Branding an authentic book from the start to maintain messaging endurance.
Branding an authentic book. Talk Title.
The Talk Title Description for Brand Communications and Optics Strategist Loren Weisman’s talk called
Authoring the brand of your book.
The root of the talk discusses how authors, literary agents, and publishers can take more proactive approaches to forming the brand of a book prior to its release to help launch it and maintain messaging endurance by building the brand of your book for the best organic exposure and promotion.
Take the time to focus on what you authored to showcase your authority over just bragging about being an author to build your popularity and engagement.
Download the four-page PDF for the Authoring the brand of your book
Talk Title here:
Communications and Optics Talk Title Download
( I can also work privately with a client in personalized strategy sessions for a book or project outside of this talk.)
Anyone can publish a book.
Anyone can be an author.
But, not everyone has the authority, authenticity or expertise to do so…
Building the brand of the messaging of your book for the greatest exposure and engagement
Branding and messaging tend to be some of the last thoughts on any writers mind as they are penning a manuscript.
However in today’s market, having a book that is aligned with an organized brand messaging strategy and content plan allows for better marketing and promotional opportunities including sales, exposure, and organic media awareness.
The core touch points go beyond the promotion of the book, they focus on the sharing of what the book is about, the author and the elements to allow for an enduring effect that will continue to engage those that have already bought the book, while drawing in those that haven’t.
Authoring and branding an authentic book. Talk Title Description
From initial decisions ranging from cover art to logos, quotes to chapter titles and layouts that align with the marketing content, this first stage of organizing can make later stages flow with a momentum that can reach a wider range of people with a lot less effort and expense.
By creating the larger brand picture as the picture of the book is coming together, it assists any book in any genre with greater exposure.
This also allows you to stand out in a sea of false books and writers who are only using a book to promote themselves with out the authority or information to help the readers.
Many of these elements can be added as well to a completed book too!
Authoring the brand of your book takeaways
In this workshop, I will share/takeaways:
- What is in a name or chapter title?
- Why are pull quotes so effective for marketing?
- The three-audience marketing plan.
- “Not everyone has a book in them.” and why
- Expanding the stories to cross-market the book.
- The editorial calendar approach.
- Easter eggs and how useful they can become.
- Preemptive marketing with fun foreplay hype that connects.
- Plagiarism or close call adjustments before publishing steps.
- Video applications and I am not talking ads!
- Audiobook extensions and expansions. Lolly, Lolly, Lolly, get your ISBN’s here!
- Multiplying the products and the presence
- Maintain messaging endurance and engagement with people that already have the book.
- Standing transparent in the day of AI and many fake authors
Speaker and Presenter:
Brand Communications and Optics Strategist Loren Weisman
Loren Weisman is a Brand Communications and Optics Strategist who specializes in illuminating authoritative intelligence and amplifying authentic experts.
With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.
Loren works exclusively with established experts who possess genuine authority in their fields or those that have the knowledge, experience and foundation but might lack the desired brand or presence at the moment. His goal is to help these individuals and businesses distinguish themselves both online and offline through clear, honest, transparent, and uniform messaging.
With Loren’s guidance, clients can expect a foundational clean, clear and concise strategy that aligns their messaging, optics, content, and overall presence to elicit the desired response from their audience. His focus on truth and respect in branding and communication ensures that clients’ expertise shines through authentically, setting them apart in their respective industries from those only making claims or promoting empty hype.
In the end, Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for a true authority to be seen today.
Weisman has been a part of over 700 albums as a drummer and music producer.
Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields.
Weisman got to see an array of the ins, outs, ups and downs of music, which he shared in “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of leaving entertainment and becoming a strategist.
Loren Weisman‘s speaking and talks focus on authentic and authoritative messaging strategies, marketing perceptions, audience optics and humble personalized engagement methods.
Download the four-page PDF for the Authoring the brand of your book
Talk Title here:
Brand Communications Talk Title Download
