough to be a voice yet. So they use a
lot of these tactics.

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I ran across someone a couple days ago.

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This guy had great authority, great knowledge,
great background, excellent.

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And yet everything that he was putting out on
social stuff, on his call to

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actions, on his, you know, the masterclass, I kind
of disagreed with that thing.

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Masterclass thing. He was using hype and
messaging tactics of someone that had

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no authority. And in turn, it took down
his true authority.

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He used hype, he used processing, he used this,
you know, false involvement.

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And in that. And inside of those words,
it took away from him.

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He didn't need to do that. Whoever he was working
with that put him into a box and

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took out all the elements that
made him special.

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And in turn, he just sounded like
someone else.

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And he sounded like someone that, for that
matter, was kind of lying.

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In that same case, many of these marketers are
stating, this is what you say, this

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is how you say it. You need to do this,
you need to do that.

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You've got to do this to be seen.

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And in many cases, when some of these tactics that
they're using are for people that

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don't have the ability, the authority,
or the expertise.

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So if you are true to heart in your word, if you are
true to heart in your honor, in

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your morals, then it's crucial to
find your voice.

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Not the voice, not a voice, but your voice,
and work through the tactics

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and the honesty and honor and
even humility.

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You can show off and highlight your authority
without an arrogance, without making

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false claims, without making claims that are going
to shut you down and push you

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out. Think along the lines of where you come from,
where you are going, what you've

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done in the past, not even necessarily trying to
hide things that may be different

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from the given career that you're in, because
some of your expertise could have

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evolved, evolved from another area of expertise and
that combination and that truth

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and that for someone to be able to vet you,
would you be open inside of your

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messaging, inside of what you're putting out there
for your biggest hero, to see it,

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for the person that's looking up to you, to see
it, for a son or a daughter or a

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family member, or do you have certain stuff and
do you find yourself switching?

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But you know, depending on the audience, if you
have the authority, there is a

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stability, and there can be that stability that
can make a greater foundation for

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your voice for what you share. Don't jump on
the latest trending thing.

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I have a friend that's a
chiropractor I work with.

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One of the things I've had him stay away
from is the fart joke.

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I mean, it's a fart joke. It started going a couple
months ago, and it was somebody

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that was bending somebody and they're.

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Do you hear the crack? And then all of a
sudden you hear fart.

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And the chiropractor says, oh,
that's natural.

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Don't worry about it. And then the person on
the table being cracked is not

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embarrassed because they say,
well, that was you.

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So that was funny the first thousand times when all
of these chiropractors jumped on

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it. This trending copycat vibe doesn't Bring
any kind of authenticity.

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Okay, great. There's a funny joke.

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Okay, well, maybe my audience
hasn't seen that.

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Well, maybe it might honor you a little bit more to
share the root content, but at

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the same time coming back to you to find the
content that is about you, to find the

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message of how you deliver, that's about you to
find the right people to work with

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you. Stop thinking along the lines of you need to
cast the net to get absolutely

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everybody, because that isn't necessarily true if
you are casting the net to decide

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the people that you most want to work with, that
you most want to sell to, and even

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talking about the people that, hey,
you know what?

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This product isn't for you. I'm not
for many people.

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If you don't have that authority, if you don't
have that honor, if you aren't

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prepared to be completely transparent, I'm not
judging you, but I won't work with

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you. I have my boundaries. And inside of setting
your boundaries inside, in this

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initial onboarding, of knowing what you will do,
what you won't do, who you work

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with, who you won't work with, what's been done
before, looking at the subjective to

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the objective, looking at the compliance, looking
at what you're allowed to do in a

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given field, especially if you fall into medical or
law or other areas, to look at

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the complacency in a given field, to look at the
competition, not to copy it, not to

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one up, it's not to hype it, but to
find your voice.

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The cornerstone, the core cornerstone or the
cornerstone of what I look for inside

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of onboarding is a discovery to learn an array of
the individual, what they've

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learned, how they execute, how they work, all these
elements that I'm talking about.

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And then inside of that, building a genuine,
authenticity, individualized message

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and messaging packet that then can be used for
content, can be used for web, it can

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be used for bio branding, the outline of a book,
setting up plans, if there's going

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to be a podcast, if there isn't, and making sure
that it's an individual journey and

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an individual map forward, it can align and have
similarities to other things.

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But if you're out there not being true to you
and having to lie, deceive,

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copy, cheat and steal, and if that works for
you, I mean, by all means do

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your thing. But I know that there are a lot of
people out there that genuinely want

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to create, connect, sell and do business from the
heart and from a solid foundation.

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And if you do, then make it, you make
it true, make it

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transparent and don't buy into so much of the hype
of so many people not telling the

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full story or claiming they have all the secrets or
all the answers or exactly what

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you need to do to appear as something you're not
or on that same token to to

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hear use this to appear as an expert when you
already are an expert and as opposed

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to using that you can build a foundation to
showcase, amplify and illuminate the

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expert you have. Be true to you, be true to your
experience what you do, how

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you've done it, what you want to do and you
may just connect then with a

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greater more sound individualized message that
will reach the type of people you

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want to work with and impact them in a way where
they may hear just their their ears

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opening a little bit more their eyes opening a
little bit more to see the difference

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that the truth makes over the
constant fails that hype

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marketing basically lies

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about.