
Under the influence of a bad influencer?
Are you sure what they are saying, claiming or sharing is actually true?
Dig deeper. Search out and through the hype to see if their is any substance or truth to what they are sharing.
It may save you a lot of issues down the line.
Also note, many are paid and basically scripted as well.
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CommSphere: EnzoLor777’s Marketing and Messaging Short Video Musings
Are you under the influence of a bad influencer? Realize, and most of you know this already, that many of these influencers are paid, and they’re not held liable and they’re not held accountable. So they can say and promise all these things, but they’re not held responsible for them. And since they can say and promise all these things because they’ve either gotten free products or been paid, those products that they’re hyping, that they’re saying are the best, might not be their true opinion.
So when you hear something, when you see something—a new product, a new service—dig in deeper than that influencer, than that site. And watch out for the situations where those influencers are scripted and that you could go find maybe 20 people saying the exact same thing. Be careful. Put your influence of vetting, of double-checking, of checking source material before you believe an influencer at face value.
Under the influence of a bad influencer?