Under the influence of a bad influencer?

under the influence
under the influence

Under the influence of a bad influencer?

Are you sure what they are saying, claiming or sharing is actually true?

Dig deeper. Search out and through the hype to see if their is any substance or truth to what they are sharing.

It may save you a lot of issues down the line.

Also note, many are paid and basically scripted as well.
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Are you under the influence of a bad influencer? Realize, and most of you know this already, that many of these influencers are paid, and they’re not held liable and they’re not held accountable. So they can say and promise all these things, but they’re not held responsible for them. And since they can say and promise all these things because they’ve either gotten free products or been paid, those products that they’re hyping, that they’re saying are the best, might not be their true opinion.

So when you hear something, when you see something—a new product, a new service—dig in deeper than that influencer, than that site. And watch out for the situations where those influencers are scripted and that you could go find maybe 20 people saying the exact same thing. Be careful. Put your influence of vetting, of double-checking, of checking source material before you believe an influencer at face value.


Under the influence of a bad influencer?


Loren Weisman/ EnzLor777 is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
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Weisman is also the host of the messaging and optics podcast; Wait What Really OK.

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LW Website
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© 2025 Loren Weisman. All Rights Reserved ® ℗
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Under the influence of a bad influencer?
About Brand Communications and Optics Strategist Loren Weisman 89 Articles
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts. With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.