Authenticity and authority is an archives tag for lorenweisman.com and a core theme of the articles on the brand messaging and optics strategist Loren Weisman website.
Authenticity and authority
Authenticity and authority mean everything in a world that is lacking so much of it online right now. To set your message in a clear and professional foundation of truth, proof and professionalism.
So much hype and advertising talk is out there, that when you take an approach of sharing and engaging with real information that is more informed than it is selling, it allows for better connections.
Showcasing what you know with information and the continuity of it allows for those to have a true sense of you. These days too many are focused on the sell and the sell alone, while putting less energy in to showing why someone should listen to them, work with them or buy their product.
Authority comes from proof, not promotion and authenticity comes from the delivery of information and not just they hype about the information you claim to know.
Showcase these elements in a world where it is rare to stand out and be heard over the oversaturated hype and fakes. Take the time to delivery your voice and your message with your validity. This will deliver an engagement that will be seen as different from many using the same old tired methods.
Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side. FSG is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG Development and FSG Living are presently developing, designing and creating Living Buildings, Living Homes and Living Villages for the discerning and attention to detail buyer.
The divisions of Fish Stewarding Group include:
FSG Development
FSG Living
FSG Living Buildings
FSG Living Panels
FSG Living Homes
FSG Living Village
FSG Africa
FSG Messaging and Optics
FSG ELC
Liberating Water Directive
FSG Realty
FSG Living Roads
FSG Publishing
