The same words can be said by different people and create different results. Wait What Really OK S7.E7.#102 spotlights the morning show messaging, performance and delivery at Fox 35.
Morning show messaging and marketing?
A blog and supporting podcast with a few considerations and a perspective on the tone, tempo, temperature and transitions in the performance as well as the delivery of the information you want to get across.
While they are a news team, in some ways, they are more of a messaging team. And in their performance and delivery of the news, many could learn a great deal from them as an example.
This is much more than highlighting the morning news team at Fox 35 Orlando and their Good Day Orlando program. This is much more about how the effectiveness of their morning show messaging allows for them to get their news across to so many in authentically engaging and connecting way.
As in any city, there are a number of news stations where many are saying very similar things.
A differentiator is the performance of the way that news is shared.
Beyond the script and the words on a teleprompter, these are elements that can make or break the way an audience is engaged and connected to information.
They share the amplified authentic opinions in a way that is clearly separated from the objective facts. It is refreshing, engaging and honest.
Addressing these almost under the hood nuances including transitions, tone, temperature and tempo help to get the authentic messaging across and engage that much more effectively.
At the same time, those same scripts could be read by an entirely different group and have the opposite effect. This is the same issue when it comes to your messaging and your marketing of products that have nothing to do with the news.
“Authenticity can not be automated.”
No click bait style reporting
They have a serious lack of click bait elements on Fox35 too. Many on the news and on social media tend to share these click bait style story leads that can often times confuse or try to allow for certain incorrect perceptions.
Nourish your audience with authentic content that highlights your authority instead of feeding them cheap click bait.
“Nourish your audience with authentic content that highlights your authority instead of feeding them cheap click bait.”
Yes, they do lead into commercials with some teasers and what’s next, but it tends to be factual, informational and not the false hype that many see on the news and especially all over social media.
The way the Fox 35 Orlando team with Amy Kaufeldt, Ryan Elijah, Kristin Giannas, Jayme King and Danielle Knox perform and deliver the news can showcase a great bench mark for other businesses to look at and take note.
The messaging works because this is a team that know how to work together to bring that information to the public in an outstanding way.
Learn more about the Fox 35 and the Good Day Orlando team here
Episode Links: Pandora Amazon Music iHeart Apple Podcasts Spotify Radio.com Google Podcasts Stitcher TuneIn Radio Public Castbox Podcast Addict Spreaker Podbean *******
Messaging and Optics Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI) RKVC Website
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Messaging and Optics Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI). Doug Hinrichs Website
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About FSG Messaging and Optics Strategist Loren Weisman
78 Articles
Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG is bearing the weight of messaging, strategy, finance and development by coming along side. Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
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