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FSG Development Discovery Questions for a solid foundation

January 25, 2023 FSG Messaging and Optics Strategist Loren Weisman 1

FSG Development Discovery Questions for a solid foundation. A brief FSG blog regarding a first pass of foundational questions to secure and grow from a […]

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Messaging comes before marketing. An authentic perspective.

January 7, 2023 FSG Messaging and Optics Strategist Loren Weisman 1

Messaging comes before marketing. An authentic perspective on the impact and the results of creating foundational messaging as a first step. S7.E6.N119 of Wait What […]

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group (FSG).

Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online.

This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed.