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A featured image with a background of a tan wood walled recording studio with a title in the center that reads music business ghost drumming. Being a ghost in the machine.

Music business ghost drumming. Being a ghost in the machine.

October 23, 2020 Messaging and Optics Strategist Loren Weisman 1

Music Business ghost drumming. Being a ghost in the machine is the title of The FSG Messaging and Optics Podcast Wait What Really OK S6.E09.N112 […]

Text over mountains and sand that reads Subjective vs objective messaging.

Subjective vs objective messaging. Opinions vs facts online.

October 6, 2020 Messaging and Optics Strategist Loren Weisman 1

Subjective vs objective messaging. Opinions vs facts online. An FSG Messaging and Optics Blog from Messaging and Optics Strategist Loren Weisman. Subjective vs objective messaging. […]

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Musical Influences and Inspirations that impacted me.

September 29, 2020 Messaging and Optics Strategist Loren Weisman 0

Musical Influences and Inspirations that impacted me before, through out and after my career in the music industry. These people have meant so much to […]

A featured graphic with a marbled tan and red floor in the background with a blue rectangle in the center with a white border around it with white text that reads podcast guest booking tactics.. Above is the FSG Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman. The blue rectangle is surrounded by a white Fish Stewarding Group logo watermark.

Podcast guest booking tactics and podcast host soliciting

September 24, 2020 Messaging and Optics Strategist Loren Weisman 1

Podcast guest booking tactics and podcast host soliciting. A blog and Podcast with FSG Messaging and Optics Strategist Loren Weisman. Podcast guest booking tactics These […]

A featured graphic with a long sandy road with some tan hills in the background in New Mexico. Then, in the middle, a blue rectangle in the center with a white border around it with white text that reads A Library of Congress Visit. Above is the FSG Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman. The blue rectangle is surrounded by a white Fish Stewarding Group logo watermark.

Library of Congress. The psychology and perceptions of a brand misread

September 9, 2020 Messaging and Optics Strategist Loren Weisman 0

Library of Congress. The psychology and perceptions of a brand misread, An FSG Messaging and Optics Blog from FSG Messaging and Optics Strategist Loren Weisman. […]

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Look in to those healpreneurs and see if they actually have the knowledge to help.

Messaging and Optics Strategist Loren Weisman

Loren Weisman is a messaging and optics strategist.
Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.
This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online. 
 
This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed. 
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Weisman is also the host of the messaging and optics podcast; Wait What Really OK.
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