# Brand Communications and Optics Strategist Loren Weisman

> Illuminating Authoritative Intelligence and Amplifying Authentic Experts


## Posts

- [Studies Have Shown? A Study on the Claims of Fake Studies](https://lorenweisman.com/2025/02/25/studies-have-shown/): It seems too many are out there claiming studies have shown and more often than not, having no proof of a study to show for.
- [Integrity Over Ease. The True Cost of Authentic Brand Communication](https://lorenweisman.com/2025/02/24/integrity-over-ease/): My Brand Communication strategies and services might not be the easiest and are far from the cheapest, but they stand in honor, truth, transparency and are built on a solid foundation.
- [Secure Your TikTok Experience: A Two-Phone Strategy](https://lorenweisman.com/2025/02/22/secure-your-tiktok-experience/): Are you considering joining the TikTok craze but concerned about TikTok privacy and TikTok security? Here’s a clever solution that might put your mind at ease: using a dedicated second phone for TikTok, also known as the two-phone strategy.
- [Are they branding you into a box that is not you?](https://lorenweisman.com/2025/02/21/are-they-branding-you/): Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Are they branding you into a box that you don't fit into?
- [Ready Fire Aim… Are you branding in the wrong order?](https://lorenweisman.com/2025/02/20/ready-fire-aim/): Taking aim and being prepared can do your brand, your communication and your marketing a world of good. Please consider taking the time to aim before you fire.
- [Just Because You Can Does Not Mean You Should](https://lorenweisman.com/2025/02/19/just-because-you-can/): Consider standing strong with ethics, honor, transparency and originality.
- [Messaging Strategist Loren Weisman on Success Books](https://lorenweisman.com/2025/02/16/messaging-strategist-loren-weisman/): Looking at the issues, the contradictions, the over saturation, the scams and even some of the good that come from this genre that is pumping out new books every day.
- [Messaging Before Marketing Transcription](https://lorenweisman.com/2025/02/15/messaging-before-marketing/): Today I'm talking about the concept of messaging before marketing, to create a sound foundation before you go to advertising, before you go to PR and before you go to marketing.
- [Reviewing authentically Transcription](https://lorenweisman.com/2025/02/14/reviewing-authentically/): There's a false sense of authenticity in attacking people to try to get popularity from others.
- [First Discovery Steps Podcast Transcription](https://lorenweisman.com/2025/01/10/first-discovery-steps/): This is a mix of a podcast as well as an overview of how I do initial onboarding or starting of a discovery when it comes to working with me.
- [Coaching with accountability transcription](https://lorenweisman.com/2025/01/01/coaching-with-accountability/): Coaching with accountability and finding honorable coaches in the world of coaching. Now there are some great coaches out there.
- [Authentic messaging introductions transcription](https://lorenweisman.com/2025/01/01/authentic-messaging-introductions/): This is from what you produce inside of videos, inside of audios, inside of articles, inside of interactions. It's digging into the authenticity and talking about authority.
- [Mary Poppins Messaging Transcription](https://lorenweisman.com/2025/01/01/mary-poppins-messaging/): Mary Poppins Messaging and practically perfect perceptions. I remember watching it on VHS when I was a little kid.
- [Do Not Vote Transcription](https://lorenweisman.com/2025/01/01/do-not-vote-transcription/): The name of this podcast is do not vote. If you do not want to vote and voting is a right, this is going to be a brief message.
- [Strategic Patience Podcast Transcription](https://lorenweisman.com/2025/01/01/strategic-patience-podcast/): I'm a brand communications and optics strategist and today's topic is strategic patience and pressure when preparing a launch. This is around the idea of the organization after a brand discovery.
- [Shop Local Shaming Transcription](https://lorenweisman.com/2025/01/01/shop-local-shaming-transcription/): If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
- [Are most Motivational Transcription](https://lorenweisman.com/2025/01/01/are-most-motivational-transcription/): This is the Wait What Really OK podcast, and today the question is: are most motivational and business coaches bad for you or bad for your business?
- [Popularity and Hype Transcription: Google it or googling it does not provide authority answers](https://lorenweisman.com/2025/01/01/popularity-and-hype-transcription/): This episode is titled Google it or Googling it does not provide authority answers, or for that matter, authoritative answers.
- [Brand Messaging Mission Transcription](https://lorenweisman.com/2025/01/01/brand-messaging-mission-statement/): For this episode, this is my brand messaging mission statement. Many of us remember Jerry Maguire from the mid-90s.
- [More Players Transcription](https://lorenweisman.com/2025/01/01/more-players-transcription/): This episode is titled More Coaches on the Sideline than Players on the Field.
- [Success Books Explored Transcription](https://lorenweisman.com/2025/01/01/success-books-explored/): Books, books, success books over the last hundred years, from what started off as simple pamphlets to the father, if you will, Napoleon Hill.
- [Amplified Authentic Opinions Transcription](https://lorenweisman.com/2025/01/01/amplified-authentic-opinions/): This episode is titled Amplified Authentic Opinions and Intelligence to Consider. It goes on the spectrum of products, to services, to message, to missions, to beliefs.
- [Ghost Drummer Transcription From Podcast](https://lorenweisman.com/2025/01/01/ghost-drummer-transcription/): Before I did the brand messaging, I was a music producer and before that I was a drummer and I did a fair amount of ghost drumming.
- [Podcast Guest Solicitation Transcription](https://lorenweisman.com/2025/01/01/podcast-guest-solicitation/): Wait What Really OK, I'm your host, Loren Weisman, and today we're going to talk about podcasts. The title of this episode is Podcast Guest Soliciting and Podcast Host Booking Tactics.
- [Artificial Intelligence Statement Transcription](https://lorenweisman.com/2025/01/01/artificial-intelligence-statement-transcription/): What I use AI for and what I do not. This is, in a sense, our artificial intelligence statement.
- [Vetting Transcription](https://lorenweisman.com/2025/01/01/vetting-transcription/): Where's the accountability and responsibility of the individual to look into seeing if a source is real or not?
- [Brand Communications and Optics Strategist Transcription](https://lorenweisman.com/2025/01/01/messaging-and-optics-strategist/): What is a brand communications and optics strategist? Many people come under the mindset that they're supposed to write a bio.
- [Sharing Opinions Instead Transcription](https://lorenweisman.com/2025/01/01/sharing-opinions-instead/): Sharing opinions instead of trying to state facts may help your business, your messaging, your marketing, your reach and your advertising.
- [Amazon Best Selling Transcription](https://lorenweisman.com/2025/01/01/amazon-best-selling-transcription/): The title of this episode is Amazon Best Selling Book claims and the 16,000 book categories on Amazon.
- [Fake Amazon Reviews Transcription](https://lorenweisman.com/2025/01/01/fake-amazon-reviews-transcription/): Today's topic is around the fake Amazon reviews, and ways to see through them.
- [Da Pope and the Saturday Night Live Chicago Skits](https://lorenweisman.com/2026/11/05/da-pope/): Da Pope: Loren Weisman on hearing the new Pope was from Chicago and thinking of the old Saturday Night Live skits with Ditka on everything Chicago.
- [Trend Chasing Content Versus Content That Is You](https://lorenweisman.com/2026/11/05/trend-chasing-content/): Trend chasing content: Loren Weisman on making videos about what you know, how you can help and your story, over chasing views and popularity.
- [False Promises With No Substance Behind Them](https://lorenweisman.com/2026/11/04/false-promises/): False promises: Loren Weisman on people who make too many claims and promises with no substance, and on asking them if you get your money back.
- [Asking for Feedback: Be Ready for the Answer](https://lorenweisman.com/2026/11/04/asking-for-feedback/): Asking for feedback: Loren Weisman on being prepared to hear a view different from yours about your product, optics, branding or investment platform.
- [Amazon 90 Day Review: Testing Before You Review](https://lorenweisman.com/2026/11/04/amazon-90-day-review/): Amazon 90 day review: Loren Weisman on immediate reviews, testing a product for 90 days or 3 months, and bringing more truth to the reviews you write.
- [One Trick Pony Experts Who Repeat the Same Three Tips](https://lorenweisman.com/2026/11/03/one-trick-pony-experts/): One trick pony experts: Loren Weisman on rinse and repeat YouTube types, one tip repackaged a dozen different ways, and when repeating a topic can be good.
- [Humility in Media Interviews: Honor the Host](https://lorenweisman.com/2026/11/03/humility-in-media-interviews/): Humility in media interviews: Loren Weisman on the me of media, letting the host set the pace, curbing long answers and watching past episodes first.
- [Wisdom Over Intelligence: Why There Is a Difference](https://lorenweisman.com/2026/11/03/wisdom-over-intelligence/): Wisdom over intelligence: Loren Weisman on applying what you learn with discernment and an ethical and moral foundation in your work.
- [Research vs Opinion in Branding: Ask Them Why](https://lorenweisman.com/2026/11/02/research-vs-opinion/): Research vs opinion: Loren Weisman on branding and marketing advice built on opinion, and asking for discovery, analysis and proof of market.
- [Crisis Management Optics: Prepare Before an Attack](https://lorenweisman.com/2026/11/02/crisis-management-optics/): Crisis management optics: Loren Weisman on having videos, blogs and articles ready ahead of time to point to when someone goes on the attack.
- [Wordy Worded Words and AI Written Books: Podcast and Transcription](https://lorenweisman.com/2026/11/02/ai-written-books/): Wordy Worded Words and AI written books are the subject of this Wait What Really OK episode, an overview about why I did Wordy Worded Words.
- [Fact Checking Books Before You Call It True](https://lorenweisman.com/2026/11/02/fact-checking-books/): Fact checking books: Loren Weisman on why reading it in a book does not make it true, AI books on Amazon, popularity over authority, and citing your sources.
- [Bad Music Contracts and the Artist's Responsibility](https://lorenweisman.com/2026/11/01/bad-music-contracts/): Bad music contracts: Loren Weisman on artists who sign without looking at what they are responsible for, and why the due diligence is on the one who signs.
- [One Off Experts and the Courses Built on One Win](https://lorenweisman.com/2026/11/01/one-off-experts/): One off experts: Loren Weisman on people who sell courses off one success, why it may not fit your path, and vetting experience before you invest.
- [As Seen On Scam: Checking Paid Media Placements](https://lorenweisman.com/2026/11/01/as-seen-on-scam/): As seen on scam: Loren Weisman on paid packages that place an article deep in a big media website, and how to look up the links for yourself.
- [Pay for Play Magazines: Watch Out for Paid Placement](https://lorenweisman.com/2026/10/31/pay-for-play-magazines/): Pay for play magazines: Loren Weisman on people who pay for a pitched article, then show the magazine as proof of some level of authority.
- [Phone Calls in Public and Keeping Business Confidential](https://lorenweisman.com/2026/10/31/phone-calls-in-public/): Phone calls in public: Loren Weisman on loud calls, confidential conversations in coffee shops, and who might be in earshot when you talk business.
- [Ads Disguised as News: Vet It Carefully](https://lorenweisman.com/2026/10/31/ads-disguised-as-news/): Ads disguised as news: Loren Weisman on ads placed between news headlines, an advertisement label down to a dot, and looking for substantiated information.
- [Standing Strong in Your Beliefs in Front of Anyone](https://lorenweisman.com/2026/10/30/standing-strong-in-your-beliefs/): Standing strong in your beliefs: Loren Weisman on keeping what you stand for the same, no matter who you are standing in front of.
- [Book Made With AI in 7 Hours That Didn't Cost a Thing](https://lorenweisman.com/2026/10/30/book-made-with-ai/): A book made with AI in 7 hours that didn't cost a thing, and is worthless: Loren Weisman on Wordy Worded Words and looking for better worth.
- [Pay to Win Awards: Standing in Truth Over a Trophy](https://lorenweisman.com/2026/10/30/pay-to-win-awards/): Pay to win awards: Loren Weisman on paid trophies, purchased certifications, bought rankings, and showing your authority instead of an award.
- [Amazon Review System: Reviews After 90 Days](https://lorenweisman.com/2026/10/30/amazon-review-system/): Amazon review system: Loren Weisman proposes a 90 day review system, so a product review comes 90 days after delivery, for truth and transparency.
- [Special Offers in Marketing: Make Your Special Special](https://lorenweisman.com/2026/10/29/special-offers-in-marketing/): Special offers in marketing: Loren Weisman on monthly specials that repeat, urgency that is not real, offers that come back, and making a special special.
- [I Voted App: What If You Voted and Didn't See Any More Ads?](https://lorenweisman.com/2026/10/29/i-voted-app/): Wouldn't it be cool if there was an I Voted app? If you voted early, a tag or a code could shut off the advertisements everywhere until the election.
- [Being a Podcast Guest: Let the Host Lead](https://lorenweisman.com/2026/10/29/being-a-podcast-guest/): Being a podcast guest: Loren Weisman on letting the host lead, making it a conversation, and not trying to take over or make it all about you.
- [Protect Your Optics When You Are Out in Public](https://lorenweisman.com/2026/10/29/protect-your-optics/): Protect your optics: Loren Weisman on how the behavior of one moment in public can be taken out of context and used against you down the line.
- [Like and Subscribe Requests: Why I Skip Them](https://lorenweisman.com/2026/10/28/like-and-subscribe-requests/): Like and subscribe requests: Loren Weisman on why he does not ask, rebuilding his channel, and sharing information without making it a two way street.
- [Work Faith Balance Over Work Life Balance](https://lorenweisman.com/2026/10/28/work-faith-balance/): Work faith balance: Loren Weisman asks if your faith stands as strong in your business Monday through Friday as it does on a Saturday or Sunday.
- [Do NDAs Work? When They Are Written Correctly](https://lorenweisman.com/2026/10/28/do-ndas-work/): Do NDAs work? Loren Weisman on template boilerplate NDAs, NDAs written with the right elements in the right place, and what happens if partners break apart.
- [Original Content Creators and Prompted Scripts](https://lorenweisman.com/2026/10/27/original-content-creators/): Original content creators: Loren Weisman on VidIQ and TubeBuddy prompts that write the script and title, and checking a creator's trail before you buy.
- [Hard Times in Business and the People Around You](https://lorenweisman.com/2026/10/27/hard-times-in-business/): Hard times in business: Loren Weisman on how challenging times show you how the people around you act, interact and react as you build.
- [My Truth Versus the Truth: Honoring the Word](https://lorenweisman.com/2026/10/27/my-truth-versus-the-truth/): My truth versus the truth: Loren Weisman on honoring the definition of truth, backing up what is true, and stating an opinion as an opinion.
- [Sending a Frustrated Email: Think Before You Send](https://lorenweisman.com/2026/10/26/sending-a-frustrated-email/): Sending a frustrated email: Loren Weisman on the endurance of emails and texts, words taken out of context, and taking that pause before you send.
- [Marketing Without Hype: Would You State That in Court?](https://lorenweisman.com/2026/10/26/marketing-without-hype/): Marketing without hype: Loren Weisman on removing the promises and claims, wording it with accountability, and putting out opinions as opinions.
- [Narcissists in Denial: Traits They Never Seem to See](https://lorenweisman.com/2026/10/26/narcissists-in-denial/): Narcissists in denial: Loren Weisman on people proud to share other disorders, and those showing narcissistic traits who never seem to see it in themselves.
- [Passive Aggressive Emails and the Last Minute Reply](https://lorenweisman.com/2026/10/26/passive-aggressive-emails/): Passive aggressive emails: Loren Weisman on replies sent 23 hours and 59 minutes later, moving away from revenge, and when not to call it out.
- [Fiverr Services: Cutting Corners on Your Brand](https://lorenweisman.com/2026/10/26/fiverr-services/): Fiverr services: Loren Weisman on template logos and cutting corners, and why you might want to wait before you build your brand on a $5 service.
- [Sarcasm and Mockery When You Want to Change Minds](https://lorenweisman.com/2026/10/25/sarcasm-and-mockery/): Sarcasm and mockery: Loren Weisman on how mocking a view can put the other person's walls back up, and on presenting what you know in a loving way.
- [Quid Pro Quo Referrals and Your Reputation](https://lorenweisman.com/2026/10/25/quid-pro-quo-referrals/): Quid pro quo referrals: Loren Weisman on referring like your reputation depends on it, knowing the product you send people to, and staying true to your morals.
- [Transparency in Crisis Management: Consider Revealing Everything](https://lorenweisman.com/2026/10/25/transparency-in-crisis-management/): Transparency in crisis management: Loren Weisman on why you reveal everything to the people working on your reputation, optics and communications.
- [Using AI Ethically: Prompts Built on What You Know](https://lorenweisman.com/2026/10/24/using-ai-ethically/): Using AI ethically: Loren Weisman on prompts built from your own knowledge, the prompt he uses to update a podcast for SEO, and AI that amplifies what you know.
- [Check Breaking News Before Sharing: Is It Broken News?](https://lorenweisman.com/2026/10/24/check-breaking-news-before-sharing/): Check breaking news before sharing: Loren Weisman on substantiating what you see, posts made for views and clicks, and sharing as part of your reputation.
- [AI Transparency for Authors: Author or Prompter?](https://lorenweisman.com/2026/10/24/ai-transparency-for-authors/): AI transparency for authors: Loren Weisman on saying how you used AI on your website and back cover, and being an author, not a prompter.
- [One Size Fits All Consulting: Watch Out for Templates](https://lorenweisman.com/2026/10/23/one-size-fits-all-consulting/): One size fits all consulting: Loren Weisman on template consultants, upselling, and asking for a statement of work and a plan suited to you.
- [Speaking Volume: Why Your Volume Speaks Volumes](https://lorenweisman.com/2026/10/23/speaking-volume/): Speaking volume: Loren Weisman on being aware of your volume, posture and words, and how an excessive volume in a group can dilute your message.
- [View Count and Authority: Look Beyond Popularity](https://lorenweisman.com/2026/10/23/view-count-and-authority/): View count and authority: Loren Weisman on popularity versus truth, creators chasing views to monetize, AI used to appear expert, and vetting sources.
- [Buying Awards: Showcase Your Knowledge Instead](https://lorenweisman.com/2026/10/22/buying-awards/): Buying awards: Loren Weisman on pay for play awards as false hype, digging into the awards others show you, and showcasing your knowledge instead.
- [Filler Words in Communication: Say What You Mean](https://lorenweisman.com/2026/10/22/filler-words-in-communication/): Filler words in communication: Loren Weisman on why framing like "let me tell you the truth" can dishonor a message, and on going right to the point.
- [AI in Post-Production: Creating the Content First](https://lorenweisman.com/2026/10/22/ai-in-post-production/): AI in post-production: Loren Weisman on creating the core foundation of your content first, then asking AI to format it and follow best practices.
- [Earned Media With an Interview Information Sheet](https://lorenweisman.com/2026/10/22/earned-media/): Earned media: Loren Weisman on an interview information sheet that shows media outlets what you know, where your content lives and how you can help.
- [Engaging Your Audience Before Asking for a Follow](https://lorenweisman.com/2026/10/21/engaging-your-audience/): Engaging your audience: Loren Weisman on giving viewers a chance to experience you before you ask them to like, share, subscribe or follow.
- [Vetting Coaches and Consultants Before You Work With Them](https://lorenweisman.com/2026/10/21/vetting-coaches-and-consultants/): Vetting coaches and consultants: Loren Weisman on information over motivation, overnight certifications, proof of concept and not believing the hype.
- [Authenticity in Brand Communication: Why It Matters](https://lorenweisman.com/2026/10/21/authenticity-in-brand-communication/): Authenticity in brand communication: Loren Weisman on popularity versus authority, rejecting hype, and building a brand on truth and real experience.
- [Fake Online Course Industry Is Out of Control](https://lorenweisman.com/2026/10/20/fake-online-course-industry/): The fake online course industry is out of control: the tactics behind many deceptive courses aimed at coaches, consultants and entrepreneurs, and how to vet a course before you buy.
- [One-Sided Thinking: Watch Out for the One-Siders](https://lorenweisman.com/2026/10/16/one-sided-thinking/): One-sided thinking is the subject of this short video: the one-siders, the lopsided types, and how they can harm your business, your strategy and your relationships.
- [Recording an Audiobook With My Daughter: Podcast and Transcription](https://lorenweisman.com/2026/10/13/recording-an-audiobook-with-my-daughter/): Recording an audiobook with my daughter is the subject of this Wait What Really OK episode, a follow-up to Writing a Children's Book With My Daughter.
- [Writing a Children's Book With My Daughter: Podcast and Transcription](https://lorenweisman.com/2026/09/25/writing-a-childrens-book-with-my-daughter/): Writing a children's book with my daughter is the subject of this Wait What Really OK episode, Alphabet Animal Adventures Across America: A Book From Both of Us.
- [Raw Tribute to Uncle Rod: A Deaf Uncle's Lasting Lessons](https://lorenweisman.com/2026/04/24/raw-thoughts-for-my-uncle-rod/): I'm unable to get back due to some health reasons to my Uncle Rod's funeral, which is this coming Monday. I am sharing a couple thoughts about a man that had a great impact and a great influence on me.
- [Transparency in Brand Communication: Aligning Words and Actions](https://lorenweisman.com/2025/09/11/transparency-in-brand-communication/): What if your true actions became public? Would you feel comfortable standing by your reputation if every action, email, or message became public?
- [Why Customized Brand Communication Strategies Can Outperform Template Business Plans](https://lorenweisman.com/2025/09/02/customized-brand-communication-strategies/): Customized brand communication strategies can deliver better results than template business plans by aligning with each brand's goals, resources and identity.
- [Brand Communication Strategies: Why Authentic Outreach Can Beat Spam for Entrepreneurs](https://lorenweisman.com/2025/08/22/brand-communication-strategies/): Clear and honorable brand communication strategies can help entrepreneurs and startups gain sustainable momentum while building lasting trust in a sea of fakes, scams and false hype.
- [AI in Business Strategy and Brand Communications](https://lorenweisman.com/2025/08/21/ai-in-business-strategy/): Can AI alone guide your business strategy? AI can generate research, trends, and data at record speed. It can sort through mountains of content in minutes rather than weeks.
- [Top of mind bottom feeders and how their spam email tactics can suck](https://lorenweisman.com/2025/08/13/top-of-mind-bottom-feeders/): You have probably heard the phrase: “Stay at the top of your audience’s mind” at all times. And all these hype type business coaches and executive consultants love to repeat it as if it’s the ultimate marketing truth.
- [Fake Authors Using AI. Podcast Links and Transcription](https://lorenweisman.com/2025/08/09/fake-authors-using-ai/): The state of publishing, writing, and putting out a book to me has become terrifyingly dishonest. And right now, there are more and more companies using AI models that allow for these books to be written, as they even profess, in minutes.
- [Top 100 Loren Weisman Quotes: Considerations for Branding, Communication and Marketing](https://lorenweisman.com/2025/05/29/top-100-loren-weisman-quotes/): I hope this gives you a sense of me, my views and my approach. Here's to hoping you might find one or two of them helpful.
- [Loren Weisman Video Shorts on YouTube: 20 More](https://lorenweisman.com/2025/05/22/loren-weisman-video-shorts/): Loren Weisman Video Shorts on YouTube. A collection of 20 topics on communication, messaging, branding and optics.
- [Honest AI Podcast Transcription](https://lorenweisman.com/2025/05/20/honest-ai-podcast-transcription/): A conversation went on for a very long time and the structure and the ideas and thoughts that I've had on AI for the better part of 10 years.
- [How My Daughter Changed My Approach Podcast Transcription](https://lorenweisman.com/2025/05/13/how-my-daughter-changed-my-approach/): No one, nothing has ever had the impact on me as much as my daughter, and not only as being a father, but what she did to me and how she’s affected me with my work, with my life, with my faith.
- [12 Brand Communication Video Shorts from Loren Weisman](https://lorenweisman.com/2025/05/03/brand-communication-video-shorts/): I try to highlight the importance of building a solid foundation before launching marketing efforts. Is your only goal to attract numbers for popularity or attract people for engagement?
- [Strategy and Consulting Documents for Potential Clients. Examples of my documentation](https://lorenweisman.com/2025/04/09/strategy-and-consulting-documents/): Examples of the documentation I send before we get started. These documents protect potential clients while at the same time hold both parties accountable.
- [Subjective vs Objective Messaging: Opinions vs Facts Online](https://lorenweisman.com/2025/04/08/subjective-vs-objective-messaging/): Subjective vs objective messaging: the lines have been blurred heavily when it comes to opinions and facts. It is not about justifying your views. It is about defining they are your views.
- [Telling your story or sharing someone else’s messaging and story?](https://lorenweisman.com/2025/04/07/telling-your-story/): Sharing another’s story and trying to make it yours is anything but authentic. Are you telling your story and are you sure?
- [Library of Congress Visit. The psychology and perceptions of a brand misread](https://lorenweisman.com/2025/04/06/library-of-congress/): “This copy belongs to the government, you can't have it.” A strange experience and a little disappointing that it was not in that beautiful building, but still cool that the book is there.
- [Shop Local Shaming and Small Business Messaging Missteps](https://lorenweisman.com/2025/04/05/shop-local-shaming/): If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so?
- [Is your messaging clear when others are sharing it or promoting it?](https://lorenweisman.com/2025/04/04/is-your-messaging-clear/): When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
- [Bible Messaging Quotes for Direction and Consideration](https://lorenweisman.com/2025/04/03/bible-messaging-quotes/): These are a series of quotes from the Bible that I believe are great references to messaging with authenticity and authority in business practices.
- [Twelve One Minute Messages from Loren Weisman](https://lorenweisman.com/2025/03/29/twelve-one-minute-messages/): If you choose to use someone else’s authority, knowledge or expertise to amplify your popularity, likes and views, give credit where credit is due.
- [Musical Influences and Inspirations That Impacted Me](https://lorenweisman.com/2025/03/27/musical-influences-and-inspirations/): These are the people that made me listen in a different way and helped me grow as a musician, as a business person and as a creative.
- [Brand Messaging Mission Statement and Brand Communications Methodology](https://lorenweisman.com/2025/03/26/brand-messaging-mission/): My Brand Messaging Mission Statement and Brand Communications Methodology, a little flip on words and a focus on brand messaging, optics and communications.
- [Podcast guest booking tactics and podcast host soliciting](https://lorenweisman.com/2025/03/25/podcast-guest-booking-tactics/): These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
- [Compliant messaging presence online and some tactics to consider](https://lorenweisman.com/2025/03/22/compliant-messaging-presence/): Tactics to consider for a compliant messaging presence online. Consider the difference between the objective and the subjective. Still all too often, many methods out there have no legitimate, objective proof.
- [Thinking Like an Investor May Help You Find Money and Investors](https://lorenweisman.com/2025/03/21/thinking-like-an-investor/): When the brand messaging and the process architecture are not in place, it can create a greater risk for that investor.
- [Where Do You Draw the Line with AI in Your Brand Strategy?](https://lorenweisman.com/2025/03/18/where-do-you-draw-the-line-with-ai/): Some thoughts for entrepreneurs, investors, and authentic brands. AI's role in branding and marketing has expanded even more rapidly than ever before.
- [Expired Experts Might Be Holding You Back: Here’s How to Spot Them](https://lorenweisman.com/2025/03/17/expired-experts/): Ways that used to work for some, may not work for all or work anymore. Here are a few ways to identify expired experts who might be holding you back.
- [Branding an Authentic Book From the Start to Maintain Messaging Endurance](https://lorenweisman.com/2025/03/17/branding-an-authentic-book/): Branding and messaging tend to be some of the last thoughts on any writer's mind as they are penning a manuscript.
- [Defining Messaging Tactics From Intention to Perception and In-Between](https://lorenweisman.com/2025/03/15/defining-messaging-tactics/): Defining messaging tactics from intention to perception and in-between by looking to clarify intelligence, experience and authenticity.
- [Embracing Authenticity in Your Online Presence: A blog for Small Businesses and Entrepreneurs](https://lorenweisman.com/2025/03/14/embracing-authenticity/): Here's why I believe authenticity matters and how to balance it with SEO for your small business or startup. In a sea of perfection, being real can set you apart.
- [Strategic Brand Communications Quotes: Insights for Authentic Marketing in 2025](https://lorenweisman.com/2025/03/14/strategic-brand-communications-quotes/): I break out the strategic brand communications quotes with some thoughts around them. This also gives a sense of where my mind is at and how I view messaging and communications as a whole.
- [Business Continuity Plan and preparing for an unexpected loss in your company](https://lorenweisman.com/2025/03/13/business-continuity-plan/): Think of implementing strategic business continuity planning for those situations that you hope will never occur.
- [Freeze Your Kids Credit With a Child Credit Freeze for Protection](https://lorenweisman.com/2025/03/12/freeze-your-kids-credit/): Your kids are all the more vulnerable, so freeze your kids credit. Protect your child’s credit and their identity with a Child Credit Freeze.
- [Brand Communications and Optics Strategist Travel to You](https://lorenweisman.com/2025/03/10/communications-strategist-travel/): Travel information for bringing me to you for in person strategy or speaking.
- [Brand Optics Quotes and Insights from Loren Weisman](https://lorenweisman.com/2025/03/06/brand-optics-quotes/): In humility, subjectivity and in the ability to see a series of elements from a distance; it may help you to focus your messaging in order to create a much stronger impact.
- [Music Business Ghost Drumming: Being a Ghost in the Machine](https://lorenweisman.com/2025/03/05/music-business-ghost-drumming/): Music business ghost drumming occurred very often, along with a number of other session players that were paid to track parts, be silent and have another name credited on a song or album.
- [Brand Interrogation for Development: A Series of Questions to Help Find Answers](https://lorenweisman.com/2025/03/05/brand-interrogation/): These are some of the questions I ask in full brand discoveries. All too often in the branding stage, many companies in branding and marketing only create based on the intended ideas and the public facing view of a brand.
- [A brand named Sue or a brand name that won't get you sued?](https://lorenweisman.com/2025/03/04/a-brand-named-sue/): In the world of startups and entrepreneurship, choosing the right brand name can be a critical decision that can heavily impact your business.
- [Profit at the Expense of No One: A Stewarding Quote to Consider](https://lorenweisman.com/2025/03/04/profit-at-the-expense-of-no-one/): Profit at the expense of no one. A stewarding direction to consider.
- [Motivation vs Information. Unveiling real expertise in business and entrepreneurship](https://lorenweisman.com/2025/03/03/motivation-vs-information/): Or simply put, if you need to pay someone to motivate you to build your dream, you might have the wrong dream. While I believe motivation is important, to me, it is the quality of information that builds business growth.
- [Flipping the script. A fresher approach to marketing communication](https://lorenweisman.com/2025/03/01/flipping-the-script/): No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.
- [You Might Not Have a Book in You, and That Can Be a Good Thing](https://lorenweisman.com/2025/02/27/you-might-not-have-a-book-in-you/): In this digital hype with zero accountability age, many of us are often told we need certain things to establish our authority, a book, a podcast, an online course. But, perhaps pause and reflect on that claim for a moment.
- [Sharing vs Telling: A brand communication concept to consider](https://lorenweisman.com/2025/02/26/sharing-vs-telling/): In the fast and often linear motion of brand communication, a subtle yet powerful distinction can go unnoticed: the difference between telling a story and sharing one.

## Pages

- [Wordy Worded Words: How Easy It Is, How People Take Advantage, and Getting Something Real Up on a Limited or $0 Budget](https://lorenweisman.com/wordy-worded-words-talk/): The Wordy Worded Words talk, in two parts: how easy it can be to put a book up in hours for $0 and how some use that, and getting something real up at a limited or zero dollar budget.
- [Creating and Publishing Art With Your Family](https://lorenweisman.com/creating-and-publishing-art-with-your-family/): Creating and publishing art with your family, and positive ways that can help you be heard: a talk for kids by Loren Weisman that mixes art and communication.
- [Books by Loren Weisman](https://lorenweisman.com/books/): Loren Weisman is the author of five books, from Music Business For Dummies and both editions of The Artist's Guide to Success in the Music Business to Alphabet Animal Adventures Across America, plus the satire Wordy Worded Words.
- [Wordy Worded Words](https://lorenweisman.com/wordy-worded-words/): Wordy Worded Words is my satire of wordy words, put out under my pen name, Wordy Worderson. The Kindle, paperback, hardcover and audiobook editions are on Amazon, and the audiobook is on Audible and Amazon Music.
- [वर्णमाला के जानवरों के साहसिक कारनामे अमेरिका भर में](https://lorenweisman.com/alphabet-animal-adventures-across-america/hi/): “वर्णमाला के जानवरों के साहसिक कारनामे अमेरिका भर में” (Alphabet Animal Adventures Across America) 4 से 8 साल के बच्चों के लिए A से Z तक की एक किताब है, जिसे Olivia Weisman और Loren Weisman ने लिखा है। किताब अंग्रेज़ी में है। पेपरबैक और Kindle संस्करण Amazon पर हैं, और Olivia और Loren की पढ़ी हुई ऑडियोबुक Audible, Amazon और Amazon Music पर है।
- [アルファベット どうぶつの ぼうけん アメリカおうだん](https://lorenweisman.com/alphabet-animal-adventures-across-america/ja/): 『アルファベット どうぶつの ぼうけん アメリカおうだん』（Alphabet Animal Adventures Across America）は、Olivia WeismanとLoren Weismanが書いた、4歳から8歳向けの、AからZまでの子どもの本です。この本は英語で書かれています。ペーパーバックとKindle版はAmazonで販売されています。OliviaとLorenが朗読するオーディオブックは、Audible、Amazon、Amazon Musicで聴けます。
- [Alfabetets djuräventyr genom Amerika](https://lorenweisman.com/alphabet-animal-adventures-across-america/sv/): Alfabetets djuräventyr genom Amerika (Alphabet Animal Adventures Across America) är en barnbok från A till Z för barn i åldern 4 till 8 år, skriven av Olivia Weisman och Loren Weisman. Boken är på engelska. Den häftade utgåvan och Kindle-utgåvan finns på Amazon, och ljudboken, uppläst av Olivia och Loren, finns på Audible, Amazon och Amazon Music.
- [Alfabetyczne zwierzęce przygody przez Amerykę](https://lorenweisman.com/alphabet-animal-adventures-across-america/pl/): Alfabetyczne zwierzęce przygody przez Amerykę (Alphabet Animal Adventures Across America) to książka od A do Z dla dzieci w wieku od 4 do 8 lat, którą napisali Olivia Weisman i Loren Weisman. Książka jest w języku angielskim. Wydanie w miękkiej oprawie i wersja Kindle są w sklepie Amazon, a audiobook, który czytają Olivia i Loren, jest w serwisach Audible, Amazon i Amazon Music.
- [Alfabet-dierenavonturen dwars door Amerika](https://lorenweisman.com/alphabet-animal-adventures-across-america/nl/): Alfabet-dierenavonturen dwars door Amerika (Alphabet Animal Adventures Across America) is een kinderboek van A tot Z voor kinderen van 4 tot 8 jaar, geschreven door Olivia Weisman en Loren Weisman. Het boek is in het Engels. De paperback en de Kindle-editie zijn te koop op Amazon, en het audioboek, voorgelezen door Olivia en Loren, staat op Audible, Amazon en Amazon Music.
- [Avventure animali dell’alfabeto attraverso l’America](https://lorenweisman.com/alphabet-animal-adventures-across-america/it/): Avventure animali dell’alfabeto attraverso l’America (Alphabet Animal Adventures Across America) è un libro dalla A alla Z per bambini dai 4 agli 8 anni, scritto da Olivia Weisman e Loren Weisman. Il libro è in inglese. L’edizione con copertina flessibile e l’edizione Kindle sono su Amazon, e l’audiolibro, letto da Olivia e Loren, è su Audible, Amazon e Amazon Music.
- [Alphabet-Tierabenteuer quer durch Amerika](https://lorenweisman.com/alphabet-animal-adventures-across-america/de/): Alphabet-Tierabenteuer quer durch Amerika (Alphabet Animal Adventures Across America) ist ein Kinderbuch von A bis Z für Kinder von 4 bis 8 Jahren, geschrieben von Olivia Weisman und Loren Weisman. Das Buch ist auf Englisch. Das Taschenbuch und die Kindle-Edition gibt es bei Amazon, und das Hörbuch, gelesen von Olivia und Loren, gibt es bei Audible, Amazon und Amazon Music.
- [Aventures animales de l’alphabet à travers l’Amérique](https://lorenweisman.com/alphabet-animal-adventures-across-america/fr/): Aventures animales de l’alphabet à travers l’Amérique (Alphabet Animal Adventures Across America) est un abécédaire pour les enfants de 4 à 8 ans, écrit par Olivia Weisman et Loren Weisman. Le livre est en anglais. Le livre broché et le format Kindle sont sur Amazon, et le livre audio, lu par Olivia et Loren, est sur Audible, Amazon et Amazon Music.
- [Aventuras animais do alfabeto pela América](https://lorenweisman.com/alphabet-animal-adventures-across-america/pt-br/): Aventuras animais do alfabeto pela América (Alphabet Animal Adventures Across America) é um livro infantil de A a Z para crianças de 4 a 8 anos, escrito por Olivia Weisman e Loren Weisman. O livro é em inglês. A edição de capa comum e a edição Kindle estão na Amazon, e o audiolivro, lido por Olivia e Loren, está na Audible, na Amazon e na Amazon Music.
- [Aventuras animales del abecedario a través de Estados Unidos](https://lorenweisman.com/alphabet-animal-adventures-across-america/es/): Aventuras animales del abecedario a través de Estados Unidos (Alphabet Animal Adventures Across America) es un libro infantil de la A a la Z para niños de 4 a 8 años, escrito por Olivia Weisman y Loren Weisman. El libro está en inglés. La edición de tapa blanda y la edición Kindle están en Amazon, y el audiolibro, narrado por Olivia y Loren, está en Audible, Amazon y Amazon Music.
- [Loren Weisman App](https://lorenweisman.com/loren-weisman-app/): The Loren Weisman App is a free web app with the talks, the quotes, the Wait What Really OK podcast, the videos, the books and the contact details of brand communications and optics strategist Loren Weisman.
- [Out of the Line of Fire: Protect Your Podcast From Claims, Lawsuits and Attacks](https://lorenweisman.com/out-of-the-line-of-fire/): Sharing a strategic and subjective approach to protecting what is said on a podcast, with the focus on keeping the emotion, the intent and the story while staying out of the line of fire: what to share, what to hold back, and how to say an opinion so it is not heard as a claim.
- [Alphabet Animal Adventures Across America Audiobook](https://lorenweisman.com/alphabet-animal-adventures-across-america-audiobook/): Alphabet Animal Adventures Across America audiobook, read by Olivia Weisman, 11, and her dad, Loren Weisman, and on Audible about 12 hours after it went to ACX.
- [How We Wrote and Published a Children's Book Together: A Family Co-Authoring Blueprint](https://lorenweisman.com/how-we-wrote-and-published-a-childrens-book-together/): How Olivia Weisman and her dad, Loren Weisman, made and published Alphabet Animal Adventures Across America, in the order they did it, with the full blueprint to download.
- [Alphabet Animal Adventures Across America Author Media Sheets](https://lorenweisman.com/alphabet-animal-adventures-across-america-author-media-sheets/): Author media sheets for Olivia Weisman and Loren Weisman, authors of Alphabet Animal Adventures Across America: bios, pictures, book facts, records and contact.
- [Alphabet Animal Adventures Across America Press Kit](https://lorenweisman.com/alphabet-animal-adventures-across-america-press-kit/): Press kit for Alphabet Animal Adventures Across America by Olivia Weisman and Loren Weisman: author media sheets, bios, the cover and author pictures, the book details, story angles and contact.
- [Alphabet Animal Adventures Across America App](https://lorenweisman.com/alphabet-animal-adventures-across-america-app/): The Alphabet Animal Adventures Across America App is a free web app that goes with the A to Z children's book by Olivia Weisman and Loren Weisman. It opens in the web browser on a phone, a tablet or a computer, with no sign in.
- [A Family Co-Authoring Blueprint to Consider](https://lorenweisman.com/family-co-authoring-blueprint/): This talk shares a strategic and subjective approach to making a book with your daughter or son.
- [Alphabet Animal Adventures Across America on Amazon by Country](https://lorenweisman.com/alphabet-animal-adventures-across-america-amazon-stores/): Alphabet Animal Adventures Across America, the A to Z children's book for ages 4 to 8 by Olivia Weisman and Loren Weisman, is on Amazon in 17 countries. Every store sells the English edition only.
- [Alphabet Animal Adventures Across America Trade and Library Guide](https://lorenweisman.com/alphabet-animal-adventures-across-america-trade-guide/): This is the trade and library guide for Alphabet Animal Adventures Across America: A to Z with Friends, Foods and Places to Go, a children’s book for ages four to eight by Olivia Weisman and Loren Weisman, published by Dadau Publishing on September 17, 2026.
- [Loren Weisman Speaker Headshots and Photos](https://lorenweisman.com/speaker-headshots/): Headshots and photos of Loren Weisman, brand communications and optics speaker, for event organizers, program committees, bookers, podcast hosts and press. Each photo comes as a JPEG for screens and a PDF for print.
- [Speaking Up Without It Backfiring: Messaging and Optics When Bringing an Abuser to Light](https://lorenweisman.com/speaking-up-without-it-backfiring/): Sharing a strategic and subjective approach to reporting or speaking out about an abuser, with the focus on protecting yourself: what to share, what to hold back, and how to frame it.
- [Alphabet Animal Adventures Across America](https://lorenweisman.com/alphabet-animal-adventures-across-america/): Alphabet Animal Adventures Across America is an A to Z children's book for ages 4 to 8, written by Olivia Weisman and Loren Weisman. The Kindle edition and the paperback are both on Amazon, and the paperback is also at Barnes & Noble, Books-A-Million, Walmart, AbeBooks, ThriftBooks and Bookshop.org.
- [Dadau Publishing](https://lorenweisman.com/dadau-publishing/): Dadau Publishing is the imprint Loren Weisman set up with his daughter, Olivia. Its first book is Alphabet Animal Adventures Across America.
- [Olivia Weisman](https://lorenweisman.com/olivia-weisman/): Olivia Weisman, author and aspiring singer and songwriter, co-author of Alphabet Animal Adventures Across America with her dad, Loren Weisman.
- [Dadau Graphics Archives](https://lorenweisman.com/dadau-graphics-archives/): The Dadau Graphics Archives: every graphic since 18 November 2023, 1,079 through 31 October 2026, kept for my daughter in blocks by date.
- [Dadau. Daddy Daughter Graphics, Songs, Audios and Videos](https://lorenweisman.com/dadau/): Dadau is short for Daddy Daughter. A graphic and a song every day, an audio and a video every week, from a daddy to his daughter, the first on 18 November 2023.
- [Dadau Graphics. Graphics From a Daddy to a Daughter](https://lorenweisman.com/dadau-graphics/): Dadau Graphics: since 18 November 2023 I have sent my daughter a graphic every day, 1,079 through 31 October 2026. The run as mosaics, a video and the words.
- [Dadau Videos. Videos From a Daddy to a Daughter](https://lorenweisman.com/dadau-videos/): Dadau Videos: since 17 June 2024 I have sent my daughter a video every week, 124 through 23 October 2026. Every video listed newest first.
- [Dadau Audios. Audios From a Daddy to a Daughter](https://lorenweisman.com/dadau-audios/): Dadau Audios: since 18 June 2024 I have sent my daughter an audio every week, 133 through 22 October 2026. Every episode listed newest first.
- [Dadau Playlist. Songs From a Daddy to a Daughter](https://lorenweisman.com/dadau-playlist/): Dadau Playlist: since 4 May 2026 I have sent my daughter a song every day, 167 on Spotify as of 27 October 2026. Every song listed newest first.
- [Where I Stand, and Where You Can Check It](https://lorenweisman.com/where-i-stand/): Eight positions. Each one is stated here in plain terms, then the pieces where it is written out or spoken in full.
- [The Discovery, the Audit and the Blueprint](https://lorenweisman.com/discovery-audit-blueprint/): What you end up holding is one document.
- [Before You Hire Anyone, Including Me](https://lorenweisman.com/before-you-hire-anyone/): The checks to run on any counselor, strategist, consultant or coach before you hire them, me included, and the same list run on me.
- [Pay Loren Weisman](https://lorenweisman.com/pay/): Pay an invoice from Loren Weisman by Zelle, Venmo, PayPal or card. Tap the button for the app you already use, or scan its code.
- [Interview Information Sheet for Brand Communications and Optics Strategist Loren Weisman](https://lorenweisman.com/interview-information-sheet/): It is the one file a producer, journalist, publicist, editor or podcast host needs in order to decide whether to book an interview, and then to run it.
- [Visiting Clients Info and Links for Orlando](https://lorenweisman.com/visiting-clients-info/): Visiting Clients Info and Links for Orlando, Florida for Brand Communications and Optics Strategist Loren Weisman.
- [My AI Usage Statement for Brand Communications and Optics Strategist](https://lorenweisman.com/my-ai-usage-statement/): Loren Weisman (DBA) Brand Communications and Optics Strategist and Brand Commo & Ops Strategies, including all related sites, and content (online and offline), adheres to the following principles regarding Artificial Intelligence.
- [AI Statement of Use. Transparency and Accountability with AI](https://lorenweisman.com/ai-statement-of-use/): AI Statement of Use. Transparency and Accountability with AI.
- [Defining professional boundaries. Share who you will not work with too.](https://lorenweisman.com/defining-professional-boundaries/): Defining professional boundaries. Share who you will not work with too.
- [Speaker Referral Agreement for Brand Communications and Optics Strategist](https://lorenweisman.com/speaker-referral-agreement/): Anyone in a position to refer, book or organize a speaking event.
- [Speaking Contract For Loren Weisman for Public and Private Speaking](https://lorenweisman.com/speaking-contract/): One contract covering the event, the compensation and the terms. Speaking is worldwide, in person or virtual.
- [Non-Disclosure Agreement for Loren Weisman](https://lorenweisman.com/non-disclosure-agreement/): Yes. There is a mutual non-disclosure agreement. It binds me exactly as much as it binds you.
- [Consulting Referral Agreement for Brand Communications and Optics Strategist](https://lorenweisman.com/consulting-referral-agreement/): An affiliate refers a client. When that client engages and pays, the affiliate is paid a fee, consulting at the same value, or a mix of both.
- [Stability and Security Tactics For Your Product Messaging](https://lorenweisman.com/stability-and-security-tactics/): Securing and stabilizing your product messaging and its communication to allow for greater reach, authority and protection while it is moving to market.
- [Strategic Quote Blueprinting for your messaging and optics online](https://lorenweisman.com/strategic-quote-blueprinting/): Strategic Quote Blueprinting for your messaging and optics online from Brand Communications and Optics Strategist Loren Weisman.
- [Backup Speaker or Last Minute Change Speaker](https://lorenweisman.com/backup-speaker/): Backup speaker or last minute fill in business speaker for your event, conference or convention. Same day and next day out of Orlando or Sanford, Florida.
- [Compliant and Amplified Messaging Strategies for the Health and Wellness Sector](https://lorenweisman.com/compliant-and-amplified-messaging/): Sharing a strategic approach with applicable tips to amplify presence while not being penalized or flagged.
- [Strategizing a Book Creation Plan with a Sound Blueprint](https://lorenweisman.com/strategizing-a-book/): Creating a continuity writing, organizing and promotion plan for a book released in today's market.
- [Authentic Messaging Strategies for Transitioning Businesses](https://lorenweisman.com/authentic-messaging-strategies/): Applying the tone, tempo and tactics of your story and your authority to create or reinforce a foundation that can allow for the most amplification, optimization and awareness in today's business environment.
- [Speaker One Sheet for Brand Communications and Optics Speaker Loren Weisman](https://lorenweisman.com/speaker-one-sheet/): The one page a bureau, an event organizer or a program committee asks for. Forward it as it is.
- [Brand Messaging Blueprint Strategies for Creative Careers](https://lorenweisman.com/brand-messaging-blueprint/): Crafting brand messaging that stands out for creatives in arts and entertainment, with tactics, optics and metrics that apply right now.
- [Brand Strategy Blueprint for Your Book: Steps for Real Authority](https://lorenweisman.com/brand-strategy-blueprint/): Brand Strategy Blueprint for Your Book: Steps for Real Authority, the podcast from Wait What Really OK, with the transcription and links to the episode.
- [AI Usage Statement for LorenWeisman.com](https://lorenweisman.com/ai-usage-statement/): No. The position has been public since the Artificial Intelligence Statement episode of the Wait What Really OK podcast: no content is created using artificial intelligence.
- [Accessibility Statement for LorenWeisman.com](https://lorenweisman.com/accessibility-statement/): It targets conformance with the Web Content Accessibility Guidelines 2.2 at Level AA.
- [Loren Weisman Quotes on Messaging, Optics and Authority](https://lorenweisman.com/quotes/): These are my words. I write them down as I work through messaging, optics and brand communication with real people on real problems.
- [Author Strategy for Real Authors](https://lorenweisman.com/author-strategy/): Author strategy for writers who wrote the book themselves.
- [Defining a Brand Communications and Optics Strategist](https://lorenweisman.com/defining-a-brand-communications-strategist/): What a brand communications and optics strategist is, what the title means in practice, and what I will not do.
- [Working With Loren Weisman](https://lorenweisman.com/work-with-me/): Who I work with, who I will not work with, and how the work runs. Written plainly so you can decide whether we are a fit before you spend a minute on a call.
- [Services from Loren Weisman](https://lorenweisman.com/services/): Consulting and strategy work on your messaging, your optics, your liability and your reach. Most engagements start the same way, with a discovery, an audit and a blueprint.
- [Brand Communications Speaking and Keynotes](https://lorenweisman.com/speaking/): Loren Weisman delivers down to earth talks and applicable presentations on brand communications and optics, each one tailored to the audience it is built for.
- [Music Business For Dummies by Loren Weisman](https://lorenweisman.com/music-business-for-dummies/): Music Business For Dummies was written by Loren Weisman and published by John Wiley & Sons.
- [Wait What Really OK Podcast with Loren Weisman](https://lorenweisman.com/wait-what-really-ok/): A methodical, comical and informational podcast on authentic brand messaging and optics for honorable authority driven businesses, hosted by brand communications and optics strategist Loren Weisman.
- [Brand Communications and Optics Strategist Loren Weisman](https://lorenweisman.com/): Communication and strategy plans built with transparency, humility, authenticity, authority and truth.
- [Books, Videos and Podcast FAQs](https://lorenweisman.com/books-videos-and-podcast-faqs/): Answers about the books, the short videos, and the Wait What Really OK podcast.
- [Speaking and Travel FAQs](https://lorenweisman.com/speaking-and-travel-faqs/): Answers about booking Loren Weisman to speak, what a talk covers, travel, and what an event needs to provide.
- [About Loren Weisman FAQs](https://lorenweisman.com/about-loren-weisman-faqs/): Answers about Loren Weisman, the background behind the work, and how he approaches it.
- [Brand Communications and Optics FAQs](https://lorenweisman.com/brand-communications-and-optics-faqs/): Answers about brand communications and optics work, what the process looks like, and what to expect from it.
- [About Loren Weisman](https://lorenweisman.com/about-loren-weisman/): The background behind the work, in two lengths, plus the part of the record that can be checked from outside this website.
- [Artists Guide to Success in the Music Business](https://lorenweisman.com/artists-guide-to-success-in-the-music-business/): Artists Guide to Success in the Music Business from Brand Communications and Optics Strategist Loren Weisman.
- [Awful Spam Email Tactics: Top of Mind Bottom Feeders](https://lorenweisman.com/awful-spam-email-tactics/): Ever hear the phrase “stay at the top of someone’s mind”?
- [Podcast Guest Info for Wait What Really OK](https://lorenweisman.com/podcast-guest-info/): Podcast Guest Info for Wait What Really OK , the brand communications and optics podcast with directions on how to be a guest and the core elements I look for with guests.
- [Contacting me](https://lorenweisman.com/contacting-me/): Contacting me info for Brand Communications and Optics Strategist Loren Weisman.
- [Conditions of Supply for LorenWeisman.com](https://lorenweisman.com/conditions-of-supply/): The terms that apply when you buy something directly from Loren Weisman rather than through a third party store.
- [Delivery and Returns for LorenWeisman.com](https://lorenweisman.com/delivery-and-returns/): Effective August 20, 2026. Last updated August 20, 2026.
- [Cookies Policy for LorenWeisman.com](https://lorenweisman.com/cookies-policy/): Effective August 20, 2026. Last updated August 20, 2026.
- [Intellectual Property Policy for LorenWeisman.com](https://lorenweisman.com/intellectual-property-policy-statement/): Effective August 20, 2026. Last updated August 20, 2026.
- [Acceptable Use Policy for LorenWeisman.com](https://lorenweisman.com/acceptable-use-policy/): Effective August 20, 2026. Last updated August 20, 2026.
- [Limitation of Liability for LorenWeisman.com](https://lorenweisman.com/limitation-of-liability/): The limits on what Loren Weisman is responsible for in connection with this website and the work described on it.
- [Terms and Conditions for LorenWeisman.com](https://lorenweisman.com/terms-and-conditions/): Use of lorenweisman.com.
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