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Wait What Really OK, OK. With your host,
Loren Weisman. This is a fully licensed

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theme song for the show about stuff that
makes you say, Wait What Really OK, OK.

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The state of publishing, writing, and putting out
a book to me has become terrifyingly dishonest.

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And right now, in this time of dishonesty,
there are more and more companies using

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AI models that allow for these books to be
written, as they even profess, in minutes.

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One of the strangest issues that I notice with
it and that I have with it is how incredibly

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popular these ads are on sites like Instagram,
where it's not just the ad. And, yeah, okay,

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there's a whole bunch of fake people saying, oh,
wow, this is really neat. This is really neat.

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But people saying, real people with real
profiles saying they're genuinely excited

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about this. They've always wanted to do something
like this. They've always wanted to write a book.

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But you're not writing a book.

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You're adding in a prompt. Some of
them claim that you can set up a

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prompt in two minutes and then have
a complete book. Some of these ads,

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they're stating, oh, just go in here,
add this prompt. You'll have this.

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You'll be able to upload it. You'll
be able to go out with your friends

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and have lunch. And now you're
an author. I find that pathetic.

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I find it to be dishonest. And as someone
that I would consider myself a real author,

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it makes me not want to tell anyone I'm
an author anymore. For all these people

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that are out there saying, oh, you'll
be able to tell people you're an author,

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would you. Would you be that honest with it?
Would you share with someone exactly how you

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wrote your book? Would you put on the front
and the back a little note stating below the.

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By your name that I did a prompt, I filled
out a couple questions, I added this part,

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and then AI wrote it for me. Most people, probably
not, and yet so many are out there doing it. I've

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authored three books of my own. I've helped from
a messaging standpoint on a series of other books.

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It's a long process, and people saying, it
doesn't have to be that long. It can be done

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in minutes. I was proud of my third book, which I
knocked out in just a little shy of four months,

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that also included, on average, four to
five hours of writing on a given day,

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five days a week, as well as going back and forth
with the editor and the proofreader and legal and

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all that stuff and not saying that Other people
shouldn't be involved in a book. You should.

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And it's not saying that AI can't
be involved in a book. It can be.

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You could give certain stuff to
A.I. for a developmental edit.

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If you're being honorable, that
is, you could give stuff to A.I.

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for the grammatical. You could use some
of these A.I. systems for proofreading.

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You could use some of these AI systems for
legal aspects of compliance. You could use

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AI in a series of ways. That doesn't take away
from the validity if you actually wrote the book.

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And yet this is being bypassed now
inside of algorithmic learning,

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it's not necessarily artificial
intelligence, but algorithmic learning.

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For you to put in such a simplified pattern
or answer just a couple simple questions,

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and then all of a sudden you have a book. How
does the copyright work on that? You know,

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are you sharing? Are you honestly sharing
a copyright? Would you to state, okay,

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well, you know, I wrote this with this given
site or this given model. I mean, the same

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thing could be said for these courses, too,
these fake courses where it's fill in, oh, this

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stuff is easy. It's 10 minutes of filling these
things in, and a course will be created for you.

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What a deceiving ripoff. If you can fill out
something for five to 10 minutes and that in turn

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gives you a course that makes you look like an
expert that you're selling. I question your honor,

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I question your morals, I question your
professionalism, and I question you as

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an individual. And it's so sad that there are
so many companies that are looking for people,

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questionable people that will simply use
their little model, flip this thing through.

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And in a sense, they're looking for liars.
They're looking for people that are happy

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to deceive. They're looking for people
that will use their information. Oh,

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they'll scrape pieces from here and from there
and maybe even from a couple of these courses.

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Maybe you do learn a thing or two. But
would you share that with your students?

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So for your little. My $99 course,
my $499 course, my. My, that course.

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Oh, and all the marketing with it, would you
put right on that front page in that scroll

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down section and your special. And your
discount, would you list. These were the

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questions I was asked, this is what was
prompt, and then it was returned to me,

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and I packaged it, marketed it, and I'm
selling it to you now. For those that,

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that have no problem with that, who am I to judge?
I have my feelings, I have my opinions on it.

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But to those out there looking for genuine
authority, for those out there that are

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looking for genuine education, for those out
there that are looking for real intelligence,

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it's time to dig a little bit deeper
and watch out from what you're being

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presented and from what's being presented
to you and even those that have authority.

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There was one particular lawyer that had a.
He had a book and a course. And this guy,

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I believe in some of what I heard from him, he
definitely knew his stuff inside of family law.

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But what he didn't realize, or it seems he
didn't realize, was that he used one of these

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little course creators and it took away his
authority and it turned it into fluff. And

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because it was probably a five minute prompt,
it put a whole bunch of stuff in there that

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did not show the efforts to write a book
means or used to mean you wrote it. Yes,

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you would have editors. Yes, you would
have, you know, people to proofread.

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You'd have technical editors, you'd even
have developmental editors. My second book,

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there was an entire team at that publishing
house to help make that book what it was. But

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the voice, the narrative, the message, the
experience, the authenticity, the wisdom,

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the intelligence that came from me. And
it was heartbreaking to write that book.

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It took a very long time. It was better
part of. I say it was a better part of

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12 and a half months of writing. And
then we went into the editing phases.

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Things had to get moved around.
It was. There was a lot there. I

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wrote 1200 pages that got, you
know, shrunken down into 478.

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And I needed help with that. And I had. There
was an amazing, amazing guy. I still just, I.

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He took the time to read every single one
of those pages. And it wasn't the cheapest.

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It wasn't the cheapest situation,
because that's time. It wasn't just AI,

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but these days, like, you know,
so there's certain people saying,

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why don't you share? Why don't you lead
a little bit more that you're the author

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of these books? Because the term author to me
has lost so much of its validity and authority.

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It's been dropped back. Because these people
are calling themselves authors that are

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actually liars. They are prompters.
They've prompted the idea of a book.

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They've used an AI system that can then from
that prompt generate stuff. And from that

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prompt you can state, who are you aiming
for? And now it's generating content that

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does not come from this individual. Oh,
great. Maybe you even say, okay, well,

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I want your prompt and pull from a Whole bunch of
my blogs on my website and blogs that you wrote.

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So it's pulling certain information, but
it's still this, this initial process,

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the, the majority of the process is a
lie. And that to me is so unfortunate.

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I don't understand and I mean, I guess
I don't understand with a lot of the

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AI and I don't understand how not only
cheating, which at one point it was,

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let's do it really quietly, has now turned
into a thing where people are advertising

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how you can cheat. They're advertising
here, here's the ways that you can do it.

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All you have to, all you have to do is this. You
will appear as an authority. And I kind of like

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that whole appear as an authority because in a
way there's a little honesty in the middle of

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this because you're not an authority, you're
not an author if this is the system you're

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using. And I think that if you're using these
kind of systems, it reduces your authority.

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Be true to you and look a little bit deeper. Look,
you know, when you, when you see a book, if you're

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not 100% sure about it, is all of a sudden this
person, they were just doing this and doing that

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or they were this kind of. Because I know this
is very popular with that life coaching and the

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business consultants, oh, they've regurgitated so
much crowd and there are many that have written

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books and they regurgitated it too. But search
some of these chapter names, search the title,

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search the opening, the closing, see if that
tone, see if it's showing up anywhere else.

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Look at, I mean, you know, some of these people
now and they're stating, oh, you could put out a

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book a week. Nobody writes a book a week. And even
some of these larger scale authors, even some of

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the, you know, the romance authors of the, you
know, when it was that supermarket buy the book,

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some of these people had their ghost writers, had
their writing team. It was almost like the early

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stages of AI but it was with real people where
it's okay, you're going to scope out the concept,

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you're going to hand it to some other people,
let them develop it, let them add to it.

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It wasn't really a developmental edit, it was
really having a series of co writers and then

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bringing it back to the author. And the author had
paid these other people and they zapped their name

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on it. The other one I can't stand it doesn't
seem to be quite as popular these days. And I

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think the lack of the popularity Is because now
you have the ability to make it all your own.

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Is that book of 20 different authors on
something which is somebody who's trying

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to make a buck and say, oh, I'm going
to promote you. It's going to give you

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a great promotion. Write this little
section here. I had people coming to

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me with some business books where
they're like, write this section.

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Here's what you pay me, and I'll put
this in the book. And it's going to

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do great for your business. And I would
say, I don't want to be associated with

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some of these people you're talking
to. Oh, no, these are big names.

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I'm like, yeah, they're frauds. Some
of them are frauds. Some of them are

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hype machines. Some of them don't
know what they're talking about.

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And yet you're claiming it's this
authorship of all these people together. No,

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it's a product. Is it a product that you want
to create to try to hype yourself? And if so,

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if a book is not in, you don't write a book. If
a course is not in, you don't create a course.

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I don't care. If you need money and you can't
organize your content, your expertise to be

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amplified in the best way possible for you,
that you need to lie, cheat and steal, then it's

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time to get another job. Or I guess with some of
these people, it's fine. Just do what you'll do.

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Think with a foundational transparency
realize. And even with these AI things

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that they're telling kids to use in college,
use this. It'll hide the AI writing we've

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come into this time on these sites like
Instagram and these product models and

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these business models of here's how you
cheat. Here's how you don't get caught.

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Here's how you create something amazing.
Here's how you become an author.

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The last time I checked, becoming an
author does not consist of creating a

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prompt and trying to sell people bs.
And again, the option is there yet.

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Just because something is available doesn't
mean you should do it. Just because a whole

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bunch of other people you know that are doing it
doesn't mean you should do it. And maybe you can

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take some pride and maybe you can take just some,
some foundational, ethical, moral, just honesty

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and be able to fire back and say, here's how I
used AI. I used it for this part of the editing.

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Here's how long it took me to write it. Here's
how much I wrote here's where I got my help. I

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create. The bulk of my stuff that I'm putting
out these days is more so videos and podcasts.

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I create a couple one minutes, three
days a week. The other two days a week,

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I create the fuller length, but
they usually stand at between 3, 4,

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5 minutes max. I create those ideas. I'm not
going to use some kind of trending software.

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I'm not using a script thing from AI. These
are my thoughts from my experiences. Now,

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once that video is done, I bring it into
sites like Submagic and it automatically,

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with AI, creates the video, the captions.
I also am a fan, a partial fan of Vidiq.

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Not for it to sit here and tell me this
is what I have to film and this is what

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I should film. And here's the latest trend.
So just hop on this train. No, I like that.

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I can upload to. I can upload to Vidiq a
video I can upload. I can also add in and say,

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okay, here's. Here's the captions, here's the
script, here's the point of what I'm going for.

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What would be some good keywords to add to
that and add to the description? It's the

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same thing with descriptions. I create my videos.

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I will say, okay, I have just created
a video. This is what the video is.

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This is the title of the video. Here is, Here is
the. The transcription from the video. I'm looking

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for a couple keyword phrases that would be strong
from what's been created to amplify the marketing.

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And that feels completely moral
and ethical and transparent to

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me. I'm happy to share that with
the world. While it's strange that

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some people from the faceless YouTube
channels to others that will go, okay,

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what's trending? What's hot? What do I need?
Oh, gosh, I gotta write a script. Not anymore.

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You can click on it and Vidiq will do it, and some
of these other ones will do it for you. That's not

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honest. Using AI as an editing tool, using AI to
bring, to enhance or assist on authority, I find

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to be a moral, ethical thing. And it's something
that I have no problem sharing how I use it.

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To these people that choose to hide that,
to these people that choose to deceive,

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to these people that use it so that it completely
creates their content, all their authority,

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all their knowledge, because it's built from
somewhere else. That to me, is dangerous.

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And that to me, it makes me wonder, you know,

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for the people that are looking into it. What
is it? Not only are they scamming, but they're.

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They're holding themselves with no liability
to anybody, no accountability. So if you start

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seeing somebody that just pops up out of nowhere,
watch for some of the signs. Do you notice that

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for all of a sudden they didn't seem to have
much going on? They had a couple blogs here,

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they had a couple posts here with social media,
and then all of a sudden they're drenched

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in social media. They have all these blogs
coming out day after day after day after day.

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And many posts in a given day that might
be AI, it might not be them. Do they all

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of a sudden have they gone from never writing a
book to all of a sudden they have five books in

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a series of months to all of a sudden having
these courses that just seem to have come out

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of nowhere? Might be. Again, might be AI? Yes.
There are people that are working and they're

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putting together and they're prepping certain
stuff for a given launch, and that's one thing.

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But when all of a sudden the content, the courses,
a series of books, a whole bunch of stuff seems to

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all of a sudden come into play, that might
have been the time when they signed up for

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their little subscription, they paid their little
fees, and they're in full exploiting mode of you

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don't get caught in trying to buy into the hype.
That is not true. And even inside of some of this,

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you may notice, see if you can get something
where you can test out and read through it.

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Does it look like it's just a call to action?
There's one individual I worked on with a book

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and I stepped away from working with him because
at first it was truly a stewarding, gifting,

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intelligent book from an amazing individual
that had great knowledge and great experience.

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But then he turned it into a call to action.
Everything was a call to action about that

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book. And it's not saying that a book can't
promote your authority, but I don't believe

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a book should create your authority. And I don't
believe that a book needs to be a call to action.

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From that book, if someone gets
a good enough sense, wow, well,

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this is who he is. This is how he does it. These
are his experiences. This is a sense of him.

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Okay, great. But if in a chapter three
different times to learn more. Oh,

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to learn this. Oh, to get this,
you just got to work with me.

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Oh, you just sign up here. Oh, just,
oh, pay me this then. It's not a book,

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it's an ad pamphlet in My opinion and for you,

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for the individuals that see these
things, yes, I get it. It can be enticing.

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It's kind of like, you know, sugar candy of
like, I've always wanted to have a book. This

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scam site says I can have a book. I think
deep down most people know that, wait,

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I'm going to be an author in two minutes. They
know that there's something wrong with that.

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Go with your gut, think about it, pray
on it. Stand on a foundation of truth

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and transparency. Because as you build,
as AI gets smarter, AI is also beginning

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identify more and more the fakes. And for people
saying, oh, well, we're able to hide this AI.

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We're able to hide the AI writing, more themes,
more patterns are showing up, more is coming

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out. Are you prepared in your business, with your
product, with your service, are you prepared to

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go truly transparent for who you are, for what you
know, for where you learned it, for the knowledge,

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the wisdom, the discernment that you've grown?
Does it prove out or did it magically appear

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overnight because of an AI system? Did you hire
some kind of marketing AI thing to give off the

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appearance, or did you genuinely go and learn
these things? It's even awful. You know, some of

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these colleges, you don't need to go this long.
You don't need this long to get this master's.

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How do you know this individual might need
that? It's looking in and it's vetting

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and it's digging deeper and it's choosing
the path that you want to go. In the end,

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it is your choice. There are more options
now than ever to lie, to deceive, to cheat,

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to steal, to rip off, to appear as something
that you are absolutely not. But there's also,

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in the middle of this honesty, there's integrity.

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There's the ability to stand out and shine
like a bright, beautiful light of truth,

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of love and of transparency, of being
able to share transparency. Hey,

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this. You know what? I did use AI, but I used
it this way. Here's what I did to create this.

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Here's how long it took me to write the book.

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Here's how I wrote it. Talk about those
things. Showcase so that you can share.

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If you're going the moral route, if
you're going the transparent route,

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so you can be seen differently in a sea of
fakes, in how you stand and how you wrote,

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in where the book came from, in where the
experiences happen, in how you put this together,

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having that little story that may end up being
a series of videos, it may End up being a series

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of blogs, a post of pictures of the process, of
the time, track it. When did you first sit down

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and start writing? When did you. When did
you stop? I. I've been writing something.

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It's a. It looks like it may
be another book for me. It

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started off not intentionally at first. It was.

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I'm just going to get this out to now
becoming something that goes like, okay,

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this, this may be a book. This may be
a book for a side of the story that I

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feel I want to have seen. And I've gotten
to the point where it was started in June

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and the last I wrote the opener and the closer,
I guess you could call it opening and closing

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thoughts for the whole thing this morning and
in that may be my next book. I'm not sure yet,

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but I can state, here's what I did, here's how I
worked on it, here's how I created it, here's how.

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Here's the process, here's the dates, here's
the timeline. I'm going that extra distance

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right now to showcase this came from me and
did not come from a prompt or an AI system or

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some cheap software thing. That this is me. And
that's where I want to leave you with this one.

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Be you if you're going to be honorable, if
you're going to show that integrity to stand

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out against this sea of lies, of deception,
thievery, false fronts and fake people and

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even those with some authority but trying to
shortcut, share how you didn't. A great deal

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of your marketing and your message and part
of that narrative can be shown in how you

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did it to prove that you did it and in that how
much better would it feel to be able to say no,

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you know, oh, this guy's an author and this
guy's. Are they. I can't say if they are.

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I can't say if they're not. But
I can tell you this is the blood,

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sweat, tears and time that I put in.
And with anything that's worth anything,

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it is blood, sweat, tears and time. And
while they claim and many of these fake

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false flag companies and scam artists,
oh, you just do this in two minutes.

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Somewhere deep down, I believe everyone
knows it's fake, it's wrong, it's untrue,

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and it's a way to make a quick buck.
And I'd like to see, I'd like to see,

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you know, accountability on that. I like
to see that if you had to use those things

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that you would not be allowed a copyright
or it would have to be stated somewhere

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in the book what this was and how it was
created. That's not coming anytime soon.

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But at the same time, for you to counter and
be able to tell the truth of your process,

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your system, how you came to get from point A to
point B and the details in there, then in that

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transparency, you're blowing the others out of
the water and you're showcasing the truth of you,

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the truth of a book, of where you stand, of
what you have for experiences and, and what

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you are capable of over so many others that
have so little capability to do anything that

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they're looking for any way to appear as something
they're not. And they don't care how it could come

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off. If they're lying, if they're deceiving,
if they're cheating, as long as they can make

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that quick buck and hold no accountability in
the moment, they're thrilled. Shame on them.

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And instead of being like them, consider
standing in honor and transparency as you

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be true. Be true to you. Be true to the
audience that you may want to build or

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that you're trying to build. I believe
it makes all the difference in the world

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and really highlights who you are as a
person and who you would share that with.

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I mean, the last thing I'll say, would you tell
a daughter or a son, this is how you created a

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book. Would you tell a family member? Would
you tell somebody that you look up to. This

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is what you did and this is the process that
you did. And if you don't feel comfortable or

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there's something tugging or nagging, then why
do that to the public at large? Honor yourself.

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Be true, be transparent, be professional.
Even in a world where everyone is saying

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you don't have to and you can go
the other way, take that route that

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a little less people are going through, go
through that gate that's a little skinnier

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than the other one. It's something that
may allow you to be a little bit more

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proud of the achievement of what you create
and how you created it. So that's about it.

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That's my rant on this one. Maybe a little more
emotional than it needs to be, but that's where

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I stand on this. This new practice of the.
The two minute prompted book and the type

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of people and the choices that people are
making right now to appear as so much more,

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while in a sense it only amplifies
how much less they are as a person.

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Wait What Really OK, OK.