Are they branding you into a box that is not you?
Consider why cookie-cutter branding strategies fail and some ways to break free from the mold. Brand Communications Strategist Loren Weisman reveals a few thoughts to consider in order to create authentic, personalized branding that truly represents you.
As you look for the right help, look to find the right people who understand your personal voice and vision, and avoid getting trapped in a generic brand box by those consultants that sell template hype.
Unlock your true potential and stand out instead of fading in with the crowd.
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Are they branding you into a box that you don’t fit into? Many of the branders, the people that begin to lay out everything from the logos to the content to the communication to the strategies, oftentimes they’re working off of templates and ideas. These aren’t necessarily bad templates, and they’re not bad ideas; they worked for others. But who did they work for? What was the budget? What was the audience? What was the product or service?
You can run an array, a list of all these different things, where oftentimes it’s bypassed and the individual, the personalization of it, is gone. So they claim to have the answer, and it is the answer for someone, but it might not be the answer for you. Ensure when you’re doing your brand foundation, your communication, your optics, that you’re working with a team or someone that’s looking at you, not trying to fit you into a box but build the foundation around what you have.
CommSphere: EnzoLor777 Marketing and Messaging Short Video Musings.
Are they branding you into a box that is not you?