January 2023 - Messaging and Optics Strategist

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Profit at the expense of no one. A stewarding direction to consider.

January 30, 2023 Messaging and Optics Strategist Loren Weisman 1

Profit at the expense of no one. An FSG stewarding directive quote to consider from Fish Stewarding Group’s Messaging and Optics Strategist, Loren Weisman. Profit […]

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Compliant messaging presence online and some tactics to consider

January 27, 2023 Messaging and Optics Strategist Loren Weisman 1

Compliant messaging presence online and some tactics to consider. An FSG Messaging and Optics talk title focused on some of the security and stability elements for […]

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FSG Development Discovery Questions for a solid foundation

January 25, 2023 Messaging and Optics Strategist Loren Weisman 1

FSG Development Discovery Questions for a solid foundation. A brief FSG blog regarding a first pass of foundational questions to secure and grow from a […]

Loren Weisman is a messaging and optics strategist.

Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online.

This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed.