Just because you can does not mean you should.

just because you can does not mean you should

Just because you can does not mean you should.

There is plenty you can get away with online when it comes to messaging, marketing, communicating and promotion… but still, should you?

Consider standing strong with ethics, honor, transparency and originality.

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CommSphere: EnzoLor777 Marketing and Messaging Short Video Musings.


Just because you can, it doesn’t mean that you should. And this applies to promotion, marketing, and content online. Yes, you can use the latest AI things because, hey, you’re not held accountable. You’re not held liable in many cases. You can pretty much get away with murder. You can use AI, you can use all these other sources, or even steal and plagiarize other people’s stuff to make it seem like it’s yours.

Or consider standing on a solid foundation of truth, on a sound foundation of honesty and transparency. Just because you can, it doesn’t mean that you should. And if you come to an audience and you’re sharing about what you do, how you do it, why you do it with honesty, with integrity, with transparency, and with your experiences and expertise, you may be able to stand out that much more on that much stronger foundation than the majority of people out there BSing it up today.


Just because you can does not mean you should.


Loren Weisman/ EnzLor777 is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
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Weisman is also the host of the messaging and optics podcast; Wait What Really OK.

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LW Website
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© 2025 Loren Weisman. All Rights Reserved ® ℗
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Just because you can does not mean you should.
About Brand Communications and Optics Strategist Loren Weisman 64 Articles
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.