Authoring the brand of your book is an archives tag for lorenweisman.com and an article from FSG messaging and Optics strategist Loren Weisman. When you build the foundation of the branded message, it is easier for the book to get out to more people, more eyes and more reviews for more sales and promotional options.
Authoring the brand of your book
All too often a book is written and it does not take into consideration the branding options and marketing opportunities as well as the optimization that can embellish the book. It is not about branding the book before it is written, it is about branding the book along the way, so the marketing pieces can be created faster, easier and cheaper for the best result.
From looking into the title to differentiate all the way to the different chapter titles and the stories that can make for strong supportive marketing content touches on the tip of the iceberg of options.
Authoring the brand of your book
Also, many pieces that might get edited out of the usual book or thrown away, can be strategically placed or developed into content that will help to draw those in that know the book or have never heard of the book.
Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG Development and FSG Living are presently developing, designing and creating Living Buildings, Living Homes and Living Villages for the discerning and attention to detail buyer.
The divisions of Fish Stewarding Group include:
FSG Development
FSG Living
FSG Living Buildings
FSG Living Panels
FSG Living Homes
FSG Living Village
FSG Africa
FSG Messaging and Optics
FSG ELC
Liberating Water Directive
FSG Realty
FSG Living Roads
FSG Publishing
