November 2020 - Messaging and Optics Strategist

Shop local shaming and small business messaging missteps.

November 27, 2020 Messaging and Optics Strategist Loren Weisman 1

Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand […]

Outlining and organizing the order and output of marketing content.

November 25, 2020 Messaging and Optics Strategist Loren Weisman 2

Outlining and organizing the order and output of marketing content talk title description. An FSG messaging and optics talk title for FSG Messaging and Optics […]

Brand messaging mission statement and message methodology

November 11, 2020 Messaging and Optics Strategist Loren Weisman 2

Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging […]

Loren Weisman is a messaging and optics strategist.

Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online.

This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed.