Ghost in the Machine is an archives tag for lorenweisman.com and part of a title of a blog and podcast from Brand Messaging Strategist Loren Weisman.
Ghost in the Machine
Being a Ghost in the Machine of the music industry was not just about not getting the credit or the spotlight, it allowed me to see a great deal more of how the industry operated and how it worked. Yes, music is creative and it is art, but in the music business, that creativity and art shifts to a business that is run like a business. It is not the best song, because there is no best. Music is art, art is subjective. But Business success is not.
Seeing art cross to business both effectively and incorrectly is the root and foundation of what I do today.
Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG Development and FSG Living are presently developing, designing and creating Living Buildings, Living Homes and Living Villages for the discerning and attention to detail buyer.
The divisions of Fish Stewarding Group include:
FSG Development
FSG Living
FSG Living Buildings
FSG Living Panels
FSG Living Homes
FSG Living Village
FSG Africa
FSG Messaging and Optics
FSG ELC
Liberating Water Directive
FSG Realty
FSG Living Roads
FSG Publishing
