Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for FSG Messaging and Optics.
Who is Loren Weisman?
Loren Weisman is a messaging and optics strategist that keeps a focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product. Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends. This allows for the most authentically effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting as a session drummer and then music producer, Loren then shifted to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist.
Loren’s speaking and talks focus on authentic and authoritative messaging strategies, marketing perceptions, audience optics and humble personalized engagement methods. Weisman is able to help authentically sound people seed their visions in good soil.
Some of Weisman’s credits include:
– 700 album credits across major and indie labels as drummer and producer.
– TV production credits for ABC NBC, FOX, CBS, TLC and more.
– Speaking engagements across the US & Canada at many expos, conferences & summits.
– 3 internationally published and distributed books including Wiley and Sons, “Music Business for Dummies”, as well as GreenLeaf Book Groups “The Artists Guide to Success in the Music Business”.
– Private Corporate Sessions for business ranging from health to hospitals, legal groups to lobbyists, business development teams, real estate, construction and more.
Who is Loren Weisman as a speaker?
As a speaker, Messaging and Optics Strategist Loren Weisman delivers down to earth talks, educational and applicable presentations as well as informative, up to date and humorous lectures. Every talk is specifically tailored to the level of understanding of an audience along with the size of the audience ranging from small board rooms to full capacity convention centers.
The aim is to always create and execute an engaging, educating and beneficial experience each audience in a personalized fashion. The concepts, tactics, strategies and stories surrounding messaging and optics are always delivered in conversational style that is adjusted to the exact audience, their level of learning, understanding and experience.
