Online reputation searches. Are they as clean as they claim? An FSG Messaging and Optics Strategist Blog From Loren Weisman.
Online reputation searches…
You can go to a website, you can go to a social media, you look at certain people that have done some pretty shaky things in the past, and they’ve spent the money to push many of those things down.
So maybe when you search their website looks great or their socials look great or they’ve purchased a whole bunch of reviews. These are a couple of the tactics to consider when it comes to ensuring the people you are considering have the authority and authenticity they claim.
But if it’s important to you and you want to dig a little bit deeper, take a couple minutes, consider putting their name, the name of the product, the name of the company, and searching next to it.
Violation,
Lawsuits,
Sued over,
Beware,
Problems or complaints.
“Are they as clean as they claim?
Or are they only presenting a very neat and falsely polished front?”
Put that name, then run that search.
Now, sometimes stuff shows up sometimes there’s that one star review from someone that was just angry, but at least from there you have a little bit more data, a little bit more intelligence to make the intelligent decision that works best for you. These steps and searches that look for the stability and security considerations of some one or a company can help you with your choices.
Because some of these apparently looking as squeaky, clean as possible, have hidden a lot of their dirt way deep down in the internet. Look for the objective truth in a reputation. Many out there try to rewrite what they do not want you to know or what they do not want to believe about themselves. Kind of tying into the whole Online Motivation and Inspiration with little information approach to hide what is wrong.
You have some of these crisis management teams where what they’ll end up doing, is they’ll push these things down.
So when you look up their given name they’re given product, the name of their company, that stuff is buried way, way down and harder to find.
But if you’re looking directly for those things,
X violations,
X company, or person named,
Filing lawsuits, filed lawsuits, pending lawsuits.
This may give you a little bit more information.
And at the same time, it may give you a little bit of a sense of a better decision.
And maybe some of this isn’t important to you. Still, applying that strategic patience in order to find out all that is going on can make a big difference
Again, that’s your choice, but whatever choice you make, whether you want to service or a company to be as clean as their service claims to be, or not…
Consider doing those additional searches, to make sure you have all the intelligence, you can find, all the data you can find before you start spending the money.
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