October 2020 - Page 2 of 2 - Messaging and Optics Strategist

Do not refer me if you are a quid pro quo referral addict.

October 11, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Do not refer me if you are a quid pro quo referral addict. An Instead of that… Consider This blog from FSG Messaging and Optics […]

Subjective vs objective messaging. Opinions vs facts online.

October 6, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Subjective vs objective messaging. Opinions vs facts online. An FSG Messaging and Optics Blog from Messaging and Optics Strategist Loren Weisman. Subjective vs objective messaging. […]

Authentic messaging introductions and impression perceptions

October 4, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Authentic messaging introductions and impression perceptions is the title of s7.E10 of the brand messaging podcast Wait What Really OK. Authentic messaging introductions A great […]

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group (FSG).

Focusing on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

This is not marketing, advertising or branding, but more about a foundational positioning or repositioning of content, reputation and strategy for the amplification, protection and authentication of a message… in the sea of so many saying the same thing or getting flagged or penalized unknowingly online.

This work is done through single or multiple sessions, as well as short packages and longer term sessions. All depending on what is desired and what is needed.