Ready Fire Aim… Are you branding in the wrong order?

Ready fire aim

Ready Fire Aim… Are you branding in the wrong order?
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Taking aim and being prepared can do your brand, your communication and your marketing a world of good.

When it comes to your brand, communication, optics, messaging and marketing… 

please consider taking the time to aim before you fire.

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CommSphere: EnzoLor777 Marketing and Messaging Short Video Musings.


Beware of the “ready, fire, aim” approach to your foundational brand, your communication, and your marketing and messaging.

Many will begin to build a brand, or they’ll revamp a brand, or make certain corrections, and they’ll just start throwing things at a wall and hoping it sticks.

While you’re building that second floor, that first, that third floor, fourth floor, the foundation is not sound, so it’s all potentially going to come crumbling down.

Work on “Ready, Aim, and then Fire.” Build the foundation, set the blueprint. Realize that some of the stuff that you want to do today can impact many years to come in a negative way as well as in a positive way.

When you format the foundation of your brand, your messaging, your communication, and your optics correctly, compliantly, and with continuity, it can amplify and reach that much more, that much quicker, that much cheaper.


Ready Fire Aim… Are you branding in the wrong order


Loren Weisman/ EnzLor777 is a Brand Communications and Optics Strategist
who specializes in illuminating authoritative intelligence and amplifying authentic experts.
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Weisman is also the host of the messaging and optics podcast; Wait What Really OK.

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LW Website
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© 2025 Loren Weisman. All Rights Reserved ® ℗
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Ready Fire Aim… Are you branding in the wrong order?
About Brand Communications and Optics Strategist Loren Weisman 64 Articles
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.